Dr. Kumarashvari Subramaniam
Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor’s degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies in Management in 1999, further enriching her expertise.
Dr. Ash’s career voyages spanned diverse industries. She ventured into the oil and gas realm, making her mark at Halliburton in Aberdeen, UK, and later explored the dynamic retail sector. Returning to her homeland in 2001, she embraced higher education before an impactful journey in the Middle East. Contributing significantly to academic institutions in Jeddah and Dhahran, she left an indelible legacy. In 2020, the culmination of her academic pursuits arrived with the completion of her Ph.D. Her research interests are mainly in digital marketing, loyalty and customer experience.
Notably, Dr. Ash undertook a pivotal role in a Malaysian higher education institution, serving as Senior Lecturer and Head of Programme. Beyond academia, her interests encompass travel, gardening, and martial arts. In essence, Dr Ash’s enthusiasm for teaching and research is rooted in her dedication to nurturing the untapped potential of young minds.
ACADEMIC QUALIFICATIONS
- Multimedia University, Malaysia
Doctor of Philosophy (Marketing) - The Robert Gordon University, United Kingdom
Master of Science (International Marketing Management) - The Robert Gordon University, United Kingdom
PGD (Management Studies) - The Robert Gordon University, United Kingdom
Bachelor of Arts (Business Administration)
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Business School Faculty Member (2023 – Current) - INTI International University (Malaysia)
Business School Senior Lecturer and Head of Programme - Prince Mohammad Bin Fahd University (Dhahran, Saudi Arabia)
Business School Faculty Member - Effat University (Jeddah, Saudi Arabia)
Business School Faculty Member - INTI International University (Malaysia)
Academic Development Executive - Halliburton (United Kingdom)
Administrator
RESEARCH AREAS / FIELDS
- Digital Marketing
- Customer Experience
- Loyalty: Economic and Social Value
RESEARCH PUBLICATIONS
- Transitions in Marketing Communications from Traditional Architectures to Social Network Patterns, International Journal of Internet Marketing and Advertising, Volume X, No 2, pp 69 – 85
- Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room. International Journal of Academic Research, Vol 12, Issue 4, April, 2022.
- The Impact of TMT Functional Heterogeneity on Corporate Performance and the Mediating role of Compensation Gap on New Energy in China”. Res Militaris. Vol.13, n°2, January Issue.
- Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China. IOP Conference Series Earth and Environmental Science 1165 (1).
- Factors Influencing the Consumers Adoption of Ecommerce in the Agricultural Market, International Journal of Academic Research, Vol 11 (7).
RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS
- The Effect of Marketing Mix on Purchase Intention of Hydroponic Kit for HDB Flat Residents in Singapore. International Conference on Green Sustainable Technology and Management (ICGSTM 2023) 8 and 9 June 2023
- Sustainable Mobility: A Review on Readiness on Autonomous Vehicles (AVs). International Conference on Innovation and Technopreneurship (ICIT 2022) 22 and 23 September 2022
- International Partnership Workshop for Early Career Researchers, by British High Com, Blue Communities GCRF, University Malaya, Round Table Discussion on International Collaboration, 9 – 10 March 2022.
- Book Chapter, INTI International University, The Challenges of Implementing Social Entrepreneurship, 2023
- Symposium on A New Paradigm to Operations Management in 21st Century, INTI International University. 23rd February 2023. The Journal of Business and Social Science (JoBBS) Reviewer
RESEARCH GRANTS
- A Preliminary Study on Modelling the Repurchase Intention of Cosmetics Influenced by Brand Equity and Halal Certification. 2022
- Developing Sustainable Livelihood Entrepreneurship Program to B40 Group during the Endemic of COVID-19. 2022
AWARDS
- Most Creative Lecturer, INTI International University – Students Choice
- 3MT Competition – 2nd Prize – Creativity and Innovation Award, Prince Mohammad Bin Fahd University – Students Choice
- Grampian Enterprise Award – Scottish Grampian Board, UK
- INTI Smart Idea Champion Award – INTI International University
- Share
Read more 
Teaching Fellow
Sandra SchneidermanSandra is Student Success Lead and a Teaching Instructor. She liaises with faculty and students to develop individualised success lessons and learning plans. Raised in New Zealand and educated in Australia, Sandra received her Bachelor of Education and Master of Education at The University of Melbourne. She also has a Post-Graduate Certificate in Gifted Education […]
Teaching Fellow
Julien PsomasAs Julien was studying for his BA Hons in Marketing in bonny Scotland, he discovered hospitality, its rhythm, its multicultural pool of talents, its long shifts, and the passion behind all this. Beside his studies, he worked in banqueting in St Andrews and later as a bartender. Julien quickly became team leader and got the […]
Associate Lecturer
Alex Gaja OrtegaAfter completing a Master’s Degree in Architecture and various other academic, professional and research experiences in Spain, Poland, France and Japan, in 2015, Alex arrived in Vietnam, where he developed his career both in design consultancy for international offices and higher education. Among his recent professional milestones worth highlighting is the Cityscape Awards in 2019 […]
Teaching Fellow
Jed ClarkeRaised and educated in Stoke-on-Trent, England, Jed completed a Bachelor’s degree in Accounting & Finance from Staffordshire University. Following graduation in 2018, he was employed by British University Vietnam as an English teacher whilst subsequently completing a Master of Business Administration (MBA) from Staffordshire University, delivered at British University Vietnam. During his time at BUV, […]
Associate Professor
Assoc. Prof. Anchit BijalwanDr. Anchit Bijalwan is an academician, researcher, consultant and mentor with 15 years of teaching experience for graduate, postgraduate students, and Ph.D. He successfully completed many projects from the UN, DST and AMIT. Dr. Anchit has authored two books and published more than forty research papers in reputed international journals and conferences. He is also […]
Senior Teaching Fellow
Programme Lead - Contemporary Creative Practice
Raised and educated in New York, New York City, Scott completed a Bachelor degree in Media Communications (Animation, Cartooning, Illustration) from the School of Visual Arts 1986. Following graduation in 1986, he moved to California for a job in animation field with Filmation that fell through. This encouraged him to explore the new world of graphic […]
Head of School, School of Communications & Creative Industries
Dr. Paul D.J. MoodyDr. Paul DJ Moody’s qualifications include: PhD (Royal College of Art, 2023) Acts of Resistance by documentary practice in Visual Communication; Diploma in Professional Film and Video Production (North East Media Training Centre, 1989) and Bachelor’s degree in Communication Studies (University of London, Goldsmiths’). In 1989 he entered international film, television and media industry as […]
Senior Lecturer
Dr. Andrew BatchelorAfter graduating from the University of London (Imperial College), Andrew completed a post-doctoral fellowship sponsored by Japan Society for the Promotion of Science, thereafter serving as an academic – in a variety of universities in Australia, Singapore, Japan and Malaysia; where Andrew supervised post graduate students, established collaborations with industry, authored textbooks and edited journal […]
Senior Lecturer
Head Academic Quality
Dr. Jyotsna Ghildiyal Bijalwan is an academic, an author and researcher with a diverse international work experience in teaching undergraduate and postgraduate students. She holds Graduation and Master degrees in Commerce from University of Mumbai, India. She is also a Master of Business Administration (Finance) and MPhil. She got her doctoral degree in Management from […]
Associate Lecturer
Ajay PillaiAjay Kumar Pillai is employed as a full-time faculty in British University Vietnam (BUV) and is the programme leader for Finance and Economics. He has an MBA from University of Surrey, UK and holds certificates from The Chartered Institute of Management Accountants, UK (CIMA) and The Institute of Company Secretaries of India (ICSI). His main […]
