Dr. Kumarashvari Subramaniam
Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor’s degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies in Management in 1999, further enriching her expertise.
Dr. Ash’s career voyages spanned diverse industries. She ventured into the oil and gas realm, making her mark at Halliburton in Aberdeen, UK, and later explored the dynamic retail sector. Returning to her homeland in 2001, she embraced higher education before an impactful journey in the Middle East. Contributing significantly to academic institutions in Jeddah and Dhahran, she left an indelible legacy. In 2020, the culmination of her academic pursuits arrived with the completion of her Ph.D. Her research interests are mainly in digital marketing, loyalty and customer experience.
Notably, Dr. Ash undertook a pivotal role in a Malaysian higher education institution, serving as Senior Lecturer and Head of Programme. Beyond academia, her interests encompass travel, gardening, and martial arts. In essence, Dr Ash’s enthusiasm for teaching and research is rooted in her dedication to nurturing the untapped potential of young minds.
ACADEMIC QUALIFICATIONS
- Multimedia University, Malaysia
Doctor of Philosophy (Marketing) - The Robert Gordon University, United Kingdom
Master of Science (International Marketing Management) - The Robert Gordon University, United Kingdom
PGD (Management Studies) - The Robert Gordon University, United Kingdom
Bachelor of Arts (Business Administration)
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Business School Faculty Member (2023 – Current) - INTI International University (Malaysia)
Business School Senior Lecturer and Head of Programme - Prince Mohammad Bin Fahd University (Dhahran, Saudi Arabia)
Business School Faculty Member - Effat University (Jeddah, Saudi Arabia)
Business School Faculty Member - INTI International University (Malaysia)
Academic Development Executive - Halliburton (United Kingdom)
Administrator
RESEARCH AREAS / FIELDS
- Digital Marketing
- Customer Experience
- Loyalty: Economic and Social Value
RESEARCH PUBLICATIONS
- Transitions in Marketing Communications from Traditional Architectures to Social Network Patterns, International Journal of Internet Marketing and Advertising, Volume X, No 2, pp 69 – 85
- Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room. International Journal of Academic Research, Vol 12, Issue 4, April, 2022.
- The Impact of TMT Functional Heterogeneity on Corporate Performance and the Mediating role of Compensation Gap on New Energy in China”. Res Militaris. Vol.13, n°2, January Issue.
- Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China. IOP Conference Series Earth and Environmental Science 1165 (1).
- Factors Influencing the Consumers Adoption of Ecommerce in the Agricultural Market, International Journal of Academic Research, Vol 11 (7).
RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS
- The Effect of Marketing Mix on Purchase Intention of Hydroponic Kit for HDB Flat Residents in Singapore. International Conference on Green Sustainable Technology and Management (ICGSTM 2023) 8 and 9 June 2023
- Sustainable Mobility: A Review on Readiness on Autonomous Vehicles (AVs). International Conference on Innovation and Technopreneurship (ICIT 2022) 22 and 23 September 2022
- International Partnership Workshop for Early Career Researchers, by British High Com, Blue Communities GCRF, University Malaya, Round Table Discussion on International Collaboration, 9 – 10 March 2022.
- Book Chapter, INTI International University, The Challenges of Implementing Social Entrepreneurship, 2023
- Symposium on A New Paradigm to Operations Management in 21st Century, INTI International University. 23rd February 2023. The Journal of Business and Social Science (JoBBS) Reviewer
RESEARCH GRANTS
- A Preliminary Study on Modelling the Repurchase Intention of Cosmetics Influenced by Brand Equity and Halal Certification. 2022
- Developing Sustainable Livelihood Entrepreneurship Program to B40 Group during the Endemic of COVID-19. 2022
AWARDS
- Most Creative Lecturer, INTI International University – Students Choice
- 3MT Competition – 2nd Prize – Creativity and Innovation Award, Prince Mohammad Bin Fahd University – Students Choice
- Grampian Enterprise Award – Scottish Grampian Board, UK
- INTI Smart Idea Champion Award – INTI International University
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Lecturer
Dr. SasikumarRaised and educated in India, Sasi completed a Bachelor’s degree in Computer Science and Engineering from Anna University. Following graduation, in 2011, he completed a Master of Technology in Information Technology. He completed his PhD in 2023, titled “A Novel Machine Learning Paradigm for Pattern Extraction from Multivariate Data Sources Using Big Data Analytics” in […]
Senior Lecturer
Dr. Andrew BatchelorAfter graduating from the University of London (Imperial College), Andrew completed a post-doctoral fellowship sponsored by Japan Society for the Promotion of Science, thereafter serving as an academic – in a variety of universities in Australia, Singapore, Japan and Malaysia; where Andrew supervised post graduate students, established collaborations with industry, authored textbooks and edited journal […]
Teaching Practitioner
Pham Thuy DuongBorn in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles’ College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, […]
Senior English Teacher
James McMillanJames was born in England, but spent his formative years not far from Vietnam, in Brunei. In 1986 James moved back to the UK with his family, where he remained until 2015. Following graduation in 1996, he embarked on a career in the financial industry, working for HBOS and then Lloyds Banking Group. Before leaving […]
Senior Teaching Fellow
Joey LaiJoey is from Malaysia, and she has been teaching at international universities/colleges for more than 15 years. Before joining the education industry, she had worked in banking and financial services in Malaysia. Joey came to Vietnam in 2007 and has served in BUV since 2016, leading the Accounting and Finance (AF) programme. In addition, she […]
Senior Lecturer
Programme Lead - Computer Science
Raised and educated in India, Viju Prakash completed a Bachelor’s degree in Computer Science and Engineering from Anna University. Following graduation, in 2005, he completed a Master of Computer Science and Engineering from Anna University. He later completed his PhD titled, “A Power Aware Routing Protocol in Wireless Sensor Networks” in Computer Science and Engineering. […]
Associate Lecturer
Programme Lead - International Hospitality Management
Olivier de Chauliac is a French professional working in the hospitality, tourism and service industry for several years. Coming from a family anchored deep into the hospitality industry with a 3-stars Camping, a 200ha of Vineyard in the South of France and a hunting lodge, Olivier always had a passion for this industry and particularly […]
Associate Lecturer
Programme Lead - International Business Management
Don completed his degree in business administration from Confederation and immediately began working for BC Parks. It was here he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia. Don subsequently completed an […]
Associate Lecturer
Darius PostmaRaised in South Africa, Darius emigrated to the UK in 2003, working in various hospitality management roles. He completed a BTEC Level 7 Extended Diploma in Strategic Management and Leadership through Brighton School of Business and Management in 2014. In 2015 he relocated to Vietnam to manage a 5* Luxury Cruise Boat in Ha Long […]
Teaching Fellow
James McGaughranRaised and educated in the United States, James completed a Bachelor’s degree at the University of Colorado (USA) as a double major in Political Science and Environmental Studies. Subsequently, he completed a Master of Strategic Leadership and Communication from Stephens College in Missouri (USA). James then travelled, worked and volunteered in India and Nepal before […]
