Michael Lomax
Raised and educated in the North-East of England, Michael completed a Bachelor’s degree in Advertising & Media from Northumbria University, Newcastle. Following graduation in 2012, he was employed for 5 years in the UK music events & hospitality industry as a Marketing & Events Manager. During this time, Michael continued to pursue his passion for marketing by undertaking a Master’s degree in Mass Communications Management, which he completed in 2013. In 2017, he moved into a corporate marketing management role for Parmley Graham Ltd, the largest industrial automation partner company for Siemens UK.
In 2019, Michael transitioned from industry to education as he arrived in Vietnam and began working as a teaching practitioner at the British University Vietnam, specialising in Digital Marketing and Social Media Marketing Management. Since joining in 2019, Michael has been teaching across a range of programmes where he brings a wealth of contemporary industry knowledge and practical know-how.
ACADEMIC QUALIFICATIONS
- Master of Science – Mass Communications Management (2012 – 2013)
Northumbria University, England (UK) - Bachelor of Arts (Hons) – Advertising & Media (2009 – 2012)
Northumbria University, England (UK)
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Programme Leader for Pre-University (2022 – Current)
Teaching Practitioner (2019 – Current) - Parmley Graham Ltd. (England, UK)
Marketing & Communications Manager (2017 – 2019) - Ape-X Music Events Ltd. (England UK)
Marketing & Events Manager (2012 – 2017)
RESEARCH AREAS
- Digital Marketing
- Social Media & Content Marketing
- Sustainable Tourism & Music Tourism
RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITION
- Lomax, M. (2019)
Vietnam Tourism in the 21st Century, Sustainable Tourism – (Keynote Address) 2019 British University Vietnam Conference
British University Vietnam, Ecopark, Hung Yen
- Share
Read more 
Head of School, School of Computing & Innovative Technologies
Dr. Ali Al-DulaimiAn instructor with a Ph.D. and around 25 years of cross-disciplinary experience, with a long list of skills and certificates. Throughout his international career, Dr. Al-Dulaimi held different roles: teacher, lead teacher, head of department, lead instructor, research team leader, and Quality & Project manager. Using his solid academic foundations and extensive professional experience, he […]
Lecturer
Discipline Lead - Business (Management, Marketing)
Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor’s degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies […]
Lecturer
Dr. Chris KirraneChris, originally from the UK, has built a distinguished career abroad, specializing in economics, international political economy, and education. He holds a Ph.D. focused on the Asian Currency Crisis, along with a Master’s in International Political Economy, a PGCE in Tertiary Education (Economics), and a B.A. (Hons.) in Politics and Economics. With extensive experience in […]
Teaching Fellow
Julien PsomasAs Julien was studying for his BA Hons in Marketing in bonny Scotland, he discovered hospitality, its rhythm, its multicultural pool of talents, its long shifts, and the passion behind all this. Beside his studies, he worked in banqueting in St Andrews and later as a bartender. Julien quickly became team leader and got the […]
Lecturer
Dr. Nguyen Quang Minh Nguyet (Moon Nguyen)Moon Nguyen earned her Ph.D. in Communication Studies and her M.A. in International Journalism Studies from Hong Kong Baptist University. Throughout her academic journey, she delivered 12 presentations at top conferences in the field. She received several awards, including the Top Student Paper Award, the Michael Hoefges Research Funding Award, the HKSAR Reaching Out Award, […]
Teaching Practitioner
Bui Hoang Ha ChauChau is a seasoned professional in software development, particularly in game development, with over 10 years of experience. He graduated from FPT University with a Bachelor’s degree in Software Engineering in 2017 and later earned a Master’s degree in Software Engineering from FSB (FPT School of Business & Technology). With a deep passion for technology […]
Senior Teaching Fellow
Sven PfrommerSven is a well-rounded creative director & visual artist, with a background in visual communication and 20+ years of industry experience. He was running a design & advertising agency and established a gallery for contemporary photography in the art capital Berlin. Sven was born in Berlin, studied visual communication design at the HAWK University of […]
Senior Teaching Fellow
Konstantinos TsontosKonstantinos holds a First-class BSc in Economics (National & Kapodistrian University of Athens) and an MSc in Operational Research (University of Birmingham, U.K). He is certified: Economist, Trainer, Lead Quality Assurance Auditor (ISO) and Fellow member of Higher Education Academy (UK) For more than 20 years, he held senior HR-managerial positions while at the same […]
Teaching Fellow
Shruthi Thaiveppil GopiBorn and raised in Kochi, India. Shruthi graduated from TKM Institute in Kerala with a Bachelor’s degree in Civil Engineering. She earned a Master’s degree in Product Design from the Indian Institute of Information Technology after graduating in 2017, and she was researching Design Interventions in Marine jetty that adhered to Indian design codes at […]
Senior Teaching Fellow
Hoang Bao LongBao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems. Outside of teaching, he also is co-founder of LacBird Co. – a game company […]
