Z Marketer season 2 officially launches, providing a playground for Gen Z marketers - British University Vietnam (BUV) - The first QS 5-star university in Vietnam
Z Marketer season 2 officially launches, providing a playground for Gen Z marketers
BUV Daily

Z Marketer season 2 officially launches, providing a playground for Gen Z marketers

Oct 13, 2021

Z Marketer season 2 officially launches, providing a playground for Gen Z marketers 04:10:50

Z Marketer season 2 centering on the game industry is expected to provide opportunities for learning and self-development to young enthusiasts of such a challenging field as marketing.

Conceptualised and brought to life by the students of British University Vietnam (BUV), Z Marketer is a marketing contest solely in English and has attracted the participation of hundreds of students from major universities across the country such as RMIT, Foreign Trade University, National Econiomics University, Can Tho University, and Van Lang University thanks to realistic experiences in solving marketing challenges of businesses.

This year, in its return, Z Marketer focuses on technology, specifically the game industry, and fosters a professional and realistic competitive environment to enable young marketing enthusiasts to prove themselves and conquer through novel ideas. At the same time, the contest readies its contestants for a competitive and challenging market of the 4.0 era.

Z Marketer 2021 focuses on the game industry

Participating in Z Marketer, young contestants will face the challenge of role-playing games (RPGs) posed by VNG Corporation and its goal of market expansion across South East Asia, specifically with the marketing campaign for Revelation Mobile. The challenge is considered new and exciting for young contestants as they delve into the mobile game industry, which is developing rapidly with job opportunities in Vietnam as well as the world.

VNG Corporation also acts as the diamond sponsor to Z Marketer 2021. Founded 17 years ago, it is the leading company in Internet services and technology as well as Vietnam’s first tech unicorn. In the time to come, the corporation aims to grow its online gaming business and become a technology company driven by data and artificial technology.

Throughout the contest, participating teams will be mentored by seasoned lecturers of BUV and other leading marketing experts through workshops and intensive trainings. Contestants will also have access to standardised and latest marketing learning materials.

CONTEST RULES:

Eligibility:

  • Higher education students in Vietnam.
  • Organising committee members and coordinators of Z Marketer 2021, and Z Marketer 2020 finalists are ineligible

Format & registration deadline:

  • Register as teams of 2 to 4 contestants, who are not necessarily from the same university,or as individual contestants, who then will be randomly grouped into teams by Z Marketer. Join the Z Community group to actively look for teammates.
  • Register at: https://tinyurl.com/zmarketer2021. Deadline: 10 October 2021

Contest structure:

  • Round 1 (29 September – 17 October): Teams put forward their Big Ideas/Regional Concepts for the launch of the product in the South East Asian market and analyse data to compare the market growth potential of different countries. At the end of the first round, the top 10 teams will advance to the second round.
  • Round 2 (22 October – 28 October): The 10 teams will draw into five Their task is to develop an integrated marketing communications (IMC) plan for each country. At the end of the second round, the top 5 teams will advance to the third round and compete in the finale.
  • Round 3 (02 November – 11 November): The 5 teams will face additional challenges from VNG and complete the IMC plans they developed in the second round.
  • Final round (13 November): The teams pitch their ideas.

Z Marketer 2021 changes to its format are a statement on the stature of this professional marketing contest organised by students. Apart from a prize pool of VND 270,000,000 and opportunities for internships at Vietnam’s leading agencies and businesses, the contest gives its contestants chances to make friends, connect with young talents, and learn from experts. Therefore, Z Marketer 2021 can be a launchpad for marketing students’ successful careers.

Z Marketer 2020

Z Marketer is officially open for registration to welcome talented, passionate, and ambitious students. Are you ready to step out of your comfort zone and grasp the opportunities to make a name for yourself?

1,200 K-12 school leaders and officials in Hanoi attended a training course at BUV to improve management and professional skillsRead more
BUV Centre for Research and Innovation co-hosts webinar on the ethical use of AI in Education
BUV Daily

Jan 29, 2024

BUV Centre for Research and Innovation co-hosts webinar on the ethical use of AI in Education

In a recent online seminar, BUV Centre for Research and Innovation joined forces with the British Chamber of Commerce to host a lively discussion on the sustainable and ethical use of AI in education. The webinar garnered more than 200 viewers and generated a thoughtful conversation, joined by Dr. Mike Perkins, Head of the Centre […]

BUV Alumna’s Research Sheds Light on the Impact of Clean Water and Sanitation on Child Mortality in South Asia
BUV Daily

Jan 17, 2024

BUV Alumna’s Research Sheds Light on the Impact of Clean Water and Sanitation on Child Mortality in South Asia

On the path to pursue sustainable development through academia, Ly Minh Anh, an alumna from BUV’s Tourism Management programme, published “Revisiting the Impact of Clean Water and Improved Sanitation on Child Mortality: Implications for Sustainable Development Goals” in 2022. In the South Asian region, where countries such as Afghanistan, Bangladesh, Nepal, Pakistan, and the Maldives […]

1,200 K-12 school leaders and officials in Hanoi attended a training course at BUV to improve management and professional skills
BUV Daily

Dec 22, 2023

1,200 K-12 school leaders and officials in Hanoi attended a training course at BUV to improve management and professional skills

Through the training course, participants have improved their knowledge and skills in school administration, digital transformation in school operation activities as well as learned practical experience from advanced educational models in the world.  The Training Course for civil servants and educators in the Hanoi education sector in 2023 is organized by the Hanoi Department of […]

Ms. Nguyen Kim Dzung – Director, Legal and Government Affairs of BUV honoured to be listed in the first-ever GC Powerlist Vietnam, ranked by The Legal 500
BUV Daily

Dec 22, 2023

Ms. Nguyen Kim Dzung – Director, Legal and Government Affairs of BUV honoured to be listed in the first-ever GC Powerlist Vietnam, ranked by The Legal 500

The GC Powerlist 2023 was published by The Legal 500 – a prestigious international organization specialising in analysing and ranking law practitioners and legal experts in many countries worldwide. This year, the GC Powerlist Vietnam 2023 honour outstanding legal experts in Vietnam, marking international recognition for General Counsels (GCs) and heads of legal departments.  The “GC Powerlist […]

BUV and University of Bristol Collaboration: Opening a gateway to the world’s most prestigious education
BUV Daily

Dec 20, 2023

BUV and University of Bristol Collaboration: Opening a gateway to the world’s most prestigious education

Recently, British University Vietnam (BUV) played host to representatives from the University of Bristol (UoB), a partner institution boasting a position in the Top 10 best universities in the UK and a formidable 55th spot globally, according to the QS World University Rankings 2024. The engaging session with UoB representatives unveiled a gateway to a […]

BUV Events Management Students Become Finalists in Global Sustainable Tourism Challenge
BUV Daily

Dec 12, 2023

BUV Events Management Students Become Finalists in Global Sustainable Tourism Challenge

In a remarkable feat, the Octopus Team from the British University Vietnam (BUV) secured their place in the Final Round of the “Sustainable Innovation in Tourism & Hospitality: 2023 Global Student Challenge.” Comprising three dedicated Events Management students – Kim Chau Anh, Luu Chau Anh, and Pham Bao Van, the Octopus Team emerged as one […]

Exploring the appeal of BUV Open Day – The biggest experience day of the year for high school students
BUV Daily

Dec 11, 2023

Exploring the appeal of BUV Open Day – The biggest experience day of the year for high school students

On 26 November, BUV Open Day – the biggest information event for high school students – made its return at the British University Vietnam (BUV), offering a plethora of information about new undergraduate programmes and scholarship opportunities for the year 2024. Drawing in thousands of participants, including notable experts in education, human resources management, etc., […]

BUV GamePad and GameGeek Asia collaborate for Game Nexus: Building connection in games
BUV Daily

Dec 07, 2023

BUV GamePad and GameGeek Asia collaborate for Game Nexus: Building connection in games

On November 17th, Game Nexus, a groundbreaking collaboration between BUV GamePad and GameGeek Asia, took place at BUV. BUV GamePad’s inaugural event played a pivotal role in fostering connections within Hanoi’s dynamic games development community while spotlighting the remarkable talents housed within the School of Computing and Innovative Technologies at BUV.  With the participation of […]

BUV officially launches GamePad, aiming to nurture talents in the Vietnamese game industry
BUV Daily

Dec 05, 2023

BUV officially launches GamePad, aiming to nurture talents in the Vietnamese game industry

With an ambitious goal and vision for the future potential of the Game industry, BUV is delighted to announce the BUV GamePad – the Innovation, Investment, and Entrepreneurship Centre for Computer Games Programming, Art, and Design. The announcement took place at the Vietnam Game Maker Conference 2023, where the BUV GamePad Project is anticipated to […]

BUV announces new programmes awarded by top UK  universities and the 87 billion VND Scholarship Fund
BUV Daily

Nov 22, 2023

BUV announces new programmes awarded by top UK universities and the 87 billion VND Scholarship Fund

HANOI, NOVEMBER 22, 2023 – British University Vietnam (BUV) officially introduced new undergraduate programmes awarded by prestigious universities in the UK and announced the 2024 Scholarship Fund, fostering opportunities for local students to engage in an international–standard learning environment in Vietnam.  This reflects BUV’s commitment to reinforce its efforts as a UK Hub for higher […]

DMCA.com Protection Status