Z Marketer season 2 officially launches, providing a playground for Gen Z marketers
Oct 13, 2021
04:10:50
Z Marketer season 2 centering on the game industry is expected to provide opportunities for learning and self-development to young enthusiasts of such a challenging field as marketing.
Conceptualised and brought to life by the students of British University Vietnam (BUV), Z Marketer is a marketing contest solely in English and has attracted the participation of hundreds of students from major universities across the country such as RMIT, Foreign Trade University, National Econiomics University, Can Tho University, and Van Lang University thanks to realistic experiences in solving marketing challenges of businesses.
This year, in its return, Z Marketer focuses on technology, specifically the game industry, and fosters a professional and realistic competitive environment to enable young marketing enthusiasts to prove themselves and conquer through novel ideas. At the same time, the contest readies its contestants for a competitive and challenging market of the 4.0 era.
Z Marketer 2021 focuses on the game industry
Participating in Z Marketer, young contestants will face the challenge of role-playing games (RPGs) posed by VNG Corporation and its goal of market expansion across South East Asia, specifically with the marketing campaign for Revelation Mobile. The challenge is considered new and exciting for young contestants as they delve into the mobile game industry, which is developing rapidly with job opportunities in Vietnam as well as the world.
VNG Corporation also acts as the diamond sponsor to Z Marketer 2021. Founded 17 years ago, it is the leading company in Internet services and technology as well as Vietnam’s first tech unicorn. In the time to come, the corporation aims to grow its online gaming business and become a technology company driven by data and artificial technology.
Throughout the contest, participating teams will be mentored by seasoned lecturers of BUV and other leading marketing experts through workshops and intensive trainings. Contestants will also have access to standardised and latest marketing learning materials.
CONTEST RULES:
Eligibility:
- Higher education students in Vietnam.
- Organising committee members and coordinators of Z Marketer 2021, and Z Marketer 2020 finalists are ineligible
Format & registration deadline:
- Register as teams of 2 to 4 contestants, who are not necessarily from the same university,or as individual contestants, who then will be randomly grouped into teams by Z Marketer. Join the Z Community group to actively look for teammates.
- Register at: https://tinyurl.com/zmarketer2021. Deadline: 10 October 2021
Contest structure:
- Round 1 (29 September – 17 October): Teams put forward their Big Ideas/Regional Concepts for the launch of the product in the South East Asian market and analyse data to compare the market growth potential of different countries. At the end of the first round, the top 10 teams will advance to the second round.
- Round 2 (22 October – 28 October): The 10 teams will draw into five Their task is to develop an integrated marketing communications (IMC) plan for each country. At the end of the second round, the top 5 teams will advance to the third round and compete in the finale.
- Round 3 (02 November – 11 November): The 5 teams will face additional challenges from VNG and complete the IMC plans they developed in the second round.
- Final round (13 November): The teams pitch their ideas.
Z Marketer 2021 changes to its format are a statement on the stature of this professional marketing contest organised by students. Apart from a prize pool of VND 270,000,000 and opportunities for internships at Vietnam’s leading agencies and businesses, the contest gives its contestants chances to make friends, connect with young talents, and learn from experts. Therefore, Z Marketer 2021 can be a launchpad for marketing students’ successful careers.
Z Marketer 2020
Z Marketer is officially open for registration to welcome talented, passionate, and ambitious students. Are you ready to step out of your comfort zone and grasp the opportunities to make a name for yourself?
- Share
Read more 
Dec 10, 2025
BUV honours over 600 graduates meeting quality benchmarks across triple quality assurance levelsBUV has just held the December Graduation Ceremony, marking the maturity of a resilient generation whose achievements meet international quality standards – lionhearted graduates ready to contribute to Viet Nam’s high-quality talent pool. A generation setting a new quality benchmark Following the April Graduation Ceremony, the December 2025 Graduation Ceremony of British University Vietnam (BUV) […]
Dec 10, 2025
ICCCI 2025: Creative industries shift from “soft sector” to a new economic driverThe International Conference on Communications and Creative Industries in Contemporary Asia (ICCCI 2025) offered a comprehensive picture of the rapid expansion of creative industries and the emerging demands for talent in this sector. Organised by the School of Communications & Creative Industries (SoCCI) at British University Vietnam (BUV), the conference brought together more than 30 […]
Dec 09, 2025
BUV recognised among the Top 100 Best Places to Work in Vietnam 2025In its first year participating in the survey, BUV recorded performance indicators that significantly exceeded the industry average across all five stages of the Employer Brand Health Check model. These results lifted BUV’s employer brand from the “known” tier directly into the “desired choice” group. Affirming Position in the Pursuit of Workplace Excellence British University […]
Dec 02, 2025
From 5G and IoT to Blockchain: Vietnam seeks talent to turn new technologies into economic valueAs Vietnam moves towards a digital-first economy, a widening shortage of hybrid professionals bridging business and technology is emerging. Speaking at “Empowering Digital Economy Growth in the New Era” hosted by Vietnam Investment Review, BUV’s Dr Dong Manh Cuong outlined how business education is being reshaped to address this gap. Within the framework of the […]
Dec 02, 2025
BUV students learn brand strategy from the pioneer of Vietnam’s tech industry ViettelStudents from the School of Communications & Creative Industries at the British University Vietnam (BUV) recently took part in an enriching study tour to Viettel Academy (VTAca), gaining first-hand insights into how one of Vietnam’s leading technology corporations builds, manages, and lives its brand. The BUV delegation was welcomed by Colonel Dương Xuân Phượng, Deputy […]
Dec 01, 2025
BUV Green Griffins achieved 2nd Runner-Up at the Vietnam ESG Challenge 2025 – Northern Region FinalsThe BUV Green Griffins team from the British University Vietnam has achieved the 2nd Runner-Up position at the Northern Region Finals of the “Vietnam ESG Challenge 2025 – Corporate Governance for Sustainable Development”, held in Hanoi. The competition was organised by the State Securities Commission of Vietnam in collaboration with the Institute of Chartered […]
Nov 25, 2025
BUV Students Bring Vietnamese Folklore to the World Through Global Gaming PlatformCurse of the Lineage is a Vietnamese-inspired horror puzzle game made by BUV students that has captured unexpected attention on the global gaming platform Steam, achieving 4,000 wishlist saves even before any official marketing campaign began. Created over the summer by five Computer Games Design & Programming students and one Contemporary Creative Practice student from […]
Nov 24, 2025
Top Singapore University Students Explore Vietnam at BUV Culture Immersion ProgrammeInternational exchange students from Singapore Management University (SMU) representing nine different nationalities visited Vietnam for their SMU Vietnam EdVentures trip, as part of the BUV Culture Immersion Programme. The week-long journey offered a well-rounded exploration of Vietnam through interconnected dimensions, designed to deepen participants’ understanding of the country’s vibrant life and evolving identity. Culture immersion […]
Nov 24, 2025
The Emotional Journey of BUV Lions Basketball Teams at NUC 2025Dedication, teamwork, and refusal to give up defined the journey of the BUV Lions at the National University Championship (NUC) 2025. From late-evening training sessions after classes to high-intensity moments on court, both the men’s and women’s teams delivered a season filled with determination, resilience, and pride in representing BUV. Commitment in training, confidence in […]
Nov 20, 2025
BUV Brings Accredited British Education Closer to Myanmar’s YouthA new agreement between British University Vietnam and Scholastic International School Myanmar is set to bring world-class UK education nearer to young learners in Southeast Asia, expanding access to transnational learning and meaningful international exposure right within the region. A Partnership for Southeast Asia’s Next Generation Recently, British University Vietnam (BUV) formally signed a Memorandum […]
