Our Faculty
Our Faculty

CHRISTOPHER JEFFERY
Pro-Vice Chancellor (International, Strategy & Engagement)

Welcome Messages

It gives me great pleasure to welcome you to BUV. I was appointed in 2010 to lead the academic development and growth of the University. The journey over the last 13 years has been exciting and promises to be even more so as we develop into the next phase of our campus development in Ecopark and double in size. I am very proud of all our students and alumni and to see them develop in both knowledge and skills to a level that matches or surpasses those of their British counterparts. I feel very honoured to have been trusted by parents and students to contribute to this development. BUV delivers the best in education and skills, allowing students to grow in confidence and ability as well as knowledge, whilst being ‘good people’, who care about others and our environment.

As a leader of BUV, my mission is and will continue to be to ensure that BUV is much more than just a building, it is about the people and their experience, making sure we transfer knowledge in a way that excites and is practical as well as remaining with them throughout their lives.

We pride ourselves on the quality of what we do, ensuring students and parents receive the highest level of service as well as the ability to become partners in your long-term success.

I look forward to meeting you in person and the whole team looks forward to supporting you and working with you to help achieve your goals and your ambition, no matter what they are.

star Our Faculty

British University Vietnam, is committed to providing a world class education and learning experience for our students. Our 100% international qualified faculty that meets the exact standards required by UK institutions, brings together academics with extensive teaching experience as well as practitioner and research capabilities. Our faculty is recruited for their internationality and commitment to the whole learning experience within the classroom as well as developing skills to ensure all graduates are 100% prepared for a successful career.

Meet our Faculty

Our Faculty

Professor Raymond Gordon

Vice Chancellor and President

Professor Dr. Raymond Gordon is an experienced academic leader, teacher and researcher holding positions at universities throughout the world including the University of Technology Sydney (UTS), the University of Sydney, University of Warwick (UK), Reitaku University Japan, New Mexico State University (USA), Copenhagen Business School Denmark and others.

He has an esteemed research and publication record with more than 70 publications in peer reviewed journals in the fields of leadership, power relations, organization theory and ethnographic studies. His work has been published by leading (Tier 1) international academic and journals such as the Leadership Quarterly, Organisation Studies, and the journal of Public Administration to name a few. Prior to becoming an academic Professor Gordon was an experienced corporate leader spending 25 years in the Computer Engineering and Information Technology industries in the UK, Australia, and US.

 

ACADEMIC QUALIFICATIONS

  • Ph.D. in Management (2004)
  • Master’s Degree in Business Administration (MGSM) (1992)

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam – BUV (Vietnam)

Vice Chancellor and President, British University, Vietnam (2018-now)

  • Australian Academy of Business Management (AABM)

President and Chair of Board (2015-now)

  • Association to Advance Collegiate Schools of Business (AACSB) International

Mentor (2014-now)

  • International Counsel of Business and Management (ICBM)

Vice President and member of the board (2014-now)

  • Queensland Chamber of Commerce

Member (2013-now)

  • Quality Training Solutions (QTS)

President and Chair of Board (2012-now)

  • Australian Chamber of Commerce Vietnam

Former Director on the Board (2015-2020)

  • Bond University (Australia)

Professor of Leadership and Director of Core Programs (2016-2018)

  • RMIT University (Vietnam)

Head, School of Commerce and Management (2014-2016)

  • Bond University (Australia)

Deputy Dean, Faculty of Business (2013-2014)

Associate Dean Quality Assurance and International Programs, Faculty of Business (2010-2013)

 

RESEARCH AREAS / FIELDS

Leadership and power

 

RESEARCH PUBLICATIONS

  • Gordon, R.D. and Clegg, S.R. (2012)

Accounting for Ethics in Practice: Problems of Legitimacy, Financial Accountability and Management, 28(4): 0267-4424, (A Journal)

  • Gordon, R.D., Kornberger, M. and Clegg, S.R. (2009)

Power, Rationality and Legitimacy in Public Organisations, Public Administration, 87(1): 15-34. (A* Journal)

  • Gordon, R.D., Kornberger, M. and Clegg, S.R. (2009)

Embedded Ethics: Discourse and Power in the NSW Police Service, Organisation Studies, 30(01): 73-99 (A* Journal)

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Gordon, R.D. (2008)
    An Empirical Study into Leadership, Power and Discourse, ANZAM Colloquium into Discourse and Leadership

Auckland Business School

  • Gordon, R.D. (2007)

Power, Domination and Legitimacy, APROS colloquium, Management Development Institute

Gurgaon, New Delhi, India

  • Gordon, R.D. (2006)

Power, Authority and Legitimacy, Australian and New Zealand Academy of Management Conference

Yapoon

(Won best paper award in Critical Management Studies Division, and the all academy highly commended paper award).

  • Gordon, R.D. (2005)

Constitution of Power and Corruption in a Police Organization, American Academy of Management Conference: A New Vision of Management In The 21st Century, Hawaii, Aug 2005.

  • Gordon, R. D. (2000)

Developing an Alternative Research Framework for Studying Change Management Scenarios, Proceedings of APROS: Organizing Knowledge Economies And Societies

Sydney Australia, 14-17 December

 

RESEARCH GRANTS

ARC Linkage Grant with NSW Waterboard lead by Professor Stewart Clegg, Managing Collaborative Organisation Projects ($350,000) (2006)

Joint linkage project, Leadership development program, NSW Health ($20,000). Project completed (2006)

Joint linkage project, Exploring the use of democratic control systems in policing, NSW Police, $25,000. Project completed (2005)

 

AWARDS & HONOURS

  • Australian National Export Award for Best Practice and Innovation in International Education Design (Hybri , MyBOND MBA) (2010)

International Education Association Australia (IEAA).

  • Dean’s Excellence in Research Award (2009 & 2010)

Bond Business School, Bond University Australia.

  • Excellent in Teaching Award (2007 to 2010)

Bond Business School, Bond University Australia.

  • Best Research Paper (2006)

Australian and New Zealand Academy of Management Conference, Yeppoon, Australia.

  • Paper submitted to the US Academy of Management (2005)

Social Issues in Management (SIM) division for the all-academy Newman award for excellence in research.

Professor Dr. Raymond Gordon is an experienced academic leader, teacher and researcher holding positions at universities throughout the world including the University of Technology Sydney (UTS), the University of Sydney, University of Warwick (UK), Reitaku University Japan, New Mexico State University (USA), Copenhagen Business School Denmark and others.

He has an esteemed research and publication record with more than 70 publications in peer reviewed journals in the fields of leadership, power relations, organization theory and ethnographic studies. His work has been published by leading (Tier 1) international academic and journals such as the Leadership Quarterly, Organisation Studies, and the journal of Public Administration to name a few. Prior to becoming an academic Professor Gordon was an experienced corporate leader spending 25 years in the Computer Engineering and Information Technology industries in the UK, Australia, and US.

 

ACADEMIC QUALIFICATIONS

  • Ph.D. in Management (2004)
  • Master’s Degree in Business Administration (MGSM) (1992)

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam – BUV (Vietnam)

Vice Chancellor and President, British University, Vietnam (2018-now)

  • Australian Academy of Business Management (AABM)

President and Chair of Board (2015-now)

  • Association to Advance Collegiate Schools of Business (AACSB) International

Mentor (2014-now)

  • International Counsel of Business and Management (ICBM)

Vice President and member of the board (2014-now)

  • Queensland Chamber of Commerce

Member (2013-now)

  • Quality Training Solutions (QTS)

President and Chair of Board (2012-now)

  • Australian Chamber of Commerce Vietnam

Former Director on the Board (2015-2020)

  • Bond University (Australia)

Professor of Leadership and Director of Core Programs (2016-2018)

  • RMIT University (Vietnam)

Head, School of Commerce and Management (2014-2016)

  • Bond University (Australia)

Deputy Dean, Faculty of Business (2013-2014)

Associate Dean Quality Assurance and International Programs, Faculty of Business (2010-2013)

 

RESEARCH AREAS / FIELDS

Leadership and power

 

RESEARCH PUBLICATIONS

  • Gordon, R.D. and Clegg, S.R. (2012)

Accounting for Ethics in Practice: Problems of Legitimacy, Financial Accountability and Management, 28(4): 0267-4424, (A Journal)

  • Gordon, R.D., Kornberger, M. and Clegg, S.R. (2009)

Power, Rationality and Legitimacy in Public Organisations, Public Administration, 87(1): 15-34. (A* Journal)

  • Gordon, R.D., Kornberger, M. and Clegg, S.R. (2009)

Embedded Ethics: Discourse and Power in the NSW Police Service, Organisation Studies, 30(01): 73-99 (A* Journal)

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Gordon, R.D. (2008)
    An Empirical Study into Leadership, Power and Discourse, ANZAM Colloquium into Discourse and Leadership

Auckland Business School

  • Gordon, R.D. (2007)

Power, Domination and Legitimacy, APROS colloquium, Management Development Institute

Gurgaon, New Delhi, India

  • Gordon, R.D. (2006)

Power, Authority and Legitimacy, Australian and New Zealand Academy of Management Conference

Yapoon

(Won best paper award in Critical Management Studies Division, and the all academy highly commended paper award).

  • Gordon, R.D. (2005)

Constitution of Power and Corruption in a Police Organization, American Academy of Management Conference: A New Vision of Management In The 21st Century, Hawaii, Aug 2005.

  • Gordon, R. D. (2000)

Developing an Alternative Research Framework for Studying Change Management Scenarios, Proceedings of APROS: Organizing Knowledge Economies And Societies

Sydney Australia, 14-17 December

 

RESEARCH GRANTS

ARC Linkage Grant with NSW Waterboard lead by Professor Stewart Clegg, Managing Collaborative Organisation Projects ($350,000) (2006)

Joint linkage project, Leadership development program, NSW Health ($20,000). Project completed (2006)

Joint linkage project, Exploring the use of democratic control systems in policing, NSW Police, $25,000. Project completed (2005)

 

AWARDS & HONOURS

  • Australian National Export Award for Best Practice and Innovation in International Education Design (Hybri , MyBOND MBA) (2010)

International Education Association Australia (IEAA).

  • Dean’s Excellence in Research Award (2009 & 2010)

Bond Business School, Bond University Australia.

  • Excellent in Teaching Award (2007 to 2010)

Bond Business School, Bond University Australia.

  • Best Research Paper (2006)

Australian and New Zealand Academy of Management Conference, Yeppoon, Australia.

  • Paper submitted to the US Academy of Management (2005)

Social Issues in Management (SIM) division for the all-academy Newman award for excellence in research.

Our Faculty

Professor Rick Bennett

Deputy Vice-Chancellor and Vice-President

Raised and educated in London, Rick completed undergraduate studies in the Fine Arts before working for 7 years within the UK film & television industry specialising in TV commercials and music video production.
After emigrating to Australia in 1990, Rick worked at the University of New South Wales (in Sydney) where for 24 years he was based within the School of Design Studies before leading a new online education department and managing the curriculum design and teaching of more than 40 fully online courses in art and design, ultimately leading to production of the first fully-online Masters (coursework) program at UNSW.
Rick’s research over the last 20 years has explored advances in digital technology and the interdependence between design professions and design education and potentials for online offerings. This resulted in invitations to numerous talks worldwide, significant research grants and publications, as well as prestigious awards. Notably, in 2004, he was awarded the Australian Council of University Art and Design Schools – Australian Teacher of the Year.
In 2015, Rick relocated to Vietnam as Dean, School of Communication & Design at RMIT University. In 2018, he was later appointed as RMIT Vietnam Executive Dean (Academic & Students) before moving to the British University Vietnam (BUV) in 2022, as Deputy Vice-Chancellor and Vice-President.

 

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2004 – 2009)

The University of Sydney, Australia

Thesis: Drawing on the Virtual Collective: Exploring Online Collaborative Creativity

  • Master of Higher Education (1994 -1998)

The University of New South Wales, Australia

  • Bachelor of Arts (Hons) Fine Arts (1981-1984)

Bristol Polytechnic, England (UK)

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)

Professor (2022 – Current)

Deputy Vice-Chancellor & Vice President

  • RMIT University (Vietnam)

Professor (2015 – 2022)

Executive Dean (Academic & Students) (2019 – 2022)

Vice-President (Academic) (2018-19)

Dean, School of Communication & Design (2015-2018)

  • University of New South Wales (Australia)

Assoc. Lecturer to Assoc. Professor (1990 – 2015)

Head, College of Fine Arts Online

 

RESEARCH AREAS / FIELDS

  • Scholarship of Teaching and Learning (SoTL)
  • Online Learning & Teaching
  • Graphic Design, Foundation Design Theories

RESEARCH PUBLICATIONS

  • Polaine, A., & Bennett, R. (2010)

Creative Waves: Exploring Emerging Online Cultures, Social Networking and Creative Collaboration Through e-Learning to Offer Visual Campaigns for Local Kenyan Health Needs. In Collaborative Technologies and Applications for Interactive Information Design: Emerging Trends in User Experiences, Rummler, Scott & Ng, Kwong-Bor (Eds.), Hershey, PA: IGI Global. ISBN: 978-1-60566-727-7

  • Martini, N., Harrison, J., & Bennett, R. (2010)

Creating Waves across geographical and disciplinary divides through online creative collaboration. In Interaction in Communication Technologies & Virtual Learning Environments, Ragusa, Angela, T. (Ed), Human Factors, IGI Global, pp 9-25.

ISBN: 978-1-60566-874-1

  • Bennett, R. & Dziekan, V. (2005)

Online Collaboration in the Creative Process: Working With the Most Interactive Community of Designers We Have [N]ever Met.

Designs on E-Learning International Conference Proceedings: The University of the Arts, London, England, ISBN: 1-903455-09-X

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Bennett, R. (2021)

Barriers to Online Education for Higher Education in Vietnam – (Keynote Address)

2021 Auscham Education Conference Vietnam (Online)

  • Bennett, R. (2014)

Global Classrooms, Local Benefits

2014 International Conference on Global Education for Digital Natives (Keynote Address)

Tamkang University, New Taipei City, Taiwan.

  • Bennett, R. (2011)

Creative Outreach Through Computing in Education

Global Learn Asia Pacific 2011 Conference (Keynote Address)

The Sebel Albert Park Hotel, Melbourne, Australia.

  • Bennett, R.  (2013)

The Banglos Project – Design Exhibition

Ayala Museum, Makati, Manila, Philippines.

  • Bennett, R.  (2011)

DasManila – Design Exhibition

Royal Botanic Gardens

Sydney, Australia.

 

RESEARCH GRANTS

  • McIntyre, S., Bennett, R., & Watson, K. (2009)

Australian Learning & Teaching Council (ALTC)

Learning to Teach Online: Developing high-quality video and text resources to help educators teach online. ($219,000)

  • Bennett, R. & McIntyre, S. (2007)

UNSW Learning & Teaching Performance Fund

Planning, Infrastructure Provision and Establishment of the UNSW Academy of Online Art and Design Education ($68,000)

  • Bennett, R. & Chan, L. (2004-06)

Australian Research Council (ARC) Discovery Grant

Formalising a System and Approach for an Effective Online Collaborative Design Process in Visual Communication. ($260,000)

 

AWARDS & HONOURS

  • Citation for Outstanding Contributions to Student Learning (2006)

Carrick Institute (now ALTC)

‘For pioneering internationally recognised best practice in online education in the creative arts and design’

  • AUQA Commendation (2006)

Australian University Quality Agency

‘For good practice in systematisation of online delivery and innovation in online collaborative education.’

  • President’s Award (2005)

Australasian Society of Computers in Learning in Tertiary Education (Ascilite)

‘For innovation and exemplary use of technology in higher education’.

  • ACUADS Distinguished Teacher of the Year Award (2004)

Australian Council of University Art and Design Schools (ACUADS)

  • UNSW Vice-Chancellor’s Award for Teaching Excellence (2001)

‘For exemplary innovation in the use of technology in teaching

 

Raised and educated in London, Rick completed undergraduate studies in the Fine Arts before working for 7 years within the UK film & television industry specialising in TV commercials and music video production.
After emigrating to Australia in 1990, Rick worked at the University of New South Wales (in Sydney) where for 24 years he was based within the School of Design Studies before leading a new online education department and managing the curriculum design and teaching of more than 40 fully online courses in art and design, ultimately leading to production of the first fully-online Masters (coursework) program at UNSW.
Rick’s research over the last 20 years has explored advances in digital technology and the interdependence between design professions and design education and potentials for online offerings. This resulted in invitations to numerous talks worldwide, significant research grants and publications, as well as prestigious awards. Notably, in 2004, he was awarded the Australian Council of University Art and Design Schools – Australian Teacher of the Year.
In 2015, Rick relocated to Vietnam as Dean, School of Communication & Design at RMIT University. In 2018, he was later appointed as RMIT Vietnam Executive Dean (Academic & Students) before moving to the British University Vietnam (BUV) in 2022, as Deputy Vice-Chancellor and Vice-President.

 

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2004 – 2009)

The University of Sydney, Australia

Thesis: Drawing on the Virtual Collective: Exploring Online Collaborative Creativity

  • Master of Higher Education (1994 -1998)

The University of New South Wales, Australia

  • Bachelor of Arts (Hons) Fine Arts (1981-1984)

Bristol Polytechnic, England (UK)

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)

Professor (2022 – Current)

Deputy Vice-Chancellor & Vice President

  • RMIT University (Vietnam)

Professor (2015 – 2022)

Executive Dean (Academic & Students) (2019 – 2022)

Vice-President (Academic) (2018-19)

Dean, School of Communication & Design (2015-2018)

  • University of New South Wales (Australia)

Assoc. Lecturer to Assoc. Professor (1990 – 2015)

Head, College of Fine Arts Online

 

RESEARCH AREAS / FIELDS

  • Scholarship of Teaching and Learning (SoTL)
  • Online Learning & Teaching
  • Graphic Design, Foundation Design Theories

RESEARCH PUBLICATIONS

  • Polaine, A., & Bennett, R. (2010)

Creative Waves: Exploring Emerging Online Cultures, Social Networking and Creative Collaboration Through e-Learning to Offer Visual Campaigns for Local Kenyan Health Needs. In Collaborative Technologies and Applications for Interactive Information Design: Emerging Trends in User Experiences, Rummler, Scott & Ng, Kwong-Bor (Eds.), Hershey, PA: IGI Global. ISBN: 978-1-60566-727-7

  • Martini, N., Harrison, J., & Bennett, R. (2010)

Creating Waves across geographical and disciplinary divides through online creative collaboration. In Interaction in Communication Technologies & Virtual Learning Environments, Ragusa, Angela, T. (Ed), Human Factors, IGI Global, pp 9-25.

ISBN: 978-1-60566-874-1

  • Bennett, R. & Dziekan, V. (2005)

Online Collaboration in the Creative Process: Working With the Most Interactive Community of Designers We Have [N]ever Met.

Designs on E-Learning International Conference Proceedings: The University of the Arts, London, England, ISBN: 1-903455-09-X

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Bennett, R. (2021)

Barriers to Online Education for Higher Education in Vietnam – (Keynote Address)

2021 Auscham Education Conference Vietnam (Online)

  • Bennett, R. (2014)

Global Classrooms, Local Benefits

2014 International Conference on Global Education for Digital Natives (Keynote Address)

Tamkang University, New Taipei City, Taiwan.

  • Bennett, R. (2011)

Creative Outreach Through Computing in Education

Global Learn Asia Pacific 2011 Conference (Keynote Address)

The Sebel Albert Park Hotel, Melbourne, Australia.

  • Bennett, R.  (2013)

The Banglos Project – Design Exhibition

Ayala Museum, Makati, Manila, Philippines.

  • Bennett, R.  (2011)

DasManila – Design Exhibition

Royal Botanic Gardens

Sydney, Australia.

 

RESEARCH GRANTS

  • McIntyre, S., Bennett, R., & Watson, K. (2009)

Australian Learning & Teaching Council (ALTC)

Learning to Teach Online: Developing high-quality video and text resources to help educators teach online. ($219,000)

  • Bennett, R. & McIntyre, S. (2007)

UNSW Learning & Teaching Performance Fund

Planning, Infrastructure Provision and Establishment of the UNSW Academy of Online Art and Design Education ($68,000)

  • Bennett, R. & Chan, L. (2004-06)

Australian Research Council (ARC) Discovery Grant

Formalising a System and Approach for an Effective Online Collaborative Design Process in Visual Communication. ($260,000)

 

AWARDS & HONOURS

  • Citation for Outstanding Contributions to Student Learning (2006)

Carrick Institute (now ALTC)

‘For pioneering internationally recognised best practice in online education in the creative arts and design’

  • AUQA Commendation (2006)

Australian University Quality Agency

‘For good practice in systematisation of online delivery and innovation in online collaborative education.’

  • President’s Award (2005)

Australasian Society of Computers in Learning in Tertiary Education (Ascilite)

‘For innovation and exemplary use of technology in higher education’.

  • ACUADS Distinguished Teacher of the Year Award (2004)

Australian Council of University Art and Design Schools (ACUADS)

  • UNSW Vice-Chancellor’s Award for Teaching Excellence (2001)

‘For exemplary innovation in the use of technology in teaching

 

Our Faculty

Professor Mark Spence

Professor of Marketing
MBA Programme

Mark Spence completed his PhD degree in Marketing at the University of Arizona, USA, in 1993. Prior to entering the doctoral program, he was Program Manager at Gnostic Concepts, Inc., a market research firm in the Silicon Valley, California, specializing in high technology products.  In 2002 Dr. Spence joined Bond University, Australia.  He held various roles at Bond University including Head of Department, Head of the Doctoral Program, and Associate Dean of Research. He now holds the position of Honorary Adjunct Professor of Marketing at Bond University as well as Visiting Lecturer at BUV.

Dr. Spence has published in top academic journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, International Journal of Research in Marketing, European Journal of Marketing, Organizational Behavior and Human Decision Processes, and Psychology & Marketing. 

ACADEMIC QUALIFICATIONS  

  • University of Arizona, Tucson, Arizona (1988 – 1993)
    Doctor of Philosophy, Business Administration.  Major in Marketing with a minor in Management/ MIS (behavioural decision making)
    Thesis:  The Moderating Effect of Problem Characteristics on the Expertise-Decision Making Link
  • San Jose State University, San Jose, California (1982 – 1985)
    Master of Arts degree, Economics.
  • California Polytechnic State University, San Luis Obispo, California (1978 – 1981)
    Bachelor of Science degree, Economics and International Business (included overseas international business studies program at the University of Copenhagen, Denmark). Graduated with Honors.

PROFESSIONAL APPOINTMENTS  

  • Bond University, Gold Coast, Australia
    Professor of Marketing (2002 – 2022)
    Associate Dean of Research (2013-2015:  Participated in the EQUIS accreditation and ERA [Excellence in Research, Australia] process)
    Head of the Marketing Department (2009-2011)
    Doctoral Program Coordinator (2003 – 2007)

RESEARCH AREAS / FIELDS 

  • Consumer decision making
  • Experimental design

RESEARCH PUBLICATIONS 

  • Spence M., Das G., Agarwal J. (2021)
    Social selling cues: The dynamics of posting numbers viewed and bought on customers’ purchase intentions, (International Journal of Research in Marketing, 2021, vol. 38(4), 994-1016; https://doi.org/10.1016/j.ijresmar.2021.01.001).
  • Spence M., Watson L. (2007)
    Causes and Consequences of Emotions on Consumer Behaviour:  A Review and Integrative Cognitive Appraisal Theory (European Journal of Marketing, 41 (5/6), 2007, 487-511).
  • Spence M., Rintamäki T., Kanto A., Kuusela H. (2006)
    Decomposing the Value of Department Store Shopping into Utilitarian, Hedonic and Social Dimensions: Evidence from Finland (International Journal of Retail and Distribution Management, 34(1), 2006, p. 6-24).
  • Spence M., Brucks M. (1997)
    The Moderating Effects of Problem Characteristics on Experts’ and Novices’ Judgments (Journal of Marketing Research, May 1997, 233-247).
  • Spence M., Shapiro S. (1997)
    Managerial Intuition:  A Conceptual and Operational Framework (Business Horizons, January-February 1997, 63-68).

Mark Spence completed his PhD degree in Marketing at the University of Arizona, USA, in 1993. Prior to entering the doctoral program, he was Program Manager at Gnostic Concepts, Inc., a market research firm in the Silicon Valley, California, specializing in high technology products.  In 2002 Dr. Spence joined Bond University, Australia.  He held various roles at Bond University including Head of Department, Head of the Doctoral Program, and Associate Dean of Research. He now holds the position of Honorary Adjunct Professor of Marketing at Bond University as well as Visiting Lecturer at BUV.

Dr. Spence has published in top academic journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, International Journal of Research in Marketing, European Journal of Marketing, Organizational Behavior and Human Decision Processes, and Psychology & Marketing. 

ACADEMIC QUALIFICATIONS  

  • University of Arizona, Tucson, Arizona (1988 – 1993)
    Doctor of Philosophy, Business Administration.  Major in Marketing with a minor in Management/ MIS (behavioural decision making)
    Thesis:  The Moderating Effect of Problem Characteristics on the Expertise-Decision Making Link
  • San Jose State University, San Jose, California (1982 – 1985)
    Master of Arts degree, Economics.
  • California Polytechnic State University, San Luis Obispo, California (1978 – 1981)
    Bachelor of Science degree, Economics and International Business (included overseas international business studies program at the University of Copenhagen, Denmark). Graduated with Honors.

PROFESSIONAL APPOINTMENTS  

  • Bond University, Gold Coast, Australia
    Professor of Marketing (2002 – 2022)
    Associate Dean of Research (2013-2015:  Participated in the EQUIS accreditation and ERA [Excellence in Research, Australia] process)
    Head of the Marketing Department (2009-2011)
    Doctoral Program Coordinator (2003 – 2007)

RESEARCH AREAS / FIELDS 

  • Consumer decision making
  • Experimental design

RESEARCH PUBLICATIONS 

  • Spence M., Das G., Agarwal J. (2021)
    Social selling cues: The dynamics of posting numbers viewed and bought on customers’ purchase intentions, (International Journal of Research in Marketing, 2021, vol. 38(4), 994-1016; https://doi.org/10.1016/j.ijresmar.2021.01.001).
  • Spence M., Watson L. (2007)
    Causes and Consequences of Emotions on Consumer Behaviour:  A Review and Integrative Cognitive Appraisal Theory (European Journal of Marketing, 41 (5/6), 2007, 487-511).
  • Spence M., Rintamäki T., Kanto A., Kuusela H. (2006)
    Decomposing the Value of Department Store Shopping into Utilitarian, Hedonic and Social Dimensions: Evidence from Finland (International Journal of Retail and Distribution Management, 34(1), 2006, p. 6-24).
  • Spence M., Brucks M. (1997)
    The Moderating Effects of Problem Characteristics on Experts’ and Novices’ Judgments (Journal of Marketing Research, May 1997, 233-247).
  • Spence M., Shapiro S. (1997)
    Managerial Intuition:  A Conceptual and Operational Framework (Business Horizons, January-February 1997, 63-68).
Our Faculty

Assoc. Professor Jason MacVaugh

Dean (Higher Education)

Born in the United States but raised and educated in the Cayman Islands and the United Kingdom, Jason completed a BSc in Business Management from N.C. State University. Following graduation in 2000 he was employed in both in the UK and the USA banking sectors. In 2002, he completed an MSc in Human Resource Management and Industrial Relations from Brunel, and subsequently in 2003, won a studentship for a PhD in Knowledge Management. In 2007, Jason took a position at the University of Gloucestershire where he completed his PhD thesis in 2009. Jason’s career includes teaching and research activities across international locations including: Japan, Hong Kong, Singapore, the USA, Italy and Tunisia.

Jason is a keen Teaching and Learning champion; winning a HEA National Teaching Fellowship in 2011, multiple faculty teaching and learning excellence awards, and publishing Pedagogic research alongside his disciplinary work in Innovation and Human Resource Management.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2003 – 2009)

The University of Gloucestershire, United Kingdom

Thesis: A Critical Investigation of Knowledge management as a Determinant of New Product Development Success

  • MSc Human Resource Management and Industrial Relations (2002 – 2003)

The Brunel University, United Kingdom

  • BSc Business Management (1996-2000)

N.C. State University, United States of America

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)

Associate Professor (2023 – Current)

Dean (Higher Education

  • University of Liverpool (United Kingdom)

Director of Studies (2019 – 2023)

  • University of East Anglia (United Kingdom)

Course Development Lead (2017 – 2019)

RESEARCH AREAS / FIELDS

  • Scholarship of Teaching and Learning (SoTL)
  • Innovation/Knowledge Management
  • International and Comparative Human Resource Management

RESEARCH PUBLICATIONS

  • Mejri, K., MacVaugh, J., and Tsagdis, D. (2018), “Knowledge configurations of small and medium-sized knowledge-intensive firms in a developing economy: A knowledge-based view of business-to-business internationalization”, Industrial Marketing Management, Vol. 71 (May), pp. 160-170.
  • MacVaugh, J. and Evans, J. (2012), “A re-examination of flexible working in Japan”, International Journal of Human Resource Management, Vol. 23 No. 6, pp. 1245-1258.
  • MacVaugh, J. and Norton, M. (2011), “Introducing sustainability into business education contexts using active learning”, Higher Education Policy, Vol. 24 No. 4, pp. 439-457.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • MacVaugh, J. (2022)

‘Student groups and cohorts, an extension of integrated skills education for undergraduates: an analysis of programme outcomes.’ ICTEL Conference, Singapore.

  • Al Shwayat, D. and MacVaugh, J. (2018)

‘A Multi-level Examination of the Relationship between Organisational Culture and Knowledge Sharing in the Banking Sector.’ SIBR Conference, Osaka.

  • Tsagdis, D.; Kais, M.; MacVaugh, J.A. (2016)

‘SME Internationalization Knowledge: A Developing Economy Perspective.’ Academy of Management 76th Annual Conference, Anaheim.

  • Pritchard, C. and MacVaugh, J. (2011)

‘Strategic selection using person-organisation fit: evidence from stage theatre companies.’ Best full paper (HRM category) at British Academy of Management Conference, 2011.

  • MacVaugh, J. (2007)

‘Proactive Knowledge Management: An Independent Enabler of New Product Development Success?’ presented at 14th International Product Development Management Conference, Porto, 2007.

 RESEARCH GRANTS

  • MacVaugh (2011)

Limits to innovation diffusion: An empirical study in four parts (2011-2013) My Role: project leader. External Support: Amount of program subsidy: 8,000 pounds for the pilot study (from the JAIST foundation) and 32,000 pounds for the study via Kakenhi (Japanese Ministry of Education, Culture, Sports, Science and Technology), a total of 40,000 GBP.

  • Healey et al. (2010)

NTFS research project titled Rethinking final year Projects and Dissertations (2010-2012) My Role: team member. External Support: Amount of program subsidy: 200,000 GBP in total from the Higher Education Academy.

  • MacVaugh (2007)

Redevelopment of The University of Gloucestershire Business School Curriculum (2007-2010) My Role: team leader. External Support: Amount of program subsidy: 20,000 GBP in total from the Centre for Active Learning.

AWARDS & ASSOCIATION

  • Awards:  National Teaching Fellowship (Inclusivity in Higher Education) 2011- 2014 Higher Education Academy (UK). Chartered Association of Business School’s ‘Leaders in Learning and Teaching’ (UK)
  • Member: Chartered Institute of Personnel and Development (MCIPD), Higher Education Academy (FHEA), Academy of Management, British Academy of Management, European Institute for Advanced Studies in Management
  • Reviewer: Academy of International Business Conference, British Academy of Management Conference, European Journal of Innovation Management, Management Learning, International Journal of Sustainability in Higher Education

DOCTORAL SUPERVISION COMPLETIONS

  • Ahmed Salih, DBA (Awarded September 2020) “Improving Project Management Information System Introduction Success in a Construction Context” First Supervisor (University of Liverpool, UK)
  • Jacqueline Murray, DBA “Improving Student Satisfaction at a Caribbean University Using a Customer Focussed Strategy” (Awarded July 2018) Joint supervisor (Napier University, UK)
  • Dana Alshwayat, PhD “Knowledge Management for Product Innovation in the Financial Service Sector.” (Awarded November 2017) First Supervisor (University of Gloucestershire, UK) 
  • Nguyen Thu Huong PhD “Knowledge-bridging Managers in High-Tech Partnership: A Case Study of Software Offshoring from Japan to Vietnam.” (Awarded February 2012) role: Second Supervisor (JAIST, Japan)
  • Kais Mejri PhD “The Knowledge Process in Internationalization of SMEs: A Case Study of the Tunisian ICT Industry.” (Awarded March 2011) role: Second Supervisor (JAIST, Japan)

Born in the United States but raised and educated in the Cayman Islands and the United Kingdom, Jason completed a BSc in Business Management from N.C. State University. Following graduation in 2000 he was employed in both in the UK and the USA banking sectors. In 2002, he completed an MSc in Human Resource Management and Industrial Relations from Brunel, and subsequently in 2003, won a studentship for a PhD in Knowledge Management. In 2007, Jason took a position at the University of Gloucestershire where he completed his PhD thesis in 2009. Jason’s career includes teaching and research activities across international locations including: Japan, Hong Kong, Singapore, the USA, Italy and Tunisia.

Jason is a keen Teaching and Learning champion; winning a HEA National Teaching Fellowship in 2011, multiple faculty teaching and learning excellence awards, and publishing Pedagogic research alongside his disciplinary work in Innovation and Human Resource Management.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2003 – 2009)

The University of Gloucestershire, United Kingdom

Thesis: A Critical Investigation of Knowledge management as a Determinant of New Product Development Success

  • MSc Human Resource Management and Industrial Relations (2002 – 2003)

The Brunel University, United Kingdom

  • BSc Business Management (1996-2000)

N.C. State University, United States of America

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)

Associate Professor (2023 – Current)

Dean (Higher Education

  • University of Liverpool (United Kingdom)

Director of Studies (2019 – 2023)

  • University of East Anglia (United Kingdom)

Course Development Lead (2017 – 2019)

RESEARCH AREAS / FIELDS

  • Scholarship of Teaching and Learning (SoTL)
  • Innovation/Knowledge Management
  • International and Comparative Human Resource Management

RESEARCH PUBLICATIONS

  • Mejri, K., MacVaugh, J., and Tsagdis, D. (2018), “Knowledge configurations of small and medium-sized knowledge-intensive firms in a developing economy: A knowledge-based view of business-to-business internationalization”, Industrial Marketing Management, Vol. 71 (May), pp. 160-170.
  • MacVaugh, J. and Evans, J. (2012), “A re-examination of flexible working in Japan”, International Journal of Human Resource Management, Vol. 23 No. 6, pp. 1245-1258.
  • MacVaugh, J. and Norton, M. (2011), “Introducing sustainability into business education contexts using active learning”, Higher Education Policy, Vol. 24 No. 4, pp. 439-457.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • MacVaugh, J. (2022)

‘Student groups and cohorts, an extension of integrated skills education for undergraduates: an analysis of programme outcomes.’ ICTEL Conference, Singapore.

  • Al Shwayat, D. and MacVaugh, J. (2018)

‘A Multi-level Examination of the Relationship between Organisational Culture and Knowledge Sharing in the Banking Sector.’ SIBR Conference, Osaka.

  • Tsagdis, D.; Kais, M.; MacVaugh, J.A. (2016)

‘SME Internationalization Knowledge: A Developing Economy Perspective.’ Academy of Management 76th Annual Conference, Anaheim.

  • Pritchard, C. and MacVaugh, J. (2011)

‘Strategic selection using person-organisation fit: evidence from stage theatre companies.’ Best full paper (HRM category) at British Academy of Management Conference, 2011.

  • MacVaugh, J. (2007)

‘Proactive Knowledge Management: An Independent Enabler of New Product Development Success?’ presented at 14th International Product Development Management Conference, Porto, 2007.

 RESEARCH GRANTS

  • MacVaugh (2011)

Limits to innovation diffusion: An empirical study in four parts (2011-2013) My Role: project leader. External Support: Amount of program subsidy: 8,000 pounds for the pilot study (from the JAIST foundation) and 32,000 pounds for the study via Kakenhi (Japanese Ministry of Education, Culture, Sports, Science and Technology), a total of 40,000 GBP.

  • Healey et al. (2010)

NTFS research project titled Rethinking final year Projects and Dissertations (2010-2012) My Role: team member. External Support: Amount of program subsidy: 200,000 GBP in total from the Higher Education Academy.

  • MacVaugh (2007)

Redevelopment of The University of Gloucestershire Business School Curriculum (2007-2010) My Role: team leader. External Support: Amount of program subsidy: 20,000 GBP in total from the Centre for Active Learning.

AWARDS & ASSOCIATION

  • Awards:  National Teaching Fellowship (Inclusivity in Higher Education) 2011- 2014 Higher Education Academy (UK). Chartered Association of Business School’s ‘Leaders in Learning and Teaching’ (UK)
  • Member: Chartered Institute of Personnel and Development (MCIPD), Higher Education Academy (FHEA), Academy of Management, British Academy of Management, European Institute for Advanced Studies in Management
  • Reviewer: Academy of International Business Conference, British Academy of Management Conference, European Journal of Innovation Management, Management Learning, International Journal of Sustainability in Higher Education

DOCTORAL SUPERVISION COMPLETIONS

  • Ahmed Salih, DBA (Awarded September 2020) “Improving Project Management Information System Introduction Success in a Construction Context” First Supervisor (University of Liverpool, UK)
  • Jacqueline Murray, DBA “Improving Student Satisfaction at a Caribbean University Using a Customer Focussed Strategy” (Awarded July 2018) Joint supervisor (Napier University, UK)
  • Dana Alshwayat, PhD “Knowledge Management for Product Innovation in the Financial Service Sector.” (Awarded November 2017) First Supervisor (University of Gloucestershire, UK) 
  • Nguyen Thu Huong PhD “Knowledge-bridging Managers in High-Tech Partnership: A Case Study of Software Offshoring from Japan to Vietnam.” (Awarded February 2012) role: Second Supervisor (JAIST, Japan)
  • Kais Mejri PhD “The Knowledge Process in Internationalization of SMEs: A Case Study of the Tunisian ICT Industry.” (Awarded March 2011) role: Second Supervisor (JAIST, Japan)
Our Faculty

Christopher Jeffery

Pro-Vice Chancellor (International, Strategy & Engagement)

Chris has worked in Vietnam for 12 years moving from City University London to Hanoi to help launch British University Vietnam in 2010 and has been heavily involved in growing it from 20 students to 2,000, developing a value-added skills element to all students as well as being a team member for the new campus development and launching new programmes, Vietnamese qualifications as well as UK degrees. Chris was previously faculty and managed/taught at Cass Business School, City University, where he started teaching management to undergraduates, then covering admissions and international partnership for all management courses. Chris in 2002 was appointed course director of the Executive MBA programme at Cass and over a period of 8 years redesigned the programme content and structure, launched new models of study and crafted a world class international offering. Over the 8 years Chris and the team grew the programme to number 10 in the world as ranked by the Financial Times.

Prior to joining academia Chris worked at the BBC political unit in London on a number of programmes and projects including general election coverage, budgets and European elections.

Chris is also an active member of BritCham Vietnam and is presently it’s National Chair, having served in this role for 3 years and prior to that its Vice-Chair, representing British Business to Governments at all levels up to and including Prime Ministerial. Chris is also a Board Member of the Vietnam Business Forum and sits on the advisory board of charities and schools in Vietnam.

 

ACADEMIC QUALIFICATIONS

  • Master of Philosophy (1995-1997)

City University Business School, London

  • Bachelor of Science (Hons) in Management and Systems Science (1992-1995)

Department of Systems Science, City University, London

 

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (BUV) (Vietnam)

Chief Academic Officer (2019 – Now)

Dean (2010-2019)

  • Cass Business School, London (UK)

Senior University Fellow (2003-2010)

Executive MBA Programme Director

 

BUSINESS AFFILIATION

  • British Chamber of Commerce Vietnam

National Chair (2019 – Now)

National Vice Chair (2016-2019)

Board Member (2010-2016)

  • Bett Asia

Advisory Board Member (2019 – Now)

  • Vietnam Business Forum

Executive Board Member (2015 – Now)

 

RESEARCH AREAS / FIELDS

Chris is interested in the development of business in Vietnam as well as its future growth, with specific relevance to FDI and The UK. Chris has spoken at many Ministerial, Business and Media events commenting on this area, including international and local media, live and recorded.

Another key interest is service quality in the business environment and the importance of it in continuing growth and development.

 

MEDIA

  • Regular contributor

VTV

VITV

Vietnam Economic Times

Vietnam Financial Times

VnExpress

Vietnam News Agency

Chris has worked in Vietnam for 12 years moving from City University London to Hanoi to help launch British University Vietnam in 2010 and has been heavily involved in growing it from 20 students to 2,000, developing a value-added skills element to all students as well as being a team member for the new campus development and launching new programmes, Vietnamese qualifications as well as UK degrees. Chris was previously faculty and managed/taught at Cass Business School, City University, where he started teaching management to undergraduates, then covering admissions and international partnership for all management courses. Chris in 2002 was appointed course director of the Executive MBA programme at Cass and over a period of 8 years redesigned the programme content and structure, launched new models of study and crafted a world class international offering. Over the 8 years Chris and the team grew the programme to number 10 in the world as ranked by the Financial Times.

Prior to joining academia Chris worked at the BBC political unit in London on a number of programmes and projects including general election coverage, budgets and European elections.

Chris is also an active member of BritCham Vietnam and is presently it’s National Chair, having served in this role for 3 years and prior to that its Vice-Chair, representing British Business to Governments at all levels up to and including Prime Ministerial. Chris is also a Board Member of the Vietnam Business Forum and sits on the advisory board of charities and schools in Vietnam.

 

ACADEMIC QUALIFICATIONS

  • Master of Philosophy (1995-1997)

City University Business School, London

  • Bachelor of Science (Hons) in Management and Systems Science (1992-1995)

Department of Systems Science, City University, London

 

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (BUV) (Vietnam)

Chief Academic Officer (2019 – Now)

Dean (2010-2019)

  • Cass Business School, London (UK)

Senior University Fellow (2003-2010)

Executive MBA Programme Director

 

BUSINESS AFFILIATION

  • British Chamber of Commerce Vietnam

National Chair (2019 – Now)

National Vice Chair (2016-2019)

Board Member (2010-2016)

  • Bett Asia

Advisory Board Member (2019 – Now)

  • Vietnam Business Forum

Executive Board Member (2015 – Now)

 

RESEARCH AREAS / FIELDS

Chris is interested in the development of business in Vietnam as well as its future growth, with specific relevance to FDI and The UK. Chris has spoken at many Ministerial, Business and Media events commenting on this area, including international and local media, live and recorded.

Another key interest is service quality in the business environment and the importance of it in continuing growth and development.

 

MEDIA

  • Regular contributor

VTV

VITV

Vietnam Economic Times

Vietnam Financial Times

VnExpress

Vietnam News Agency

Our Faculty

Dr. Mike Perkins

Senior Lecturer
Head, Centre for Research and Innovation

Mike carried out his university studies at the University of York, UK, where he completed his undergraduate degree in Management. Following the completion of a project with the North Yorkshire Police on enhancing service level delivery, he carried out his PhD in Operations Management at the University of York, which was partially funded by the North Yorkshire Police. His thesis was focused on exploring public perceptions of policing in the UK and how these could be improved.

After completing his PhD, Mike moved to Vietnam in 2013, where he began working for BUV. He is currently the Head of Quality and Academic Development and a Senior Lecturer, teaching mainly in the School of Business.

ACADEMIC QUALIFICATIONS

  • Senior Fellow of the Higher Education Academy (2019)
    Staffordshire University/Advance HE (UK)
  • Doctor of Philosophy (2009 – 2013)
    The University of York (UK)
    Thesis: Public Confidence Modelling: A Locally Based Approach to Police Performance Management
  • Bachelor of Science (Hons) Management (2005-2008)
    The University of York (UK)

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Head of Quality and Academic Development (2018 – Current)
    Academic Development and Quality Leader (2017-2018)
    Quality Leader (2015-2017)
    Senior Lecturer in Management (2016 – Current)
    Lecturer in Management (2013-2016)
  • University of York
    Graduate Teaching Assistant (2009 – 2013)

RESEARCH AREAS

  • Performance Management
  • Academic Integrity
  • Public Sector Management

RESEARCH PUBLICATIONS

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Perkin, M., Roe, J. (2021)
    Emerging threats to Academic Integrity – (Keynote Address)
    2021 National Academy of Education Management International Conference, Hanoi, Vietnam
  • Perkin, M., Roe, J. (2017)
    Tackling the problem of Ghostwriters: Enhancing Academic Integrity amongst undergraduate students.
    2017 Trends In Holistic Educations Symposium Asia, Taylors University, Kuala Lumpur, Malaysia
  • Perkins, M. (2015)
    Retaining order and legitimacy: Improving policing through an understanding of public confidence factor
    26th International Police Executive Symposium Pattaya, Thailand.
  • Perkins, M. (2014)
    Public Confidence Modelling: A Locally Based Approach to Police Performance.
    25th International Police Executive Symposium, Sofia, Bulgaria.

RESEARCH GRANTS

  • Perkins, M., Fernandes, K. (2009)
    North Yorkshire Police
    “Public Confidence Modelling: A Locally Based Approach to Police Performance Management”
    ESRC CASE styled contribution to PhD studentship (£9,000).

Mike carried out his university studies at the University of York, UK, where he completed his undergraduate degree in Management. Following the completion of a project with the North Yorkshire Police on enhancing service level delivery, he carried out his PhD in Operations Management at the University of York, which was partially funded by the North Yorkshire Police. His thesis was focused on exploring public perceptions of policing in the UK and how these could be improved.

After completing his PhD, Mike moved to Vietnam in 2013, where he began working for BUV. He is currently the Head of Quality and Academic Development and a Senior Lecturer, teaching mainly in the School of Business.

ACADEMIC QUALIFICATIONS

  • Senior Fellow of the Higher Education Academy (2019)
    Staffordshire University/Advance HE (UK)
  • Doctor of Philosophy (2009 – 2013)
    The University of York (UK)
    Thesis: Public Confidence Modelling: A Locally Based Approach to Police Performance Management
  • Bachelor of Science (Hons) Management (2005-2008)
    The University of York (UK)

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Head of Quality and Academic Development (2018 – Current)
    Academic Development and Quality Leader (2017-2018)
    Quality Leader (2015-2017)
    Senior Lecturer in Management (2016 – Current)
    Lecturer in Management (2013-2016)
  • University of York
    Graduate Teaching Assistant (2009 – 2013)

RESEARCH AREAS

  • Performance Management
  • Academic Integrity
  • Public Sector Management

RESEARCH PUBLICATIONS

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Perkin, M., Roe, J. (2021)
    Emerging threats to Academic Integrity – (Keynote Address)
    2021 National Academy of Education Management International Conference, Hanoi, Vietnam
  • Perkin, M., Roe, J. (2017)
    Tackling the problem of Ghostwriters: Enhancing Academic Integrity amongst undergraduate students.
    2017 Trends In Holistic Educations Symposium Asia, Taylors University, Kuala Lumpur, Malaysia
  • Perkins, M. (2015)
    Retaining order and legitimacy: Improving policing through an understanding of public confidence factor
    26th International Police Executive Symposium Pattaya, Thailand.
  • Perkins, M. (2014)
    Public Confidence Modelling: A Locally Based Approach to Police Performance.
    25th International Police Executive Symposium, Sofia, Bulgaria.

RESEARCH GRANTS

  • Perkins, M., Fernandes, K. (2009)
    North Yorkshire Police
    “Public Confidence Modelling: A Locally Based Approach to Police Performance Management”
    ESRC CASE styled contribution to PhD studentship (£9,000).
Our Faculty

Dr. Maren Viol

Senior Lecturer
Discipline Lead - Tourism and Hospitality Management

Originally from Germany, Maren holds an undergraduate degree in International Hospitality Management from Stenden University in the Netherlands and an MSc in Tourism and Events from the University of Sunderland in the UK. Maren gained her PhD from Edinburgh Napier University in the UK in 2016 with a thesis exploring commemorative narratives of the anniversary events of the fall of the Berlin Wall. Since then, she has taught on tourism, hospitality and events management courses in the UK and Vietnam and has held programme leadership roles at undergraduate and postgraduate levels. Maren is also a Fellow of Advance HE. Her research interests include commemoration, memory studies, semiotics, tourism education and sustainable tourism. Maren has published her research in academic journals and book chapters and presented at international conferences.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2011-2016)

Edinburgh Napier University, UK

Thesis: Collective memory and identity narratives at the 20th and 25th anniversary events of the fall of the Berlin Wall

  • Postgraduate Certificate in Teaching and Learning in Higher Education (2012-2013)

Edinburgh Napier University, UK

  • Master of Science in Tourism and Events (2010-2011)

University of Sunderland, UK

  • Bachelor of Business Administration in International Hospitality Management (2006-2010)

Stenden University, Netherlands

PROFESSIONAL APPOINTMENTS

  • British University Vietnam

Senior Lecturer (2023 – present)

Discipline Lead Tourism and Hospitality (2023 – present)

  • Glasgow Caledonian University (UK)

Lecturer (2020-2022)

Programme Leader MSc International Tourism and Events Management (2021-2022)

  • British University Vietnam

Senior Lecturer (2016-2019)

Programme Leader BA(Hons) Tourism Management and BA(Hons) Events Management (2016-2019)

  • Edinburgh Napier University (UK)

Graduate Teaching Assistant (2011-2016)

RESEARCH AREAS / FIELDS

  • Critical tourism and events studies
  • Sustainability in tourism and events
  • Tourism higher education

RESEARCH PUBLICATIONS 

  • Nguyen, B. L. & Viol, M. (2022) ‘Factors influencing decision-making of millennial travellers participating in community-based rural tourism experiences in South-East Asia’, in Stylidis, D., Kim, S. &  Kim, S. (eds.) Tourism Marketing in East and South-East Asia, Egham: CABI, 22-38.
  • Viol, M. & Southall, C. (2021) ‘A conceptual framework for understanding Western-centrism in transnational education in tourism’, Current Issues in Tourism, 1-5, DOI: 10.1080/13683500.2021.2019203
  • Viol, M., Todd, L., Theodoraki, E. & Anastasiadou, C. (2018) ‘The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall’, Tourism Management, 69C, 246-262, DOI: 10.1016/j.tourman.2018.06.018
  • Viol, M. (2015) ‘The use of wikis within the virtual learning environment to support collaborative working and their influence on students’ learning experience’, Journal of Perspectives in Applied Academic Practice, 3 (2), 50-57, DOI: 10.14297/jpaap.v3i2.156

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Viol, M. & Southall, C. (2023)

Decolonising the tourism curriculum – experiences of faculty in Asian transnational education contexts (keynote address)

3rd Critical Tourism Studies Asia Pacific Conference

Hanoi, Vietnam

  • Viol, M. & Nguyen B. L. (2023)

Ethical consumers post-COVID-19: Sustainable travel behaviours of young Vietnamese tourists

3rd Critical Tourism Studies Asia Pacific Conference

Hanoi, Vietnam

  • Viol, M. & Southall, C. (2018)

Western-centrism in internationalised tourism higher education curricula: Perspectives from Vietnam

Critical Tourism Studies Asia Pacific Inaugural Biennial Conference

Yogyakarta, Indonesia

  • Viol, M., Theodoraki, E., Anastasiadou, C. & Todd, L. (2014)

Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall

International Conference on Remembering in a Globalizing World

Le Chambon sur Lignon, France

  • Viol, M., Theodoraki, E. & Anastasiadou, C. (2013)

The impact of commemorative events of the fall of the Berlin Wall on collective memory (re)constructions

Post Conflict, Cultural Heritage and Regional Development: An International Conference

Wageningen, Netherlands

AWARDS & HONOURS 

  • Final Year Research Student Prize for Research Excellence (2015)

Edinburgh Napier University

  • Interim Research Student Prize for Research Excellence (2014)

Edinburgh Napier University

  • First Year Research Student Prize for Research Excellence (2012)

Edinburgh Napier University

  • Best Postgraduate Student (2011)

Association for Tourism in Higher Education (ATHE)

Originally from Germany, Maren holds an undergraduate degree in International Hospitality Management from Stenden University in the Netherlands and an MSc in Tourism and Events from the University of Sunderland in the UK. Maren gained her PhD from Edinburgh Napier University in the UK in 2016 with a thesis exploring commemorative narratives of the anniversary events of the fall of the Berlin Wall. Since then, she has taught on tourism, hospitality and events management courses in the UK and Vietnam and has held programme leadership roles at undergraduate and postgraduate levels. Maren is also a Fellow of Advance HE. Her research interests include commemoration, memory studies, semiotics, tourism education and sustainable tourism. Maren has published her research in academic journals and book chapters and presented at international conferences.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2011-2016)

Edinburgh Napier University, UK

Thesis: Collective memory and identity narratives at the 20th and 25th anniversary events of the fall of the Berlin Wall

  • Postgraduate Certificate in Teaching and Learning in Higher Education (2012-2013)

Edinburgh Napier University, UK

  • Master of Science in Tourism and Events (2010-2011)

University of Sunderland, UK

  • Bachelor of Business Administration in International Hospitality Management (2006-2010)

Stenden University, Netherlands

PROFESSIONAL APPOINTMENTS

  • British University Vietnam

Senior Lecturer (2023 – present)

Discipline Lead Tourism and Hospitality (2023 – present)

  • Glasgow Caledonian University (UK)

Lecturer (2020-2022)

Programme Leader MSc International Tourism and Events Management (2021-2022)

  • British University Vietnam

Senior Lecturer (2016-2019)

Programme Leader BA(Hons) Tourism Management and BA(Hons) Events Management (2016-2019)

  • Edinburgh Napier University (UK)

Graduate Teaching Assistant (2011-2016)

RESEARCH AREAS / FIELDS

  • Critical tourism and events studies
  • Sustainability in tourism and events
  • Tourism higher education

RESEARCH PUBLICATIONS 

  • Nguyen, B. L. & Viol, M. (2022) ‘Factors influencing decision-making of millennial travellers participating in community-based rural tourism experiences in South-East Asia’, in Stylidis, D., Kim, S. &  Kim, S. (eds.) Tourism Marketing in East and South-East Asia, Egham: CABI, 22-38.
  • Viol, M. & Southall, C. (2021) ‘A conceptual framework for understanding Western-centrism in transnational education in tourism’, Current Issues in Tourism, 1-5, DOI: 10.1080/13683500.2021.2019203
  • Viol, M., Todd, L., Theodoraki, E. & Anastasiadou, C. (2018) ‘The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall’, Tourism Management, 69C, 246-262, DOI: 10.1016/j.tourman.2018.06.018
  • Viol, M. (2015) ‘The use of wikis within the virtual learning environment to support collaborative working and their influence on students’ learning experience’, Journal of Perspectives in Applied Academic Practice, 3 (2), 50-57, DOI: 10.14297/jpaap.v3i2.156

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Viol, M. & Southall, C. (2023)

Decolonising the tourism curriculum – experiences of faculty in Asian transnational education contexts (keynote address)

3rd Critical Tourism Studies Asia Pacific Conference

Hanoi, Vietnam

  • Viol, M. & Nguyen B. L. (2023)

Ethical consumers post-COVID-19: Sustainable travel behaviours of young Vietnamese tourists

3rd Critical Tourism Studies Asia Pacific Conference

Hanoi, Vietnam

  • Viol, M. & Southall, C. (2018)

Western-centrism in internationalised tourism higher education curricula: Perspectives from Vietnam

Critical Tourism Studies Asia Pacific Inaugural Biennial Conference

Yogyakarta, Indonesia

  • Viol, M., Theodoraki, E., Anastasiadou, C. & Todd, L. (2014)

Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall

International Conference on Remembering in a Globalizing World

Le Chambon sur Lignon, France

  • Viol, M., Theodoraki, E. & Anastasiadou, C. (2013)

The impact of commemorative events of the fall of the Berlin Wall on collective memory (re)constructions

Post Conflict, Cultural Heritage and Regional Development: An International Conference

Wageningen, Netherlands

AWARDS & HONOURS 

  • Final Year Research Student Prize for Research Excellence (2015)

Edinburgh Napier University

  • Interim Research Student Prize for Research Excellence (2014)

Edinburgh Napier University

  • First Year Research Student Prize for Research Excellence (2012)

Edinburgh Napier University

  • Best Postgraduate Student (2011)

Association for Tourism in Higher Education (ATHE)

Our Faculty

Dr. Jyotsna Bijalwan

Senior Lecturer
Head Academic Quality

Dr. Jyotsna Ghildiyal Bijalwan is an academic, an author and researcher with a diverse international work experience in teaching undergraduate and postgraduate students. She holds Graduation and Master degrees in Commerce from University of Mumbai, India. She is also a Master of Business Administration (Finance) and MPhil. She got her doctoral degree in Management from Uttarakhand Technical University, India.

Dr. Jyotsna has 15 years of teaching experience at various reputable Universities in India and overseas. She has published over 15 research papers in various reputable national and international journals and conferences.  She is also an author of 3 books. She participated in a number of minor and major national and international research projects. She has been on the advisory board of conferences and journals. She is a motivational speaker, educator and trainer for businesses and academia.  She has supervised more than 120 graduation essays and over 35 Master Dissertations and she is currently supervising several PhD Students.

Her areas of interest are Corporate Governance, Investment Analysis and Portfolio and Financial management.

 

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2010 – 2013)

Management

Uttarakhand Technical University, Dehradun (UK), India

Thesis: Corporate Governance Practices of Indian Companies.

  • Master of Business Administration (2006 – 2008)
  • Master of Commerce (2004 – 2006)
  • Bachelor of Commerce (2001 – 2004)

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV) (2022 – Current)
  • Arba Minch University (Ethiopia)

Associate Professor (2017 – 2022)

College of Business and Economics

  • Graphic Era University, Dehradun (India)

Assistant Professor (2016 – 2017)

Head of research cell, School of Management

  • Selaqui Academy of Higher Education, Dehradun, India

Assistant Professor (2013-2015)

  • Quantum Global Campus, Roorkee, India

Assistant Professor (2011-2013)

 

RESEARCH AREAS / FIELDS

  • Corporate Governance
  • Strategic Management
  • Corporate Social Responsibility

 

BOOK PUBLICATIONS

  • Jyotsna G.B.

“Strategic Management and Business Policy”. Paragon International Publication, New Delhi (INDIA), 2009. ISBN: 978-81-89253-49-3

  • Jyotsna G.B. & R.C. Joshi

“Business Ethics and Corporate Governance”, McGraw Hill publication United States of America (USA), 2019. ISBN: Print 978-93-5316-841-4 , Online  978 – 93 – 5316 – 842 -1.                          

  • Jyotsna G.B.

“Sustainable strategies for the business in 21st century” under the process of proof reading for publication by Taylor and Francis (CRC publication) United Kingdom (UK).

 

RESEARCH PUBLICATIONS

  •  Bijalwan J.G., Desalew G.Y. (2020)

“A nexus between corporate governance capital category and firm potency”, International Journal of Management, Vol.11 (11), pp. 1003-1013. (SCOPUS INDEXED)

  • Awal G., Khanna R., & Bijalwan J.G. (2019)

“The Effect of socio-economic factors on consumers online buying behaviour: A study with reference to Garhwal division of Uttarakhand”, Journal of Critical Reviews, Vol. 6(5), pp.416-425. (SCOPUS INDEXED)

  • Malhotra R.K., Bijalwan J.G, Thapliyal B.L. (2020)

“Corporate governance in emerging economies: An Indian Insight”. International Journal of Management, Vol. 11 (09), pp. 663-670. (SCOPUS INDEXED)

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

Attended 2011 IEEE International Conference on Computational Intelligence and Computer Research, held during 15th to 18th December 2011.Kanyakumari, India.

  • Bijalwan, G. J. (2011)

“Corporate Governance Policies and Practices: With Special Reference to Public Sector Firms in Uttarakhhand”, ‘6th Uttarakhand State Council for Science and Technology Congress-2011’. Organized by Uttarakhand State Council for Science and Technology (UCOST), as on 14th to 16th November 2011 at Kumaun University, SSJ Campus, Almora.

  • Bijalwan, G. J. (2011)

“Corporate Governance Policies and Practices: With Special Reference to Private Sector Firms in Uttarakhhand”, International Conference on the ‘Strategies & Innovations for Sustainable Development in Organizations’, organized by University School of Management Studies- Guru Gobind Singh Indraprastha University at New Delhi (India) from 4th to 6th March 2011.

 

RESEARCH GRANTS

  • Bijalwan, G. J. (2021)

Completed a research Project on “Digital Covid Awareness Certification Program” for spreading awareness about the pandemic and the risk mitigation.

  • Bijalwan, G.J, & Singh, B. (2020)

Provided consultancy on “Stress Management” for post covid trauma

Under UN Community Service Fund, AMIT  

Titled Designing temporary & fast paced treatment center for covid-19 (120,000 ETB)

 

AWARDS & HONOURS

  • Research excellence award from Chief Minister, Uttarakhand, India for the paper titled “Role of Industry in Good Governance” in a national conference on 30th August 2016 at Doon University, Dehradun, India.

Training and Consultancy

  • Delivered community service Training program on “Investment Risk Management” for senior management at Satellite Institute Arba Minch, Ethiopia as on 7th May 2021.
  • Delivered training session in Birla College, Mumbai University on the topic “Technical Analysis” on 22 /10/2019.

Dr. Jyotsna Ghildiyal Bijalwan is an academic, an author and researcher with a diverse international work experience in teaching undergraduate and postgraduate students. She holds Graduation and Master degrees in Commerce from University of Mumbai, India. She is also a Master of Business Administration (Finance) and MPhil. She got her doctoral degree in Management from Uttarakhand Technical University, India.

Dr. Jyotsna has 15 years of teaching experience at various reputable Universities in India and overseas. She has published over 15 research papers in various reputable national and international journals and conferences.  She is also an author of 3 books. She participated in a number of minor and major national and international research projects. She has been on the advisory board of conferences and journals. She is a motivational speaker, educator and trainer for businesses and academia.  She has supervised more than 120 graduation essays and over 35 Master Dissertations and she is currently supervising several PhD Students.

Her areas of interest are Corporate Governance, Investment Analysis and Portfolio and Financial management.

 

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2010 – 2013)

Management

Uttarakhand Technical University, Dehradun (UK), India

Thesis: Corporate Governance Practices of Indian Companies.

  • Master of Business Administration (2006 – 2008)
  • Master of Commerce (2004 – 2006)
  • Bachelor of Commerce (2001 – 2004)

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV) (2022 – Current)
  • Arba Minch University (Ethiopia)

Associate Professor (2017 – 2022)

College of Business and Economics

  • Graphic Era University, Dehradun (India)

Assistant Professor (2016 – 2017)

Head of research cell, School of Management

  • Selaqui Academy of Higher Education, Dehradun, India

Assistant Professor (2013-2015)

  • Quantum Global Campus, Roorkee, India

Assistant Professor (2011-2013)

 

RESEARCH AREAS / FIELDS

  • Corporate Governance
  • Strategic Management
  • Corporate Social Responsibility

 

BOOK PUBLICATIONS

  • Jyotsna G.B.

“Strategic Management and Business Policy”. Paragon International Publication, New Delhi (INDIA), 2009. ISBN: 978-81-89253-49-3

  • Jyotsna G.B. & R.C. Joshi

“Business Ethics and Corporate Governance”, McGraw Hill publication United States of America (USA), 2019. ISBN: Print 978-93-5316-841-4 , Online  978 – 93 – 5316 – 842 -1.                          

  • Jyotsna G.B.

“Sustainable strategies for the business in 21st century” under the process of proof reading for publication by Taylor and Francis (CRC publication) United Kingdom (UK).

 

RESEARCH PUBLICATIONS

  •  Bijalwan J.G., Desalew G.Y. (2020)

“A nexus between corporate governance capital category and firm potency”, International Journal of Management, Vol.11 (11), pp. 1003-1013. (SCOPUS INDEXED)

  • Awal G., Khanna R., & Bijalwan J.G. (2019)

“The Effect of socio-economic factors on consumers online buying behaviour: A study with reference to Garhwal division of Uttarakhand”, Journal of Critical Reviews, Vol. 6(5), pp.416-425. (SCOPUS INDEXED)

  • Malhotra R.K., Bijalwan J.G, Thapliyal B.L. (2020)

“Corporate governance in emerging economies: An Indian Insight”. International Journal of Management, Vol. 11 (09), pp. 663-670. (SCOPUS INDEXED)

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

Attended 2011 IEEE International Conference on Computational Intelligence and Computer Research, held during 15th to 18th December 2011.Kanyakumari, India.

  • Bijalwan, G. J. (2011)

“Corporate Governance Policies and Practices: With Special Reference to Public Sector Firms in Uttarakhhand”, ‘6th Uttarakhand State Council for Science and Technology Congress-2011’. Organized by Uttarakhand State Council for Science and Technology (UCOST), as on 14th to 16th November 2011 at Kumaun University, SSJ Campus, Almora.

  • Bijalwan, G. J. (2011)

“Corporate Governance Policies and Practices: With Special Reference to Private Sector Firms in Uttarakhhand”, International Conference on the ‘Strategies & Innovations for Sustainable Development in Organizations’, organized by University School of Management Studies- Guru Gobind Singh Indraprastha University at New Delhi (India) from 4th to 6th March 2011.

 

RESEARCH GRANTS

  • Bijalwan, G. J. (2021)

Completed a research Project on “Digital Covid Awareness Certification Program” for spreading awareness about the pandemic and the risk mitigation.

  • Bijalwan, G.J, & Singh, B. (2020)

Provided consultancy on “Stress Management” for post covid trauma

Under UN Community Service Fund, AMIT  

Titled Designing temporary & fast paced treatment center for covid-19 (120,000 ETB)

 

AWARDS & HONOURS

  • Research excellence award from Chief Minister, Uttarakhand, India for the paper titled “Role of Industry in Good Governance” in a national conference on 30th August 2016 at Doon University, Dehradun, India.

Training and Consultancy

  • Delivered community service Training program on “Investment Risk Management” for senior management at Satellite Institute Arba Minch, Ethiopia as on 7th May 2021.
  • Delivered training session in Birla College, Mumbai University on the topic “Technical Analysis” on 22 /10/2019.
Our Faculty

Dr. Paul D.J. Moody

Senior Lecturer
Discipline Lead - Communications & Creative Industries

Dr. Paul DJ Moody’s qualifications include: PhD (Royal College of Art, 2023) Acts of Resistance by documentary practice in Visual Communication; Diploma in Professional Film and Video Production (North East Media Training Centre, 1989) and Bachelor’s degree in Communication Studies (University of London, Goldsmiths’). In 1989 he entered international film, television and media industry as freelancer and independent filmmaker, working on award-winning international feature films, TV dramas, documentaries, shorts, arts, commercial and promotional projects. Between 1996-99 he furthered significant international careers when successfully managing the Northern Production Fund. Since 2004 he has worked in Higher Education (Goldsmiths’, NFTS, NTU/ADM, RCA) while continuing filmmaking – currently directing a documentary in London and Cape Town about famed South African Jazz band the ‘The Blue Notes’.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2016 – 2023)
    Royal College of Art, London, UK
    Thesis: Acts of Resistance: Formulating a Critical Humanist Documentary practice by centralising activists and artefacts of the Committee of 100 and Solidarity, 1956-74.
  • Diploma in Professional Film and Television Production (1987-89)
    The North-East Media Training Centre, Gateshead, UK.
  • Bachelor of Humanities (Hons) Communication Studies with Sociology (1982-1985)
    University of London, Goldsmiths’ College, London, UK.

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Senior Lecturer and Discipline Lead (2024 – Current)
    School of Communications and Creative Industries
  • Royal College of Art, Visual Communication, Doctoral Studies
    Guest Lecturer (2024)
  • Ravensbourne University, MSc Project Management
    Sessional Lecturer (2023)
  • MA Film, Hertfordshire University
    Visiting Lecturer (2023)
  • London College of Communication
    Associate Lecturer (2022 – 2023)
  • MA, London Film School
    Visiting Lecturer/Consultant (2019 – 2020)
  • Met Film School for University of West London
    External Examiner (2016 – 2020)
  • BA Digital Film Production, Ravensbourne
    Senior Lecturer (2017 – 2018)
  • Lasalle College of the Arts, Singapore
    External Examiner (2013 – 2017)
  • Nanyang Technological University, School of Art Design and Media, Singapore. Film Area Coordinator
    Visiting Associate Professor/Artist (2012 – 2016)
  • National Film & Television School
    Head of Partnerships & Diversity (2005 – 2012)
  • BA Film, University of London, Goldsmiths
    Lecturer (2004 – 2005)

RESEARCH AREAS / FIELDS

  • Film and media – fiction, documentary
  • Critical Humanism
  • Creative Industries

RESEARCH PUBLICATIONS 

  • PhD Thesis:
    Thesis: Acts of Resistance: Formulating a Critical Humanist Documentary practice by centralising activists and artefacts of the Committee of 100 and Solidarity, 1956-74.
    (October 2024)
  • Asylum from the Madness – editor (text) of this book about the making of the film Dead When I Got Here by Mark Aitken, pages 210, published by Tacit 30/06/2016.
  • De Illegale Camera 1940-45 Dutch photography during the German occupation – contributor of original research material cited by authors Veronica Hekking and Flip Bool, pages 216, published by V+K Publishing, 1995.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS 

  • Acts of Resistance:
    installation, Royal College of Art Research Biennale, Copeland Gallery, London, 2023.
    presentation Visible Evidence Conference 2022 Images of History, Gdansk, Poland, 2022.
    presentation (as Ways of Being) Warwick University Conference Protest Performance and the Public Sphere, 1968-2018.
  • Invited to address the Beyond 3D conference at HfG in Karlsruhe on production of stereoscopic 3D documentary, 2012 and 2014.
  • Represented NFTS on British Council/Skillset/UK film-schools’ knowledge exchange visit to University of California Los Angeles, University of Southern California, American Film Institute, California Institute of the Arts, and Los Angeles Film School) 2011.
  • Producer-Director, The Underground Camera, (60/40 min, 16mm/Beta). Dutch resistance filmmakers & photographers under Nazi occupation for ARD/SFB (D), ARTE (F) and NCRV TV (NL). Screened: Dutch Film Days Utrecht, Amsterdam Historical Museum (for over one year).

RESEARCH GRANTS 

  • Secured 6m pounds sterling for the NFTS from Skillset, Media Programme of the European Union, and the European Social Fund for new core film-school programmes, diversity outreach courses, and international post-graduate bridges to industry project Passion to Market.
  • Secured $180,000 Sing dollars from the Singapore Media Development Agency for NTU/ADM film and animation students’ graduation projects.
  • Managed and part-raised 480,000 pounds sterling for the Northern Production Fund, from the European Regional Development Fund, the British Film Institute, the Arts Council of Great Britain the Motion Picture Association of America and European Social Fund. Wrote business plan that secured an additional decade of financing for the Northern Production Fund.

Dr. Paul DJ Moody’s qualifications include: PhD (Royal College of Art, 2023) Acts of Resistance by documentary practice in Visual Communication; Diploma in Professional Film and Video Production (North East Media Training Centre, 1989) and Bachelor’s degree in Communication Studies (University of London, Goldsmiths’). In 1989 he entered international film, television and media industry as freelancer and independent filmmaker, working on award-winning international feature films, TV dramas, documentaries, shorts, arts, commercial and promotional projects. Between 1996-99 he furthered significant international careers when successfully managing the Northern Production Fund. Since 2004 he has worked in Higher Education (Goldsmiths’, NFTS, NTU/ADM, RCA) while continuing filmmaking – currently directing a documentary in London and Cape Town about famed South African Jazz band the ‘The Blue Notes’.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2016 – 2023)
    Royal College of Art, London, UK
    Thesis: Acts of Resistance: Formulating a Critical Humanist Documentary practice by centralising activists and artefacts of the Committee of 100 and Solidarity, 1956-74.
  • Diploma in Professional Film and Television Production (1987-89)
    The North-East Media Training Centre, Gateshead, UK.
  • Bachelor of Humanities (Hons) Communication Studies with Sociology (1982-1985)
    University of London, Goldsmiths’ College, London, UK.

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Senior Lecturer and Discipline Lead (2024 – Current)
    School of Communications and Creative Industries
  • Royal College of Art, Visual Communication, Doctoral Studies
    Guest Lecturer (2024)
  • Ravensbourne University, MSc Project Management
    Sessional Lecturer (2023)
  • MA Film, Hertfordshire University
    Visiting Lecturer (2023)
  • London College of Communication
    Associate Lecturer (2022 – 2023)
  • MA, London Film School
    Visiting Lecturer/Consultant (2019 – 2020)
  • Met Film School for University of West London
    External Examiner (2016 – 2020)
  • BA Digital Film Production, Ravensbourne
    Senior Lecturer (2017 – 2018)
  • Lasalle College of the Arts, Singapore
    External Examiner (2013 – 2017)
  • Nanyang Technological University, School of Art Design and Media, Singapore. Film Area Coordinator
    Visiting Associate Professor/Artist (2012 – 2016)
  • National Film & Television School
    Head of Partnerships & Diversity (2005 – 2012)
  • BA Film, University of London, Goldsmiths
    Lecturer (2004 – 2005)

RESEARCH AREAS / FIELDS

  • Film and media – fiction, documentary
  • Critical Humanism
  • Creative Industries

RESEARCH PUBLICATIONS 

  • PhD Thesis:
    Thesis: Acts of Resistance: Formulating a Critical Humanist Documentary practice by centralising activists and artefacts of the Committee of 100 and Solidarity, 1956-74.
    (October 2024)
  • Asylum from the Madness – editor (text) of this book about the making of the film Dead When I Got Here by Mark Aitken, pages 210, published by Tacit 30/06/2016.
  • De Illegale Camera 1940-45 Dutch photography during the German occupation – contributor of original research material cited by authors Veronica Hekking and Flip Bool, pages 216, published by V+K Publishing, 1995.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS 

  • Acts of Resistance:
    installation, Royal College of Art Research Biennale, Copeland Gallery, London, 2023.
    presentation Visible Evidence Conference 2022 Images of History, Gdansk, Poland, 2022.
    presentation (as Ways of Being) Warwick University Conference Protest Performance and the Public Sphere, 1968-2018.
  • Invited to address the Beyond 3D conference at HfG in Karlsruhe on production of stereoscopic 3D documentary, 2012 and 2014.
  • Represented NFTS on British Council/Skillset/UK film-schools’ knowledge exchange visit to University of California Los Angeles, University of Southern California, American Film Institute, California Institute of the Arts, and Los Angeles Film School) 2011.
  • Producer-Director, The Underground Camera, (60/40 min, 16mm/Beta). Dutch resistance filmmakers & photographers under Nazi occupation for ARD/SFB (D), ARTE (F) and NCRV TV (NL). Screened: Dutch Film Days Utrecht, Amsterdam Historical Museum (for over one year).

RESEARCH GRANTS 

  • Secured 6m pounds sterling for the NFTS from Skillset, Media Programme of the European Union, and the European Social Fund for new core film-school programmes, diversity outreach courses, and international post-graduate bridges to industry project Passion to Market.
  • Secured $180,000 Sing dollars from the Singapore Media Development Agency for NTU/ADM film and animation students’ graduation projects.
  • Managed and part-raised 480,000 pounds sterling for the Northern Production Fund, from the European Regional Development Fund, the British Film Institute, the Arts Council of Great Britain the Motion Picture Association of America and European Social Fund. Wrote business plan that secured an additional decade of financing for the Northern Production Fund.
Our Faculty

Dr. Shashi Chaudhary

Senior Lecturer

Shashi, born and raised in Nepal, completed a Bachelor’s degree (BA) in Economics and Mathematics and a Master’s degree (MA) in Economics from Tribhuvan University, Nepal. He started his career in higher education as a Lecturer in Economics at the School of Business, Pokhara University, Nepal, where he worked for two years before moving to Nepal Rastra Bank (the central bank of Nepal) as an Assistant Director. He worked in the central bank for five years and resigned in 2014 as the Deputy Director of the Research Department.

Shashi completed his PhD in International Economics from Vietnam National University, Hanoi, and Postgraduate Certificate in Learning and Teaching in Higher Education (PGCLTHE) from University of London, UK. He also achieved the status of University of London Worldwide Recognised Tutor and a Senior Fellow at the Advanced HE, UK (SFHEA).

He has been working with BUV since September 2014 and teaching courses in the field of Economics, Banking and Finance. He is an active researcher and owns credits for 19 research articles published in reputable journals from Nepal, Vietnam, India and the UK.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (PhD) in International Economics (2015 – 2019)
    Vietnam National University, Hanoi, Vietnam
    Thesis: Export Dynamics of Vietnam: Trade in Value Added (TiVA) Approach
  • Postgraduate Certificate in Learning and Teaching in Higher Education (PGCLTHE) (2019-2020)
    University of London, UK
  • Master of Arts (M.A.) in Economics (2004 – 2006)
    Tribhuvan University, Nepal
    Thesis: Role of Remittance in Economic Development of Nepal
  • Bachelor of Arts (B.A.) in Economics and Mathematics (2000-2004)
    Tribhuvan University, Nepal

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader for International Business Management & Senior Lecturer (2019 – Current)
    Lecturer (2014 – 2019)
  • Nepal Rastra Bank (the central bank of Nepal), Nepal
    Deputy Director (2013 – 2014)
    Assistant Director (2010 – 2013)

PROFESSIONAL ACCREDITATION

  • Senior Fellow at the Advance HE (SFHEA), UK (2021)
  • University of London Worldwide Recognised Tutor, UK (2020)

RESEARCH AREAS

  • Global value chains
  • External sector issues
  • Financial economics and banking

RESEARCH PUBLICATIONS

  • Chaudhary, S. K. (2022) “Remittances, Economic Growth and Investment Nexus: Evidence from Nepal”. NRB Economic Review 34(1): pp. 1-23.
    Available online: https://www.nrb.org.np/contents/uploads/2022/04/vol-34_art1.pdf
  • Chaudhary, S. K. (2021) “Assessing Participation and Position of Vietnam in Global Value Chains”. Journal of Nepalese Business Studies 14(1): pp. 29-39.
    DOI: https://doi.org/10.3126/jnbs.v14i1.41486
  • Chaudhary, S. K., and Pandit, K. R. (2019) “Price Elasticity of Sectoral Lending in Nepal”. NRB Economic Review 31(2): pp. 1-24.
    Available online: 3-Price-Elasticity.pdf (nrb.org.np)

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Chaudhary, S. K. & Pandit, K. R. (2020)
    “Estimation and Implication of Price Elasticity of Sectoral Credits in Nepalese Commercial Banks”
    3rd International Conference on Finance and Economics, Kathmandu, Nepal, 28-29 February 2020. Nepal Rastra Bank.
  • Chaudhary, S. K. (2019)
    “A Discussion on Sustainability of Economic Impact of Tourism in Nepal: How to Close the Gaps?”
    Tourism in the 21st Century, Hanoi, Vietnam, 5-6 December 2019. British University Vietnam.
  • Chaudhary, S. K. (2019)
    “Vietnam in Global Value Chain”
    Conference on International Economic Cooperation and Integration (CIECI) 2019, Hanoi, Vietnam, 18 September 201. VNU University of Economics and Business (Vietnam), University of Minnesota (US), National Chengchi University (Taiwan) Foreign Trade University (Vietnam).
  • Chaudhary, S. K. (2021)
    “Global value chains” (Key speaker)
    Firebird International Webinar, 30 January 2021. Firebird Institute of Research in Management, India.

PROFESSIONAL TRAINING

  • Faculty Development Programme (2021), “Research Methodology”. Veer Narmad South Gujarat University, India.
  • Faculty Development Programme (2014), “Research Methodology and Quantitative Analysis using SPSS”. Veer Narmad South Gujarat University, India.
  • Short-term course (2012), “Business Research Methods and Data Analysis”. Entrepreneurship Development Institute of India (EDII), and the Ministry of Foreign Affairs, India.
  • Professional Training (2012), “Macroeconomic Forecasting Techniques”. Nepal Rastra Bank.
  • Professional Training (2011), “Macroeconomic and Monetary Policy Management”. South-East Asian Central Banks Center (SEACEN), and Bank of Japan.

Shashi, born and raised in Nepal, completed a Bachelor’s degree (BA) in Economics and Mathematics and a Master’s degree (MA) in Economics from Tribhuvan University, Nepal. He started his career in higher education as a Lecturer in Economics at the School of Business, Pokhara University, Nepal, where he worked for two years before moving to Nepal Rastra Bank (the central bank of Nepal) as an Assistant Director. He worked in the central bank for five years and resigned in 2014 as the Deputy Director of the Research Department.

Shashi completed his PhD in International Economics from Vietnam National University, Hanoi, and Postgraduate Certificate in Learning and Teaching in Higher Education (PGCLTHE) from University of London, UK. He also achieved the status of University of London Worldwide Recognised Tutor and a Senior Fellow at the Advanced HE, UK (SFHEA).

He has been working with BUV since September 2014 and teaching courses in the field of Economics, Banking and Finance. He is an active researcher and owns credits for 19 research articles published in reputable journals from Nepal, Vietnam, India and the UK.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (PhD) in International Economics (2015 – 2019)
    Vietnam National University, Hanoi, Vietnam
    Thesis: Export Dynamics of Vietnam: Trade in Value Added (TiVA) Approach
  • Postgraduate Certificate in Learning and Teaching in Higher Education (PGCLTHE) (2019-2020)
    University of London, UK
  • Master of Arts (M.A.) in Economics (2004 – 2006)
    Tribhuvan University, Nepal
    Thesis: Role of Remittance in Economic Development of Nepal
  • Bachelor of Arts (B.A.) in Economics and Mathematics (2000-2004)
    Tribhuvan University, Nepal

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader for International Business Management & Senior Lecturer (2019 – Current)
    Lecturer (2014 – 2019)
  • Nepal Rastra Bank (the central bank of Nepal), Nepal
    Deputy Director (2013 – 2014)
    Assistant Director (2010 – 2013)

PROFESSIONAL ACCREDITATION

  • Senior Fellow at the Advance HE (SFHEA), UK (2021)
  • University of London Worldwide Recognised Tutor, UK (2020)

RESEARCH AREAS

  • Global value chains
  • External sector issues
  • Financial economics and banking

RESEARCH PUBLICATIONS

  • Chaudhary, S. K. (2022) “Remittances, Economic Growth and Investment Nexus: Evidence from Nepal”. NRB Economic Review 34(1): pp. 1-23.
    Available online: https://www.nrb.org.np/contents/uploads/2022/04/vol-34_art1.pdf
  • Chaudhary, S. K. (2021) “Assessing Participation and Position of Vietnam in Global Value Chains”. Journal of Nepalese Business Studies 14(1): pp. 29-39.
    DOI: https://doi.org/10.3126/jnbs.v14i1.41486
  • Chaudhary, S. K., and Pandit, K. R. (2019) “Price Elasticity of Sectoral Lending in Nepal”. NRB Economic Review 31(2): pp. 1-24.
    Available online: 3-Price-Elasticity.pdf (nrb.org.np)

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Chaudhary, S. K. & Pandit, K. R. (2020)
    “Estimation and Implication of Price Elasticity of Sectoral Credits in Nepalese Commercial Banks”
    3rd International Conference on Finance and Economics, Kathmandu, Nepal, 28-29 February 2020. Nepal Rastra Bank.
  • Chaudhary, S. K. (2019)
    “A Discussion on Sustainability of Economic Impact of Tourism in Nepal: How to Close the Gaps?”
    Tourism in the 21st Century, Hanoi, Vietnam, 5-6 December 2019. British University Vietnam.
  • Chaudhary, S. K. (2019)
    “Vietnam in Global Value Chain”
    Conference on International Economic Cooperation and Integration (CIECI) 2019, Hanoi, Vietnam, 18 September 201. VNU University of Economics and Business (Vietnam), University of Minnesota (US), National Chengchi University (Taiwan) Foreign Trade University (Vietnam).
  • Chaudhary, S. K. (2021)
    “Global value chains” (Key speaker)
    Firebird International Webinar, 30 January 2021. Firebird Institute of Research in Management, India.

PROFESSIONAL TRAINING

  • Faculty Development Programme (2021), “Research Methodology”. Veer Narmad South Gujarat University, India.
  • Faculty Development Programme (2014), “Research Methodology and Quantitative Analysis using SPSS”. Veer Narmad South Gujarat University, India.
  • Short-term course (2012), “Business Research Methods and Data Analysis”. Entrepreneurship Development Institute of India (EDII), and the Ministry of Foreign Affairs, India.
  • Professional Training (2012), “Macroeconomic Forecasting Techniques”. Nepal Rastra Bank.
  • Professional Training (2011), “Macroeconomic and Monetary Policy Management”. South-East Asian Central Banks Center (SEACEN), and Bank of Japan.
Our Faculty

Dr. Viju Prakash

Senior Lecturer

Raised and educated in India, Viju Prakash completed a Bachelor’s degree in Computer Science and Engineering from Anna University. Following graduation, in 2005, he completed a Master of Computer Science and Engineering from Anna University. He later completed his PhD titled, “A Power Aware Routing Protocol in Wireless Sensor Networks” in Computer Science and Engineering.

Viju was employed as Lecturer from 2007 to 2010 and Assistant Professor from 2010 to 2017 in India. He then worked as an Assistant Professor for 4 years in Ethiopia and Iraq leading as a Member of the Post Graduate Governing Council and Research head.

In addition, since April 2022, Viju passionately continues to work as a Senior Lecturer at British University Vietnam to inspire and motivate his students toward innovation that is close to the current trend.

ACADEMIC QUALIFICATION

  • Doctor of Philosophy (2010-2016)
    Manonmaniam Sundaranar University, India
    Thesis: A power aware routing protocol for wireless sensor networks
  • Master of Engineering (2005- 2007)
    Anna University, India
  • Bachelor of Engineering (2001 – 2005)
    Anna University, India

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Senior Lecturer (2022 – Current)
    School of Computing and Innovative Technologies
  • Wollo University (Ethiopia)
    Assistant Professor (2020 – 2021)
    Member of the Post-Graduate Governing Council
    Scrutiny member in Internally funded projects
  • Knowledge University (Iraq)
    Assistant Professor (2019 – 2020)
    Research Head, College of Science

RESEARCH AREAS

  • Wireless Sensor Networks
  • Cloud and Edge Computing
  • Algorithms

RESEARCH PUBLICATIONS

  • Joshua Samuel Raj, R., Viju Prakash, M, Prince, T., Vijayakumar, V., &Fredi, N. (2020)
    Web-based database security in internet of things using fully homomorphic encryption and discrete bee colony optimization. Malaysian Journal of Computer Science, Special Issue 1(2020), pp 1–14.
    ISSN: 1279-084
  • Sivaram, M., Kaliappan, M., Viju Prakash, M, JeyaShobana, S., Porkodi, V., Vijayalakshmi, K., Suresh, S., & Suresh, A. (2021)
    Secure storage allocation scheme using fuzzy based heuristic algorithm for cloud. Springer – Journal of Ambient Intelligence and Humanized Computing, 12, pp 5609–5617
    ISSN: 1868-5145 
  • Paramasivan, B., viju Prakash, M, &Kaliappan, M. (2015)
    Development of a secure routing protocol using game theory model in mobile ad hoc networks. Journal of Communications and Networks, 17(1), pp 75–83.
    ISSN: 1229-2370

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Joshua Samuel Raj, R., Jeya Praise, J., Viju Prakash, M, & Sam Silva, A. (2020).
    Secure and Efficient Sensitive Info-Hiding for Data Sharing via DACES Method in Cloud. In: Peter, J., Fernandes, S., Alavi, A. (eds) Intelligence in Big Data Technologies—Beyond the Hype. Advances in Intelligent Systems and Computing, vol 1167. Springer, Singapore.
  • Viju Prakash, M, Porkodi, V., Rajanarayanan, S., Mujeebudheen Khan, S., Fareed Ibrahim, B., & Sivaram, M. (2020)
    Improved Conservation of Energy in Fog IOT Services Using Machine Learning Model,
    International Conference on Computing and Information Technology (ICCIT-1441), pp. 1-4,
    Saudi Arabia.
  • Viju Prakash, M. (2015)
    Power aware route establishment in dynamic wireless sensor networks using an optimum relay
    Proceedings of the international conference on knowledge collaboration in engineering
    Kathir College of Engineering, Coimbatore, India.
  • Viju Prakash, M.  (2014)
    Assured data delivery on wireless heterogeneous sensor networks by energy aware routing scheme
    Proceedings of the international conference on emerging trends in engineering and technology
    Kollam, India.
  • Viju Prakash, M.  (2013)
    A broad revision of energy tree-based power aware routing protocols in wireless sensor networks
    Proceedings of the 1st international conference on advanced research in engineering technology
    KL University, Vijayawada, India.

KEY NOTES & FACULTY DEVELOPMENT PROGRAMMES

  • Information Technology and its impact on Education (2020)
    Keynote address provided for the international seminar organized by ‘College of Science, Knowledge University, Erbil, Iraq’
  • Internet of Things (IoT) and Smart Cities (2018)
    Keynote address provided for the students of ‘Sri Parasakthi College for Women, India
  • Smart City (2018)
    Keynote address provided for the students participated in the International Conference organized by ‘Pon Jesly College of Engineering, Alamparai, Tamil Nadu, India.
  • Design Project (2017)
    Organised a one-week Faculty Development Programme sponsored by Kerala Technological University
  • Cyber Security (2014)
    Organised a one-week workshop for students sponsored by the Ministry of Education, Government of India

Raised and educated in India, Viju Prakash completed a Bachelor’s degree in Computer Science and Engineering from Anna University. Following graduation, in 2005, he completed a Master of Computer Science and Engineering from Anna University. He later completed his PhD titled, “A Power Aware Routing Protocol in Wireless Sensor Networks” in Computer Science and Engineering.

Viju was employed as Lecturer from 2007 to 2010 and Assistant Professor from 2010 to 2017 in India. He then worked as an Assistant Professor for 4 years in Ethiopia and Iraq leading as a Member of the Post Graduate Governing Council and Research head.

In addition, since April 2022, Viju passionately continues to work as a Senior Lecturer at British University Vietnam to inspire and motivate his students toward innovation that is close to the current trend.

ACADEMIC QUALIFICATION

  • Doctor of Philosophy (2010-2016)
    Manonmaniam Sundaranar University, India
    Thesis: A power aware routing protocol for wireless sensor networks
  • Master of Engineering (2005- 2007)
    Anna University, India
  • Bachelor of Engineering (2001 – 2005)
    Anna University, India

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Senior Lecturer (2022 – Current)
    School of Computing and Innovative Technologies
  • Wollo University (Ethiopia)
    Assistant Professor (2020 – 2021)
    Member of the Post-Graduate Governing Council
    Scrutiny member in Internally funded projects
  • Knowledge University (Iraq)
    Assistant Professor (2019 – 2020)
    Research Head, College of Science

RESEARCH AREAS

  • Wireless Sensor Networks
  • Cloud and Edge Computing
  • Algorithms

RESEARCH PUBLICATIONS

  • Joshua Samuel Raj, R., Viju Prakash, M, Prince, T., Vijayakumar, V., &Fredi, N. (2020)
    Web-based database security in internet of things using fully homomorphic encryption and discrete bee colony optimization. Malaysian Journal of Computer Science, Special Issue 1(2020), pp 1–14.
    ISSN: 1279-084
  • Sivaram, M., Kaliappan, M., Viju Prakash, M, JeyaShobana, S., Porkodi, V., Vijayalakshmi, K., Suresh, S., & Suresh, A. (2021)
    Secure storage allocation scheme using fuzzy based heuristic algorithm for cloud. Springer – Journal of Ambient Intelligence and Humanized Computing, 12, pp 5609–5617
    ISSN: 1868-5145 
  • Paramasivan, B., viju Prakash, M, &Kaliappan, M. (2015)
    Development of a secure routing protocol using game theory model in mobile ad hoc networks. Journal of Communications and Networks, 17(1), pp 75–83.
    ISSN: 1229-2370

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Joshua Samuel Raj, R., Jeya Praise, J., Viju Prakash, M, & Sam Silva, A. (2020).
    Secure and Efficient Sensitive Info-Hiding for Data Sharing via DACES Method in Cloud. In: Peter, J., Fernandes, S., Alavi, A. (eds) Intelligence in Big Data Technologies—Beyond the Hype. Advances in Intelligent Systems and Computing, vol 1167. Springer, Singapore.
  • Viju Prakash, M, Porkodi, V., Rajanarayanan, S., Mujeebudheen Khan, S., Fareed Ibrahim, B., & Sivaram, M. (2020)
    Improved Conservation of Energy in Fog IOT Services Using Machine Learning Model,
    International Conference on Computing and Information Technology (ICCIT-1441), pp. 1-4,
    Saudi Arabia.
  • Viju Prakash, M. (2015)
    Power aware route establishment in dynamic wireless sensor networks using an optimum relay
    Proceedings of the international conference on knowledge collaboration in engineering
    Kathir College of Engineering, Coimbatore, India.
  • Viju Prakash, M.  (2014)
    Assured data delivery on wireless heterogeneous sensor networks by energy aware routing scheme
    Proceedings of the international conference on emerging trends in engineering and technology
    Kollam, India.
  • Viju Prakash, M.  (2013)
    A broad revision of energy tree-based power aware routing protocols in wireless sensor networks
    Proceedings of the 1st international conference on advanced research in engineering technology
    KL University, Vijayawada, India.

KEY NOTES & FACULTY DEVELOPMENT PROGRAMMES

  • Information Technology and its impact on Education (2020)
    Keynote address provided for the international seminar organized by ‘College of Science, Knowledge University, Erbil, Iraq’
  • Internet of Things (IoT) and Smart Cities (2018)
    Keynote address provided for the students of ‘Sri Parasakthi College for Women, India
  • Smart City (2018)
    Keynote address provided for the students participated in the International Conference organized by ‘Pon Jesly College of Engineering, Alamparai, Tamil Nadu, India.
  • Design Project (2017)
    Organised a one-week Faculty Development Programme sponsored by Kerala Technological University
  • Cyber Security (2014)
    Organised a one-week workshop for students sponsored by the Ministry of Education, Government of India
Our Faculty

Dr. Anchit Bijalwan

Senior Lecturer

Dr. Anchit Bijalwan is an academician, researcher, consultant and mentor with 15 years of teaching experience for graduate, postgraduate students, and Ph.D. He successfully completed many projects from the UN, DST and AMIT.

Dr. Anchit has authored two books and published more than forty research papers in reputed international journals and conferences.  He is also working on various international research and community service projects. His specialization is in Privacy & Security. His interest areas include network forensics, botnet forensics, Industry 4.0, Internet of Things, and machine learning.

He has chaired the technical sessions for IEEE international conferences as well as Springer conferences and he is also a committee member for umpteen conferences. He was a keynote speaker of the IEEE conference which was held in El Salvador, Central America. His research interests include IoT, network security & privacy, Botnet forensics. He is a reviewer of Inderscience, IGI Global and many other publishers.

 

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2012 – 2016)

Computer Science and Engineering

Uttarakhand Technical University, Dehradun (UK), India

Thesis: Investigation of Botnet Attacks.

  • Master of Technology (2010 – 2012)

Computer Science

CISCO Certified Network Associate (2007)

  • Bachelor of Engineering (1998-2002)

Computer Science and Engineering

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV) (2022 – Current)
  • Arba Minch University (Ethiopia)

Associate Professor (2017 – 2022)

Faculty of Electrical and Computer Engineering

  • Uttaranchal University, Dehradun (India)

Associate Professor (2012 – 2017)

Head of Department, Department of computer Science and Engineering

 

RESEARCH AREAS / FIELDS

  • Privacy and security
  • Botnet Forensics, Network Forensics
  • Machine Learning

 

BOOK PUBLICATION

  • Anchit Bijalwan (2021)

“Network Forensics: The Privacy & Security”, Taylor & Francis (CRC Press), ISBN: 9780367493615.

 

RESEARCH PUBLICATIONS

  •  AK Mishra, MC Govil, ES Pilli, & A Bijalwan (2022)

“Digital Forensic Investigation of Healthcare Data in Cloud Computing Environment,” Journal of Healthcare Engineering, vol. 2022, doi.org/10.1155/2022/9709101 [SCIE, Scopus]

  • G. Agarwal, A. Dumka, M. Singh, & A. Bijalwan (2022)

“Accessing Usability and Accessibility of Indian Tourism Websites for Visually Impaired”, Journal of Sensors, vol. 2022.  [SCIE, Scopus]

  • P. Kaur, A. Awasthi, & A. Bijalwan (2021)

Evaluation of feature selection techniques on network traffic for comparing model accuracy” International Journal of Computational Science and  Engineering, Inderscience. DOI: 10.1504/IJCSE.2021.10033507 [ESCI, Scopus, DBLP]

  • A. Bijalwan (2020)

Botnet Forensic Analysis Using Machine Learning Approach,” Security and Communication Networks, vol. 2020. doi.org/10.1155/2020/9302318 [SCIE, Scopus, DBLP]

  • A. Bijalwan, S. Sando, & M. Lemma (2019)

“An Anatomy for Recognizing Network Attack Intention”, International journal of recent technology & Engineering, vol 8, 2019. DOI:10.35940/ijrte.C4022.098319 [Scopus]

  • A. Bijalwan, V. K. Solanki, and E. S. Pilli (2018)

“Botnet Forensic: Issues, Challenges and Good Practices,” Network Protocols and Algorithms, vol. 10, no. 2, 2018. [DBLP (ACM)]

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Bijalwan, A. (2019)

Design & Issues for Recognizing Network Attack Intention(Keynote Address)

2019 Research in Intelligent and Computing in Engineering (RICE), Springer

Vietnam.

  • Bijalwan, A. (2018)   – (Keynote Speaker)

Botnet Forensics

2018 Research in Intelligent and Computing in Engineering (RICE), IEEE

Universidad of Don Bosco, El Salvador, Central America.

  • Bijalwan, A. (2018)

Adhesive Model for Collection and Auto Storage of Colossal Health Data for Epidemiological Studies

2018 Research in Intelligent and Computing in Engineering (RICE), IEEE

Universidad of Don Bosco, El Salvador, Central America.

 

RESEARCH GRANTS

  • Bijalwan, A. (2018)

Network Forensic Analysis for Securing confidential data using Machine Learning, Funded by AMIT (147,631 ETB)

  • Bijalwan, A, & Singh, B. (2020)

UN Community Service Fund, AMIT

Designing temporary & fast paced treatment center for covid-19 (120,000 ETB)

AWARDS & HONOURS

  • International Researcher Award (2021)

International Research Association, London, UK

  • Editorial Member 

International Journal of Application or Innovation in Engineering & Management (IJAIEM)

  • Membership

Association for Computing Machinery (ACM), Membership id 7077389

Computer Society of India

International Journal of Computer Applications in Technology (Inderscience)

Dr. Anchit Bijalwan is an academician, researcher, consultant and mentor with 15 years of teaching experience for graduate, postgraduate students, and Ph.D. He successfully completed many projects from the UN, DST and AMIT.

Dr. Anchit has authored two books and published more than forty research papers in reputed international journals and conferences.  He is also working on various international research and community service projects. His specialization is in Privacy & Security. His interest areas include network forensics, botnet forensics, Industry 4.0, Internet of Things, and machine learning.

He has chaired the technical sessions for IEEE international conferences as well as Springer conferences and he is also a committee member for umpteen conferences. He was a keynote speaker of the IEEE conference which was held in El Salvador, Central America. His research interests include IoT, network security & privacy, Botnet forensics. He is a reviewer of Inderscience, IGI Global and many other publishers.

 

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2012 – 2016)

Computer Science and Engineering

Uttarakhand Technical University, Dehradun (UK), India

Thesis: Investigation of Botnet Attacks.

  • Master of Technology (2010 – 2012)

Computer Science

CISCO Certified Network Associate (2007)

  • Bachelor of Engineering (1998-2002)

Computer Science and Engineering

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV) (2022 – Current)
  • Arba Minch University (Ethiopia)

Associate Professor (2017 – 2022)

Faculty of Electrical and Computer Engineering

  • Uttaranchal University, Dehradun (India)

Associate Professor (2012 – 2017)

Head of Department, Department of computer Science and Engineering

 

RESEARCH AREAS / FIELDS

  • Privacy and security
  • Botnet Forensics, Network Forensics
  • Machine Learning

 

BOOK PUBLICATION

  • Anchit Bijalwan (2021)

“Network Forensics: The Privacy & Security”, Taylor & Francis (CRC Press), ISBN: 9780367493615.

 

RESEARCH PUBLICATIONS

  •  AK Mishra, MC Govil, ES Pilli, & A Bijalwan (2022)

“Digital Forensic Investigation of Healthcare Data in Cloud Computing Environment,” Journal of Healthcare Engineering, vol. 2022, doi.org/10.1155/2022/9709101 [SCIE, Scopus]

  • G. Agarwal, A. Dumka, M. Singh, & A. Bijalwan (2022)

“Accessing Usability and Accessibility of Indian Tourism Websites for Visually Impaired”, Journal of Sensors, vol. 2022.  [SCIE, Scopus]

  • P. Kaur, A. Awasthi, & A. Bijalwan (2021)

Evaluation of feature selection techniques on network traffic for comparing model accuracy” International Journal of Computational Science and  Engineering, Inderscience. DOI: 10.1504/IJCSE.2021.10033507 [ESCI, Scopus, DBLP]

  • A. Bijalwan (2020)

Botnet Forensic Analysis Using Machine Learning Approach,” Security and Communication Networks, vol. 2020. doi.org/10.1155/2020/9302318 [SCIE, Scopus, DBLP]

  • A. Bijalwan, S. Sando, & M. Lemma (2019)

“An Anatomy for Recognizing Network Attack Intention”, International journal of recent technology & Engineering, vol 8, 2019. DOI:10.35940/ijrte.C4022.098319 [Scopus]

  • A. Bijalwan, V. K. Solanki, and E. S. Pilli (2018)

“Botnet Forensic: Issues, Challenges and Good Practices,” Network Protocols and Algorithms, vol. 10, no. 2, 2018. [DBLP (ACM)]

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Bijalwan, A. (2019)

Design & Issues for Recognizing Network Attack Intention(Keynote Address)

2019 Research in Intelligent and Computing in Engineering (RICE), Springer

Vietnam.

  • Bijalwan, A. (2018)   – (Keynote Speaker)

Botnet Forensics

2018 Research in Intelligent and Computing in Engineering (RICE), IEEE

Universidad of Don Bosco, El Salvador, Central America.

  • Bijalwan, A. (2018)

Adhesive Model for Collection and Auto Storage of Colossal Health Data for Epidemiological Studies

2018 Research in Intelligent and Computing in Engineering (RICE), IEEE

Universidad of Don Bosco, El Salvador, Central America.

 

RESEARCH GRANTS

  • Bijalwan, A. (2018)

Network Forensic Analysis for Securing confidential data using Machine Learning, Funded by AMIT (147,631 ETB)

  • Bijalwan, A, & Singh, B. (2020)

UN Community Service Fund, AMIT

Designing temporary & fast paced treatment center for covid-19 (120,000 ETB)

AWARDS & HONOURS

  • International Researcher Award (2021)

International Research Association, London, UK

  • Editorial Member 

International Journal of Application or Innovation in Engineering & Management (IJAIEM)

  • Membership

Association for Computing Machinery (ACM), Membership id 7077389

Computer Society of India

International Journal of Computer Applications in Technology (Inderscience)

Our Faculty

Dr. Ali Al-Dulaimi

Senior Lecturer
Discipline Lead - Computing & Innovative Technologies

An instructor with a Ph.D. and around 25 years of cross-disciplinary experience, with a long list of skills and certificates. Throughout his international career, Dr. Al-Dulaimi held different roles: teacher, lead teacher, head of department, lead instructor, research team leader, and Quality & Project manager. Using his solid academic foundations and extensive professional experience, he has inspired and guided many students toward significant professional achievements, providing them with comprehensive coaching and guidance to win many medals in academic competitions worldwide. In collaboration with a prominent Canadian POS systems company, he developed a POS software that stands as a pioneering solution, capable of resolving many challenges retail businesses encounter, marking a significant advancement in the industry.

His degrees and experience have equipped me with skills, knowledge, expertise in cutting-edge technologies, and best practices to maximize his potential as an instructor and researcher.

ACADEMIC QUALIFICATIONS  

  • Concordia University, Montreal, Canada – 2016-2020
    Ph.D. in Electrical & Computer Engineering.
  • Concordia University, Montreal, Canada – 2015-2016
    MEng in Quality Systems Engineering.
  • University of Baghdad, Baghdad, Iraq – 1998-2001
    M.Sc. in Electronics & Communications Engineering.
  • University of Baghdad, Baghdad, Iraq – 1992-1998
    B.Sc. in Electronics & Communications Engineering.

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (Vietnam) 
    Senior Lecturer (2024 – current)
  • Berries Group (Canada) 
    Quality & Project Manager (2022 – 2024)
  • Tiger Produce, Canada (Canada) 
    Team Leader (Conduct field research study) (2021 – 2022)
    Data Analytics -Business Development- Strategic Planning
  • Concordia University and York University (Canada)
    Postdoctoral Research Fellow (2021)
  • Community Initiatives Support Program of Montreal City (Canada)
    Lead Instructor (2018 – 2020)
  • Concordia University (Canada)
    Tutorial Lead Teaching Assistant (2016 – 2020)
  • Institute of Applied Technology (United Arab Emirates)
    ICT Lead (2006 – 2013)
    IC3 Administrator
    Cyber C3 Coordinator
    IT Steering Committee – Member

RESEARCH AREAS / FIELDS

  • Prognostic and Health Management (PHM) methodologies and their applications.
  • Developing PHM Algorithms and General-Purpose Theories through Advanced Deep Learning Techniques.
  • Advancing Maintenance Management and Quality Control with Deep Learning Methodologies.

RESEARCH PUBLICATIONS 

  • A. Al-Dulaimi, S. Zabihia, A. Asif, and A. Mohammadi, (2019)
    “A multimodal and hybrid  deep neural network model for Remaining Useful Life estimation,” Computers in Industry, vol. 108, pp. 186-196.
  • A. Al-dulaimi, S. Zabihi, A. Asif, A. Mohammadi, (2019)
    “NBLSTM: Noisy and Hybrid CNN and BLSTM-based Deep Architecture for Remaining Useful Life Estimation,” ASME Journal of Computing and Information Science in Engineering, no. 1182.
  • A. Al-Dulaimi, A. Asif, and A. Mohammadi, (2020)
    “Noisy Parallel Hybrid Model of  NBGRU and NCNN Architectures for Remaining Useful Life Estimation,” Quality Engineering, Special Issue on Reliability Engineering, vol. 32, issue 3, pp. 371-387.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS  

  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “Multipath Parallel Hybrid Deep Neural Networks Framework for Remaining Useful Life Estimation,” IEEE (ICPHM),  pp 1-7. [Best Academic Paper Award].
  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “The Remaining Useful Life Estimation via a Parallel Hybrid Model of NBGRU and CNN”, IISE Annual Conference, Quality Engineering, vol. 32 no. 3, pp. 371-387.
  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “The Noisy Parallel Hybrid Model for Remaining Useful Life Estimation (NPHM) “, IISE Annual Conference, Quality Engineering, vol. 32 no. 3.
  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “The Noisy Multipath Parallel Hybrid Model for Remaining Useful Life Estimation (NMPM) “, PHM society, vol. 12 no. 1.
  • A. Al-Dulaimi, S. Zabihia, A. Asif, and A. Mohammadi, (2019), “Hybrid Deep Neural Network Model for Remaining Useful Life Estimation,” ICASSP, pp. 3872-3876.

RESEARCH GRANTS  

  • A. Al-Dulaimi (2019), “A multimodal and hybrid deep neural network model for Remaining Useful Life estimation” partially funded by the Natural Sciences and Engineering Research Council (NSERC) of Canada through the NSERC Discovery Grant RGPIN-2016-049988.
  • A. Al-Dulaimi, A. Asif, and A. Mohammadi, (2020), “Noisy Parallel Hybrid Model of  NBGRU and NCNN Architectures for Remaining Useful Life Estimation,” partially funded by the Natural Sciences and Engineering Research Council (NSERC) of Canada through the NSERC Discovery Grant RGPIN-2016-049988.

AWARDS & HONOURS  

  • Best Academic Paper Award (2020)
    IEEE International Conference on Prognostics and Health Management (ICPHM 2020), USA.
  • The Prediction Era Award (2019)
    The community initiatives support program (CISP), of Montreal City, Canada.
  • The Most Demanded Instructor Award (2018 & 2019)
    The community initiatives support program (CISP), of Montreal City, Canada.
  • Out-of-Province Award (2016)
    Concordia University, Montreal, Canada.
  • The best ICT Teacher (2009 & 2012)
    Institute of Applied Technology, Abu Dhabi, UAE.
  • The best ICT Teacher for supporting SAPET [Saturday] program (2011)
    Institute of Applied Technology, Abu Dhabi, UAE.

MEMBERSHIPS

  • The Institute of Electrical and Electronics Engineers (IEEE)
  • Association for the Advancement of Artificial Intelligence (AAAI)
  • Microsoft Certified Professional Community
  • Institute of Industrial and Systems Engineers (IISE)
  • American Society for Quality (ASQ)

An instructor with a Ph.D. and around 25 years of cross-disciplinary experience, with a long list of skills and certificates. Throughout his international career, Dr. Al-Dulaimi held different roles: teacher, lead teacher, head of department, lead instructor, research team leader, and Quality & Project manager. Using his solid academic foundations and extensive professional experience, he has inspired and guided many students toward significant professional achievements, providing them with comprehensive coaching and guidance to win many medals in academic competitions worldwide. In collaboration with a prominent Canadian POS systems company, he developed a POS software that stands as a pioneering solution, capable of resolving many challenges retail businesses encounter, marking a significant advancement in the industry.

His degrees and experience have equipped me with skills, knowledge, expertise in cutting-edge technologies, and best practices to maximize his potential as an instructor and researcher.

ACADEMIC QUALIFICATIONS  

  • Concordia University, Montreal, Canada – 2016-2020
    Ph.D. in Electrical & Computer Engineering.
  • Concordia University, Montreal, Canada – 2015-2016
    MEng in Quality Systems Engineering.
  • University of Baghdad, Baghdad, Iraq – 1998-2001
    M.Sc. in Electronics & Communications Engineering.
  • University of Baghdad, Baghdad, Iraq – 1992-1998
    B.Sc. in Electronics & Communications Engineering.

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (Vietnam) 
    Senior Lecturer (2024 – current)
  • Berries Group (Canada) 
    Quality & Project Manager (2022 – 2024)
  • Tiger Produce, Canada (Canada) 
    Team Leader (Conduct field research study) (2021 – 2022)
    Data Analytics -Business Development- Strategic Planning
  • Concordia University and York University (Canada)
    Postdoctoral Research Fellow (2021)
  • Community Initiatives Support Program of Montreal City (Canada)
    Lead Instructor (2018 – 2020)
  • Concordia University (Canada)
    Tutorial Lead Teaching Assistant (2016 – 2020)
  • Institute of Applied Technology (United Arab Emirates)
    ICT Lead (2006 – 2013)
    IC3 Administrator
    Cyber C3 Coordinator
    IT Steering Committee – Member

RESEARCH AREAS / FIELDS

  • Prognostic and Health Management (PHM) methodologies and their applications.
  • Developing PHM Algorithms and General-Purpose Theories through Advanced Deep Learning Techniques.
  • Advancing Maintenance Management and Quality Control with Deep Learning Methodologies.

RESEARCH PUBLICATIONS 

  • A. Al-Dulaimi, S. Zabihia, A. Asif, and A. Mohammadi, (2019)
    “A multimodal and hybrid  deep neural network model for Remaining Useful Life estimation,” Computers in Industry, vol. 108, pp. 186-196.
  • A. Al-dulaimi, S. Zabihi, A. Asif, A. Mohammadi, (2019)
    “NBLSTM: Noisy and Hybrid CNN and BLSTM-based Deep Architecture for Remaining Useful Life Estimation,” ASME Journal of Computing and Information Science in Engineering, no. 1182.
  • A. Al-Dulaimi, A. Asif, and A. Mohammadi, (2020)
    “Noisy Parallel Hybrid Model of  NBGRU and NCNN Architectures for Remaining Useful Life Estimation,” Quality Engineering, Special Issue on Reliability Engineering, vol. 32, issue 3, pp. 371-387.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS  

  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “Multipath Parallel Hybrid Deep Neural Networks Framework for Remaining Useful Life Estimation,” IEEE (ICPHM),  pp 1-7. [Best Academic Paper Award].
  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “The Remaining Useful Life Estimation via a Parallel Hybrid Model of NBGRU and CNN”, IISE Annual Conference, Quality Engineering, vol. 32 no. 3, pp. 371-387.
  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “The Noisy Parallel Hybrid Model for Remaining Useful Life Estimation (NPHM) “, IISE Annual Conference, Quality Engineering, vol. 32 no. 3.
  • A. Al-Dulaimi, A. Asif and A. Mohammadi, (2020), “The Noisy Multipath Parallel Hybrid Model for Remaining Useful Life Estimation (NMPM) “, PHM society, vol. 12 no. 1.
  • A. Al-Dulaimi, S. Zabihia, A. Asif, and A. Mohammadi, (2019), “Hybrid Deep Neural Network Model for Remaining Useful Life Estimation,” ICASSP, pp. 3872-3876.

RESEARCH GRANTS  

  • A. Al-Dulaimi (2019), “A multimodal and hybrid deep neural network model for Remaining Useful Life estimation” partially funded by the Natural Sciences and Engineering Research Council (NSERC) of Canada through the NSERC Discovery Grant RGPIN-2016-049988.
  • A. Al-Dulaimi, A. Asif, and A. Mohammadi, (2020), “Noisy Parallel Hybrid Model of  NBGRU and NCNN Architectures for Remaining Useful Life Estimation,” partially funded by the Natural Sciences and Engineering Research Council (NSERC) of Canada through the NSERC Discovery Grant RGPIN-2016-049988.

AWARDS & HONOURS  

  • Best Academic Paper Award (2020)
    IEEE International Conference on Prognostics and Health Management (ICPHM 2020), USA.
  • The Prediction Era Award (2019)
    The community initiatives support program (CISP), of Montreal City, Canada.
  • The Most Demanded Instructor Award (2018 & 2019)
    The community initiatives support program (CISP), of Montreal City, Canada.
  • Out-of-Province Award (2016)
    Concordia University, Montreal, Canada.
  • The best ICT Teacher (2009 & 2012)
    Institute of Applied Technology, Abu Dhabi, UAE.
  • The best ICT Teacher for supporting SAPET [Saturday] program (2011)
    Institute of Applied Technology, Abu Dhabi, UAE.

MEMBERSHIPS

  • The Institute of Electrical and Electronics Engineers (IEEE)
  • Association for the Advancement of Artificial Intelligence (AAAI)
  • Microsoft Certified Professional Community
  • Institute of Industrial and Systems Engineers (IISE)
  • American Society for Quality (ASQ)
Our Faculty

Dr. Pham Hai Chung

Senior Lecturer

Before joining BUV, Dr. Pham Hai Chung was a researcher at Harvard Kennedy School in the U.S. She earned her Ph.D. in Media and Communication from Bournemouth University, England, and holds an M.A. in International Journalism from Hong Kong Baptist University. Chung’s Ph.D research focuses on the evolving narratives of Vietnam, examining its war-torn past and the dynamic brand and media consumption of the post-1975 generation.

With over 16 years of experience in academia and industry, she has taught at undergraduate and postgraduate level for international programs offered by the Victoria University of Wellington and Nantes University.

Dr. Chung has contributed to publications like the Financial Times, VnExpress and various peer-reviewed journals in Europe.

ACADEMIC QUALIFICATIONS

  • Bournemouth University, England
    Doctor of Philosophy (2011-2015)
  • Hong Kong Baptist University, Hong Kong
    MA in International Journalism (2007-2008)
  • Vietnam National University, Vietnam
    BA English (2000-2004)

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (Vietnam)
    Senior Lecturer (2024 – current)
  • Harvard University (U.S)
    Researcher (2022 – 2024)
  • Vietnam National University (Vietnam)
    Senior Lecturer (2019 – 2022)

RESEARCH AREAS / FIELDS 

  • Brands and Youth
  • Social media and identity
  • Communication and war

RESEARCH PUBLICATIONS 

  • Hai Chung Pham. Winning North Vietnam’s Hearts and Minds during the Vietnam War (1954-1975): Chosen glories. (Routledge, forthcoming book)
  • Hai Chung Pham, Vu Tuan Anh, Lien Nguyen, Phuong Tran. 2022. “Body Image Esteem and Photo Manipulation among Vietnamese Urban Youth via Facebook.” Acta Informatica Pragensia 2022, 11(1), 62-79.
  • Hai Chung Pham and Barry Richards, 2015. “The Western Brands in the Minds of Vietnamese Consumers,” Journal of Consumer Marketing, Vol. 32 Iss: 5, pp. 367 – 375.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Hai Chung Pham, 2024. War of Words: Unpacking North Vietnam’s Propaganda Slogans and Their Impact during the Vietnam War, Languages and Cultures in Times of War: (Im)possible, (Re)imagined, (Un)manageable Conference, UCL, London
  • Hai Chung Pham, 2024. The Propaganda Pioneers: North Vietnam’s Political Cadres in the Vietnam War. Vietnam Centric Approaches to Vietnam’s Twentieth Century History Conference, University of California Berkeley, U.S
  • Hai Chung Pham and Huong Ngo. 2020. “Digital Rights in the State of Emergency in Vietnam during Covid-19 Pandemic: Balancing Between Freedom of Expression and Public Order.” Conference Proceedings of Law on the State of Emergency (University of Melbourne and VNU).
  • Hai Chung Pham and Nguyen Khac Giang, 2018. “Chosen Trauma and Consumer Nationalism.” World Communication Forum, Shanghai University.
  • Hai Chung Pham, 2014. “Western Brands in the Minds of Vietnamese Consumers.” 2014 Annual Conference of Emerging Markets, India.

AWARDS & HONOURS

  • Hinrich Foundation Scholar (2007-2008)

Before joining BUV, Dr. Pham Hai Chung was a researcher at Harvard Kennedy School in the U.S. She earned her Ph.D. in Media and Communication from Bournemouth University, England, and holds an M.A. in International Journalism from Hong Kong Baptist University. Chung’s Ph.D research focuses on the evolving narratives of Vietnam, examining its war-torn past and the dynamic brand and media consumption of the post-1975 generation.

With over 16 years of experience in academia and industry, she has taught at undergraduate and postgraduate level for international programs offered by the Victoria University of Wellington and Nantes University.

Dr. Chung has contributed to publications like the Financial Times, VnExpress and various peer-reviewed journals in Europe.

ACADEMIC QUALIFICATIONS

  • Bournemouth University, England
    Doctor of Philosophy (2011-2015)
  • Hong Kong Baptist University, Hong Kong
    MA in International Journalism (2007-2008)
  • Vietnam National University, Vietnam
    BA English (2000-2004)

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (Vietnam)
    Senior Lecturer (2024 – current)
  • Harvard University (U.S)
    Researcher (2022 – 2024)
  • Vietnam National University (Vietnam)
    Senior Lecturer (2019 – 2022)

RESEARCH AREAS / FIELDS 

  • Brands and Youth
  • Social media and identity
  • Communication and war

RESEARCH PUBLICATIONS 

  • Hai Chung Pham. Winning North Vietnam’s Hearts and Minds during the Vietnam War (1954-1975): Chosen glories. (Routledge, forthcoming book)
  • Hai Chung Pham, Vu Tuan Anh, Lien Nguyen, Phuong Tran. 2022. “Body Image Esteem and Photo Manipulation among Vietnamese Urban Youth via Facebook.” Acta Informatica Pragensia 2022, 11(1), 62-79.
  • Hai Chung Pham and Barry Richards, 2015. “The Western Brands in the Minds of Vietnamese Consumers,” Journal of Consumer Marketing, Vol. 32 Iss: 5, pp. 367 – 375.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Hai Chung Pham, 2024. War of Words: Unpacking North Vietnam’s Propaganda Slogans and Their Impact during the Vietnam War, Languages and Cultures in Times of War: (Im)possible, (Re)imagined, (Un)manageable Conference, UCL, London
  • Hai Chung Pham, 2024. The Propaganda Pioneers: North Vietnam’s Political Cadres in the Vietnam War. Vietnam Centric Approaches to Vietnam’s Twentieth Century History Conference, University of California Berkeley, U.S
  • Hai Chung Pham and Huong Ngo. 2020. “Digital Rights in the State of Emergency in Vietnam during Covid-19 Pandemic: Balancing Between Freedom of Expression and Public Order.” Conference Proceedings of Law on the State of Emergency (University of Melbourne and VNU).
  • Hai Chung Pham and Nguyen Khac Giang, 2018. “Chosen Trauma and Consumer Nationalism.” World Communication Forum, Shanghai University.
  • Hai Chung Pham, 2014. “Western Brands in the Minds of Vietnamese Consumers.” 2014 Annual Conference of Emerging Markets, India.

AWARDS & HONOURS

  • Hinrich Foundation Scholar (2007-2008)
Our Faculty

Dr. Simon Matthew Guy Kimber

Senior Lecturer

Dr. Kimber is an experienced academic with over 15 years of teaching experience in tourism, hospitality and events management, and has taught both in the UK and in Asia. He has a PhD in Hospitality and Tourism Management from the University of Surrey along with a PGCE in Education from the University of Lancaster. He has just joined BUV from Swansea University in the UK, where he was Programme Director of International Tourism Management at Swansea University, and prior to that he was Director of Tourism Management at the University of Surrey’s overseas campus in China, Surrey International Institute (SII-DUFE).

Dr. Kimber’s research interests revolve around the rise of Asian backpacker tourism, smart tourism and the leisure uses of autonomous vehicles. Simon has published his research in academic journals and book chapter and presented at conferences. He has a number of research collaborations with academics from the UK and China.

ACADEMIC QUALIFICATIONS

  • School of Hospitality and Tourism Management, University of Surrey
    PHD Hospitality and Tourism Management – 2015- 2019
  • University of Lancaster
    PGCE Education – 2004-2005
  • Royal Holloway, University of London
    MA Geography – 1998-1998
  • Staffordshire University
    BA (Hons) Geography – 1995-1998

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (Vietnam)
    Senior Lecturer (2024 – current)
  • Swansea University (UK)
    Senior Lecturer and Programme Director BSc International Tourism Management (2022 – 2024)
  • University of Surrey (UK & China)
    Senior Lecturer and Director Tourism Management (SII-DUFE) (2019 – 2022)
    Associate Lecturer (SHTM) (2019)
    Postgraduate Researcher (SHTM) (2015-2019)
  • Dalian University of Foreign Languages (China)
    Lecturer Tourism & Academic English (2012 – 2014)
  • University College Birmingham (UK)
    Lecturer Travel and Tourism (2007 – 2012)

RESEARCH AREAS / FIELDS 

  • Critical Tourism Theory and Performativity
  • Backpacker Tourism
  • Smart Tourism

RESEARCH PUBLICATIONS 

  • Thomopoulos, N., Cohen, S., Hopkins, D., Siegel, L., & Kimber, S. (2020). All work and no play? Autonomous vehicles and non-commuting journeys. Transport Reviews, 1-22.
  • Kimber, S., Siegel, L., Cohen, S., & Thomopoulos, N. (2020). The wider use of autonomous vehicles in non-commuting journeys. Advances in Transport Policy and Planning, 5, 125-148.
  • Kimber, S; Cohen, S.A. and Yang, J; (2019) Performing love, prosperity and Chinese hipsterism: young independent travellers in Pai, Thailand. Journal of Tourist Studies. 19 (2)

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Kimber, S (2021) Performance, Performativity and Embodiment. 3-day guest lecturer invitation at Shanghai Normal University, 27th to 30th June 2021
  • Kimber, S (2020). Restarting tourism: the need for tourism stakeholders to better understand culturally influenced patterns of tourism production and consumption: a performance perspective. The 4th DUFE-Surrey Workshop. Tourism during challenging times. 18th December 2020.
  • Kimber, S (2017). Challenging Eurocentrism in Tourism Studies: How Performative and Embodied Empirical Insights into Chinese Backpackers and Professional Hosts Can Contribute to Discussions of Eurocentrism in Tourism Research, Critical Tourism Studies VII 2017, Palma Majorca, June, Critical Tourism Studies Proceedings

RESEARCH GRANTS 

  • National Natural Science Foundation of China Research Grant (No. 42071177), “the spatio-temporal difference of backpacker travelers and its acting mechanisms from a mobility perspective”, RMB 550.000. Dr Xuan (Angela) Zhu, Shanghai Normal University, Prof Dallen Timothy, Arizona State University, Dr Simon Kimber, University of Surrey.

Dr. Kimber is an experienced academic with over 15 years of teaching experience in tourism, hospitality and events management, and has taught both in the UK and in Asia. He has a PhD in Hospitality and Tourism Management from the University of Surrey along with a PGCE in Education from the University of Lancaster. He has just joined BUV from Swansea University in the UK, where he was Programme Director of International Tourism Management at Swansea University, and prior to that he was Director of Tourism Management at the University of Surrey’s overseas campus in China, Surrey International Institute (SII-DUFE).

Dr. Kimber’s research interests revolve around the rise of Asian backpacker tourism, smart tourism and the leisure uses of autonomous vehicles. Simon has published his research in academic journals and book chapter and presented at conferences. He has a number of research collaborations with academics from the UK and China.

ACADEMIC QUALIFICATIONS

  • School of Hospitality and Tourism Management, University of Surrey
    PHD Hospitality and Tourism Management – 2015- 2019
  • University of Lancaster
    PGCE Education – 2004-2005
  • Royal Holloway, University of London
    MA Geography – 1998-1998
  • Staffordshire University
    BA (Hons) Geography – 1995-1998

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (Vietnam)
    Senior Lecturer (2024 – current)
  • Swansea University (UK)
    Senior Lecturer and Programme Director BSc International Tourism Management (2022 – 2024)
  • University of Surrey (UK & China)
    Senior Lecturer and Director Tourism Management (SII-DUFE) (2019 – 2022)
    Associate Lecturer (SHTM) (2019)
    Postgraduate Researcher (SHTM) (2015-2019)
  • Dalian University of Foreign Languages (China)
    Lecturer Tourism & Academic English (2012 – 2014)
  • University College Birmingham (UK)
    Lecturer Travel and Tourism (2007 – 2012)

RESEARCH AREAS / FIELDS 

  • Critical Tourism Theory and Performativity
  • Backpacker Tourism
  • Smart Tourism

RESEARCH PUBLICATIONS 

  • Thomopoulos, N., Cohen, S., Hopkins, D., Siegel, L., & Kimber, S. (2020). All work and no play? Autonomous vehicles and non-commuting journeys. Transport Reviews, 1-22.
  • Kimber, S., Siegel, L., Cohen, S., & Thomopoulos, N. (2020). The wider use of autonomous vehicles in non-commuting journeys. Advances in Transport Policy and Planning, 5, 125-148.
  • Kimber, S; Cohen, S.A. and Yang, J; (2019) Performing love, prosperity and Chinese hipsterism: young independent travellers in Pai, Thailand. Journal of Tourist Studies. 19 (2)

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Kimber, S (2021) Performance, Performativity and Embodiment. 3-day guest lecturer invitation at Shanghai Normal University, 27th to 30th June 2021
  • Kimber, S (2020). Restarting tourism: the need for tourism stakeholders to better understand culturally influenced patterns of tourism production and consumption: a performance perspective. The 4th DUFE-Surrey Workshop. Tourism during challenging times. 18th December 2020.
  • Kimber, S (2017). Challenging Eurocentrism in Tourism Studies: How Performative and Embodied Empirical Insights into Chinese Backpackers and Professional Hosts Can Contribute to Discussions of Eurocentrism in Tourism Research, Critical Tourism Studies VII 2017, Palma Majorca, June, Critical Tourism Studies Proceedings

RESEARCH GRANTS 

  • National Natural Science Foundation of China Research Grant (No. 42071177), “the spatio-temporal difference of backpacker travelers and its acting mechanisms from a mobility perspective”, RMB 550.000. Dr Xuan (Angela) Zhu, Shanghai Normal University, Prof Dallen Timothy, Arizona State University, Dr Simon Kimber, University of Surrey.
Our Faculty

Dr. Hamza Mutaher

Lecturer
Programme Lead - Computer Science: Cloud Technology & Cyber Security

Raised and educated in Taiz, Yemen, Hamza completed a Bachelor’s degree in Computer Applications from Osmania University, India, in 2013. In 2015, Hamza completed a Master of Computer Science (Computer Network) degree from SRTMU University, India, and worked on a face recognition system project. In 2022, Hamza completed his PhD thesis (Maulana Azad National Urdu University) titled: Security Countermeasures for OpenFlow Controller-Based Software Defined Network.

In addition, Hamza passionately continues to work on different research to improve network security against network attacks using various robust authentication techniques.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2016 – 2022)
    Maulana Azad National Urdu University, India
    Thesis: Security Countermeasures for OpenFlow Controller-Based Software Defined Network
  • MSc Master of Computer Science (Computer Network) (2013 -2015)
    Swami Ramanand Teerth Marathwada University, India
  • BCA Bachelor of Computer Applications (2010 -2013)
    Osmania University, India

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Professor (2022 – Current)
    Lecturer in Computer Science
  • Maulana Azad National Urdu University, (India)
    Teacher Assistant (2017 – 2021)
  • ALM Interactive Soft Sol Private Limited (India)
    System Administrator (2015 – 2017)

RESEARCH AREAS

  • Network Security
  • Cryptography
  • Software Defined Networking

RESEARCH PUBLICATIONS

  • Mutaher, H., & Hodeish, M. E. (2021).
    Sakai-Kasahara IBE. In Functional Encryption (pp. 171-185). Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-60890-3_10
  • Alshameri, H. M., & Kumar, P. (2019).
    An efficient zero-knowledge Proof based identification scheme for securing software defined network. Scalable Computing: Practice and Experience, 20(1), 181-189. DOI: https://doi.org/10.12694/scpe.v20i1.1473
  • Mutaher, H., & Kumar, P. (2019).
    Entity Authentication. In Emerging Security Algorithms and Techniques (pp. 213-224). Chapman and Hall/CRC. DOI: https://doi.org/10.1201/9781351021708

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Mutaher, H., & Kumar, P. (2021)
    Unauthorized Access Prevention Between Hosts and Controller in Software Defined Network Based Key Agreement Technique, National Conference on Computational Methods, Data Science and Applications, MANUU, 24th -25th May 2021, Hyderabad, India.
  • Mutaher, H., & Kumar, P. (2021)
    ZKPAUTH: An Authentication Scheme Based Zero-Knowledge Proof for Software Defined Network Artificial Intelligence and Sustainable Computing for Smart Cities (AIS2C2) Gautam Buddha University, 22nd-23rd March 2021, Noida, India.
  • Mutaher, H., & Kumar, P. (2021)
    Security-Enhanced SDN Controller-Based Kerberos Authentication Protocol. 11th International Conference on Cloud Computing, Data Science & Engineering (Confluence) IEEE, Amity University, 28th-29th January, 2021, Noida, India.
  • Mutaher, H., & Kumar, P. (2021)
    Kerberos based Authentication Framework for SDN International Conference on Computational Intelligence and Data Analytics ICCID. GIFT, 26th-27th October 2018, Bhubaneswar, India.

Raised and educated in Taiz, Yemen, Hamza completed a Bachelor’s degree in Computer Applications from Osmania University, India, in 2013. In 2015, Hamza completed a Master of Computer Science (Computer Network) degree from SRTMU University, India, and worked on a face recognition system project. In 2022, Hamza completed his PhD thesis (Maulana Azad National Urdu University) titled: Security Countermeasures for OpenFlow Controller-Based Software Defined Network.

In addition, Hamza passionately continues to work on different research to improve network security against network attacks using various robust authentication techniques.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2016 – 2022)
    Maulana Azad National Urdu University, India
    Thesis: Security Countermeasures for OpenFlow Controller-Based Software Defined Network
  • MSc Master of Computer Science (Computer Network) (2013 -2015)
    Swami Ramanand Teerth Marathwada University, India
  • BCA Bachelor of Computer Applications (2010 -2013)
    Osmania University, India

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Professor (2022 – Current)
    Lecturer in Computer Science
  • Maulana Azad National Urdu University, (India)
    Teacher Assistant (2017 – 2021)
  • ALM Interactive Soft Sol Private Limited (India)
    System Administrator (2015 – 2017)

RESEARCH AREAS

  • Network Security
  • Cryptography
  • Software Defined Networking

RESEARCH PUBLICATIONS

  • Mutaher, H., & Hodeish, M. E. (2021).
    Sakai-Kasahara IBE. In Functional Encryption (pp. 171-185). Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-60890-3_10
  • Alshameri, H. M., & Kumar, P. (2019).
    An efficient zero-knowledge Proof based identification scheme for securing software defined network. Scalable Computing: Practice and Experience, 20(1), 181-189. DOI: https://doi.org/10.12694/scpe.v20i1.1473
  • Mutaher, H., & Kumar, P. (2019).
    Entity Authentication. In Emerging Security Algorithms and Techniques (pp. 213-224). Chapman and Hall/CRC. DOI: https://doi.org/10.1201/9781351021708

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Mutaher, H., & Kumar, P. (2021)
    Unauthorized Access Prevention Between Hosts and Controller in Software Defined Network Based Key Agreement Technique, National Conference on Computational Methods, Data Science and Applications, MANUU, 24th -25th May 2021, Hyderabad, India.
  • Mutaher, H., & Kumar, P. (2021)
    ZKPAUTH: An Authentication Scheme Based Zero-Knowledge Proof for Software Defined Network Artificial Intelligence and Sustainable Computing for Smart Cities (AIS2C2) Gautam Buddha University, 22nd-23rd March 2021, Noida, India.
  • Mutaher, H., & Kumar, P. (2021)
    Security-Enhanced SDN Controller-Based Kerberos Authentication Protocol. 11th International Conference on Cloud Computing, Data Science & Engineering (Confluence) IEEE, Amity University, 28th-29th January, 2021, Noida, India.
  • Mutaher, H., & Kumar, P. (2021)
    Kerberos based Authentication Framework for SDN International Conference on Computational Intelligence and Data Analytics ICCID. GIFT, 26th-27th October 2018, Bhubaneswar, India.
Our Faculty

Dr. Adrian Weng

Lecturer

Adrian joined BUV Hanoi in 2020, having previously taught at RMIT Vietnam for more than 10 years. Before teaching, he worked as a Training Manager in KPMG Malaysia, an international accounting firm headquartered in the Netherlands. Adrian also worked as a stock analyst and a real estate negotiator in Kuala Lumpur before finding his calling in teaching and training. Adrian is passionate about education and about using experiential activities to facilitate learning. This comes from his extensive background in adult learning. He makes sure that his students not only learn but they also have fun whilst learning.

Currently, Adrian teaches marketing and management subjects across a number of undergraduate programmes at BUV, including the Bachelor of Business and the Bachelor of Marketing. After receiving his Doctoral degree from Southern Cross University, in 2016, Adrian started to engage in research more actively. Currently, his research interests include the business field of leadership, culture, communication, and CSR.

ACADEMIC QUALIFICATIONS

  • Doctore of Business Administration (2010 – 2016)
    Southern Cross University, Australia
    Thesis: Exploring communication in international workplaces in Ho Chi Minh City
  • Master of Business Administration (2001 – 2002)
    University of New England, Australia
  • Bachelor of  Economics (1988 – 1991)
    Monash University, Australia

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Lecturer (2020 – Current)
  • RMIT University
    Lecturer (2005 – 2020)
  • KPMG Malaysia
    Training Manager (2003 – 2005)

RESEARCH AREAS

  • Corporate Social Responsibility
  • Leadership and communication

RESEARCH PUBLICATIONS

  • Weng, AWT (2017), ‘Leadership and communication in HCMC, Vietnam’, International Journal of Business and Management, vol. 12, no. 5, pp.111
  • Weng, AWT (2018), ‘CSR reporting in locally owned hotels in Malaysia’, Asian Social Science, vol.14, no. 8, pp. 16
  • Smith, MR, Weng, AWT, Kijbumrung, T & Suhor, A (2018), ‘Do Western Companies Appropriately Adapt Their Indonesian Promotional Websites to an Indonesian Audience? A Study Applying Content Analysis of Cultural Cues Reveals Some Answers’, Asian Social Science, vol. 14, no. 12

Adrian joined BUV Hanoi in 2020, having previously taught at RMIT Vietnam for more than 10 years. Before teaching, he worked as a Training Manager in KPMG Malaysia, an international accounting firm headquartered in the Netherlands. Adrian also worked as a stock analyst and a real estate negotiator in Kuala Lumpur before finding his calling in teaching and training. Adrian is passionate about education and about using experiential activities to facilitate learning. This comes from his extensive background in adult learning. He makes sure that his students not only learn but they also have fun whilst learning.

Currently, Adrian teaches marketing and management subjects across a number of undergraduate programmes at BUV, including the Bachelor of Business and the Bachelor of Marketing. After receiving his Doctoral degree from Southern Cross University, in 2016, Adrian started to engage in research more actively. Currently, his research interests include the business field of leadership, culture, communication, and CSR.

ACADEMIC QUALIFICATIONS

  • Doctore of Business Administration (2010 – 2016)
    Southern Cross University, Australia
    Thesis: Exploring communication in international workplaces in Ho Chi Minh City
  • Master of Business Administration (2001 – 2002)
    University of New England, Australia
  • Bachelor of  Economics (1988 – 1991)
    Monash University, Australia

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Lecturer (2020 – Current)
  • RMIT University
    Lecturer (2005 – 2020)
  • KPMG Malaysia
    Training Manager (2003 – 2005)

RESEARCH AREAS

  • Corporate Social Responsibility
  • Leadership and communication

RESEARCH PUBLICATIONS

  • Weng, AWT (2017), ‘Leadership and communication in HCMC, Vietnam’, International Journal of Business and Management, vol. 12, no. 5, pp.111
  • Weng, AWT (2018), ‘CSR reporting in locally owned hotels in Malaysia’, Asian Social Science, vol.14, no. 8, pp. 16
  • Smith, MR, Weng, AWT, Kijbumrung, T & Suhor, A (2018), ‘Do Western Companies Appropriately Adapt Their Indonesian Promotional Websites to an Indonesian Audience? A Study Applying Content Analysis of Cultural Cues Reveals Some Answers’, Asian Social Science, vol. 14, no. 12
Our Faculty

Dr. Kumarashvari Subramaniam

Lecturer
Discipline Lead - Business (Management, Marketing)

Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor’s degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies in Management in 1999, further enriching her expertise.

Dr. Ash’s career voyages spanned diverse industries. She ventured into the oil and gas realm, making her mark at Halliburton in Aberdeen, UK, and later explored the dynamic retail sector. Returning to her homeland in 2001, she embraced higher education before an impactful journey in the Middle East. Contributing significantly to academic institutions in Jeddah and Dhahran, she left an indelible legacy. In 2020, the culmination of her academic pursuits arrived with the completion of her Ph.D. Her research interests are mainly in digital marketing, loyalty and customer experience.

Notably, Dr. Ash undertook a pivotal role in a Malaysian higher education institution, serving as Senior Lecturer and Head of Programme. Beyond academia, her interests encompass travel, gardening, and martial arts. In essence, Dr Ash’s enthusiasm for teaching and research is rooted in her dedication to nurturing the untapped potential of young minds.

 

ACADEMIC QUALIFICATIONS  

  • Multimedia University, Malaysia
    Doctor of Philosophy (Marketing)
  • The Robert Gordon University, United Kingdom
    Master of Science (International Marketing Management)
  • The Robert Gordon University, United Kingdom
    PGD (Management Studies)
  • The Robert Gordon University, United Kingdom
    Bachelor of Arts (Business Administration)

 

PROFESSIONAL APPOINTMENTS      

  • British University Vietnam (BUV)
    Business School Faculty Member (2023 – Current)
  • INTI International University (Malaysia)
    Business School Senior Lecturer and Head of Programme
  • Prince Mohammad Bin Fahd University (Dhahran, Saudi Arabia)
    Business School Faculty Member
  • Effat University (Jeddah, Saudi Arabia)
    Business School Faculty Member
  • INTI International University (Malaysia)
    Academic Development Executive
  • Halliburton (United Kingdom)
    Administrator

 

RESEARCH AREAS / FIELDS  

  • Digital Marketing
  • Customer Experience
  • Loyalty: Economic and Social Value

 

RESEARCH PUBLICATIONS  

  • Transitions in Marketing Communications from Traditional Architectures to Social Network Patterns, International Journal of Internet Marketing and Advertising, Volume X, No 2, pp 69 – 85
  • Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room. International Journal of Academic Research, Vol 12, Issue 4, April, 2022.
  • The Impact of TMT Functional Heterogeneity on Corporate Performance and the Mediating role of Compensation Gap on New Energy in China”. Res Militaris. Vol.13, n°2, January Issue.
  • Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China. IOP Conference Series Earth and Environmental Science 1165 (1).
  • Factors Influencing the Consumers Adoption of Ecommerce in the Agricultural Market, International Journal of Academic Research, Vol 11 (7).

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS  

  • The Effect of Marketing Mix on Purchase Intention of Hydroponic Kit for HDB Flat Residents in Singapore. International Conference on Green Sustainable Technology and Management (ICGSTM 2023) 8 and 9 June 2023
  • Sustainable Mobility: A Review on Readiness on Autonomous Vehicles (AVs). International Conference on Innovation and Technopreneurship (ICIT 2022) 22 and 23 September 2022
  • International Partnership Workshop for Early Career Researchers, by British High Com, Blue Communities GCRF, University Malaya, Round Table Discussion on International Collaboration,  9 – 10 March 2022.
  • Book Chapter, INTI International University, The Challenges of Implementing Social Entrepreneurship, 2023
  • Symposium on A New Paradigm to Operations Management in 21st Century, INTI International University. 23rd February 2023. The Journal of Business and Social Science (JoBBS) Reviewer

 

RESEARCH GRANTS  

  • A Preliminary Study on Modelling the Repurchase Intention of Cosmetics Influenced by Brand Equity and Halal Certification. 2022
  • Developing Sustainable Livelihood Entrepreneurship Program to B40 Group during the Endemic of COVID-19. 2022

 

AWARDS  

  • Most Creative Lecturer, INTI International University – Students Choice
  • 3MT Competition – 2nd Prize – Creativity and Innovation Award, Prince Mohammad Bin Fahd University – Students Choice
  • Grampian Enterprise Award – Scottish Grampian Board, UK
  • INTI Smart Idea Champion Award – INTI International University

Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor’s degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies in Management in 1999, further enriching her expertise.

Dr. Ash’s career voyages spanned diverse industries. She ventured into the oil and gas realm, making her mark at Halliburton in Aberdeen, UK, and later explored the dynamic retail sector. Returning to her homeland in 2001, she embraced higher education before an impactful journey in the Middle East. Contributing significantly to academic institutions in Jeddah and Dhahran, she left an indelible legacy. In 2020, the culmination of her academic pursuits arrived with the completion of her Ph.D. Her research interests are mainly in digital marketing, loyalty and customer experience.

Notably, Dr. Ash undertook a pivotal role in a Malaysian higher education institution, serving as Senior Lecturer and Head of Programme. Beyond academia, her interests encompass travel, gardening, and martial arts. In essence, Dr Ash’s enthusiasm for teaching and research is rooted in her dedication to nurturing the untapped potential of young minds.

 

ACADEMIC QUALIFICATIONS  

  • Multimedia University, Malaysia
    Doctor of Philosophy (Marketing)
  • The Robert Gordon University, United Kingdom
    Master of Science (International Marketing Management)
  • The Robert Gordon University, United Kingdom
    PGD (Management Studies)
  • The Robert Gordon University, United Kingdom
    Bachelor of Arts (Business Administration)

 

PROFESSIONAL APPOINTMENTS      

  • British University Vietnam (BUV)
    Business School Faculty Member (2023 – Current)
  • INTI International University (Malaysia)
    Business School Senior Lecturer and Head of Programme
  • Prince Mohammad Bin Fahd University (Dhahran, Saudi Arabia)
    Business School Faculty Member
  • Effat University (Jeddah, Saudi Arabia)
    Business School Faculty Member
  • INTI International University (Malaysia)
    Academic Development Executive
  • Halliburton (United Kingdom)
    Administrator

 

RESEARCH AREAS / FIELDS  

  • Digital Marketing
  • Customer Experience
  • Loyalty: Economic and Social Value

 

RESEARCH PUBLICATIONS  

  • Transitions in Marketing Communications from Traditional Architectures to Social Network Patterns, International Journal of Internet Marketing and Advertising, Volume X, No 2, pp 69 – 85
  • Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room. International Journal of Academic Research, Vol 12, Issue 4, April, 2022.
  • The Impact of TMT Functional Heterogeneity on Corporate Performance and the Mediating role of Compensation Gap on New Energy in China”. Res Militaris. Vol.13, n°2, January Issue.
  • Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China. IOP Conference Series Earth and Environmental Science 1165 (1).
  • Factors Influencing the Consumers Adoption of Ecommerce in the Agricultural Market, International Journal of Academic Research, Vol 11 (7).

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS  

  • The Effect of Marketing Mix on Purchase Intention of Hydroponic Kit for HDB Flat Residents in Singapore. International Conference on Green Sustainable Technology and Management (ICGSTM 2023) 8 and 9 June 2023
  • Sustainable Mobility: A Review on Readiness on Autonomous Vehicles (AVs). International Conference on Innovation and Technopreneurship (ICIT 2022) 22 and 23 September 2022
  • International Partnership Workshop for Early Career Researchers, by British High Com, Blue Communities GCRF, University Malaya, Round Table Discussion on International Collaboration,  9 – 10 March 2022.
  • Book Chapter, INTI International University, The Challenges of Implementing Social Entrepreneurship, 2023
  • Symposium on A New Paradigm to Operations Management in 21st Century, INTI International University. 23rd February 2023. The Journal of Business and Social Science (JoBBS) Reviewer

 

RESEARCH GRANTS  

  • A Preliminary Study on Modelling the Repurchase Intention of Cosmetics Influenced by Brand Equity and Halal Certification. 2022
  • Developing Sustainable Livelihood Entrepreneurship Program to B40 Group during the Endemic of COVID-19. 2022

 

AWARDS  

  • Most Creative Lecturer, INTI International University – Students Choice
  • 3MT Competition – 2nd Prize – Creativity and Innovation Award, Prince Mohammad Bin Fahd University – Students Choice
  • Grampian Enterprise Award – Scottish Grampian Board, UK
  • INTI Smart Idea Champion Award – INTI International University
Our Faculty

Dr. Dong Manh Cuong

Lecturer
Discipline Lead - Business (Accounting, Finance & Economics)

Dr Dong Manh Cuong is a lecturer at the School of Business, British University Vietnam (BUV). He received his Ph.D. in Economics in 2019 from Feng Chia University, Taiwan, with a remarkable doctoral thesis titled “Essays of structural changes and quantile regression on financial data.” Over the recent years, he has taught at several higher education institutions in Vietnam, Taiwan, and South Korea as a full-time and visiting lecturer for many international programs offered by RMIT, San José State University, Troy University, University of St. Francis, etc.

As a dedicated researcher, Dr. Cuong’s research is situated in the field of applied econometrics in finance and economics. His scholarly work has earned him widespread recognition, as evidenced by numerous publications in high-ranking academic journals. Furthermore, he is a peer-reviewer for various ISI/Scopus journals in Economics and Finance, such as PLOS ONE, Financial Innovation, International Journal of Finance and Economics, The North American Journal of Economics and Finance, Computational Economics, etc.

ACADEMIC QUALIFICATIONS  

  • PhD in Economics (2016 – 2019)
    Feng Chia University, Taiwan
  • BSc in Banking and Finance (2009 – 2013)
    National Economics University, Vietnam

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (BUV), Vietnam
    Lecturer (2023 – Current)
  • Pusan National University (PNU), South Korea
    Visiting Lecturer (2022)
  • Vietnam National University, Hanoi (VNU), Vietnam
    Lecturer (2021 – 2023)
    Teaching for the international programs offered by Troy University, USA, and University of St. Francis, USA
  • Feng Chia University (FCU), Taiwan
    Adjunct Assistant Professor (2019 – 2020)
    Teaching for the joint programs between FCU & Royal Melbourne Institute of Technology (RMIT), Australia, and between FCU & San José State University (SJSU), USA.

RESEARCH AREAS / FIELDS 

  • Applied Econometrics
  • Bayesian Statistics
  • Financial data analysis

RESEARCH PUBLICATIONS 

  • Dong, M. C., Thuy, D. T. B., & Cao, T. L. (2022).
    Spatial regional spillover of economic growth: Evidence from Vietnamese provinces. Southeast Asian Journal Of Economics, 10(3), 199-226.
  • Dong, M. C., Chen, C. W., & Asai, M. (2021)
    Bayesian nonlinear quantile effects on modelling realized kernels. International Journal of Finance & Economics, 28(1), 981-995. 
  • Chen, C. W., Lee, S., Dong, M. C., & Taniguchi, M. (2020)
    What factors drive the satisfaction of citizens with governments’ responses to COVID-19?. International Journal of Infectious Diseases, 102, 327-331. 
  • Dong, M. C., Chen, C. W., Lee, S., & Sriboonchitta, S. (2019)
    How strong is the relationship among Gold and USD exchange rates? analytics based on structural change models. Computational Economics, 53, 343-366. 
  • Chen, C. W., Dong, M. C., Liu, N., & Sriboonchitta, S. (2019).
    Inferences of default risk and borrower characteristics on P2P lending. The North American Journal of Economics and Finance, 50, 101013.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS 

  • Dong, M.C. (2019)
    Quantile nonlinear effects of return and abnormal trading volume for realized kernel
    Presented at the conference “The 4th Eastern Asia Meeting on Bayesian Statistics”, Kobe University, Kobe, Japan
  • Dong, M.C. (2018)
    Predicting failure risk using financial ratios: Quantile hazard model approach 
    Presented at the workshop on “New development in Business Analytics or Big Data”, Feng Chia University, Taiwan

AWARDS & HONOURS 

  • Best Poster Presentation Award (2019)
    Awarded by the Eastern Asia Chapter of the International Society for Bayesian Analysis (EAC-ISBA) in the 4th Eastern Asia Meeting on Bayesian Statistics, Kobe University, Kobe, Japan.
  • Outstanding Graduate Student of the Year (2019)
    Awarded by Feng Chia University, Taichung, Taiwan.
  • Honorary Member Award (2018)
    Awarded by The Phi Tau Phi Scholastic Honor Society of the Republic of China (Taiwan).

Dr Dong Manh Cuong is a lecturer at the School of Business, British University Vietnam (BUV). He received his Ph.D. in Economics in 2019 from Feng Chia University, Taiwan, with a remarkable doctoral thesis titled “Essays of structural changes and quantile regression on financial data.” Over the recent years, he has taught at several higher education institutions in Vietnam, Taiwan, and South Korea as a full-time and visiting lecturer for many international programs offered by RMIT, San José State University, Troy University, University of St. Francis, etc.

As a dedicated researcher, Dr. Cuong’s research is situated in the field of applied econometrics in finance and economics. His scholarly work has earned him widespread recognition, as evidenced by numerous publications in high-ranking academic journals. Furthermore, he is a peer-reviewer for various ISI/Scopus journals in Economics and Finance, such as PLOS ONE, Financial Innovation, International Journal of Finance and Economics, The North American Journal of Economics and Finance, Computational Economics, etc.

ACADEMIC QUALIFICATIONS  

  • PhD in Economics (2016 – 2019)
    Feng Chia University, Taiwan
  • BSc in Banking and Finance (2009 – 2013)
    National Economics University, Vietnam

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (BUV), Vietnam
    Lecturer (2023 – Current)
  • Pusan National University (PNU), South Korea
    Visiting Lecturer (2022)
  • Vietnam National University, Hanoi (VNU), Vietnam
    Lecturer (2021 – 2023)
    Teaching for the international programs offered by Troy University, USA, and University of St. Francis, USA
  • Feng Chia University (FCU), Taiwan
    Adjunct Assistant Professor (2019 – 2020)
    Teaching for the joint programs between FCU & Royal Melbourne Institute of Technology (RMIT), Australia, and between FCU & San José State University (SJSU), USA.

RESEARCH AREAS / FIELDS 

  • Applied Econometrics
  • Bayesian Statistics
  • Financial data analysis

RESEARCH PUBLICATIONS 

  • Dong, M. C., Thuy, D. T. B., & Cao, T. L. (2022).
    Spatial regional spillover of economic growth: Evidence from Vietnamese provinces. Southeast Asian Journal Of Economics, 10(3), 199-226.
  • Dong, M. C., Chen, C. W., & Asai, M. (2021)
    Bayesian nonlinear quantile effects on modelling realized kernels. International Journal of Finance & Economics, 28(1), 981-995. 
  • Chen, C. W., Lee, S., Dong, M. C., & Taniguchi, M. (2020)
    What factors drive the satisfaction of citizens with governments’ responses to COVID-19?. International Journal of Infectious Diseases, 102, 327-331. 
  • Dong, M. C., Chen, C. W., Lee, S., & Sriboonchitta, S. (2019)
    How strong is the relationship among Gold and USD exchange rates? analytics based on structural change models. Computational Economics, 53, 343-366. 
  • Chen, C. W., Dong, M. C., Liu, N., & Sriboonchitta, S. (2019).
    Inferences of default risk and borrower characteristics on P2P lending. The North American Journal of Economics and Finance, 50, 101013.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS 

  • Dong, M.C. (2019)
    Quantile nonlinear effects of return and abnormal trading volume for realized kernel
    Presented at the conference “The 4th Eastern Asia Meeting on Bayesian Statistics”, Kobe University, Kobe, Japan
  • Dong, M.C. (2018)
    Predicting failure risk using financial ratios: Quantile hazard model approach 
    Presented at the workshop on “New development in Business Analytics or Big Data”, Feng Chia University, Taiwan

AWARDS & HONOURS 

  • Best Poster Presentation Award (2019)
    Awarded by the Eastern Asia Chapter of the International Society for Bayesian Analysis (EAC-ISBA) in the 4th Eastern Asia Meeting on Bayesian Statistics, Kobe University, Kobe, Japan.
  • Outstanding Graduate Student of the Year (2019)
    Awarded by Feng Chia University, Taichung, Taiwan.
  • Honorary Member Award (2018)
    Awarded by The Phi Tau Phi Scholastic Honor Society of the Republic of China (Taiwan).
Our Faculty

Dr. Tingting Xie

Lecturer
Programme Lead - Digital and Social Media Marketing

Born in Hubei, China, Tingting completed a Bachelor’s Degree in Business Administration in 2008 and a Master’s Degree in Marketing Management in 2010 from Wuhan University. Then Tingting achieved her degree of Doctor of Philosophy in Marketing from City University of Hong Kong in 2015. She was also a visiting scholar at the University of Illinois at Urbana-Champaign, USA in 2012. Her PhD dissertation focuses on how consumers with ambivalent reactions towards products and brands process information, make purchase and post-purchase decisions. Her research areas are social media marketing, electronic word-of-mouth, consumer ambivalence, business ethics, cross-cultural difference, and family succession. Dr. Xie currently serves as the associate editor of the Asian Journal of Business Ethics.

ACADEMIC QUALIFICATIONS  

  • Doctor of Philosophy (Ph.D.), Marketing · (2010 – 2015)
    City University of Hong Kong, Hong Kong S.A.R. (Ranked #54 in QS World University Rankings 2023)
  • Master of Science, Marketing/Marketing Management, General · (2008 – 2010)
    Wuhan University, China (top 10 in China, and ranked #194 in the QS World University Rankings 2023)
  • Bachelor of Business Administration (B.B.A.), Business Administration and Marketing · (2004 – 2008)
    Wuhan University, China

PROFESSIONAL APPOINTMENTS

  • Hang Seng University of Hong Kong (2017 – 2024)
    Associate Editor, Asian Journal of Business Ethics
    Assistant Professor
    Associate Programme Director, Bachelor of Business Administration in General Business (GB) programme
    Programme Committee Member
    – Bachelor of Business Administration in Global Business Management (GBM) programme
    – Master of Art in Chinese (CHI) programme
    Programme Development Committee Member, Bachelor of Business Administration in General Business (GB) programme
    Module Coordinator and Lead Lecturer
    – MKT6103 Global Strategic Marketing (Postgraduate Level),
    – BUS3011 Customer Relationship Management (Undergraduate Level),
    – BUS3008 Global Marketing (Undergraduate Level)
    Lecturer: BUS2011 Principles of Marketing
    Dissertation Supervisor for the Master of Business Management (MBM) Programme (Postgraduate Level)
    Chairperson, Department Examination and Assessment Committee
    Person-in-charge of the Field and Online Survey Taskforce and Project Member of “Provision of Service for Conducting (1) Field and Online Surveys and (2) Focus Groups on the Knowledge, Attitudes and Practices (KAP) of the Public on Salt and Sugar Consumption”
    Project Member of the “Provision of Service for Conducting Online Surveys on the Knowledge, Attitude and Practices (KAP) of the Public on Salt and Sugar Consumption” Project
    Chairperson, The Junzi Corporation Survey, (https://junzi.hsu.edu.hk/), The Hang Seng University of Hong Kong
  • City University of Hong Kong (2013 – 2015)
    Part-time Lecturer
    Senior Research Assistant
    Research Assistant
    Residence Tutor
  • University of Illinois at Urbana-Champaign (UIUC, USA) (2012 – 2013)
    Visiting Scholar, October 2012 – January 2013 (4 months)

RESEARCH AREAS / FIELDS

  • Social Media Marketing
  • Electronic Word-of-mouth
  • Consumer Ambivalence

RESEARCH PUBLICATIONS 

  • Tang, T. L., Xie, T., Leung, T. K. P. and Barnes, B. R. (2022), “Asian Dimensions of Marketing: On the Concept of a Junzi Organisation”, Journal of Euromarketing, ISSN 1528-6967 (in Press).
  • Zeng, F., Tao, R., Yang, Y., & Xie, T. (2017), “How Social Communications Influence Advertising Perception and Response in Online Communities?”. Frontiers in psychology, 8, 1349, ISSN 166401078
  • Huang, M., Xie, T., & Feng, X. (2010), “How Do Ambivalent Consumers Interpret Diversified Word-of-Mouth Information?”, Acta Psychologica Sinica, 42 (10), 998-1010.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS 

  • Yan, Y., and Xie, T. (2022), “A Resource-based View of Corporate Brand Equity as a Field Research Track Organisational Transformation, Change and Development”, The British Academy of Management 2022 Conference: Reimagining Business and Management as a Force for Good, 31 Aug – 2 Sep 2022.
  • Xie, T. (2018), “Junzi Corporate Culture: What Is It and How to Build It in Organizations”, The 27th World Business Congress: Transformation, Coopetition and Sustainability in The Era of Globalization, Engagement and Disruptive Technology, Hong Kong S.A.R., China, 10-14 June 2018.
  • Xie. T., and Yan, Y. (2017), “Why Consumer Ambivalence Toward Online Review Matters: The Construction of Review Credibility Through Improving Authenticity and Diagnosticity”, The British Academy of Management 2017 Conference: Re-Connecting Management Research with The Disciplines: Shaping the Research Agenda for The Social Sciences, Warwick, United Kingdom, 05-07 September 2017.
  • Xie, T., and Yan, Y. (2017), “Do Ambivalent Attitudes toward Products Reduce as a Result of Exposure to Online Reviews? A Two-stage Exploration”, American Marketing Association 2017 Summer Conference, San Francisco, The United States of America, 4-6 August 2017.
  • Xie T., and Yan, Y. (2011), “How Does the Duality of Control and Trust Affect the Performance of Alliance: The Mediating Role of Reflexivity, Monitoring and Effort?”, Proceedings of Cambridge Business & Economics Conference, 27 – 30 June 2011, Cambridge, UK, pp.8.

RESEARCH GRANTS 

  • Person-in-charge of the Field and Online Survey Taskforce and Project Member of the project titled “Provision of Service for Conducting (1) Field and Online Surveys and (2) Focus Groups on the Knowledge, Attitudes and Practices (KAP) of the Public on Salt and Sugar Consumption”, fund of HKD671,000 from the Environment and Ecology Bureau (EEB)(Food Branch), the Government of the Hong Kong Special Administrative Region, Project Reference No.: EEB/F/SD 3-5/5/19 (2022/23) (AY2022/23)
  • Person-in-charge of the Field and Online Survey Taskforce of the project titled “Provision of Service for Conducting Online Surveys on the Knowledge, Attitudes and Practices (KAP) of the Public on Salt and Sugar Consumption”, fund of HKD128,000 from the Food and Health Bureau, the Government of the Hong Kong Special Administrative Region, Project Reference No.: FHB/F/SD 3-5/5/1/25 (2021/22) (AY2021/22)
  • Co-Principal Investigator of the research project titled “A Symposium on Electronic Word-of-Mouth in China: Cultural and Linguistic Perspectives”, fund of HKD306,000 secured from the Research Grant Council of Hong Kong S.A.R, Project Reference No.: UGC/IIDS14/B03/18.

AWARDS & HONOURS

  • Adjunct Assistant professor (Honorary position), HSUHK, September 2023 – August 2026 (Ongoing)
  • Teaching Excellence Award in Academic Year 2021-2022, School of Business, HSUHK
  • Teaching Excellence Award in Academic Year 2019-2020, School of Business, HSUHK
  • Teaching Excellence Award in Academic Year 2018-2019, School of Business, HSUHK
  • Teaching Excellence Award in Academic Year 2017-2018, School of Business, HSUHK

Born in Hubei, China, Tingting completed a Bachelor’s Degree in Business Administration in 2008 and a Master’s Degree in Marketing Management in 2010 from Wuhan University. Then Tingting achieved her degree of Doctor of Philosophy in Marketing from City University of Hong Kong in 2015. She was also a visiting scholar at the University of Illinois at Urbana-Champaign, USA in 2012. Her PhD dissertation focuses on how consumers with ambivalent reactions towards products and brands process information, make purchase and post-purchase decisions. Her research areas are social media marketing, electronic word-of-mouth, consumer ambivalence, business ethics, cross-cultural difference, and family succession. Dr. Xie currently serves as the associate editor of the Asian Journal of Business Ethics.

ACADEMIC QUALIFICATIONS  

  • Doctor of Philosophy (Ph.D.), Marketing · (2010 – 2015)
    City University of Hong Kong, Hong Kong S.A.R. (Ranked #54 in QS World University Rankings 2023)
  • Master of Science, Marketing/Marketing Management, General · (2008 – 2010)
    Wuhan University, China (top 10 in China, and ranked #194 in the QS World University Rankings 2023)
  • Bachelor of Business Administration (B.B.A.), Business Administration and Marketing · (2004 – 2008)
    Wuhan University, China

PROFESSIONAL APPOINTMENTS

  • Hang Seng University of Hong Kong (2017 – 2024)
    Associate Editor, Asian Journal of Business Ethics
    Assistant Professor
    Associate Programme Director, Bachelor of Business Administration in General Business (GB) programme
    Programme Committee Member
    – Bachelor of Business Administration in Global Business Management (GBM) programme
    – Master of Art in Chinese (CHI) programme
    Programme Development Committee Member, Bachelor of Business Administration in General Business (GB) programme
    Module Coordinator and Lead Lecturer
    – MKT6103 Global Strategic Marketing (Postgraduate Level),
    – BUS3011 Customer Relationship Management (Undergraduate Level),
    – BUS3008 Global Marketing (Undergraduate Level)
    Lecturer: BUS2011 Principles of Marketing
    Dissertation Supervisor for the Master of Business Management (MBM) Programme (Postgraduate Level)
    Chairperson, Department Examination and Assessment Committee
    Person-in-charge of the Field and Online Survey Taskforce and Project Member of “Provision of Service for Conducting (1) Field and Online Surveys and (2) Focus Groups on the Knowledge, Attitudes and Practices (KAP) of the Public on Salt and Sugar Consumption”
    Project Member of the “Provision of Service for Conducting Online Surveys on the Knowledge, Attitude and Practices (KAP) of the Public on Salt and Sugar Consumption” Project
    Chairperson, The Junzi Corporation Survey, (https://junzi.hsu.edu.hk/), The Hang Seng University of Hong Kong
  • City University of Hong Kong (2013 – 2015)
    Part-time Lecturer
    Senior Research Assistant
    Research Assistant
    Residence Tutor
  • University of Illinois at Urbana-Champaign (UIUC, USA) (2012 – 2013)
    Visiting Scholar, October 2012 – January 2013 (4 months)

RESEARCH AREAS / FIELDS

  • Social Media Marketing
  • Electronic Word-of-mouth
  • Consumer Ambivalence

RESEARCH PUBLICATIONS 

  • Tang, T. L., Xie, T., Leung, T. K. P. and Barnes, B. R. (2022), “Asian Dimensions of Marketing: On the Concept of a Junzi Organisation”, Journal of Euromarketing, ISSN 1528-6967 (in Press).
  • Zeng, F., Tao, R., Yang, Y., & Xie, T. (2017), “How Social Communications Influence Advertising Perception and Response in Online Communities?”. Frontiers in psychology, 8, 1349, ISSN 166401078
  • Huang, M., Xie, T., & Feng, X. (2010), “How Do Ambivalent Consumers Interpret Diversified Word-of-Mouth Information?”, Acta Psychologica Sinica, 42 (10), 998-1010.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS 

  • Yan, Y., and Xie, T. (2022), “A Resource-based View of Corporate Brand Equity as a Field Research Track Organisational Transformation, Change and Development”, The British Academy of Management 2022 Conference: Reimagining Business and Management as a Force for Good, 31 Aug – 2 Sep 2022.
  • Xie, T. (2018), “Junzi Corporate Culture: What Is It and How to Build It in Organizations”, The 27th World Business Congress: Transformation, Coopetition and Sustainability in The Era of Globalization, Engagement and Disruptive Technology, Hong Kong S.A.R., China, 10-14 June 2018.
  • Xie. T., and Yan, Y. (2017), “Why Consumer Ambivalence Toward Online Review Matters: The Construction of Review Credibility Through Improving Authenticity and Diagnosticity”, The British Academy of Management 2017 Conference: Re-Connecting Management Research with The Disciplines: Shaping the Research Agenda for The Social Sciences, Warwick, United Kingdom, 05-07 September 2017.
  • Xie, T., and Yan, Y. (2017), “Do Ambivalent Attitudes toward Products Reduce as a Result of Exposure to Online Reviews? A Two-stage Exploration”, American Marketing Association 2017 Summer Conference, San Francisco, The United States of America, 4-6 August 2017.
  • Xie T., and Yan, Y. (2011), “How Does the Duality of Control and Trust Affect the Performance of Alliance: The Mediating Role of Reflexivity, Monitoring and Effort?”, Proceedings of Cambridge Business & Economics Conference, 27 – 30 June 2011, Cambridge, UK, pp.8.

RESEARCH GRANTS 

  • Person-in-charge of the Field and Online Survey Taskforce and Project Member of the project titled “Provision of Service for Conducting (1) Field and Online Surveys and (2) Focus Groups on the Knowledge, Attitudes and Practices (KAP) of the Public on Salt and Sugar Consumption”, fund of HKD671,000 from the Environment and Ecology Bureau (EEB)(Food Branch), the Government of the Hong Kong Special Administrative Region, Project Reference No.: EEB/F/SD 3-5/5/19 (2022/23) (AY2022/23)
  • Person-in-charge of the Field and Online Survey Taskforce of the project titled “Provision of Service for Conducting Online Surveys on the Knowledge, Attitudes and Practices (KAP) of the Public on Salt and Sugar Consumption”, fund of HKD128,000 from the Food and Health Bureau, the Government of the Hong Kong Special Administrative Region, Project Reference No.: FHB/F/SD 3-5/5/1/25 (2021/22) (AY2021/22)
  • Co-Principal Investigator of the research project titled “A Symposium on Electronic Word-of-Mouth in China: Cultural and Linguistic Perspectives”, fund of HKD306,000 secured from the Research Grant Council of Hong Kong S.A.R, Project Reference No.: UGC/IIDS14/B03/18.

AWARDS & HONOURS

  • Adjunct Assistant professor (Honorary position), HSUHK, September 2023 – August 2026 (Ongoing)
  • Teaching Excellence Award in Academic Year 2021-2022, School of Business, HSUHK
  • Teaching Excellence Award in Academic Year 2019-2020, School of Business, HSUHK
  • Teaching Excellence Award in Academic Year 2018-2019, School of Business, HSUHK
  • Teaching Excellence Award in Academic Year 2017-2018, School of Business, HSUHK
Our Faculty

Dr. Aiwa Romy

Lecturer

Hailing from Kerala, South India, Aiwa completed her Bachelor’s degree in Travel and Tourism from Pazhassiraja College, Calicut University, Kerala in 2014. Following graduation, she moved to Malaysia to pursue her MSc. in Tourism by research from Taylor’s University (2014-2017) , and continued there until the completion of her Doctoral studies in 2021. During her period at Taylor’s, she engaged with various teaching, research, as well as departmental activities under the Faculty of Social Sciences and Leisure Management.  Thereafter, she worked as an Invited Faculty and Visiting Resource Person at State and Central Universities in India.

Since her Master’s, she established her expertise in qualitative research and elevated her interpretive skills. Aiwa’s research interests include exploring niche areas in tourism, tourists’ behaviour, perceptions, and preferences. Besides that, she is an independent researcher, speaker, and thinker who works towards inculcating ethical thoughts and qualitative behaviour in daily life.

ACADEMIC QUALIFICATIONS  

  • Doctor of Philosophy (2017 – 2021)
    Taylor’s University, Malaysia
    Thesis: Women bikers in India: An ethnography on  contemporary motorcycle subculture and motorcycle tourism
  • Master of Science (MSc.) Tourism (2014 -2017)
    Taylor’s University, Malaysia
  • Bachelor of Arts (BA) in Travel and Tourism Management (2011-2014)
    Calicut University, India

PROFESSIONAL APPOINTMENTS      

  • Central University of Andhra Pradesh (CUAP) (India)
    Invited Faculty (2021, 2023)
    Voc Tourism and Travel Management
  • Mahatma Gandhi University (India)
    Visiting Resource person (2021 – 2022)
    School of Tourism Studies, MGU
  • Taylor’s University (Malaysia)
    Tutor (2014 – 2019)
    Faculty of Social Sciences and Leisure Management

RESEARCH AREAS / FIELDS  

  • Qualitative Research Methodology
  • Ethnography, and Sub-cultural Studies
  • Niche Tourism

RESEARCH PUBLICATIONS  

  • Romy, A. & Dewan, M. (2020)
    The Bikerni: An ethnographic study on women motorcyclists in modern India. Journal of Tourism and Cultural Change. Doi: 10.1080/14766825.2020.1849242
  • Thomas, T. K., Mura, P., & Romy, A. (2018)
    Tourism and the ‘dry law’ in Kerala – exploring the nexus between tourism and alcohol. Journal of Tourism and Cultural Change. doi:10.1080/14766825.2018.1471085

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS  

  •  Romy, A. (2022).
    Disruptive methods in Qualitative Research – (Workshop)
    2022 3rd Asian Tourism Research Conference
    Christ University, Bangalore, India
  •  Romy, A. (2021)
    Thought of  Young Minds(Keynote Address)
    2021 2nd Asian Tourism Research Conference
    Far Eastern University, Manila, Philippines (Online)
  • Romy, A. (2022)
    Due to desire or trend? Exploring the sociopsychological motivations behind the choice of stay-cations during the pandemic – (Paper presentation)
    2022 National Institute of Tourism and Hospitality Management (NITHM)
    Hyderabad, India (Online)
  • Romy, A.  (2019)
    Women Bikers in India: An Account of Current Scenario 
    2019 Indian Tourism and Hospitality Congress (ITHC)
    Vythiri Village Resort, Wayanad, India
  • Romy, A.  (2015)
    Fear of Outbound Tourists in the Event of Tragedies: A Review
    2015 9th Graduate Research Colloquium
    Taylor’s University, Malaysia

RESEARCH PROJECTS  

  • Country-level Case Researcher, India (2022-2023)
    Documenting linkages between farmers and the tourism and hospitality industry in Asia and the Pacific ($4000)  Southeast Asian Regional Centre for Graduate Study and Research in Agriculture (SEARCA) (Mahatma Gandhi University, India)
  • Team Member (2015-2016)
    Tourism Industry Sector Study, Mega Science Framework Study
    Commissioned by the Academy of Sciences, Malaysia (Taylor’s University, Malaysia)
  • Administrative Assistant (2014-2015)
    Environmentally and Socially Responsible Tourism Capacity Development Programme, funded by the European Union (ESRT-EU) (Taylor’s University, Malaysia)

AWARDS & HONOURS  

  • Honoured as Distinguished Alumni (2020)
    De Paul English Medium Higher Secondary School, Angamaly, India
  • Taylor’s Vice-Chancellor Award (2017)
    Taylor’s University, Malaysia
  • Best Paper Award (2015)
    Graduate Research Colloquium, Taylor’s University, Malaysia
  • Tutorship Scholarship (2014)
    Taylor’s University, Malaysia
  • Central Sector Scholarship (2012)
    Central Government of India

Hailing from Kerala, South India, Aiwa completed her Bachelor’s degree in Travel and Tourism from Pazhassiraja College, Calicut University, Kerala in 2014. Following graduation, she moved to Malaysia to pursue her MSc. in Tourism by research from Taylor’s University (2014-2017) , and continued there until the completion of her Doctoral studies in 2021. During her period at Taylor’s, she engaged with various teaching, research, as well as departmental activities under the Faculty of Social Sciences and Leisure Management.  Thereafter, she worked as an Invited Faculty and Visiting Resource Person at State and Central Universities in India.

Since her Master’s, she established her expertise in qualitative research and elevated her interpretive skills. Aiwa’s research interests include exploring niche areas in tourism, tourists’ behaviour, perceptions, and preferences. Besides that, she is an independent researcher, speaker, and thinker who works towards inculcating ethical thoughts and qualitative behaviour in daily life.

ACADEMIC QUALIFICATIONS  

  • Doctor of Philosophy (2017 – 2021)
    Taylor’s University, Malaysia
    Thesis: Women bikers in India: An ethnography on  contemporary motorcycle subculture and motorcycle tourism
  • Master of Science (MSc.) Tourism (2014 -2017)
    Taylor’s University, Malaysia
  • Bachelor of Arts (BA) in Travel and Tourism Management (2011-2014)
    Calicut University, India

PROFESSIONAL APPOINTMENTS      

  • Central University of Andhra Pradesh (CUAP) (India)
    Invited Faculty (2021, 2023)
    Voc Tourism and Travel Management
  • Mahatma Gandhi University (India)
    Visiting Resource person (2021 – 2022)
    School of Tourism Studies, MGU
  • Taylor’s University (Malaysia)
    Tutor (2014 – 2019)
    Faculty of Social Sciences and Leisure Management

RESEARCH AREAS / FIELDS  

  • Qualitative Research Methodology
  • Ethnography, and Sub-cultural Studies
  • Niche Tourism

RESEARCH PUBLICATIONS  

  • Romy, A. & Dewan, M. (2020)
    The Bikerni: An ethnographic study on women motorcyclists in modern India. Journal of Tourism and Cultural Change. Doi: 10.1080/14766825.2020.1849242
  • Thomas, T. K., Mura, P., & Romy, A. (2018)
    Tourism and the ‘dry law’ in Kerala – exploring the nexus between tourism and alcohol. Journal of Tourism and Cultural Change. doi:10.1080/14766825.2018.1471085

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS  

  •  Romy, A. (2022).
    Disruptive methods in Qualitative Research – (Workshop)
    2022 3rd Asian Tourism Research Conference
    Christ University, Bangalore, India
  •  Romy, A. (2021)
    Thought of  Young Minds(Keynote Address)
    2021 2nd Asian Tourism Research Conference
    Far Eastern University, Manila, Philippines (Online)
  • Romy, A. (2022)
    Due to desire or trend? Exploring the sociopsychological motivations behind the choice of stay-cations during the pandemic – (Paper presentation)
    2022 National Institute of Tourism and Hospitality Management (NITHM)
    Hyderabad, India (Online)
  • Romy, A.  (2019)
    Women Bikers in India: An Account of Current Scenario 
    2019 Indian Tourism and Hospitality Congress (ITHC)
    Vythiri Village Resort, Wayanad, India
  • Romy, A.  (2015)
    Fear of Outbound Tourists in the Event of Tragedies: A Review
    2015 9th Graduate Research Colloquium
    Taylor’s University, Malaysia

RESEARCH PROJECTS  

  • Country-level Case Researcher, India (2022-2023)
    Documenting linkages between farmers and the tourism and hospitality industry in Asia and the Pacific ($4000)  Southeast Asian Regional Centre for Graduate Study and Research in Agriculture (SEARCA) (Mahatma Gandhi University, India)
  • Team Member (2015-2016)
    Tourism Industry Sector Study, Mega Science Framework Study
    Commissioned by the Academy of Sciences, Malaysia (Taylor’s University, Malaysia)
  • Administrative Assistant (2014-2015)
    Environmentally and Socially Responsible Tourism Capacity Development Programme, funded by the European Union (ESRT-EU) (Taylor’s University, Malaysia)

AWARDS & HONOURS  

  • Honoured as Distinguished Alumni (2020)
    De Paul English Medium Higher Secondary School, Angamaly, India
  • Taylor’s Vice-Chancellor Award (2017)
    Taylor’s University, Malaysia
  • Best Paper Award (2015)
    Graduate Research Colloquium, Taylor’s University, Malaysia
  • Tutorship Scholarship (2014)
    Taylor’s University, Malaysia
  • Central Sector Scholarship (2012)
    Central Government of India
Our Faculty

Dr. Bui Ngoc Mai

Lecturer

Raised in a small town in Hanoi, Mai moved to live and study in the United Kingdom from 2011. Mai completed her Msci degree in Mathematics and Statistical Science at the University College London (UCL) in 2017. She then received the UCL’s Research Excellence Scholarship to undertake doctoral research at UCL. In 2022, she was awarded the degree of Doctorate of Philosophy with the thesis titled, “Inference on Riemannian Manifolds: Regression and Stochastic Differential Equations”.  Towards the end of her PhD, she moved to the department of Applied Health Research at UCL to work in the field of Early Cancer Detection.

Mai is interested in Riemannian geometry and stochastic processes. Past work is on inference for regression on Lie groups and stochastic differential equations (SDEs) on manifolds and their applications. Mai is also interested in statistical models and simulation methodologies applied in Cancer Early Detection Research, particularly multi-state models.

ACADEMIC QUALIFICATIONS  

  • Doctor of Philosophy (2017 – 2022)
    University College London, England (UK)
    Thesis: Inference on Riemannian Manifolds: Regression and Stochastic Differential Equations.
  • Master of Higher Education (Msci) (2013-2017)
    University College London, England (UK)
  • A-level (2011-2013)
    Chichester College, England (UK)

PROFESSIONAL APPOINTMENTS      

  • British University Vietnam (BUV)
    Lecturer at School of Business (2023 – Current)
  • University College London (UK)
    Research fellow (2021-2023)
    Research assistant (2021)
    Teaching assistant (2018-2020)
    Transition mentor (2014)

RESEARCH AREAS / FIELDS  

  • Riemannian geometry & Stochastic processes
  • Multi-state models & Cancer Early Detection Research

RESEARCH PUBLICATIONS  

  • Bui, M. N., Pokern, Y., & Dellaportas, P. (2023).
    Inference for partially observed Riemannian Ornstein–Uhlenbeck diffusions of covariance matrices.       Bernoulli, 29(4), 2961-2986.
  • Bui, M. N. (2022).
    Inference on Riemannian Manifolds: Regression and Stochastic Differential Equations. (Doctoral dissertation, UCL (University College London).

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS  

  • Bui, M. N. (2023)
    Inference for partially-observed Riemannian Ornstein-Uhlenbeck diffusions of covariance matrices.
    Greek stochastic conference (oral presentation)
    Naxos, Greece.
  • Bui, M. N. (2022)
    Non-homogeneous multi-state Markov models: A simulation scheme for evaluating cancer screening strategies.
    2022 Early Detection of Cancer Conference (poster presentation)
    Portland, USA.
  • Bui, M. N. (2021)
    Inference for partially-observed Riemannian Ornstein-Uhlenbeck diffusions of covariance matrices.
    Oberwolfach workshop titled “Statistics of Stochastic Differential Equations on Manifolds and Stratified Spaces” (oral presentation).
    Oberwolfach, Germany.
  • Bui, M. N.  (2021)
    Statistical inference for covariance matrices with applications in finance. 
    International Statistics Institute (ISI) World Statistics Congress (oral presentation – online).

AWARDS & HONOURS  

  •  Costas Goutis prize (2021)
    Department of Statistical Science, University College London, UK
    ‘For the best upgrade paper and presentation when undertaking doctoral research’
  • UCL’s Research Excellence Scholarship (2017)
    Department of Statistical Science, University College London, UK
    ‘For outstanding scholars to undertake doctoral research at UCL.’
  • IMA graduate prize winner (2017)
    Department of Mathematics, University College London, UK
    ‘For outstanding performance on the mathematical qualification’.
  • Barlett prize (2016)
    Department of Mathematics, University College London, UK
    ‘For best mathematics and statistics finalist’.
  • Nazir Ahmad prize (2015)
    Department of Mathematics, University College London, UK
    ‘For student gaining the best results in the third year of an Msci degree’.

Raised in a small town in Hanoi, Mai moved to live and study in the United Kingdom from 2011. Mai completed her Msci degree in Mathematics and Statistical Science at the University College London (UCL) in 2017. She then received the UCL’s Research Excellence Scholarship to undertake doctoral research at UCL. In 2022, she was awarded the degree of Doctorate of Philosophy with the thesis titled, “Inference on Riemannian Manifolds: Regression and Stochastic Differential Equations”.  Towards the end of her PhD, she moved to the department of Applied Health Research at UCL to work in the field of Early Cancer Detection.

Mai is interested in Riemannian geometry and stochastic processes. Past work is on inference for regression on Lie groups and stochastic differential equations (SDEs) on manifolds and their applications. Mai is also interested in statistical models and simulation methodologies applied in Cancer Early Detection Research, particularly multi-state models.

ACADEMIC QUALIFICATIONS  

  • Doctor of Philosophy (2017 – 2022)
    University College London, England (UK)
    Thesis: Inference on Riemannian Manifolds: Regression and Stochastic Differential Equations.
  • Master of Higher Education (Msci) (2013-2017)
    University College London, England (UK)
  • A-level (2011-2013)
    Chichester College, England (UK)

PROFESSIONAL APPOINTMENTS      

  • British University Vietnam (BUV)
    Lecturer at School of Business (2023 – Current)
  • University College London (UK)
    Research fellow (2021-2023)
    Research assistant (2021)
    Teaching assistant (2018-2020)
    Transition mentor (2014)

RESEARCH AREAS / FIELDS  

  • Riemannian geometry & Stochastic processes
  • Multi-state models & Cancer Early Detection Research

RESEARCH PUBLICATIONS  

  • Bui, M. N., Pokern, Y., & Dellaportas, P. (2023).
    Inference for partially observed Riemannian Ornstein–Uhlenbeck diffusions of covariance matrices.       Bernoulli, 29(4), 2961-2986.
  • Bui, M. N. (2022).
    Inference on Riemannian Manifolds: Regression and Stochastic Differential Equations. (Doctoral dissertation, UCL (University College London).

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS  

  • Bui, M. N. (2023)
    Inference for partially-observed Riemannian Ornstein-Uhlenbeck diffusions of covariance matrices.
    Greek stochastic conference (oral presentation)
    Naxos, Greece.
  • Bui, M. N. (2022)
    Non-homogeneous multi-state Markov models: A simulation scheme for evaluating cancer screening strategies.
    2022 Early Detection of Cancer Conference (poster presentation)
    Portland, USA.
  • Bui, M. N. (2021)
    Inference for partially-observed Riemannian Ornstein-Uhlenbeck diffusions of covariance matrices.
    Oberwolfach workshop titled “Statistics of Stochastic Differential Equations on Manifolds and Stratified Spaces” (oral presentation).
    Oberwolfach, Germany.
  • Bui, M. N.  (2021)
    Statistical inference for covariance matrices with applications in finance. 
    International Statistics Institute (ISI) World Statistics Congress (oral presentation – online).

AWARDS & HONOURS  

  •  Costas Goutis prize (2021)
    Department of Statistical Science, University College London, UK
    ‘For the best upgrade paper and presentation when undertaking doctoral research’
  • UCL’s Research Excellence Scholarship (2017)
    Department of Statistical Science, University College London, UK
    ‘For outstanding scholars to undertake doctoral research at UCL.’
  • IMA graduate prize winner (2017)
    Department of Mathematics, University College London, UK
    ‘For outstanding performance on the mathematical qualification’.
  • Barlett prize (2016)
    Department of Mathematics, University College London, UK
    ‘For best mathematics and statistics finalist’.
  • Nazir Ahmad prize (2015)
    Department of Mathematics, University College London, UK
    ‘For student gaining the best results in the third year of an Msci degree’.
Our Faculty

Dr. Donie Jardeleza

Lecturer

Donie, originating from Iloilo City, Philippines, obtained his Bachelor’s degree in Computer Engineering from the University of San Agustin in 2000. Over two years, he garnered valuable IT industry experience post-graduation. Transitioning to academia in 2004, he spent seven years as an Assistant Instructor at Saint Paul University Iloilo, nurturing a passion for teaching and mentorship. From 2012 to 2024, he served as an Associate Professor at Central Philippine University, delving into research as the Department Head of the College of Computer Studies. Donie’s expertise spans Data Science, Machine Learning, and IoT, leading to pioneering projects like predictive modelling and IoT solutions. Outside academia, he enjoys outdoor sports and hiking, finding inspiration in nature, and indulging in coffee during moments of reflection, fueling his intellectual pursuits.

ACADEMIC QUALIFICATIONS  

  • Doctor of Information Technology (2017 – 2022)
    Cebu Institute of Technology University, Philippines
    Thesis: Image Segmentation and Analysis of Concrete Cracks: A Building Safety Evaluation System
  • Master of Science in Computer Science (2003 -2012)
    Central Philippine University, Philippines
    Thesis: Design and Development of a Water Level Monitoring and Forecasting System
  • Bachelor of Science in Computer Engineering (1996-2000)
    University of San Agustin, Philippines

PROFESSIONAL APPOINTMENTS      

  • Central Philippine University (Philippines)
    College of Computer Studies
    Associate Professor (2012 – 2024)
    Department Head
  • Saint Paul University Iloilo (Philippines)
    College of Information and Communications Technology
    Assistant Instructor (2004 – 2012)
  • AMA Iloilo Campus (Philippines)
    Software Support Engineer/Network Administrator (2000 – 2002)

RESEARCH AREAS / FIELDS  

  • Data Science and Big Data Analytics
  • Machine Learning
  • Internet of Things

RESEARCH PUBLICATIONS & CONFERENCE PRESENTATIONS  

  • 2019 IEEE 11th Int’l Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM) 
    Laoag City, Philippines (November 29, 2019 – December 1, 2019)
    Paper Title: Predictive Modeling of Compressive Strength composition values for structural studies using K-Medoids clustering and Quantile Regression Forests
    Published in: 2019 IEEE 11th Int’l Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM)
    Publisher: IEEE Xplore, November 3, 2020
    Digital Object Identifier: https://doi.org/10.1109/HNICEM48295.2019.9072818
  • 2021 6th International Conference on Robotics and Automation Engineering (ICRAE) 
    Guangzhou, China (November 19, 2021 – November 22, 2021)
    Paper Title: Ubiquitous Robot for Structural Studies: Comparative Analysis on Concrete Crack Images using Feature Detection and Matching
    Published in: 2021 6th International Conference on Robotics and Automation Engineering (ICRAE)
    Publisher: IEEE Xplore, January 4, 2022
    Digital Object Identifier: https://doi.org/10.1109/ICRAE53653.2021.9657801

Donie, originating from Iloilo City, Philippines, obtained his Bachelor’s degree in Computer Engineering from the University of San Agustin in 2000. Over two years, he garnered valuable IT industry experience post-graduation. Transitioning to academia in 2004, he spent seven years as an Assistant Instructor at Saint Paul University Iloilo, nurturing a passion for teaching and mentorship. From 2012 to 2024, he served as an Associate Professor at Central Philippine University, delving into research as the Department Head of the College of Computer Studies. Donie’s expertise spans Data Science, Machine Learning, and IoT, leading to pioneering projects like predictive modelling and IoT solutions. Outside academia, he enjoys outdoor sports and hiking, finding inspiration in nature, and indulging in coffee during moments of reflection, fueling his intellectual pursuits.

ACADEMIC QUALIFICATIONS  

  • Doctor of Information Technology (2017 – 2022)
    Cebu Institute of Technology University, Philippines
    Thesis: Image Segmentation and Analysis of Concrete Cracks: A Building Safety Evaluation System
  • Master of Science in Computer Science (2003 -2012)
    Central Philippine University, Philippines
    Thesis: Design and Development of a Water Level Monitoring and Forecasting System
  • Bachelor of Science in Computer Engineering (1996-2000)
    University of San Agustin, Philippines

PROFESSIONAL APPOINTMENTS      

  • Central Philippine University (Philippines)
    College of Computer Studies
    Associate Professor (2012 – 2024)
    Department Head
  • Saint Paul University Iloilo (Philippines)
    College of Information and Communications Technology
    Assistant Instructor (2004 – 2012)
  • AMA Iloilo Campus (Philippines)
    Software Support Engineer/Network Administrator (2000 – 2002)

RESEARCH AREAS / FIELDS  

  • Data Science and Big Data Analytics
  • Machine Learning
  • Internet of Things

RESEARCH PUBLICATIONS & CONFERENCE PRESENTATIONS  

  • 2019 IEEE 11th Int’l Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM) 
    Laoag City, Philippines (November 29, 2019 – December 1, 2019)
    Paper Title: Predictive Modeling of Compressive Strength composition values for structural studies using K-Medoids clustering and Quantile Regression Forests
    Published in: 2019 IEEE 11th Int’l Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM)
    Publisher: IEEE Xplore, November 3, 2020
    Digital Object Identifier: https://doi.org/10.1109/HNICEM48295.2019.9072818
  • 2021 6th International Conference on Robotics and Automation Engineering (ICRAE) 
    Guangzhou, China (November 19, 2021 – November 22, 2021)
    Paper Title: Ubiquitous Robot for Structural Studies: Comparative Analysis on Concrete Crack Images using Feature Detection and Matching
    Published in: 2021 6th International Conference on Robotics and Automation Engineering (ICRAE)
    Publisher: IEEE Xplore, January 4, 2022
    Digital Object Identifier: https://doi.org/10.1109/ICRAE53653.2021.9657801
Our Faculty

Jonathan Neale

Senior Teaching Fellow

Mr Neale has been CEO of two consultancies and successfully restored over 23 different businesses to profitability before entering higher education. He taught in the UK and Abu Dhabi before coming to Vietnam.

His first degree was from Dalhousie University (Canada), he later completed an MBA at Heriot-Watt University (Scotland) and a PGCE at York St. John University (England).

ACADEMIC QUALIFICATIONS

  • PhD Student (formerly enrolled) (2011 – 2012)
    University of York
    Doctoral research on International Business Strategy (investigating the managerial economics of pursuing international expansion with concentration on foreign direct investment from the UK and Canada into Eastern Europe)
  • Postgraduate Certificate in Higher Education (2005)
    York St John University
  • Master of Business Administration (1994 – 1996)
    Heriot-Watt University
  • Bachelor of Science (Kinesiology) (1982 – 1985)
    Dalhousie University

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader, Student Support; Senior Teaching Fellow (2013-present)
  • Higher Colleges of Technology (Abu Dhabi, UAE)
    Senior Lecturer: Economics (2009-2010)
  • York St. John University (York) (2002 – 2007)
    Senior Lecturer

RESEARCH AREAS

  • Total Factor Productivity as a measure of firm performance
  • Foreign Direct Investment and Strategic Choice
  • International Economic Development; the role of Entrepreneurship

RESEARCH PUBLICATIONS

  • Foreign Direct Investment into Central and Eastern Europe: Determinants of strategic choice 2006

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Presented “Foreign Direct Investment into Central and Eastern Europe: Determinants of strategic choice” to EUNIP 2006

Mr Neale has been CEO of two consultancies and successfully restored over 23 different businesses to profitability before entering higher education. He taught in the UK and Abu Dhabi before coming to Vietnam.

His first degree was from Dalhousie University (Canada), he later completed an MBA at Heriot-Watt University (Scotland) and a PGCE at York St. John University (England).

ACADEMIC QUALIFICATIONS

  • PhD Student (formerly enrolled) (2011 – 2012)
    University of York
    Doctoral research on International Business Strategy (investigating the managerial economics of pursuing international expansion with concentration on foreign direct investment from the UK and Canada into Eastern Europe)
  • Postgraduate Certificate in Higher Education (2005)
    York St John University
  • Master of Business Administration (1994 – 1996)
    Heriot-Watt University
  • Bachelor of Science (Kinesiology) (1982 – 1985)
    Dalhousie University

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader, Student Support; Senior Teaching Fellow (2013-present)
  • Higher Colleges of Technology (Abu Dhabi, UAE)
    Senior Lecturer: Economics (2009-2010)
  • York St. John University (York) (2002 – 2007)
    Senior Lecturer

RESEARCH AREAS

  • Total Factor Productivity as a measure of firm performance
  • Foreign Direct Investment and Strategic Choice
  • International Economic Development; the role of Entrepreneurship

RESEARCH PUBLICATIONS

  • Foreign Direct Investment into Central and Eastern Europe: Determinants of strategic choice 2006

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Presented “Foreign Direct Investment into Central and Eastern Europe: Determinants of strategic choice” to EUNIP 2006
Our Faculty

Richard Paul Child

Senior Teaching Fellow
Programme Lead - Contemporary Creative Practice

Raised and educated in the UK, in 1995, Richard completed a Bachelor’s degree in Visual Arts from De Montfort University. In 1999, he graduated with a Master of Art in Visual Communication from The Birmingham Institute of Art & Design. After graduation, Richard worked in various freelance design roles across the Midlands and North-East England.

His academic career began in 2003, working firstly for Birmingham Metropolitan College as a Programme Leader (Graphic Design) and moving to Curriculum Director (Visual Art) in 2007.

In 2012, he moved to a trans-national education role with Winchester School of Art (University of Southampton) where he helped establish an international Art & Design campus in Dalian city (China).

In 2018, Richard joined BUV as Programme Leader for the new Contemporary Creative Practices programme.

ACADEMIC QUALIFICATIONS

  • PGCE in Higher Education (2006)
    The University of Wolverhampton, UK
  • Master of Arts, Visual Communication (1999)
    Birmingham Institute of Art & Design (Birmingham City University), UK
  • Bachelor of Arts (Hons), Visual Arts (1992-1995)
    De Montfort University, UK

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader, Contemporary Creative Practices (2018 – Current)
  • London College of Design and Fashion, Hanoi (Liverpool John Moores University)
    Senior Lecturer and Subject Lead, BA Graphic Design (2016 – 2018)
  • Winchester School of Art – International Dalian campus, China (University of Southampton)
    Senior Teaching Fellow and Subject Lead, Graphic Arts (2012 – 2016)
  • University Centre, Doncaster College (University of Hull)
    Senior Lecturer and subject co-ordinator (Y1), BA Graphic Design (2010 – 2012)

RESEARCH AREAS

  • Art & Design Pedagogy and Practice-Based Learning
  • Graphic Design and Communication
  • Typographic Design

Raised and educated in the UK, in 1995, Richard completed a Bachelor’s degree in Visual Arts from De Montfort University. In 1999, he graduated with a Master of Art in Visual Communication from The Birmingham Institute of Art & Design. After graduation, Richard worked in various freelance design roles across the Midlands and North-East England.

His academic career began in 2003, working firstly for Birmingham Metropolitan College as a Programme Leader (Graphic Design) and moving to Curriculum Director (Visual Art) in 2007.

In 2012, he moved to a trans-national education role with Winchester School of Art (University of Southampton) where he helped establish an international Art & Design campus in Dalian city (China).

In 2018, Richard joined BUV as Programme Leader for the new Contemporary Creative Practices programme.

ACADEMIC QUALIFICATIONS

  • PGCE in Higher Education (2006)
    The University of Wolverhampton, UK
  • Master of Arts, Visual Communication (1999)
    Birmingham Institute of Art & Design (Birmingham City University), UK
  • Bachelor of Arts (Hons), Visual Arts (1992-1995)
    De Montfort University, UK

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader, Contemporary Creative Practices (2018 – Current)
  • London College of Design and Fashion, Hanoi (Liverpool John Moores University)
    Senior Lecturer and Subject Lead, BA Graphic Design (2016 – 2018)
  • Winchester School of Art – International Dalian campus, China (University of Southampton)
    Senior Teaching Fellow and Subject Lead, Graphic Arts (2012 – 2016)
  • University Centre, Doncaster College (University of Hull)
    Senior Lecturer and subject co-ordinator (Y1), BA Graphic Design (2010 – 2012)

RESEARCH AREAS

  • Art & Design Pedagogy and Practice-Based Learning
  • Graphic Design and Communication
  • Typographic Design
Our Faculty

Mark Harris

Senior Teaching Fellow
Discipline Lead - Business (University of London)

Born in Canada, raised and educated in Rhodesia (now Zimbabwe), Mark completed a B.Sc. (Econ) at the University of Buckingham, England. Following graduation in 1984, he worked with an Economics Consultancy for a year before returning to Buckingham as a tutor. While completing his Master’s degree, he worked his way up to Lecturer before leaving academia and training with KPMG as a Chartered Accountant.

In 1994, Mark emigrated to Singapore and began teaching at the University of London, which he continued for over 20 years, before joining BUV in 2015.

Mark has also taught short-term assignments for the University of London in Bermuda, India, Indonesia, Pakistan and Zimbabwe.

ACADEMIC QUALIFICATIONS

  • Master of Philosophy (1987 – 1989)
    The University of Buckingham, UK
    Thesis: The Ineffectiveness of Economic Sanctions on Rhodesia
  • Bachelor of Science (Hons) Economics (1981-1984)
    The University of Buckingham, UK

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Senior Lecturer (2015 – Current)
  • Singapore Institute of Management (Global Education)
    Senior Lecturer (2008 – 2014)

RESEARCH AREAS

  • The economics of Philately
  • Cracking the secret formula of the Monetary Authority of Singapore (MAS)
  • Game theory

Born in Canada, raised and educated in Rhodesia (now Zimbabwe), Mark completed a B.Sc. (Econ) at the University of Buckingham, England. Following graduation in 1984, he worked with an Economics Consultancy for a year before returning to Buckingham as a tutor. While completing his Master’s degree, he worked his way up to Lecturer before leaving academia and training with KPMG as a Chartered Accountant.

In 1994, Mark emigrated to Singapore and began teaching at the University of London, which he continued for over 20 years, before joining BUV in 2015.

Mark has also taught short-term assignments for the University of London in Bermuda, India, Indonesia, Pakistan and Zimbabwe.

ACADEMIC QUALIFICATIONS

  • Master of Philosophy (1987 – 1989)
    The University of Buckingham, UK
    Thesis: The Ineffectiveness of Economic Sanctions on Rhodesia
  • Bachelor of Science (Hons) Economics (1981-1984)
    The University of Buckingham, UK

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Senior Lecturer (2015 – Current)
  • Singapore Institute of Management (Global Education)
    Senior Lecturer (2008 – 2014)

RESEARCH AREAS

  • The economics of Philately
  • Cracking the secret formula of the Monetary Authority of Singapore (MAS)
  • Game theory
Our Faculty

Joey Lai

Senior Teaching Fellow

Joey is from Malaysia, and she has been teaching at international universities/colleges for more than 15 years. Before joining the education industry, she had worked in banking and financial services in Malaysia.

Joey came to Vietnam in 2007 and has served in BUV since 2016, leading the Accounting and Finance (AF) programme. In addition, she also teaches accounting and finance subjects for the University of London international programmes at BUV. Joey consistently demonstrates talent and commitment to the development of the AF programme.

ACADEMIC QUALIFICATIONS

  • Master of Financial Economics (2000-2002)
    University of Putra, Malaysia
    Thesis: “The sustainability of budget deficit in 5 Asian Countries: A multi co-integration approach”
  • Bachelor of Science (Hons) Statistics (1998-2000)
    University of Putra, Malaysia
    Dean’s List

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader for Accounting and Finance Programme (2017 – present)
    Lecturer (2016-present)
  • Banking Academy Vietnam (BAV)
    Lecturer (2012-2016) – University of Sunderland (Top-up) Degree Programmes

RESEARCH AREAS

  • Financial Economics
  • Corporate Finance

Joey is from Malaysia, and she has been teaching at international universities/colleges for more than 15 years. Before joining the education industry, she had worked in banking and financial services in Malaysia.

Joey came to Vietnam in 2007 and has served in BUV since 2016, leading the Accounting and Finance (AF) programme. In addition, she also teaches accounting and finance subjects for the University of London international programmes at BUV. Joey consistently demonstrates talent and commitment to the development of the AF programme.

ACADEMIC QUALIFICATIONS

  • Master of Financial Economics (2000-2002)
    University of Putra, Malaysia
    Thesis: “The sustainability of budget deficit in 5 Asian Countries: A multi co-integration approach”
  • Bachelor of Science (Hons) Statistics (1998-2000)
    University of Putra, Malaysia
    Dean’s List

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader for Accounting and Finance Programme (2017 – present)
    Lecturer (2016-present)
  • Banking Academy Vietnam (BAV)
    Lecturer (2012-2016) – University of Sunderland (Top-up) Degree Programmes

RESEARCH AREAS

  • Financial Economics
  • Corporate Finance
Our Faculty

Konstantinos Tsontos

Senior Teaching Fellow

Konstantinos holds a First-class BSc in Economics (National & Kapodistrian University of Athens) and an MSc in Operational Research (University of Birmingham, U.K). He is certified: Economist, Trainer, Lead Quality Assurance Auditor (ISO) and Fellow member of Higher Education Academy (UK)

For more than 20 years, he held senior HR-managerial positions while at the same time working as a business consultant and trainer. He has also served as an advisor of the Deputy Minister of Labor in Greece and a General Manager of the Greek National Institute of Vocational Orientation. In 2014 he joined the humanitarian organisation “MSF” (Doctors without borders) as Regional Training Officer (Tajikistan & Uzbekistan). Then, Konstantinos joined academia as a Business Lecturer. He is passionate about Education, Learning and Human Resources Development.

ACADEMIC QUALIFICATIONS

  • Post-graduate Certificate in Higher Education (2019 – 2020)
    The University of London, U.K.
    Certificate: “Teaching and Learning in Higher Education” – Grade: “Merit”
  • Master of Science in Operational Research (1987 -1989)
    The University of Birmingham, U.K.
  • Bachelor of Science (Hons) in Economics (1982-1987)
    National and Kapodistrian University of Athens, Greece – Grade: “Excellent 8.5/10”
  • Diploma Information Studies (1985-1986)
    Accademia Romanensis, Rome, Italy – Grade: “Ottimo” (Excellent)

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Module Leader & Business/Management Lecturer (2017 – Current)
  • Management Development Institute of Singapore (Uzbekistan)
    Business/Management Lecturer (2015 – 2017)
  • Medecins Sans Frontieres (Doctors without Borders)/Uzbekistan & Tajikistan mission
    Regional Training Officer (2014)
  • National Institute of Labor and Human Resources – Athens, Greece
    Head of Human Resources Development and Administrative support Department (2004 – 2014)
    Team member for the National Action Plan of Employment 2004 and the National Strategic Plan for Development (2007 – 2013)
    Served as external lecturer at the Greek National School for Public Administration (2005 – 2010)
    Seconded as General Manager of the Greek National Center for Vocational Orientation
    Seconded as advisor to the Greek Deputy Minister of Labor
  • Business Consultant/Trainer (personal company)
    Provided consultation and training in Human Resources, Training, Quality Assurance, EU funded programmes, and business projects (1991 – 2014)

PROFESSIONAL ACCOLADES

  • Member of the Harvard Business Review Advisory Council (2022)
    ‘An opt-in research community of business professionals’
  • Fellow member of Higher Education Academy – UK (2020)
    (Now: Advance HE)
  • Member of the “Uniform Registration of Referees” (2005)
    Directory 1803 of the Greek Ministry of Labor’ For evaluating HR Actions’
  • Member of International Board of Certified Trainers (2001)
    IBCT – European division – the Netherlands
  • Member of the Greek Economic Chamber (1990)
    ‘Certified Economist’ – Athens – Greece

RESEARCH AREAS

  • Teaching and Learning
  • Human Resources Management, HR Development & Labor market
  • Performance appraisal systems

RESEARCH PUBLICATIONS

  • Siomkos, G., & Tsontos, K. (1994)
    Book chapter: Consumer Behavior and Marketing Strategy (Greek Cases), Volume 2, Ath. Stamoulis
    Publications, Athens, 1994 (211 pages) [ISBN: 960-351-021-1]
  • Kioulafas, K., Theofilaktos D. & Tsontos, K. (1994)
    Study funded by Hellenic Productivity Centre: “Methods of productivity measurement”

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Tsontos, K. (2019)
    “Human resources and career development in the globalized job market of the 4th industrial revolution – role of universities”- (speaker)
    International Conference 2019 – The autonomy of University in scientific and technological activities suitable for the requirements of the 4th industrial Revolution
    Hanoi Metropolitan University – Vietnam
  • Tsontos, K. (2018)
    ICBTS International Multidiscipline Research Conference 2018: “International higher education in Business – pigs might fly” – (speaker)
    International Conference: Business Education, Social Sciences & Innovation Technology, Helsinki, Finland.
  • Tsontos, K. (2015)
    “The dynamic Nature of Consumer and Environment” – a marketing approach for Uzbekistan
    MDIS Marketing International Conference 2015 (speaker, article conference proceedings)
    Management Development Institute of Singapore, Tashkent, Uzbekistan.
  • Tsontos, K.  (2003)
    LIONS conference 2003: “Career planning/adaptation in a competitive labor market”–(speaker)
    The LIONS conference – The labor prospects within a globalized labor market, Athens, Greece.
  • Tsontos, K.  (1997)
    National and Kapodistrian University of Athens: “Human Resources Development within co-operative networks between universities and businesses” – (speaker)
    Conference 1997: Career Centre of National and Kapodistrian University of Athens, Greece.

RESEARCH GRANTS

  • Tsontos, K. (2009)
    Regional Business Program – Attika
    Support of SME’s/Greek-EU Grant: Rehabilitation of sushi restaurant (Approved grant 58,435 euros on 120,600 euros investment).
  • Tsontos, K. (2005)
    Community Initiative EQUAL within the European Social Fund of the European Union
    Project DI.P.O.NET:  Supporting employment of disabled people within Tourism and Hospitality Sector of Epirus prefecture (Disabled People Operating Network)
    Successful proposal on behalf of international consortium (including Universities, Training centers, unions supporting disabled people and Hospitality National bodies, approved fund of 1.2 million euros)
  • Tsontos, K. (1994)
    Greek/E.U. funded program: “Co-operation between Universities and Industry”
    Achieved grants for two applied research projects in Cooperation with University of Piraeus:  1. Survey upon Customer Satisfaction (published as Case Study at University textbook of Professor G. Siomkos) and 2. “Salary policy study” (wage analysis and model linking salaries with performance) (60,000 euros).

Konstantinos holds a First-class BSc in Economics (National & Kapodistrian University of Athens) and an MSc in Operational Research (University of Birmingham, U.K). He is certified: Economist, Trainer, Lead Quality Assurance Auditor (ISO) and Fellow member of Higher Education Academy (UK)

For more than 20 years, he held senior HR-managerial positions while at the same time working as a business consultant and trainer. He has also served as an advisor of the Deputy Minister of Labor in Greece and a General Manager of the Greek National Institute of Vocational Orientation. In 2014 he joined the humanitarian organisation “MSF” (Doctors without borders) as Regional Training Officer (Tajikistan & Uzbekistan). Then, Konstantinos joined academia as a Business Lecturer. He is passionate about Education, Learning and Human Resources Development.

ACADEMIC QUALIFICATIONS

  • Post-graduate Certificate in Higher Education (2019 – 2020)
    The University of London, U.K.
    Certificate: “Teaching and Learning in Higher Education” – Grade: “Merit”
  • Master of Science in Operational Research (1987 -1989)
    The University of Birmingham, U.K.
  • Bachelor of Science (Hons) in Economics (1982-1987)
    National and Kapodistrian University of Athens, Greece – Grade: “Excellent 8.5/10”
  • Diploma Information Studies (1985-1986)
    Accademia Romanensis, Rome, Italy – Grade: “Ottimo” (Excellent)

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Module Leader & Business/Management Lecturer (2017 – Current)
  • Management Development Institute of Singapore (Uzbekistan)
    Business/Management Lecturer (2015 – 2017)
  • Medecins Sans Frontieres (Doctors without Borders)/Uzbekistan & Tajikistan mission
    Regional Training Officer (2014)
  • National Institute of Labor and Human Resources – Athens, Greece
    Head of Human Resources Development and Administrative support Department (2004 – 2014)
    Team member for the National Action Plan of Employment 2004 and the National Strategic Plan for Development (2007 – 2013)
    Served as external lecturer at the Greek National School for Public Administration (2005 – 2010)
    Seconded as General Manager of the Greek National Center for Vocational Orientation
    Seconded as advisor to the Greek Deputy Minister of Labor
  • Business Consultant/Trainer (personal company)
    Provided consultation and training in Human Resources, Training, Quality Assurance, EU funded programmes, and business projects (1991 – 2014)

PROFESSIONAL ACCOLADES

  • Member of the Harvard Business Review Advisory Council (2022)
    ‘An opt-in research community of business professionals’
  • Fellow member of Higher Education Academy – UK (2020)
    (Now: Advance HE)
  • Member of the “Uniform Registration of Referees” (2005)
    Directory 1803 of the Greek Ministry of Labor’ For evaluating HR Actions’
  • Member of International Board of Certified Trainers (2001)
    IBCT – European division – the Netherlands
  • Member of the Greek Economic Chamber (1990)
    ‘Certified Economist’ – Athens – Greece

RESEARCH AREAS

  • Teaching and Learning
  • Human Resources Management, HR Development & Labor market
  • Performance appraisal systems

RESEARCH PUBLICATIONS

  • Siomkos, G., & Tsontos, K. (1994)
    Book chapter: Consumer Behavior and Marketing Strategy (Greek Cases), Volume 2, Ath. Stamoulis
    Publications, Athens, 1994 (211 pages) [ISBN: 960-351-021-1]
  • Kioulafas, K., Theofilaktos D. & Tsontos, K. (1994)
    Study funded by Hellenic Productivity Centre: “Methods of productivity measurement”

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Tsontos, K. (2019)
    “Human resources and career development in the globalized job market of the 4th industrial revolution – role of universities”- (speaker)
    International Conference 2019 – The autonomy of University in scientific and technological activities suitable for the requirements of the 4th industrial Revolution
    Hanoi Metropolitan University – Vietnam
  • Tsontos, K. (2018)
    ICBTS International Multidiscipline Research Conference 2018: “International higher education in Business – pigs might fly” – (speaker)
    International Conference: Business Education, Social Sciences & Innovation Technology, Helsinki, Finland.
  • Tsontos, K. (2015)
    “The dynamic Nature of Consumer and Environment” – a marketing approach for Uzbekistan
    MDIS Marketing International Conference 2015 (speaker, article conference proceedings)
    Management Development Institute of Singapore, Tashkent, Uzbekistan.
  • Tsontos, K.  (2003)
    LIONS conference 2003: “Career planning/adaptation in a competitive labor market”–(speaker)
    The LIONS conference – The labor prospects within a globalized labor market, Athens, Greece.
  • Tsontos, K.  (1997)
    National and Kapodistrian University of Athens: “Human Resources Development within co-operative networks between universities and businesses” – (speaker)
    Conference 1997: Career Centre of National and Kapodistrian University of Athens, Greece.

RESEARCH GRANTS

  • Tsontos, K. (2009)
    Regional Business Program – Attika
    Support of SME’s/Greek-EU Grant: Rehabilitation of sushi restaurant (Approved grant 58,435 euros on 120,600 euros investment).
  • Tsontos, K. (2005)
    Community Initiative EQUAL within the European Social Fund of the European Union
    Project DI.P.O.NET:  Supporting employment of disabled people within Tourism and Hospitality Sector of Epirus prefecture (Disabled People Operating Network)
    Successful proposal on behalf of international consortium (including Universities, Training centers, unions supporting disabled people and Hospitality National bodies, approved fund of 1.2 million euros)
  • Tsontos, K. (1994)
    Greek/E.U. funded program: “Co-operation between Universities and Industry”
    Achieved grants for two applied research projects in Cooperation with University of Piraeus:  1. Survey upon Customer Satisfaction (published as Case Study at University textbook of Professor G. Siomkos) and 2. “Salary policy study” (wage analysis and model linking salaries with performance) (60,000 euros).
Our Faculty

Sven Pfrommer

Senior Teaching Fellow

Sven is a well-rounded creative director & visual artist, with a background in visual communication and 20+ years of industry experience. He was running a design & advertising agency and established a gallery for contemporary photography in the art capital Berlin.
Sven was born in Berlin, studied visual communication design at the HAWK University of applied science in Hildesheim, where he graduated with a German University Diplom in 1994, (equivalent to MA) and earned the distinction of a British Council Scholar in 1997, to study further at the Royal College of Art, London.

ACADEMIC QUALIFICATIONS

  • MA, Visual Communication Design (1989 – 1994)
    HAWK University of applied science, Hildesheim, Germany
  • Professional Development Course, scholarship by the British Council (1997/98)
    Royal College of Art, London, UK

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Senior Teaching Fellow (2022 – Current)
  • Nanyang Technological University, Wee Kim Wee School of Communication, and Information (Singapore)
    Lecturer (2016 – 2019)
  • Raffles Design College, Manila, Philippines
    Academic Program Coordinator (2015 – 2016)
    Lecturer (2012 – 2016)

Sven is a well-rounded creative director & visual artist, with a background in visual communication and 20+ years of industry experience. He was running a design & advertising agency and established a gallery for contemporary photography in the art capital Berlin.
Sven was born in Berlin, studied visual communication design at the HAWK University of applied science in Hildesheim, where he graduated with a German University Diplom in 1994, (equivalent to MA) and earned the distinction of a British Council Scholar in 1997, to study further at the Royal College of Art, London.

ACADEMIC QUALIFICATIONS

  • MA, Visual Communication Design (1989 – 1994)
    HAWK University of applied science, Hildesheim, Germany
  • Professional Development Course, scholarship by the British Council (1997/98)
    Royal College of Art, London, UK

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Senior Teaching Fellow (2022 – Current)
  • Nanyang Technological University, Wee Kim Wee School of Communication, and Information (Singapore)
    Lecturer (2016 – 2019)
  • Raffles Design College, Manila, Philippines
    Academic Program Coordinator (2015 – 2016)
    Lecturer (2012 – 2016)

Our Faculty

Hoang Bao Long

Senior Teaching Fellow

Bao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems.

Outside of teaching, he also is co-founder of LacBird Co. – a game company in Vietnam and Australia, taking responsibility for coaching and mentoring game studios. Together with LacBird, he has supported 6 game development teams in Vietnam and Australia to achieve their milestones and expand from indie teams to mid-size studios.

ACADEMIC QUALIFICATIONS

  • Master of IT, Interactive Media (2016 -2018)
    University of Technology Sydney, Australia (AU)
  • Bachelor of Software Engineering (2011-2015)
    FPT University Hanoi, Vietnam (VN)

PROFESSIONAL APPOINTMENTS

  • RMIT University (Vietnam)
    Associate Lecturer – Game Program (late. 2022-2023)
  • FPT University Hanoi (Vietnam)
    UX Lecturer (2021-late. 2022)

RESEARCH AREAS / FIELDS 

  • Game Design
  • Human Centered Design, Psychology
  • Interactive Design, Foundation Design Theories

RESEARCH PUBLICATIONS

  • P. Q. Thang, N. V. Quyet, N. T. An, N. T. Anh, and H. B. Long, “Game – Social – Education Platform,” FPT University, 25-Dec-2015. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/1416.

RESEARCH SUPERVISION

  • C. T. K. Nguyen and D. D. Tran, “BẦU BÍ: Application to support mom and dad in taking care of pregnant women=Ứng dụng hỗ trợ mẹ và BỐ Chăm Sóc Sức Khỏe Thai Phụ,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3245.
  • T. A. Pham and Q. H. Nguyen, “Tap – A solution for Hanoi railway,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3346.

RESEARCH & CONFERENCE PRESENTATIONS 

  • Bao Long Hoang
    Startup Mentoring – Medical and Healthcare Techfest 2022
  • Bao Long Hoang
    Building a Thriving SEA Gaming Ecosystem Together – Gamescom Asia 2023

AWARDS & HONOURS

  • Google Startup Academy Award (2022)
    Game for Mental Wellbeing
  • Head of Startup Partnership Network/ Management Board Committee – Vietnam-Australia Innovation Network, 2020-2021

INDUSTRY EXPERIENCE 

  • Game Designer/ Co-founder – LacBird, 2017 – 2023
  • Community Game Design Assistant – Ubisoft 2017-2018
  • Game Designer/ Product Owner – RedAntz Studio, 2015-2016
  • Game Designer/ R&D Team Leader & Founder – Tinh Van Incubator Game Studio, 2013-2014

EMPLOYMENT HISTORY 

  • 2022-2023, Associate Lecturer (Game Program) – RMIT University, Vietnam
  • 2021-2022, Interaction Design Lecturer – FPT University, Vietnam
  • 2019-2021, Head of Creative, Creative Director – Textbook Ventures, Australia
  • 2017-2023, CEO/ Co-founder – LacBird Co., Australia & Vietnam
  • 2015-2016, Game Designer/ Product Owner – RedAntz Studio, Vietnam
  • 2014-2015, Product Manager – Clopic Nation, Vietnam
  • 2013-2014, Game Designer/ R&D Team Leader – Tinh Van Incubator Game Studio, Tinh Van Group, Vietnam

Bao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems.

Outside of teaching, he also is co-founder of LacBird Co. – a game company in Vietnam and Australia, taking responsibility for coaching and mentoring game studios. Together with LacBird, he has supported 6 game development teams in Vietnam and Australia to achieve their milestones and expand from indie teams to mid-size studios.

ACADEMIC QUALIFICATIONS

  • Master of IT, Interactive Media (2016 -2018)
    University of Technology Sydney, Australia (AU)
  • Bachelor of Software Engineering (2011-2015)
    FPT University Hanoi, Vietnam (VN)

PROFESSIONAL APPOINTMENTS

  • RMIT University (Vietnam)
    Associate Lecturer – Game Program (late. 2022-2023)
  • FPT University Hanoi (Vietnam)
    UX Lecturer (2021-late. 2022)

RESEARCH AREAS / FIELDS 

  • Game Design
  • Human Centered Design, Psychology
  • Interactive Design, Foundation Design Theories

RESEARCH PUBLICATIONS

  • P. Q. Thang, N. V. Quyet, N. T. An, N. T. Anh, and H. B. Long, “Game – Social – Education Platform,” FPT University, 25-Dec-2015. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/1416.

RESEARCH SUPERVISION

  • C. T. K. Nguyen and D. D. Tran, “BẦU BÍ: Application to support mom and dad in taking care of pregnant women=Ứng dụng hỗ trợ mẹ và BỐ Chăm Sóc Sức Khỏe Thai Phụ,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3245.
  • T. A. Pham and Q. H. Nguyen, “Tap – A solution for Hanoi railway,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3346.

RESEARCH & CONFERENCE PRESENTATIONS 

  • Bao Long Hoang
    Startup Mentoring – Medical and Healthcare Techfest 2022
  • Bao Long Hoang
    Building a Thriving SEA Gaming Ecosystem Together – Gamescom Asia 2023

AWARDS & HONOURS

  • Google Startup Academy Award (2022)
    Game for Mental Wellbeing
  • Head of Startup Partnership Network/ Management Board Committee – Vietnam-Australia Innovation Network, 2020-2021

INDUSTRY EXPERIENCE 

  • Game Designer/ Co-founder – LacBird, 2017 – 2023
  • Community Game Design Assistant – Ubisoft 2017-2018
  • Game Designer/ Product Owner – RedAntz Studio, 2015-2016
  • Game Designer/ R&D Team Leader & Founder – Tinh Van Incubator Game Studio, 2013-2014

EMPLOYMENT HISTORY 

  • 2022-2023, Associate Lecturer (Game Program) – RMIT University, Vietnam
  • 2021-2022, Interaction Design Lecturer – FPT University, Vietnam
  • 2019-2021, Head of Creative, Creative Director – Textbook Ventures, Australia
  • 2017-2023, CEO/ Co-founder – LacBird Co., Australia & Vietnam
  • 2015-2016, Game Designer/ Product Owner – RedAntz Studio, Vietnam
  • 2014-2015, Product Manager – Clopic Nation, Vietnam
  • 2013-2014, Game Designer/ R&D Team Leader – Tinh Van Incubator Game Studio, Tinh Van Group, Vietnam
Our Faculty

Darius Postma

Associate Lecturer
Programme Lead - International Hospitality Management

Raised in South Africa, Darius emigrated to the UK in 2003, working in various hospitality management roles. He completed a BTEC Level 7 Extended Diploma in Strategic Management and Leadership through Brighton School of Business and Management in 2014. In 2015 he relocated to Vietnam to manage a 5* Luxury Cruise Boat in Ha Long Bay and later held the position of CSR Director for the Holding Company. He resumed his studies in 2019, completing a Master of Business Administration through the London Metropolitan University.

He has more than 20 years of hospitality industry experience across various sectors and has been a passionate contributor to supporting the protection of Vietnam’s Natural Heritage through the initiation of multiple projects.

ACADEMIC QUALIFICATIONS

  • Master of Higher Education (2018)
    London Metropolitan University, England (UK)
  • BTEC Level 7 Extended Diploma in Strategic Management and Leadership (2012-2014).
    Brighton School of Business and Management, England (UK)

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Lecturer (2019 – Current)
  • Safestay PLC (England)
    National Operations Director, England (Secondment Role, 2018)
  • HG Holdings, Vietnam
    CSR Director (2016-2017)
    Au Co Cruise Director (2015-2016)
  • Mercure London Greenwich, England
    Management Support (2015)
  • Premier Inn, England
    Cluster General Manager (2011-2014)
    General Manager (2010)

Raised in South Africa, Darius emigrated to the UK in 2003, working in various hospitality management roles. He completed a BTEC Level 7 Extended Diploma in Strategic Management and Leadership through Brighton School of Business and Management in 2014. In 2015 he relocated to Vietnam to manage a 5* Luxury Cruise Boat in Ha Long Bay and later held the position of CSR Director for the Holding Company. He resumed his studies in 2019, completing a Master of Business Administration through the London Metropolitan University.

He has more than 20 years of hospitality industry experience across various sectors and has been a passionate contributor to supporting the protection of Vietnam’s Natural Heritage through the initiation of multiple projects.

ACADEMIC QUALIFICATIONS

  • Master of Higher Education (2018)
    London Metropolitan University, England (UK)
  • BTEC Level 7 Extended Diploma in Strategic Management and Leadership (2012-2014).
    Brighton School of Business and Management, England (UK)

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Lecturer (2019 – Current)
  • Safestay PLC (England)
    National Operations Director, England (Secondment Role, 2018)
  • HG Holdings, Vietnam
    CSR Director (2016-2017)
    Au Co Cruise Director (2015-2016)
  • Mercure London Greenwich, England
    Management Support (2015)
  • Premier Inn, England
    Cluster General Manager (2011-2014)
    General Manager (2010)
Our Faculty

Ajay Pillai

Associate Lecturer

Ajay Kumar Pillai is employed as a full-time faculty in British University Vietnam (BUV) and is the programme leader for Finance and Economics.

He has an MBA from University of Surrey, UK and holds certificates from The Chartered Institute of Management Accountants, UK (CIMA) and The Institute of Company Secretaries of India (ICSI). His main research areas are behavioural management accounting and corporate governance, and he has written several articles and conducted several workshops.

He is currently pursuing his PhD in Business Administration on the impact of contextual factors influencing strategic cost allocation adoption and its mediating role in the service industry. He has more than fifteen years of experience and has lectured in different countries.

ACADEMIC QUALIFICATIONS

  • Master of Business Administration
    University of Surrey, UK
  • CIMA Adv Dip MA
    Chartered Institute of Management Accountants, UK

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Teaching Fellow (2020 – Current)
    Programme Leader, Finance and Economics
  • MDIS (Singapore)
    Senior Lecturer (2008 – 2020)
    Academic Quality Lecturer, University of Bradford, UK (2008-2015)
    Local Program Director for MSc Finance, Grenoble Ecole de Management, France (2012-2015)
    Chairman – Internal Exam Board, MDIS (2010-2020)
    Adjunct Lecturer, Southern Cross University (2010-2016)
    Module Leader for MDIS Tashkent, China, India and Malaysia (2008-2020)

RESEARCH AREAS

  • Strategic cost allocation
  • Executive Compensation
  • Curriculum innovation

RESEARCH PUBLICATIONS

  • Pillai, A.K., Pereira, M., Luong K.H., & Roe J. (2022)
    Curriculum Innovation in Vietnam: A Study on Teachers’ Attitudes using the Dimensions of ACB (Affective, Cognitive and Behavioral) Model.
    Vietnam Journal of Education, 6(1),20-30.
    ISSN: 2588-1477
  • Pillai, A.K., Tan K.C., & Teo, Z.X.H.(2020)
    Key Influences on Cost Allocation Adoption: The Role of Managerial Characteristics, Personality Traits, Behavioural Intention and Decision Styles
    Journal of Business, Sciences and Technology, 2(1),1-47.
    ISSN: 2737-5471
  •  Pillai, A.K. (2008)
    A review of literature on behavioural cost allocation with recommendations for future research.
    The ICFAI Journal of Behavioural Finance, 5(3),40-53.
    ISSN: 0972-9089

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Redesigning Pedagogy International Conference, NIE, Singapore (2022)
    Redesigning Pedagogy: Using Decomposed Theory of Planned Behavior (DTPB) to examine educators’ behavioural intention towards implementing TPACK.
  • Workshop on SPSS (2020)
    For Doctoral and Postgraduate Students
    MDIS Singapore
  • Interdisciplinary Workshop, MDIS, Singapore (2016)
    Are you left-brained or right-brained? And why does it matter?
  • German Talk Centre, Singapore (2012)
    Business Talk on “Fraud and Internal Control”
  • Accounting and Finance Workshops, Singapore (2010-2019)
    Conducted Accounting and Finance workshops for Visiting Chinese, Indonesian, Japanese, Korean and Russian students.

Ajay Kumar Pillai is employed as a full-time faculty in British University Vietnam (BUV) and is the programme leader for Finance and Economics.

He has an MBA from University of Surrey, UK and holds certificates from The Chartered Institute of Management Accountants, UK (CIMA) and The Institute of Company Secretaries of India (ICSI). His main research areas are behavioural management accounting and corporate governance, and he has written several articles and conducted several workshops.

He is currently pursuing his PhD in Business Administration on the impact of contextual factors influencing strategic cost allocation adoption and its mediating role in the service industry. He has more than fifteen years of experience and has lectured in different countries.

ACADEMIC QUALIFICATIONS

  • Master of Business Administration
    University of Surrey, UK
  • CIMA Adv Dip MA
    Chartered Institute of Management Accountants, UK

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Teaching Fellow (2020 – Current)
    Programme Leader, Finance and Economics
  • MDIS (Singapore)
    Senior Lecturer (2008 – 2020)
    Academic Quality Lecturer, University of Bradford, UK (2008-2015)
    Local Program Director for MSc Finance, Grenoble Ecole de Management, France (2012-2015)
    Chairman – Internal Exam Board, MDIS (2010-2020)
    Adjunct Lecturer, Southern Cross University (2010-2016)
    Module Leader for MDIS Tashkent, China, India and Malaysia (2008-2020)

RESEARCH AREAS

  • Strategic cost allocation
  • Executive Compensation
  • Curriculum innovation

RESEARCH PUBLICATIONS

  • Pillai, A.K., Pereira, M., Luong K.H., & Roe J. (2022)
    Curriculum Innovation in Vietnam: A Study on Teachers’ Attitudes using the Dimensions of ACB (Affective, Cognitive and Behavioral) Model.
    Vietnam Journal of Education, 6(1),20-30.
    ISSN: 2588-1477
  • Pillai, A.K., Tan K.C., & Teo, Z.X.H.(2020)
    Key Influences on Cost Allocation Adoption: The Role of Managerial Characteristics, Personality Traits, Behavioural Intention and Decision Styles
    Journal of Business, Sciences and Technology, 2(1),1-47.
    ISSN: 2737-5471
  •  Pillai, A.K. (2008)
    A review of literature on behavioural cost allocation with recommendations for future research.
    The ICFAI Journal of Behavioural Finance, 5(3),40-53.
    ISSN: 0972-9089

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Redesigning Pedagogy International Conference, NIE, Singapore (2022)
    Redesigning Pedagogy: Using Decomposed Theory of Planned Behavior (DTPB) to examine educators’ behavioural intention towards implementing TPACK.
  • Workshop on SPSS (2020)
    For Doctoral and Postgraduate Students
    MDIS Singapore
  • Interdisciplinary Workshop, MDIS, Singapore (2016)
    Are you left-brained or right-brained? And why does it matter?
  • German Talk Centre, Singapore (2012)
    Business Talk on “Fraud and Internal Control”
  • Accounting and Finance Workshops, Singapore (2010-2019)
    Conducted Accounting and Finance workshops for Visiting Chinese, Indonesian, Japanese, Korean and Russian students.
Our Faculty

Alex Gaja Ortega

Associate Lecturer

After completing a Master’s Degree in Architecture and various other academic, professional and research experiences in Spain, Poland, France and Japan, in 2015, Alex arrived in Vietnam, where he developed his career both in design consultancy for international offices and higher education.

Among his recent professional milestones worth highlighting is the Cityscape Awards in 2019 for the Mui Dinh South Resort design, in which he was the Project Manager. In higher education, he is appreciated for his devotion to students and organizing engaging activities such as professional collaborations, field trips, events, etc. Alex is currently developing a Doctorate in ethnic minorities in Vietnam. He is an outgoing Spaniard who enjoys nature trips and embraces cultural appreciation.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2021 – Current)
    Doctoral School TESC
    University of Toulouse Jean Jaures, France
    Thesis (unfinished): Green architecture assessment of Vietnamese ethnic minorities through its comparison. Contemporary industry application.
  • Master of Architecture* (2008 – 2015)
    University of Polytechnic University of Valencia, Spain
    Warsaw University of Technology, Poland
    Mie University, Japan
    *Equivalent to Bachelor + Master’s degree, level 7 on European Qualifications Framework.

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Teaching Fellow, Contemporary Creative Practices Programme (2021 – Current)
  • Hanoi Architectural University (Vietnam)
    Associate Lecturer (2019 – 2021)
    Lectures for the Advanced Training Program
  • NQH Architects (Vietnam)
    Senior Project Architect & Lead Architect (2019 – 2021)
    Project management, architecture & urban pl., representation, official conference.
  • HCM University of Technology & Education (Vietnam)
    Associate Lecturer (2019 – 2021)
    Lectures for the High-Quality Training Program
  • University of Architecture Ho Chi Minh City (Vietnam)
    Visiting Lecturer (2020 – 2020)
    Lectures for the Architecture Degree
  • NDA Group (France & Vietnam)
    Senior Architect & Project Manager (2018 – 2019)
    Lectures for the Architecture Degree
  • Huni Architects (France & Vietnam)
    Architect & HCMC representative (2018 – 2018)
    Representation, arch. design, construction site control, business development
  • CPG Consultants Singapore (Vietnam)
    Architect (2017 – 2017)
    Urban planning, architectural design, client meeting, site visit and control, detailing, competitions.
  • PSB College (Vietnam)
    Associate Lecturer (2016 – 2017)
    Lectures at Vietnam’s campus/branch of the Singaporean institution

RESEARCH AREAS

  • Sustainability and Green design
  • Ethnic minority of Vietnam and Adaptation
  • Standardization of Sustainable Design

RESEARCH PUBLICATIONS

  • Gaja Ortega, A. (2019)
    Sustainable Architecture in Vietnam CIVILTECH 2019 proceeding. Edition HCMUTE. ISBN: 978-604-73-6847-1
  • Gaja Ortega, A. (2019)
    Standardization of Sustainable Architecture ICACE 2019 proceeding. Edition HAU. ISBN T.B.D.
  • Gaja Diaz, F. – Contributor Gaja Ortega, A. (2009)
    Un futuro para el pasado. Edition UPV. ISBN: 9788483634844

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Gaja Ortega, A. (2020)
    Graduation Jury member
    Architecture Degree Graduation
    University of Architecture HCM. Vietnam
  • Gaja Ortega, A. (2020)
    Competition Jury member
    Teacher’s Day design competition
    University of Technology and Education HCM. Vietnam
  • Gaja Ortega, A. (2019)
    Green Office and Sustainable Architecture
    Green Talks Conference – Presenter
    Vietnam German University. Vietnam
  • Gaja Ortega, A. (2019)
    Sustainable Architecture in Vietnam
    CIVILTECH International Conference. Presenter.
    University of Technology and Education HCM. Vietnam

RESEARCH GRANTS

  • Gaja Ortega, A. (2014)
    Special Researcher Program – Mie University (Japan)
    Project to be developed: Seminar-house in Toba-shi (2.000.000 JPY)

After completing a Master’s Degree in Architecture and various other academic, professional and research experiences in Spain, Poland, France and Japan, in 2015, Alex arrived in Vietnam, where he developed his career both in design consultancy for international offices and higher education.

Among his recent professional milestones worth highlighting is the Cityscape Awards in 2019 for the Mui Dinh South Resort design, in which he was the Project Manager. In higher education, he is appreciated for his devotion to students and organizing engaging activities such as professional collaborations, field trips, events, etc. Alex is currently developing a Doctorate in ethnic minorities in Vietnam. He is an outgoing Spaniard who enjoys nature trips and embraces cultural appreciation.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2021 – Current)
    Doctoral School TESC
    University of Toulouse Jean Jaures, France
    Thesis (unfinished): Green architecture assessment of Vietnamese ethnic minorities through its comparison. Contemporary industry application.
  • Master of Architecture* (2008 – 2015)
    University of Polytechnic University of Valencia, Spain
    Warsaw University of Technology, Poland
    Mie University, Japan
    *Equivalent to Bachelor + Master’s degree, level 7 on European Qualifications Framework.

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Teaching Fellow, Contemporary Creative Practices Programme (2021 – Current)
  • Hanoi Architectural University (Vietnam)
    Associate Lecturer (2019 – 2021)
    Lectures for the Advanced Training Program
  • NQH Architects (Vietnam)
    Senior Project Architect & Lead Architect (2019 – 2021)
    Project management, architecture & urban pl., representation, official conference.
  • HCM University of Technology & Education (Vietnam)
    Associate Lecturer (2019 – 2021)
    Lectures for the High-Quality Training Program
  • University of Architecture Ho Chi Minh City (Vietnam)
    Visiting Lecturer (2020 – 2020)
    Lectures for the Architecture Degree
  • NDA Group (France & Vietnam)
    Senior Architect & Project Manager (2018 – 2019)
    Lectures for the Architecture Degree
  • Huni Architects (France & Vietnam)
    Architect & HCMC representative (2018 – 2018)
    Representation, arch. design, construction site control, business development
  • CPG Consultants Singapore (Vietnam)
    Architect (2017 – 2017)
    Urban planning, architectural design, client meeting, site visit and control, detailing, competitions.
  • PSB College (Vietnam)
    Associate Lecturer (2016 – 2017)
    Lectures at Vietnam’s campus/branch of the Singaporean institution

RESEARCH AREAS

  • Sustainability and Green design
  • Ethnic minority of Vietnam and Adaptation
  • Standardization of Sustainable Design

RESEARCH PUBLICATIONS

  • Gaja Ortega, A. (2019)
    Sustainable Architecture in Vietnam CIVILTECH 2019 proceeding. Edition HCMUTE. ISBN: 978-604-73-6847-1
  • Gaja Ortega, A. (2019)
    Standardization of Sustainable Architecture ICACE 2019 proceeding. Edition HAU. ISBN T.B.D.
  • Gaja Diaz, F. – Contributor Gaja Ortega, A. (2009)
    Un futuro para el pasado. Edition UPV. ISBN: 9788483634844

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Gaja Ortega, A. (2020)
    Graduation Jury member
    Architecture Degree Graduation
    University of Architecture HCM. Vietnam
  • Gaja Ortega, A. (2020)
    Competition Jury member
    Teacher’s Day design competition
    University of Technology and Education HCM. Vietnam
  • Gaja Ortega, A. (2019)
    Green Office and Sustainable Architecture
    Green Talks Conference – Presenter
    Vietnam German University. Vietnam
  • Gaja Ortega, A. (2019)
    Sustainable Architecture in Vietnam
    CIVILTECH International Conference. Presenter.
    University of Technology and Education HCM. Vietnam

RESEARCH GRANTS

  • Gaja Ortega, A. (2014)
    Special Researcher Program – Mie University (Japan)
    Project to be developed: Seminar-house in Toba-shi (2.000.000 JPY)
Our Faculty

Olivier de Chauliac

Associate Lecturer

Olivier de Chauliac is a French professional working in the hospitality, tourism and service industry for several years. Coming from a family anchored deep into the hospitality industry with a 3-stars Camping, a 200ha of Vineyard in the South of France and a hunting lodge, Olivier always had a passion for this industry and particularly for the Food & Beverage one.

After successfully spending 1 year in England as an assistant Event Manager, he went to undertake his study in Switzerland where he graduated at 24 years old with a Bachelor of Arts in Hospitality, Tourism and Event Management. After reaching Viet Nam in 2011 Olivier has worked for several entities around Sai Gon mainly as Food & Beverage Manager. His industry’s experience includes the opening of level 50, 51 & 52 of the Bitexco Tower, the pre-opening of the Reverie Hotel while being group assistant FB Manager of WMC and MGM Grand Ho Tram as well as.

Olivier then went to pass on his Culinary Arts Diploma in Philippines before joining back Viet Nam where he worked as a consultant for the “Hoa Tuk” Group as well as being a hospitality lecturer at the same time. He successfully graduated Summa Cum Laude in 2020 with a Master of Science in Hospitality Management and currently working on completing his Phd.

Olivier is driven by the hospitality industry and has several passions on the side from being an adrenaline junky, many sports and a passion for Formula 1 and Video Gaming as well as every nerdy subjects he could find.

 

ACADEMIC QUALIFICATIONS

  • UBIS Geneva, Switzerland
    DBA in Hospitality and Tourism Management (2022- Onward)
  • FIU – Florida International University, Florida, USA
    MBA in Hospitality and Tourism Management (2020)
  • AHLEI – USA
    Leadership Certificate in Hospitality Management (2020)
  • TEFL INTERNATIONAL, Compass Education Campus, Ho Chi Minh City, Vietnam
    TESOL TEFL Certificate (2014)
  • ISCHAM, Manila, Philippines
    Certificate in Culinary Arts & Kitchen Management (2014)
  • Glion Institute of Higher Education, Bulle, Switzerland
    Bachelor’s degree of Art in Hospitality Management and Event Management (2011)

 

PROFESSIONAL APPOINTMENTS

  • RMIT Vietnam, Ho Chi Minh, Viet Nam
    Associate Lecturer in Hospitality & Tourism Management (2018-2022)
  • PSB College, International Singaporean University
    Associate Lecturer in Hospitality & Tourism Management (2015-2018)
  • Nguyen Tat Thanh University, Vietnam
    Associate Lecturer in Hospitality & Tourism Management (2015-2018)
  • Anh Tukk, Hoa Tuc Group, HCMC, Vietnam
    F&B Consultant, Acting Operation Manager (2015-2017)
  • The Grand Ho Tram – Former MGM, Ba Ria, Vung Tau, Vietnam
    Food & Beverage Manager (2014)
  • The Reverie, WMC Group, HCMC, Vietnam
    Assistant Group Food & Beverage Manager (2012)
  • Saigon Gourmet Group, Pre opening team – HCMC, Vietnam
    Assistant Food & Beverage Manager (2011-2012)
  • Le Gruyerien, Bulle, Switzerland
    Restaurant Manager (2010-2011)
  • Park Hyatt, HCMC, Vietnam
    Controller Receiver (internship) (2010)
  • G.I.H.E., Montreux, Switzerland
    Maitre d’Hotel (internship) (2008)
  • Heywood Mount Hotel, Tenby, Wales, UK
    Assistant Event & Restaurant Manager (2007-2018)

 

RESEARCH AREAS / FIELDS

  • Hospitality and Tourism Management
  • Food and Beverage Management and Operational Practices
  • Emotional Intelligence in service Quality Management
  • Service Quality Management

Olivier de Chauliac is a French professional working in the hospitality, tourism and service industry for several years. Coming from a family anchored deep into the hospitality industry with a 3-stars Camping, a 200ha of Vineyard in the South of France and a hunting lodge, Olivier always had a passion for this industry and particularly for the Food & Beverage one.

After successfully spending 1 year in England as an assistant Event Manager, he went to undertake his study in Switzerland where he graduated at 24 years old with a Bachelor of Arts in Hospitality, Tourism and Event Management. After reaching Viet Nam in 2011 Olivier has worked for several entities around Sai Gon mainly as Food & Beverage Manager. His industry’s experience includes the opening of level 50, 51 & 52 of the Bitexco Tower, the pre-opening of the Reverie Hotel while being group assistant FB Manager of WMC and MGM Grand Ho Tram as well as.

Olivier then went to pass on his Culinary Arts Diploma in Philippines before joining back Viet Nam where he worked as a consultant for the “Hoa Tuk” Group as well as being a hospitality lecturer at the same time. He successfully graduated Summa Cum Laude in 2020 with a Master of Science in Hospitality Management and currently working on completing his Phd.

Olivier is driven by the hospitality industry and has several passions on the side from being an adrenaline junky, many sports and a passion for Formula 1 and Video Gaming as well as every nerdy subjects he could find.

 

ACADEMIC QUALIFICATIONS

  • UBIS Geneva, Switzerland
    DBA in Hospitality and Tourism Management (2022- Onward)
  • FIU – Florida International University, Florida, USA
    MBA in Hospitality and Tourism Management (2020)
  • AHLEI – USA
    Leadership Certificate in Hospitality Management (2020)
  • TEFL INTERNATIONAL, Compass Education Campus, Ho Chi Minh City, Vietnam
    TESOL TEFL Certificate (2014)
  • ISCHAM, Manila, Philippines
    Certificate in Culinary Arts & Kitchen Management (2014)
  • Glion Institute of Higher Education, Bulle, Switzerland
    Bachelor’s degree of Art in Hospitality Management and Event Management (2011)

 

PROFESSIONAL APPOINTMENTS

  • RMIT Vietnam, Ho Chi Minh, Viet Nam
    Associate Lecturer in Hospitality & Tourism Management (2018-2022)
  • PSB College, International Singaporean University
    Associate Lecturer in Hospitality & Tourism Management (2015-2018)
  • Nguyen Tat Thanh University, Vietnam
    Associate Lecturer in Hospitality & Tourism Management (2015-2018)
  • Anh Tukk, Hoa Tuc Group, HCMC, Vietnam
    F&B Consultant, Acting Operation Manager (2015-2017)
  • The Grand Ho Tram – Former MGM, Ba Ria, Vung Tau, Vietnam
    Food & Beverage Manager (2014)
  • The Reverie, WMC Group, HCMC, Vietnam
    Assistant Group Food & Beverage Manager (2012)
  • Saigon Gourmet Group, Pre opening team – HCMC, Vietnam
    Assistant Food & Beverage Manager (2011-2012)
  • Le Gruyerien, Bulle, Switzerland
    Restaurant Manager (2010-2011)
  • Park Hyatt, HCMC, Vietnam
    Controller Receiver (internship) (2010)
  • G.I.H.E., Montreux, Switzerland
    Maitre d’Hotel (internship) (2008)
  • Heywood Mount Hotel, Tenby, Wales, UK
    Assistant Event & Restaurant Manager (2007-2018)

 

RESEARCH AREAS / FIELDS

  • Hospitality and Tourism Management
  • Food and Beverage Management and Operational Practices
  • Emotional Intelligence in service Quality Management
  • Service Quality Management
Our Faculty

Fraser Harrison

Associate Lecturer

Born in Scotland, Fraser completed a Software Engineering degree (Bachelor of Engineering with Honours) from Edinburgh Napier University in 2013. With a primary focus on machine learning and genetic algorithms.

After graduating, Fraser worked as a software developer in the oil and gas industry and as a cloud-based consultant developing and customizing customer relationship management software.

In 2016 Fraser moved to Vietnam and worked for the British Embassy, managing their IT infrastructure, before moving to a cyber-security related role. In 2020, Fraser returned to academia, completing a Master of Software Engineering focusing on “progressive web” applications.

Fraser is currently working on various research projects relating to how we teach computer science and computational thinking.

ACADEMIC QUALIFICATIONS

  • Master of Software Engineering (2021 – 2022)
    Staffordshire University, England
  • Bachelor of Engineering (Hons) Software Engineering (2009-2013)
    Edinburgh Napier University, Scotland

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Industry Expert, Computer Science & Artificial Intelligence (2020 – Current)
  • Foreign and Commonwealth Office, British Embassy (Vietnam)
    Post Security Manager (Physical and cybersecurity) (2020 – 2021)
    ITSO (Local sysadmin) (2017 – 2019)
  • Redspire Ltd
    Cloud CRM Consultant (2015-2016)
  • CAN offshore
    Software Developer (2013-2015)

RESEARCH AREAS

  • Computer Science Pedagogy
  • Progressive Web applications

Born in Scotland, Fraser completed a Software Engineering degree (Bachelor of Engineering with Honours) from Edinburgh Napier University in 2013. With a primary focus on machine learning and genetic algorithms.

After graduating, Fraser worked as a software developer in the oil and gas industry and as a cloud-based consultant developing and customizing customer relationship management software.

In 2016 Fraser moved to Vietnam and worked for the British Embassy, managing their IT infrastructure, before moving to a cyber-security related role. In 2020, Fraser returned to academia, completing a Master of Software Engineering focusing on “progressive web” applications.

Fraser is currently working on various research projects relating to how we teach computer science and computational thinking.

ACADEMIC QUALIFICATIONS

  • Master of Software Engineering (2021 – 2022)
    Staffordshire University, England
  • Bachelor of Engineering (Hons) Software Engineering (2009-2013)
    Edinburgh Napier University, Scotland

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Industry Expert, Computer Science & Artificial Intelligence (2020 – Current)
  • Foreign and Commonwealth Office, British Embassy (Vietnam)
    Post Security Manager (Physical and cybersecurity) (2020 – 2021)
    ITSO (Local sysadmin) (2017 – 2019)
  • Redspire Ltd
    Cloud CRM Consultant (2015-2016)
  • CAN offshore
    Software Developer (2013-2015)

RESEARCH AREAS

  • Computer Science Pedagogy
  • Progressive Web applications
Our Faculty

Dineshkumar Rajendran

Associate Lecturer
Programme Lead - Games Art

Dineshkumar Rajendran is a self-motivated Media Professor boasting over 16 years of extensive experience, with more than a decade dedicated to academic endeavors. Hailing from India, he completed his Masters in Multimedia Technology at Anna University in 2010. Presently, he is actively immersed in his PhD pursuit at Vellore Institute of Technology, India, focusing on Game-based Learning since 2019. Throughout his professional journey, he has ardently contributed to various field, excelling in Game design, Game development, 3D Modeling & Texturing, 3D Animation, 2D Content Creation, Virtual Reality, Augmented Reality, User Interface design, and Visual Effects.

Furthermore, Dineshkumar actively engages with the International Game Developers Association, underscoring his dedication to remaining abreast of industry trends and cultivating valuable connections within the global game development community.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (Since 2019)
    Vellore Institute of Technology, India
    Thesis: A study of Rural Students’ Involvement in Game-based Learning with XR as an Aiding Tool
  • Masters in Multimedia Technology (2002 -2010)
    Anna University, India

PROFESSIONAL APPOINTMENTS

  • Vellore Institute of Technology (India)
    Assistant Professor Senior – Grade II (2013 – 2023)
    Dept of Multimedia & Animation, School of Design
  • Guangdong University of Technology (China)
    Guest Lecturer (2015-2023)
    Faculty Exchange program of Vellore Institute of Technology
  • Empress Systems (India)
    Software Technical Manager (2013)
  • Subbalakshmi Lakshmipathy college of Science (India)
    Head, Department of Animation (2011-2013)
  • AIM Multimedia Pvt Ltd – 3D Animation Studio (India)
    3D Training Manager (2009-2011)
  • DQ Entertainment Pvt Ltd– 3D Animation Studio (India)
    Consultant (2008-2009)

RESEARCH AREAS / FIELDS

  • Game-based Learning (GBL)
  • Extended Reality (XR)
  • Artificial Intelligence (AI)

RESEARCH PUBLICATIONS 

  • Rajendran Dineshkumar., & S. Prasanna. (2022)
    Stealth assessment strategy in distributed systems using optimal deep learning with game-based learning. The Journal of Supercomputing: Volume 78, pages 8285–8301.
    ISSN: 0920-8542
  • Dineshkumar Rajendran., & S. Prasanna. (2020)
    An Examination of Gamification Elements and Apps in Teaching & Learning, International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 02, 2020, Pages4395-4406.
    ISSN: 1475-7192.

BOOK PUBLICATION 

  • R. Dineshkumar S. Kamalanathan
    Virtual Reality Aided Education and Gamified Academia: A Blend for Digital Learning, 2021
    Independently published
    ISBN-13‏: 979-856417851

PATENT GRANT

Title of invention:
VOICE BASED OUTDOOR NAVIGATION AND LOCATION ANNOUNCEMENT GUIDANCE SYSTEM FOR BLIND
Patent number: 2020103056
Patented Date: 09.12.2020

Dineshkumar Rajendran is a self-motivated Media Professor boasting over 16 years of extensive experience, with more than a decade dedicated to academic endeavors. Hailing from India, he completed his Masters in Multimedia Technology at Anna University in 2010. Presently, he is actively immersed in his PhD pursuit at Vellore Institute of Technology, India, focusing on Game-based Learning since 2019. Throughout his professional journey, he has ardently contributed to various field, excelling in Game design, Game development, 3D Modeling & Texturing, 3D Animation, 2D Content Creation, Virtual Reality, Augmented Reality, User Interface design, and Visual Effects.

Furthermore, Dineshkumar actively engages with the International Game Developers Association, underscoring his dedication to remaining abreast of industry trends and cultivating valuable connections within the global game development community.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (Since 2019)
    Vellore Institute of Technology, India
    Thesis: A study of Rural Students’ Involvement in Game-based Learning with XR as an Aiding Tool
  • Masters in Multimedia Technology (2002 -2010)
    Anna University, India

PROFESSIONAL APPOINTMENTS

  • Vellore Institute of Technology (India)
    Assistant Professor Senior – Grade II (2013 – 2023)
    Dept of Multimedia & Animation, School of Design
  • Guangdong University of Technology (China)
    Guest Lecturer (2015-2023)
    Faculty Exchange program of Vellore Institute of Technology
  • Empress Systems (India)
    Software Technical Manager (2013)
  • Subbalakshmi Lakshmipathy college of Science (India)
    Head, Department of Animation (2011-2013)
  • AIM Multimedia Pvt Ltd – 3D Animation Studio (India)
    3D Training Manager (2009-2011)
  • DQ Entertainment Pvt Ltd– 3D Animation Studio (India)
    Consultant (2008-2009)

RESEARCH AREAS / FIELDS

  • Game-based Learning (GBL)
  • Extended Reality (XR)
  • Artificial Intelligence (AI)

RESEARCH PUBLICATIONS 

  • Rajendran Dineshkumar., & S. Prasanna. (2022)
    Stealth assessment strategy in distributed systems using optimal deep learning with game-based learning. The Journal of Supercomputing: Volume 78, pages 8285–8301.
    ISSN: 0920-8542
  • Dineshkumar Rajendran., & S. Prasanna. (2020)
    An Examination of Gamification Elements and Apps in Teaching & Learning, International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 02, 2020, Pages4395-4406.
    ISSN: 1475-7192.

BOOK PUBLICATION 

  • R. Dineshkumar S. Kamalanathan
    Virtual Reality Aided Education and Gamified Academia: A Blend for Digital Learning, 2021
    Independently published
    ISBN-13‏: 979-856417851

PATENT GRANT

Title of invention:
VOICE BASED OUTDOOR NAVIGATION AND LOCATION ANNOUNCEMENT GUIDANCE SYSTEM FOR BLIND
Patent number: 2020103056
Patented Date: 09.12.2020

Our Faculty

Natalie Sasha Goodwin

Associate Lecturer

Raised and educated in Australia, Sasha spent several years in the Queensland Police Service as a Detective before graduating with a bachelor’s degree in education from Griffith University and Bond University in 2005. Sasha then completed a Masters of Educational Practice at Bond University in 2007 and began lecturing at Bond University in Communications, Child Development, crime and media and Philosophy in 2008. In 2019, Sasha commenced a PhD in psychology, crime and communications. In 2022, Sasha commenced a post graduate degree in Psychology. Both her PhD and Psychology are due for completion in 2024.

In addition, Sasha is committed to strong ethical frameworks of practice and education. Her passion for education drives her to continually seek innovative ways to inspire and empower students to reach their full potential.

ACADEMIC QUALIFICATIONS  

  • Doctor of Philosophy (2018 – 2024 [ABC])
    Bond University, Australia
    Thesis: Analyzing Public and Legislative Attitudes Towards Sex Offenders
  • Post Graduate Psychology (2019-2024)
    Bond University
  • Master of Educational Practice (2007 -2008)
    Bond University, Australia
  • Bachelor of Education (Primary) (2005-2007)
    Griffith and Bond University, Australia

PROFESSIONAL APPOINTMENTS    

  • British University Vietnam (BUV) 
    Academic Ambassador (2024 – Current)
    Associate Lecturer (2024 – Current)
  • Bond University (Australia) 
    Deputy Coordinator and Senior Lecturer (2022 – 2023)
    Senior Lecturer (2020 – 2022)
    Subject Coordinator (2015-2023)
    Academic Content Developer/Mentor (2018-2020)
    Teaching Fellow (2008-2024)

RESEARCH AREAS / FIELDS  

  • Communication Theory
  • Crime and Psychology
  • Scholarship of Teaching and Learning (SoTL)

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS  

  • Goodwin, S. (2023)
    Nurturing Deep Learning with Lego Serious Play. Education Conference
    Tokyo, Japan
  • Goodwin, S. (2023)
    Lego Serious Play in Education.
    (Keynote Address)
    Bond University, Australia
  • Goodwin, S. (2022)
    Attitudes to Child Sex Offenders as Easy as ABC
    The University of Sydney Law School Annual Conference
    Sydney, Australia.
  • Goodwin, S. (2021)
    Language in the Dialogue of Justice: Framing and Analysis of Recent Sex Offender Legislative Debates in Parliament
    The Australia and New Zealand Society of Criminology (ANZSOC) [peer reviewed abstract] (Online)

AWARDS & HONOURS  

  • Faculty Teaching Excellence Commendation” for the Faculty of Society and Design (2022)
  • Faculty Teaching Excellence Commendation” for Transformation CoLab (2021)
  • Nominated for a Faculty Teaching Excellence Award (student nomination) (2020)

Raised and educated in Australia, Sasha spent several years in the Queensland Police Service as a Detective before graduating with a bachelor’s degree in education from Griffith University and Bond University in 2005. Sasha then completed a Masters of Educational Practice at Bond University in 2007 and began lecturing at Bond University in Communications, Child Development, crime and media and Philosophy in 2008. In 2019, Sasha commenced a PhD in psychology, crime and communications. In 2022, Sasha commenced a post graduate degree in Psychology. Both her PhD and Psychology are due for completion in 2024.

In addition, Sasha is committed to strong ethical frameworks of practice and education. Her passion for education drives her to continually seek innovative ways to inspire and empower students to reach their full potential.

ACADEMIC QUALIFICATIONS  

  • Doctor of Philosophy (2018 – 2024 [ABC])
    Bond University, Australia
    Thesis: Analyzing Public and Legislative Attitudes Towards Sex Offenders
  • Post Graduate Psychology (2019-2024)
    Bond University
  • Master of Educational Practice (2007 -2008)
    Bond University, Australia
  • Bachelor of Education (Primary) (2005-2007)
    Griffith and Bond University, Australia

PROFESSIONAL APPOINTMENTS    

  • British University Vietnam (BUV) 
    Academic Ambassador (2024 – Current)
    Associate Lecturer (2024 – Current)
  • Bond University (Australia) 
    Deputy Coordinator and Senior Lecturer (2022 – 2023)
    Senior Lecturer (2020 – 2022)
    Subject Coordinator (2015-2023)
    Academic Content Developer/Mentor (2018-2020)
    Teaching Fellow (2008-2024)

RESEARCH AREAS / FIELDS  

  • Communication Theory
  • Crime and Psychology
  • Scholarship of Teaching and Learning (SoTL)

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS  

  • Goodwin, S. (2023)
    Nurturing Deep Learning with Lego Serious Play. Education Conference
    Tokyo, Japan
  • Goodwin, S. (2023)
    Lego Serious Play in Education.
    (Keynote Address)
    Bond University, Australia
  • Goodwin, S. (2022)
    Attitudes to Child Sex Offenders as Easy as ABC
    The University of Sydney Law School Annual Conference
    Sydney, Australia.
  • Goodwin, S. (2021)
    Language in the Dialogue of Justice: Framing and Analysis of Recent Sex Offender Legislative Debates in Parliament
    The Australia and New Zealand Society of Criminology (ANZSOC) [peer reviewed abstract] (Online)

AWARDS & HONOURS  

  • Faculty Teaching Excellence Commendation” for the Faculty of Society and Design (2022)
  • Faculty Teaching Excellence Commendation” for Transformation CoLab (2021)
  • Nominated for a Faculty Teaching Excellence Award (student nomination) (2020)
Our Faculty

Francesco Meca

Teaching Fellow
Programme Lead - Marketing Management

Francesco holds a Master of Business Administration, a Master’s degree in Project and Information Management, and a Bachelor’s degree in Economics and Business Management.

In a career that spans more than 20 years, he worked in marketing, operations, logistics, I.T. and strategic management consulting, receiving appreciation from professionals from all around the world, at all levels, for organizations of all sizes (among which, Apple), in different industries.

Growingly involved in social entrepreneurship, he has mentored and provided advisory for several award-winning business projects, some of which are in programmes backed by the United Nations.

He volunteered and worked for the social inclusion of refugees and offered I.T. courses to people with a broad range of disabilities.

Francesco authored magazine articles on philosophy, social inclusion and technology.

ACADEMIC QUALIFICATIONS

  • Master of Business Administration (2014 – 2015)
    The University of Pisa, Italy
    Dissertation: Kaizen and Lean Thinking: process and people change management
  • Master of Project and Information Management (2012)
    Bocconi University, Milan, Australia
    Dissertation: Bring Your Own Device (B.Y.O.D.): Scenario and Problems
  • Bachelor of Arts, Economics and Business Management (2007-2011)
    University of Bologna, Italy
    Dissertation: Free Movement of Capital within the European Union

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader, Tourism and Events Management (2020 – Current)
    Teaching Fellow, Management and Marketing (2020 – Current)
    Teaching Practitioner, Management and Marketing (2019 – 2020)
  • University of Greenwich, FPT Education (Hanoi, Vietnam)
    Lecturer, Department of Business Administration (2018 – 2019)
  • Vietnam National University, International School (Hanoi, Vietnam)
    Lecturer, Department of Social Sciences and Economics (2018 – 2019)
    Lecturer, Department of Technology and Management (2018 – 2019)
    International Admissions Manager (2018)
  • Toravy (Hanoi, Vietnam)
    General Manager (2017 – 2018)
  • Apple (Cork, Ireland)
    Partner Relations Advisor (2016)
    Order Support Specialist (2015, 2016)
  • Teech.io (Newcastle Upon Tyne, United Kingdom)
    Content Marketing Associate (2014)
  • University of Pisa, MBA, PHD+ Program (Pisa, Italy)
    Management Consultant (2014)

Francesco holds a Master of Business Administration, a Master’s degree in Project and Information Management, and a Bachelor’s degree in Economics and Business Management.

In a career that spans more than 20 years, he worked in marketing, operations, logistics, I.T. and strategic management consulting, receiving appreciation from professionals from all around the world, at all levels, for organizations of all sizes (among which, Apple), in different industries.

Growingly involved in social entrepreneurship, he has mentored and provided advisory for several award-winning business projects, some of which are in programmes backed by the United Nations.

He volunteered and worked for the social inclusion of refugees and offered I.T. courses to people with a broad range of disabilities.

Francesco authored magazine articles on philosophy, social inclusion and technology.

ACADEMIC QUALIFICATIONS

  • Master of Business Administration (2014 – 2015)
    The University of Pisa, Italy
    Dissertation: Kaizen and Lean Thinking: process and people change management
  • Master of Project and Information Management (2012)
    Bocconi University, Milan, Australia
    Dissertation: Bring Your Own Device (B.Y.O.D.): Scenario and Problems
  • Bachelor of Arts, Economics and Business Management (2007-2011)
    University of Bologna, Italy
    Dissertation: Free Movement of Capital within the European Union

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader, Tourism and Events Management (2020 – Current)
    Teaching Fellow, Management and Marketing (2020 – Current)
    Teaching Practitioner, Management and Marketing (2019 – 2020)
  • University of Greenwich, FPT Education (Hanoi, Vietnam)
    Lecturer, Department of Business Administration (2018 – 2019)
  • Vietnam National University, International School (Hanoi, Vietnam)
    Lecturer, Department of Social Sciences and Economics (2018 – 2019)
    Lecturer, Department of Technology and Management (2018 – 2019)
    International Admissions Manager (2018)
  • Toravy (Hanoi, Vietnam)
    General Manager (2017 – 2018)
  • Apple (Cork, Ireland)
    Partner Relations Advisor (2016)
    Order Support Specialist (2015, 2016)
  • Teech.io (Newcastle Upon Tyne, United Kingdom)
    Content Marketing Associate (2014)
  • University of Pisa, MBA, PHD+ Program (Pisa, Italy)
    Management Consultant (2014)
Our Faculty

LTM Maredi

Teaching Fellow
Programme Lead, Accounting & Finance

Maredi was raised and educated in South Africa. He studied Accounting at the University of Johannesburg where earned a Bachelor of Commerce and Honours in Accounting in 2006. He worked at Deloitte from 20007 to 2009 in assurance as part of the South African Institute of Chartered Accountants (SAICA) program where he successfully completed the program and joined the Institute. Maredi has worked in academia from 2010 at various universities in South Africa where he focused on teaching Management Accounting and Finance. In 2020 he moved to Vietnam and worked in various universities that teach UK-based business programs such as the University of Greenwich. Maredi is currently reading for a PhD.

 

ACADEMIC QUALIFICATIONS

  • Master of Commerce in Financial Management (2014-2015)

University of Pretoria (ZA)

  • Certificate in the Theory of Accounting (2006)

University of Johannesburg (ZA)

  • Bachelor of Commerce (Hons) Accounting (2003-2006)

University of Johannesburg (ZA)

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)

Teaching Fellow (2023 – Current)

Accounting and Finance

  • Gia Dinh University (Vietnam)

Maredi was raised and educated in South Africa. He studied Accounting at the University of Johannesburg where earned a Bachelor of Commerce and Honours in Accounting in 2006. He worked at Deloitte from 20007 to 2009 in assurance as part of the South African Institute of Chartered Accountants (SAICA) program where he successfully completed the program and joined the Institute. Maredi has worked in academia from 2010 at various universities in South Africa where he focused on teaching Management Accounting and Finance. In 2020 he moved to Vietnam and worked in various universities that teach UK-based business programs such as the University of Greenwich. Maredi is currently reading for a PhD.

 

ACADEMIC QUALIFICATIONS

  • Master of Commerce in Financial Management (2014-2015)

University of Pretoria (ZA)

  • Certificate in the Theory of Accounting (2006)

University of Johannesburg (ZA)

  • Bachelor of Commerce (Hons) Accounting (2003-2006)

University of Johannesburg (ZA)

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)

Teaching Fellow (2023 – Current)

Accounting and Finance

  • Gia Dinh University (Vietnam)
Our Faculty

Michael Lomax

Teaching Fellow
Head, Pre-University

Raised and educated in the North-East of England, Michael completed a Bachelor’s degree in Advertising & Media from Northumbria University, Newcastle. Following graduation in 2012, he was employed for 5 years in the UK music events & hospitality industry as a Marketing & Events Manager. During this time, Michael continued to pursue his passion for marketing by undertaking a Master’s degree in Mass Communications Management, which he completed in 2013. In 2017, he moved into a corporate marketing management role for Parmley Graham Ltd, the largest industrial automation partner company for Siemens UK.

In 2019, Michael transitioned from industry to education as he arrived in Vietnam and began working as a teaching practitioner at the British University Vietnam, specialising in Digital Marketing and Social Media Marketing Management. Since joining in 2019, Michael has been teaching across a range of programmes where he brings a wealth of contemporary industry knowledge and practical know-how.

ACADEMIC QUALIFICATIONS

  • Master of Science – Mass Communications Management (2012 – 2013)
    Northumbria University, England (UK)
  • Bachelor of Arts (Hons) – Advertising & Media (2009 – 2012)
    Northumbria University, England (UK)

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader for Pre-University (2022 – Current)
    Teaching Practitioner (2019 – Current)
  • Parmley Graham Ltd. (England, UK)
    Marketing & Communications Manager (2017 – 2019)
  • Ape-X Music Events Ltd. (England UK)
    Marketing & Events Manager (2012 – 2017)

RESEARCH AREAS

  • Digital Marketing
  • Social Media & Content Marketing
  • Sustainable Tourism & Music Tourism

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITION

  • Lomax, M. (2019)
    Vietnam Tourism in the 21st Century, Sustainable Tourism – (Keynote Address)       2019 British University Vietnam Conference
    British University Vietnam, Ecopark, Hung Yen

Raised and educated in the North-East of England, Michael completed a Bachelor’s degree in Advertising & Media from Northumbria University, Newcastle. Following graduation in 2012, he was employed for 5 years in the UK music events & hospitality industry as a Marketing & Events Manager. During this time, Michael continued to pursue his passion for marketing by undertaking a Master’s degree in Mass Communications Management, which he completed in 2013. In 2017, he moved into a corporate marketing management role for Parmley Graham Ltd, the largest industrial automation partner company for Siemens UK.

In 2019, Michael transitioned from industry to education as he arrived in Vietnam and began working as a teaching practitioner at the British University Vietnam, specialising in Digital Marketing and Social Media Marketing Management. Since joining in 2019, Michael has been teaching across a range of programmes where he brings a wealth of contemporary industry knowledge and practical know-how.

ACADEMIC QUALIFICATIONS

  • Master of Science – Mass Communications Management (2012 – 2013)
    Northumbria University, England (UK)
  • Bachelor of Arts (Hons) – Advertising & Media (2009 – 2012)
    Northumbria University, England (UK)

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Programme Leader for Pre-University (2022 – Current)
    Teaching Practitioner (2019 – Current)
  • Parmley Graham Ltd. (England, UK)
    Marketing & Communications Manager (2017 – 2019)
  • Ape-X Music Events Ltd. (England UK)
    Marketing & Events Manager (2012 – 2017)

RESEARCH AREAS

  • Digital Marketing
  • Social Media & Content Marketing
  • Sustainable Tourism & Music Tourism

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITION

  • Lomax, M. (2019)
    Vietnam Tourism in the 21st Century, Sustainable Tourism – (Keynote Address)       2019 British University Vietnam Conference
    British University Vietnam, Ecopark, Hung Yen
Our Faculty

Shruthi Thaiveppil Gopi

Teaching Fellow

Born and raised in Kochi, India. Shruthi graduated from TKM Institute in Kerala with a Bachelor’s degree in Civil Engineering. She earned a Master’s degree in Product Design from the Indian Institute of Information Technology after graduating in 2017, and she was researching Design Interventions in Marine jetty that adhered to Indian design codes at the time. She was also employed concurrently at the Indian Institute as a Teaching assistant for Product design students. She moved to Vietnam after receiving her postgraduate degree in 2019 and started working as a Graphic design lecturer for FPT University.

Additionally, Shruthi contributed to several mobile application projects as well as articles based on her own research. She also serves as a Technical committee member for the International Conference for Modern Educational technology.

 

ACADEMIC QUALIFICATIONS

  • Master of Design (2017 – 2019)

Indian Institute of Information Technology, India

Thesis: Design Intervention in Marine Jetty

  • Bachelor of Technology in Civil Engineering (2013 – 2017)

TKM Institute of Technology, India

Thesis: Structural Analysis and Design proposal for Check dam (Thenmala dam)

 

PROFESSIONAL APPOINTMENTS    

  • British University Vietnam (BUV)

Faculty (2023 – Current)

School of Creative Industries, BA (Hons) Contemporary Creative Practice.

  • FPT University (Vietnam)

Graphic Design Lecturer (2019 – 2022)

Head of MOOC – UI/UX Specialization (2020-2022),

Thesis Supervisor – Mobile applications & Game design (2019 – 2022).

  • Indian Institute of Information Technology (M.P., India)

Teaching Assistant – Product design (2017 – 2019).

 

RESEARCH AREAS / FIELDS

  • Modern Education & Technology
  • Product design, Service design, Interaction design
  • Visual ergonomics

 

RESEARCH PUBLICATIONS

  • Shruthi Thaiveppil Gopi (2022)

Widening of the Digital divide by Advanced Online Classroom & Persistence of Virtual Learning after the Pandemic Era: Improving the Classroom Management with Technology DOI: https://doi.org/10.1145/3543407.3543413

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Shruthi Thaiveppil Gopi (2022)

International Conference on Modern Educational Technology 2022,

Paper presentation, Conference proceedings,

Macau, China.

  • Shruthi Thaiveppil Gopi (2021)

FPT Education Conference on Business, Economics and Management 2021,

Paper presentation, Conference proceedings,

FPT University, Hanoi, Vietnam.

  • Shruthi Thaiveppil Gopi (2019)

KECD International Poster Exhibition

Korean Ensemble of Contemporary Design, Seoul, South Korea.

AWARDS & HONOURS

  • Best Presentation award (2022)

International Conference on Modern Educational Technology

‘Awarded the Best paper presentation in the Improving Classroom Management with Technology category’.

  • Best Paper award (2021)

FPT Education Conference on Business, Economics and Management 2021 (FCBEM),

‘Awarded the Best paper in the conference proceeding held by FCBEM’.

  • Best Lecturer award (2021)

Graphic Design lecturer, FPT University,

‘Given the title of best lecturer for the academic year’s top teaching efforts’.

Born and raised in Kochi, India. Shruthi graduated from TKM Institute in Kerala with a Bachelor’s degree in Civil Engineering. She earned a Master’s degree in Product Design from the Indian Institute of Information Technology after graduating in 2017, and she was researching Design Interventions in Marine jetty that adhered to Indian design codes at the time. She was also employed concurrently at the Indian Institute as a Teaching assistant for Product design students. She moved to Vietnam after receiving her postgraduate degree in 2019 and started working as a Graphic design lecturer for FPT University.

Additionally, Shruthi contributed to several mobile application projects as well as articles based on her own research. She also serves as a Technical committee member for the International Conference for Modern Educational technology.

 

ACADEMIC QUALIFICATIONS

  • Master of Design (2017 – 2019)

Indian Institute of Information Technology, India

Thesis: Design Intervention in Marine Jetty

  • Bachelor of Technology in Civil Engineering (2013 – 2017)

TKM Institute of Technology, India

Thesis: Structural Analysis and Design proposal for Check dam (Thenmala dam)

 

PROFESSIONAL APPOINTMENTS    

  • British University Vietnam (BUV)

Faculty (2023 – Current)

School of Creative Industries, BA (Hons) Contemporary Creative Practice.

  • FPT University (Vietnam)

Graphic Design Lecturer (2019 – 2022)

Head of MOOC – UI/UX Specialization (2020-2022),

Thesis Supervisor – Mobile applications & Game design (2019 – 2022).

  • Indian Institute of Information Technology (M.P., India)

Teaching Assistant – Product design (2017 – 2019).

 

RESEARCH AREAS / FIELDS

  • Modern Education & Technology
  • Product design, Service design, Interaction design
  • Visual ergonomics

 

RESEARCH PUBLICATIONS

  • Shruthi Thaiveppil Gopi (2022)

Widening of the Digital divide by Advanced Online Classroom & Persistence of Virtual Learning after the Pandemic Era: Improving the Classroom Management with Technology DOI: https://doi.org/10.1145/3543407.3543413

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

  • Shruthi Thaiveppil Gopi (2022)

International Conference on Modern Educational Technology 2022,

Paper presentation, Conference proceedings,

Macau, China.

  • Shruthi Thaiveppil Gopi (2021)

FPT Education Conference on Business, Economics and Management 2021,

Paper presentation, Conference proceedings,

FPT University, Hanoi, Vietnam.

  • Shruthi Thaiveppil Gopi (2019)

KECD International Poster Exhibition

Korean Ensemble of Contemporary Design, Seoul, South Korea.

AWARDS & HONOURS

  • Best Presentation award (2022)

International Conference on Modern Educational Technology

‘Awarded the Best paper presentation in the Improving Classroom Management with Technology category’.

  • Best Paper award (2021)

FPT Education Conference on Business, Economics and Management 2021 (FCBEM),

‘Awarded the Best paper in the conference proceeding held by FCBEM’.

  • Best Lecturer award (2021)

Graphic Design lecturer, FPT University,

‘Given the title of best lecturer for the academic year’s top teaching efforts’.

Our Faculty

David Holloway

Teaching Fellow
Programme Lead - Computer Games Design & Programming

David has lived and worked as an educator in Vietnam for the past 8 years and has always focused on creating a fun, inclusive and engaging learning environment for his students. David currently holds a Bachelor’s and Master’s degree in Computer Science and a Post Graduate Certificate for Teaching in Higher Education. He has taught many different programming languages such as C++, Python and HTML and specializes in teaching Computer Games Design within the Unreal Games Engine. David is most intrigued by Game Theory, AI Behaviour and Level Design.

David has been involved with the development and growth of countless student projects within the subjects he teaches and ensures that students finish their degree with expert knowledge of their chosen field and competent communication, project management, and critical thinking skills. It is important for David that students leave with both a degree and improved soft skills that they can utilize within the professional environment.

ACADEMIC QUALIFICATIONS

  • Master of Science (Hons) Computer Science (2020-2021)
    Mia Digital University, Barcelona
  • Post Graduate Certificate in Higher Education (2019-2020)
    University of London, England (UK)
  • Bachelor of Science (Hons) Computer Science (2009-2012)
    Oxford Brookes University, England (UK)

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Teaching Fellow, School of Computing and Innovative Technologies (2019 – Current)
    Senior English Teacher (2017-2019)

RESEARCH AREAS

  • Artificial Intelligence

David has lived and worked as an educator in Vietnam for the past 8 years and has always focused on creating a fun, inclusive and engaging learning environment for his students. David currently holds a Bachelor’s and Master’s degree in Computer Science and a Post Graduate Certificate for Teaching in Higher Education. He has taught many different programming languages such as C++, Python and HTML and specializes in teaching Computer Games Design within the Unreal Games Engine. David is most intrigued by Game Theory, AI Behaviour and Level Design.

David has been involved with the development and growth of countless student projects within the subjects he teaches and ensures that students finish their degree with expert knowledge of their chosen field and competent communication, project management, and critical thinking skills. It is important for David that students leave with both a degree and improved soft skills that they can utilize within the professional environment.

ACADEMIC QUALIFICATIONS

  • Master of Science (Hons) Computer Science (2020-2021)
    Mia Digital University, Barcelona
  • Post Graduate Certificate in Higher Education (2019-2020)
    University of London, England (UK)
  • Bachelor of Science (Hons) Computer Science (2009-2012)
    Oxford Brookes University, England (UK)

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Teaching Fellow, School of Computing and Innovative Technologies (2019 – Current)
    Senior English Teacher (2017-2019)

RESEARCH AREAS

  • Artificial Intelligence
Our Faculty

Don Hickerson

Teaching Fellow
Programme Lead - International Business Management

Don completed a Bachelor’s degree in Business Administration from Confederation College (Canada) and immediately began working for BC Parks. There he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia.

Don subsequently completed an Honours degree in Sociology from Lakehead University. During this time, an Internship at the Vietnam National University greatly altered his research focus, which he used to complete a Master of Sociology at the University of Western Ontario and further this focus as a PhD student. In 2015 Don took formal leave from his PhD work at Western to concentrate on being a father.

ACADEMIC QUALIFICATIONS

  • PhD Student
    Western University, Canada
  • Master of Arts, Sociology – Specialised in Migration and International Relations (2012)
    The University of Western Ontario, Canada
  • Bachelor of Arts (Hons) Sociology and Psychology (Double) (2007)
    Lakehead University, Canada
  • Bachelor of Arts, Business Administration (1990)
    Confederation College, Canada

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Lecturer (2020 – Current)
  • CIEM (Vietnam)
    Consultant and Educator (2017 – 2019)
  • Singapore International School (Vietnam)
    A-Levels Business Studies Teacher (2015-2017)
  • Western University (Canada)
    Assoc. Lecturer (2012-2015)

RESEARCH AREAS

  • Networks and symbolic boundary construction
  • Small scale economic creation and in-group dynamics
  • Gender and governance issues in Asia

RESEARCH PUBLICATIONS

  • Hickerson, D. (2021) In Progress
    Systems Thinking and the Service Industry: Modifications Via Synergistic Management, A Case Study.
  • Hickerson, D (2020) Under Review
    Heavy Metal Thunder: Understanding the Hard-Core Motorcyclist, in The Qualitative Report 2022. Pending Publication.
  • Chan, A. (2019)
    Xi Jinping: Political Career, Governance, and Leadership, 1953-2018. Oxford University Press.
    Guest editorial assistant. ISBN: 9780197615249
  • Hickerson, D, (2012)
    The Cross-Border Migrant Experience in Lang Son Province, Northern Viet Nam. E-TD Repository. University of Western Ontario. 937. https://ir.lib.uwo.ca/etd/937

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Hickerson, D. (2012)
    Small-Scale Trade as a Reaction to Economic Disadvantage
    Migration and Ethnic Relations 2012 Conference.
    University of Western Ontario, Canada
  • Hickerson, D. (2010)
    The Mechanics of In-group Formation and Inclusion
    The Qualitatives Conference
    Wilfrid Laurier University 2010, Canada
  • Hickerson, D. (2008)
    Potential Causes in the Under-Reporting of Sexual Violence in Vietnam
    International Student Research Conference (Special Address)
    Lakehead University, Canada

RESEARCH GRANTS

  • Belanger, D.; Hickerson, D., et.al. (2012) Canada Research Council: UWO
  • The Economic Options for Working Women in Vietnam Study. The University of Western Ontario ($150,000)
  • Hickerson, D.; et al. (2008) World University Service Canada. Establishing working relationships within various employment sectors in Vietnam. ($20,000)
  • Hickerson, D. (2007) Rotary International Scholarship Award. Funding to foster international study and research. ($12,000)

Don completed a Bachelor’s degree in Business Administration from Confederation College (Canada) and immediately began working for BC Parks. There he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia.

Don subsequently completed an Honours degree in Sociology from Lakehead University. During this time, an Internship at the Vietnam National University greatly altered his research focus, which he used to complete a Master of Sociology at the University of Western Ontario and further this focus as a PhD student. In 2015 Don took formal leave from his PhD work at Western to concentrate on being a father.

ACADEMIC QUALIFICATIONS

  • PhD Student
    Western University, Canada
  • Master of Arts, Sociology – Specialised in Migration and International Relations (2012)
    The University of Western Ontario, Canada
  • Bachelor of Arts (Hons) Sociology and Psychology (Double) (2007)
    Lakehead University, Canada
  • Bachelor of Arts, Business Administration (1990)
    Confederation College, Canada

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Lecturer (2020 – Current)
  • CIEM (Vietnam)
    Consultant and Educator (2017 – 2019)
  • Singapore International School (Vietnam)
    A-Levels Business Studies Teacher (2015-2017)
  • Western University (Canada)
    Assoc. Lecturer (2012-2015)

RESEARCH AREAS

  • Networks and symbolic boundary construction
  • Small scale economic creation and in-group dynamics
  • Gender and governance issues in Asia

RESEARCH PUBLICATIONS

  • Hickerson, D. (2021) In Progress
    Systems Thinking and the Service Industry: Modifications Via Synergistic Management, A Case Study.
  • Hickerson, D (2020) Under Review
    Heavy Metal Thunder: Understanding the Hard-Core Motorcyclist, in The Qualitative Report 2022. Pending Publication.
  • Chan, A. (2019)
    Xi Jinping: Political Career, Governance, and Leadership, 1953-2018. Oxford University Press.
    Guest editorial assistant. ISBN: 9780197615249
  • Hickerson, D, (2012)
    The Cross-Border Migrant Experience in Lang Son Province, Northern Viet Nam. E-TD Repository. University of Western Ontario. 937. https://ir.lib.uwo.ca/etd/937

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Hickerson, D. (2012)
    Small-Scale Trade as a Reaction to Economic Disadvantage
    Migration and Ethnic Relations 2012 Conference.
    University of Western Ontario, Canada
  • Hickerson, D. (2010)
    The Mechanics of In-group Formation and Inclusion
    The Qualitatives Conference
    Wilfrid Laurier University 2010, Canada
  • Hickerson, D. (2008)
    Potential Causes in the Under-Reporting of Sexual Violence in Vietnam
    International Student Research Conference (Special Address)
    Lakehead University, Canada

RESEARCH GRANTS

  • Belanger, D.; Hickerson, D., et.al. (2012) Canada Research Council: UWO
  • The Economic Options for Working Women in Vietnam Study. The University of Western Ontario ($150,000)
  • Hickerson, D.; et al. (2008) World University Service Canada. Establishing working relationships within various employment sectors in Vietnam. ($20,000)
  • Hickerson, D. (2007) Rotary International Scholarship Award. Funding to foster international study and research. ($12,000)
Our Faculty

James McGaughran

Teaching Fellow

Raised and educated in the United States, James completed a Bachelor’s degree at the University of Colorado (USA) as a double major in Political Science and Environmental Studies. Subsequently, he completed a Master of Strategic Leadership and Communication from Stephens College in Missouri (USA). James then travelled, worked and volunteered in India and Nepal before coming to live and teach in Vietnam, where he has been teaching for the past 7 years – and currently continues to do so with BUV.

In addition, James continues to work and consult with several initiatives dealing with sustainability and enterprising entrepreneurs in India and Nepal.

ACADEMIC QUALIFICATIONS

  • Masters of Strategic Leadership & Communication (2015)
    Stephens College (Columbia, Missouri)      
  • TESOL Certification (2015)
    LinguaEdge, LLC. (Beverly Hills, California)
    Grade A Pass with Distinction
  • Bachelor of Arts in Political Science (2010)
    Bachelor of Arts in Environmental Studies (2010)
    University of Colorado Boulder (Boulder, Colorado)   

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Tutorial Leader (2021 – Current)
    IELTS (2020 – 2021)
  • RES IELTS Center (2016 – Current)
    IELTS Teacher/Trainer (Speaking, Writing, Listening, Reading)
    IELTS Task 1 and Task 2 Modal Essays (Producing Band 9 Samples)

RESEARCH AREAS

  • Sustainability
  • Education
  • Leadership

Raised and educated in the United States, James completed a Bachelor’s degree at the University of Colorado (USA) as a double major in Political Science and Environmental Studies. Subsequently, he completed a Master of Strategic Leadership and Communication from Stephens College in Missouri (USA). James then travelled, worked and volunteered in India and Nepal before coming to live and teach in Vietnam, where he has been teaching for the past 7 years – and currently continues to do so with BUV.

In addition, James continues to work and consult with several initiatives dealing with sustainability and enterprising entrepreneurs in India and Nepal.

ACADEMIC QUALIFICATIONS

  • Masters of Strategic Leadership & Communication (2015)
    Stephens College (Columbia, Missouri)      
  • TESOL Certification (2015)
    LinguaEdge, LLC. (Beverly Hills, California)
    Grade A Pass with Distinction
  • Bachelor of Arts in Political Science (2010)
    Bachelor of Arts in Environmental Studies (2010)
    University of Colorado Boulder (Boulder, Colorado)   

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Tutorial Leader (2021 – Current)
    IELTS (2020 – 2021)
  • RES IELTS Center (2016 – Current)
    IELTS Teacher/Trainer (Speaking, Writing, Listening, Reading)
    IELTS Task 1 and Task 2 Modal Essays (Producing Band 9 Samples)

RESEARCH AREAS

  • Sustainability
  • Education
  • Leadership
Our Faculty

Jed Clarke

Teaching Fellow

Raised and educated in Stoke-on-Trent, England, Jed completed a Bachelor’s degree in Accounting & Finance from Staffordshire University. Following graduation in 2018, he was employed by British University Vietnam as an English teacher whilst subsequently completing a Master of Business Administration (MBA) from Staffordshire University, delivered at British University Vietnam.

During his time at BUV, Jed has also delivered pre-university level business and finance-related qualifications through the University’s UOL programme and their strategic partnership delivering A-level courses with Hanoi Amsterdam. In 2022, Jed started delivering business and finance related undergraduate programmes as a Teaching Fellow at BUV.

ACADEMIC QUALIFICATIONS

  • Master of Business Administration MBA (2019-2021)
    Staffordshire University, United Kingdom
  • Bachelor of Arts (Hons) Finance & Accounting (2014-2018)
    Staffordshire University, United Kingdom

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Teaching Fellow (2018 – Current)
  • Staffordshire University
    Work Placement – Accounting & Finance (2016 – 2017)

Raised and educated in Stoke-on-Trent, England, Jed completed a Bachelor’s degree in Accounting & Finance from Staffordshire University. Following graduation in 2018, he was employed by British University Vietnam as an English teacher whilst subsequently completing a Master of Business Administration (MBA) from Staffordshire University, delivered at British University Vietnam.

During his time at BUV, Jed has also delivered pre-university level business and finance-related qualifications through the University’s UOL programme and their strategic partnership delivering A-level courses with Hanoi Amsterdam. In 2022, Jed started delivering business and finance related undergraduate programmes as a Teaching Fellow at BUV.

ACADEMIC QUALIFICATIONS

  • Master of Business Administration MBA (2019-2021)
    Staffordshire University, United Kingdom
  • Bachelor of Arts (Hons) Finance & Accounting (2014-2018)
    Staffordshire University, United Kingdom

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Teaching Fellow (2018 – Current)
  • Staffordshire University
    Work Placement – Accounting & Finance (2016 – 2017)
Our Faculty

Julien Psomas

Teaching Fellow

As Julien was studying for his BA Hons in Marketing in bonny Scotland, he discovered hospitality, its rhythm, its multicultural pool of talents, its long shifts, and the passion behind all this. Beside his studies, he worked in banqueting in St Andrews and later as a bartender. Julien quickly became team leader and got the opportunity to be the head server when serving some members of the Royal family.

Julien decided to continue his studies and enrol for an MBA in Hospitality Management in one of the most prestigious hospitality school, L’ École Supérieure de Savignac.

Julien spent the following 8 years working for renown international chains like Hilton, Marriott, Rocco Forte and Sandton hotel. He gained knowledge in leadership, supervision, and management as he worked in different hotel departments throughout the years.

He also got some experience in the wine and spirit business, which became useful when he moved to Vietnam in 2016. Julien has worked as a sales account manager in the wine distribution for three years in Hanoi before joining the team of RMIT. On the way, he got the certification in WSET 2, and CELTA diploma. His next step is to become a certified Sake sommelier.

ACADEMIC QUALIFICATIONS  

  • ECOLE SUPÉRIEURE INTERNATIONALE DE SAVIGNAC – 2006-2008
    Master of Business Administration, Hospitality Administration and Management
  • UNIVERSITY OF ABERTAY DUNDEE – 2003-2005
    Bachelor of Art with Honors in Marketing

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (Vietnam) 
    Teacher Fellow (2024 – current)
    Program Leader (2019 – 2022)
  • RMIT University (Vietnam) 
    Assistant Lecturer Professor (2022 – 2024)
  • Foreign Trade University (Vietnam)
    Assoc. Lecturer (2022 – 2024)
  • The Warehouse (Vietnam) 
    Key account sales executive (2017 – 2019)

AWARDS & HONOURS

  • Received 100% feedback from students September 23 semester at RMIT.

As Julien was studying for his BA Hons in Marketing in bonny Scotland, he discovered hospitality, its rhythm, its multicultural pool of talents, its long shifts, and the passion behind all this. Beside his studies, he worked in banqueting in St Andrews and later as a bartender. Julien quickly became team leader and got the opportunity to be the head server when serving some members of the Royal family.

Julien decided to continue his studies and enrol for an MBA in Hospitality Management in one of the most prestigious hospitality school, L’ École Supérieure de Savignac.

Julien spent the following 8 years working for renown international chains like Hilton, Marriott, Rocco Forte and Sandton hotel. He gained knowledge in leadership, supervision, and management as he worked in different hotel departments throughout the years.

He also got some experience in the wine and spirit business, which became useful when he moved to Vietnam in 2016. Julien has worked as a sales account manager in the wine distribution for three years in Hanoi before joining the team of RMIT. On the way, he got the certification in WSET 2, and CELTA diploma. His next step is to become a certified Sake sommelier.

ACADEMIC QUALIFICATIONS  

  • ECOLE SUPÉRIEURE INTERNATIONALE DE SAVIGNAC – 2006-2008
    Master of Business Administration, Hospitality Administration and Management
  • UNIVERSITY OF ABERTAY DUNDEE – 2003-2005
    Bachelor of Art with Honors in Marketing

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (Vietnam) 
    Teacher Fellow (2024 – current)
    Program Leader (2019 – 2022)
  • RMIT University (Vietnam) 
    Assistant Lecturer Professor (2022 – 2024)
  • Foreign Trade University (Vietnam)
    Assoc. Lecturer (2022 – 2024)
  • The Warehouse (Vietnam) 
    Key account sales executive (2017 – 2019)

AWARDS & HONOURS

  • Received 100% feedback from students September 23 semester at RMIT.
Our Faculty

Sandra Schneiderman

Teaching Instructor
Student Success Lead

Sandra is Student Success Lead and a Teaching Instructor. She liaises with faculty and students to develop individualised success lessons and learning plans. Raised in New Zealand and educated in Australia, Sandra received her Bachelor of Education and Master of Education at The University of Melbourne. She also has a Post-Graduate Certificate in Gifted Education (Monash University) and Literacy and Reading (The University of Melbourne). She taught Secondary level English and History in Australia for 28 years. Between 2014-2020, she taught the International Baccalaureate at The United Nations International School (Vietnam).

Sandra has coordinated programmes in Accelerated Learning, Inter-School Debating, Student Mentoring, Pastoral Care and Model United Nations. She designs her curricula using Case Study and Active Learning methodologies and is adept in blended classroom teaching using multimedia social technologies in all formative and summative learning aspects. She currently volunteers her time supporting university students in Vietnam’s Blue Dragon Mentoring Programs.

ACADEMIC QUALIFICATIONS

  • Master of Education (2010-2013)
    The University of Melbourne, Australia
    Thesis: The Marketing of Education: How do Independent Schools Market themselves to Girls?
  • Post-Graduate Certificate Literacy and Reading (2008-2010)
    The University of Melbourne, Australia
  • Post Graduate Certificate in Gifted Education (2002-2004)
    Monash University, Australia
  • Bachelor of Education (1994-1998) (double major: Librarianship/History)
    University of Melbourne, Australia
    International Baccalaureate Middle School Program (MYP) (2014)
    International Baccalaureate Diploma (2018)

PROFESSIONAL APPOINTMENTS

  • British University of Vietnam (BUV)
    Student Success Lead & Teaching Instructor (2020 – Current)
  • United Nations International School (Hanoi, Vietnam)
    International Baccalaureate Teacher: Individuals and Societies and Senior History (2014-2020)
    Pastoral Care Co-Ordinator (2014-2020)
  • Star of the Sea College (Melbourne, Australia)
    Senior Teacher (Individuals and Societies, Senior History, Australian and Revolutions) (2006-2014)
  • Department of Education (Victorian Certificate of Education (VCE) (Australia)
    Lecturer (2006-2013). Delivered English and History examination strategies to final year students.
    Assessor (2008-2013). Australian History.

RESEARCH AREAS

  • Digital and social learning (multimedia tools, learning routines, making learning visible)
  • Student success (metacognition, individualised learning, feedback cycle)
  • Diversity teaching (gifted and talented students, international education, at-risk students)

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Australian History VCE Seminars. (2006-2014). The Great Depression and Australia and The Vietnam War. History Teachers Association of Victoria, Australia.
  • Annual History Teacher conferences (2010, 2012, 2013). The Making of White Australia’s Cultural Identity. History Teachers Association of Victoria, Australia.

Sandra is Student Success Lead and a Teaching Instructor. She liaises with faculty and students to develop individualised success lessons and learning plans. Raised in New Zealand and educated in Australia, Sandra received her Bachelor of Education and Master of Education at The University of Melbourne. She also has a Post-Graduate Certificate in Gifted Education (Monash University) and Literacy and Reading (The University of Melbourne). She taught Secondary level English and History in Australia for 28 years. Between 2014-2020, she taught the International Baccalaureate at The United Nations International School (Vietnam).

Sandra has coordinated programmes in Accelerated Learning, Inter-School Debating, Student Mentoring, Pastoral Care and Model United Nations. She designs her curricula using Case Study and Active Learning methodologies and is adept in blended classroom teaching using multimedia social technologies in all formative and summative learning aspects. She currently volunteers her time supporting university students in Vietnam’s Blue Dragon Mentoring Programs.

ACADEMIC QUALIFICATIONS

  • Master of Education (2010-2013)
    The University of Melbourne, Australia
    Thesis: The Marketing of Education: How do Independent Schools Market themselves to Girls?
  • Post-Graduate Certificate Literacy and Reading (2008-2010)
    The University of Melbourne, Australia
  • Post Graduate Certificate in Gifted Education (2002-2004)
    Monash University, Australia
  • Bachelor of Education (1994-1998) (double major: Librarianship/History)
    University of Melbourne, Australia
    International Baccalaureate Middle School Program (MYP) (2014)
    International Baccalaureate Diploma (2018)

PROFESSIONAL APPOINTMENTS

  • British University of Vietnam (BUV)
    Student Success Lead & Teaching Instructor (2020 – Current)
  • United Nations International School (Hanoi, Vietnam)
    International Baccalaureate Teacher: Individuals and Societies and Senior History (2014-2020)
    Pastoral Care Co-Ordinator (2014-2020)
  • Star of the Sea College (Melbourne, Australia)
    Senior Teacher (Individuals and Societies, Senior History, Australian and Revolutions) (2006-2014)
  • Department of Education (Victorian Certificate of Education (VCE) (Australia)
    Lecturer (2006-2013). Delivered English and History examination strategies to final year students.
    Assessor (2008-2013). Australian History.

RESEARCH AREAS

  • Digital and social learning (multimedia tools, learning routines, making learning visible)
  • Student success (metacognition, individualised learning, feedback cycle)
  • Diversity teaching (gifted and talented students, international education, at-risk students)

RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITIONS

  • Australian History VCE Seminars. (2006-2014). The Great Depression and Australia and The Vietnam War. History Teachers Association of Victoria, Australia.
  • Annual History Teacher conferences (2010, 2012, 2013). The Making of White Australia’s Cultural Identity. History Teachers Association of Victoria, Australia.
Our Faculty

Lee McMillan

Teaching Practitioner
Programme Lead - Event Management

Raised and educated in the UK, Lee holds a TEFL, PGDBJ and an MA Degree in History from the University of Glasgow.

Lee moved to Vietnam in 2015 working as an IELTS teacher, examiner and VTV4 presenter before starting her role at BUV in 2018 under part time employment as an English teacher. In 2020 she moved into Faculty teaching Events, Marketing, and Tourism Management.

Working also as BUV Academic International Partnership Advisor, Lee will draw on her experience as a Broadcast Journalist and corporate Sales & Event Manager, helping her engage international partners and corporations. She will continue to strengthen her corporate relationships here in Vietnam.

 

ACADEMIC QUALIFICATIONS

  • Teaching English as a Foreign Language, 140HR Certificate (2015)
    IELTS.org, London, UK
  • Postgraduate, Broadcast Journalism (2006 – 2007)
    The University of the West of Scotland, UK
  • Master of Arts, History (1996 – 2000)
    University of Glasgow, UK

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Teaching Practitioner (2018 – Current)
    Academic International Partnership Advisor (2022 – Current)
  • Reliable English School (RES)
    Senior Teacher and Examiner (2015 – 2020)
  • Skiplex Ski Centres, (UK)
    Event & Sales Manager (2013 – 2015)
  • Cameron House and The Carrick on Loch Lomond, Devere Group (UK)
    Corporate Golf Sales Manager (2011 -2013)

AWARDS & HONOURS

  • Dean’s Best Teaching Award (2021)
    BUV, Vietnam
  • Best IELTS Teacher Award (2018)
    RES IELTS Teaching Centres, Vietnam
  • ‘Shining Star’ Staff of the Year Award (2010)
    Crown Golf, UK

 

Raised and educated in the UK, Lee holds a TEFL, PGDBJ and an MA Degree in History from the University of Glasgow.

Lee moved to Vietnam in 2015 working as an IELTS teacher, examiner and VTV4 presenter before starting her role at BUV in 2018 under part time employment as an English teacher. In 2020 she moved into Faculty teaching Events, Marketing, and Tourism Management.

Working also as BUV Academic International Partnership Advisor, Lee will draw on her experience as a Broadcast Journalist and corporate Sales & Event Manager, helping her engage international partners and corporations. She will continue to strengthen her corporate relationships here in Vietnam.

 

ACADEMIC QUALIFICATIONS

  • Teaching English as a Foreign Language, 140HR Certificate (2015)
    IELTS.org, London, UK
  • Postgraduate, Broadcast Journalism (2006 – 2007)
    The University of the West of Scotland, UK
  • Master of Arts, History (1996 – 2000)
    University of Glasgow, UK

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Teaching Practitioner (2018 – Current)
    Academic International Partnership Advisor (2022 – Current)
  • Reliable English School (RES)
    Senior Teacher and Examiner (2015 – 2020)
  • Skiplex Ski Centres, (UK)
    Event & Sales Manager (2013 – 2015)
  • Cameron House and The Carrick on Loch Lomond, Devere Group (UK)
    Corporate Golf Sales Manager (2011 -2013)

AWARDS & HONOURS

  • Dean’s Best Teaching Award (2021)
    BUV, Vietnam
  • Best IELTS Teacher Award (2018)
    RES IELTS Teaching Centres, Vietnam
  • ‘Shining Star’ Staff of the Year Award (2010)
    Crown Golf, UK

 

Our Faculty

Pham Thuy Duong

Teaching Practitioner

Born in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles’ College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, where she had the opportunity to work with brands such as Grab and Shangri-la Hotel & Resort. In 2018, she completed a Master’s in Research in Communication Design and returned to Hanoi, Vietnam to continue her career as a creative. She joins Shopee Vietnam as a Multimedia Designer working on livestream production, and finally in 2022 she landed her biggest role yet with Vayner Media APAC, working with Disney Studios to create social content and experiences for their up-and-coming movies.

 

Yet her passion in research pulls her back into the stimulating world of academics, where she decided to take a huge leap and join British University Vietnam as a Teaching Practitioner, working to inspire and motivate student towards design and advertising.

 

ACADEMIC QUALIFICATIONS

  • Master’s in Research in Communication Design (2018 – 2019)

Royal College of Art, London, UK

Thesis: Silence in the Library: A Study of Censorship & Self-censorship Through Banned Books.

  • Bachelor of Design in Multimedia Design (2012 – 2015)

Raffles College of Higher Education, Singapore

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)

Teaching Practitioner (2023 – Current)

  • Vayner Media APAC (Singapore)

Content Creator (2022 – 2023)

  • Shopee (Vietnam)

Multimedia Design (2021 – 2022)

  • DSTNCT Pte.Ltd (Singapore)

Junior Art Director (2016 – 2018)

RESEARCH AREAS / FIELDS

  • Graphic Design, Branding
  • Advertising, Marketing
  • Film Photography

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS 

  • Archives of Curiosity (2018)

Group Exhibition

The Hockney Gallery, Royal College of Art, London, UK

Born in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles’ College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, where she had the opportunity to work with brands such as Grab and Shangri-la Hotel & Resort. In 2018, she completed a Master’s in Research in Communication Design and returned to Hanoi, Vietnam to continue her career as a creative. She joins Shopee Vietnam as a Multimedia Designer working on livestream production, and finally in 2022 she landed her biggest role yet with Vayner Media APAC, working with Disney Studios to create social content and experiences for their up-and-coming movies.

 

Yet her passion in research pulls her back into the stimulating world of academics, where she decided to take a huge leap and join British University Vietnam as a Teaching Practitioner, working to inspire and motivate student towards design and advertising.

 

ACADEMIC QUALIFICATIONS

  • Master’s in Research in Communication Design (2018 – 2019)

Royal College of Art, London, UK

Thesis: Silence in the Library: A Study of Censorship & Self-censorship Through Banned Books.

  • Bachelor of Design in Multimedia Design (2012 – 2015)

Raffles College of Higher Education, Singapore

 

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)

Teaching Practitioner (2023 – Current)

  • Vayner Media APAC (Singapore)

Content Creator (2022 – 2023)

  • Shopee (Vietnam)

Multimedia Design (2021 – 2022)

  • DSTNCT Pte.Ltd (Singapore)

Junior Art Director (2016 – 2018)

RESEARCH AREAS / FIELDS

  • Graphic Design, Branding
  • Advertising, Marketing
  • Film Photography

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS 

  • Archives of Curiosity (2018)

Group Exhibition

The Hockney Gallery, Royal College of Art, London, UK

Our Faculty

James McMillan

Senior English Teacher
Acting Head, English

James was born in England, but spent his formative years not far from Vietnam, in Brunei. In 1986 James moved back to the UK with his family, where he remained until 2015. Following graduation in 1996, he embarked on a career in the financial industry, working for HBOS and then Lloyds Banking Group.

Before leaving the world of banking in 2015, he was a client manager and was responsible for managing the day-to-day financial operations of corporate clients.

In 2015 James decided to take his life and career in a new direction and moved to Vietnam, initially teaching IELTS courses before joining BUV in September 2018.

James has delivered a wide range of courses both to students and corporate clients and continues to focus on the development of the English department.

ACADEMIC QUALIFICATIONS

  • BA – Marketing and Information Technology

University of the West of Scotland

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)

(2022 – current)

  • Deputy Programme Leader and Senior English Teacher

(2018-2022)

  • English Teacher

HBOS/Lloyds Banking Group

(2006-2015)

  • Client Manager

James was born in England, but spent his formative years not far from Vietnam, in Brunei. In 1986 James moved back to the UK with his family, where he remained until 2015. Following graduation in 1996, he embarked on a career in the financial industry, working for HBOS and then Lloyds Banking Group.

Before leaving the world of banking in 2015, he was a client manager and was responsible for managing the day-to-day financial operations of corporate clients.

In 2015 James decided to take his life and career in a new direction and moved to Vietnam, initially teaching IELTS courses before joining BUV in September 2018.

James has delivered a wide range of courses both to students and corporate clients and continues to focus on the development of the English department.

ACADEMIC QUALIFICATIONS

  • BA – Marketing and Information Technology

University of the West of Scotland

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)

(2022 – current)

  • Deputy Programme Leader and Senior English Teacher

(2018-2022)

  • English Teacher

HBOS/Lloyds Banking Group

(2006-2015)

  • Client Manager

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