Hoang Bao Long
School of Computing & Innovative Technologies

Hoang Bao Long

Hoang Bao Long

Bao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems.

Outside of teaching, he also is co-founder of LacBird Co. – a game company in Vietnam and Australia, taking responsibility for coaching and mentoring game studios. Together with LacBird, he has supported 6 game development teams in Vietnam and Australia to achieve their milestones and expand from indie teams to mid-size studios.

ACADEMIC QUALIFICATIONS

  • Master of IT, Interactive Media (2016 -2018)
    University of Technology Sydney, Australia (AU)
  • Bachelor of Software Engineering (2011-2015)
    FPT University Hanoi, Vietnam (VN)

PROFESSIONAL APPOINTMENTS

  • RMIT University (Vietnam)
    Associate Lecturer – Game Program (late. 2022-2023)
  • FPT University Hanoi (Vietnam)
    UX Lecturer (2021-late. 2022)

RESEARCH AREAS / FIELDS 

  • Game Design
  • Human Centered Design, Psychology
  • Interactive Design, Foundation Design Theories

RESEARCH PUBLICATIONS

  • P. Q. Thang, N. V. Quyet, N. T. An, N. T. Anh, and H. B. Long, “Game – Social – Education Platform,” FPT University, 25-Dec-2015. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/1416.

RESEARCH SUPERVISION

  • C. T. K. Nguyen and D. D. Tran, “BẦU BÍ: Application to support mom and dad in taking care of pregnant women=Ứng dụng hỗ trợ mẹ và BỐ Chăm Sóc Sức Khỏe Thai Phụ,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3245.
  • T. A. Pham and Q. H. Nguyen, “Tap – A solution for Hanoi railway,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3346.

RESEARCH & CONFERENCE PRESENTATIONS 

  • Bao Long Hoang
    Startup Mentoring – Medical and Healthcare Techfest 2022
  • Bao Long Hoang
    Building a Thriving SEA Gaming Ecosystem Together – Gamescom Asia 2023

AWARDS & HONOURS

  • Google Startup Academy Award (2022)
    Game for Mental Wellbeing
  • Head of Startup Partnership Network/ Management Board Committee – Vietnam-Australia Innovation Network, 2020-2021

INDUSTRY EXPERIENCE 

  • Game Designer/ Co-founder – LacBird, 2017 – 2023
  • Community Game Design Assistant – Ubisoft 2017-2018
  • Game Designer/ Product Owner – RedAntz Studio, 2015-2016
  • Game Designer/ R&D Team Leader & Founder – Tinh Van Incubator Game Studio, 2013-2014

EMPLOYMENT HISTORY 

  • 2022-2023, Associate Lecturer (Game Program) – RMIT University, Vietnam
  • 2021-2022, Interaction Design Lecturer – FPT University, Vietnam
  • 2019-2021, Head of Creative, Creative Director – Textbook Ventures, Australia
  • 2017-2023, CEO/ Co-founder – LacBird Co., Australia & Vietnam
  • 2015-2016, Game Designer/ Product Owner – RedAntz Studio, Vietnam
  • 2014-2015, Product Manager – Clopic Nation, Vietnam
  • 2013-2014, Game Designer/ R&D Team Leader – Tinh Van Incubator Game Studio, Tinh Van Group, Vietnam
Hoang Bao Long
Hoang Bao LongRead more
Dr. Bilal Aslam
The Business School

Lecturer

Dr. Bilal Aslam

Bilal Aslam is an accomplished academic with a PhD in Finance from Curtin University. His doctoral research, titled “Machine Learning for Capital Market Research and Portfolio Optimization,” delved into the application of advanced computational techniques to equity portfolio construction and decision-making. Prior to his PhD, Bilal completed an MPhil in Economics and Finance at Curtin […]

Dr. Luu Thi Thao Nguyen
The Business School

Lecturer

Dr. Luu Thi Thao Nguyen

Nguyen holds a bachelor’s degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen’s PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research. Nguyen has more […]

Dr. Bui Ngoc Mai
The Business School

Lecturer

Dr. Bui Ngoc Mai

Raised in a small town in Hanoi, Mai moved to live and study in the United Kingdom from 2011. Mai completed her Msci degree in Mathematics and Statistical Science at the University College London (UCL) in 2017. She then received the UCL’s Research Excellence Scholarship to undertake doctoral research at UCL. In 2022, she was […]

Don Hickerson
The Business School

Associate Lecturer
Programme Lead - International Business Management

Don Hickerson

Don completed his degree in business administration from Confederation and immediately began working for BC Parks. It was here he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia. Don subsequently completed an […]

Dr. Ross Adrian Williams
School of Communications & Creative Industries

Senior Lecturer

Dr. Ross Adrian Williams

Born in Perth, Western Australia, composer and sound designer Ross Adrian Williams has written music and designed sound across a range of styles for theatre, film, animation, dance, museum installation, 360° video and VR. His work for award winning abstract, documentary, animated and narrative films have been shown in festivals, and installations around the world […]

Dr. Jyotsna Bijalwan

Senior Lecturer
Head Academic Quality

Dr. Jyotsna Bijalwan

Dr. Jyotsna Ghildiyal Bijalwan is an academic, an author and researcher with a diverse international work experience in teaching undergraduate and postgraduate students. She holds Graduation and Master degrees in Commerce from University of Mumbai, India. She is also a Master of Business Administration (Finance) and MPhil. She got her doctoral degree in Management from […]

Dr. Dang Quang Vinh
School of Computing & Innovative Technologies

Lecturer

Dr. Dang Quang Vinh

Vinh graduated with a Bachelor’s degree in Computer Science from Vietnam National University – Hanoi in 2009. He earned his PhD in Computer Science from Université de Lorraine in 2018, completing his thesis under the supervision of Prof. François Charoy and Dr. Claudia Ignat at Inria Nancy Grand-Est, France. He also holds a Bachelor’s degree […]

Lee McMillan
The Business School

Teaching Practitioner
Programme Lead - Event Management

Lee McMillan

Raised and educated in the UK, Lee holds a TEFL, PGDBJ and an MA Degree in History from the University of Glasgow. Lee moved to Vietnam in 2015 working as an IELTS teacher, examiner and VTV4 presenter before starting her role at BUV in 2018 under part time employment as an English teacher. In 2020 […]

Dr. Shashi Chaudhary
The Business School

Senior Lecturer

Dr. Shashi Chaudhary

Shashi, born and raised in Nepal, completed a Bachelor’s degree (BA) in Economics and Mathematics and a Master’s degree (MA) in Economics from Tribhuvan University, Nepal. He started his career in higher education as a Lecturer in Economics at the School of Business, Pokhara University, Nepal, where he worked for two years before moving to […]

Professor Rick Bennett

Deputy Vice-Chancellor and Vice-President

Professor Rick Bennett

Raised and educated in London, Rick completed undergraduate studies in the Fine Arts before working for 7 years within the UK film & television industry specialising in TV commercials and music video production. After emigrating to Australia in 1990, Rick worked at the University of New South Wales (in Sydney) where for 24 years he […]

DMCA.com Protection Status