Dr. Luu Thi Thao Nguyen
Nguyen holds a bachelor’s degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen’s PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research.
Nguyen has more than a decade of experience in academia, teaching and coordinating various marketing subjects at international universities such as University of Melbourne, RMIT University (Australia and Vietnam), La Trobe University (Vietnam) as well as Vietnamese Universities including Hanoi University and FPT University. She also worked as international standard verifier for Edexcel BTEC programs in Singapore, Malaysia and Vietnam. Prior to joining academia, Nguyen worked at Unilever Vietnam.
ACADEMIC QUALIFICATIONS
- Doctor of Philosophy (2018 – 2022)
RMIT University, Australia
Thesis: The Emergence of Social Enterprises - Master in Management (2010 – 2011)
Keele University, The UK - Bachelor in International Business and Economics (2004 – 2008)
Foreign Trade University, Vietnam
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Lecturer (Aug 2024 – Current) - University of Melbourne
Assoc. Lecturer (Mar – Jul 2024) - RMIT University (Melbourne)
Assoc. Lecturer and Researcher (2022 – 2024)
PhD Candidate (2018 – 2022) - RMIT Vietnam
Assoc. Lecturer (2014 – 2018) - Hanoi University
Lecturer (2016 – 2018) - FPT University
Lecturer (2011 – 2015)
RESEARCH AREAS / FIELDS
- Consumer Culture Theory
- Digital Marketing
- Social Enterprises
RESEARCH PUBLICATIONS
- Figueiredo, Bernardo and Vindigni, Dein and Podugu, Prasada and Murray, Peta and Desouza, Ruth and David, Christina and Wong Lit Wan, Dawn and Luu, Nguyen and Buschgens, Mark, Empowering Through Sharing Experiences: The Challenges and Strengths of Aged-Care Workers During the COVID-19 Pandemic (2023). Royal Melbourne Institute of Technology, Available at SSRN: https://ssrn.com/abstract=4638155 or https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4638155
- Aleti, T., Figueiredo, B., Reid, M., Martin, D. M., Hjorth, L., Sheahan, J., Peile, R., Buschgens, M., Luu, N (2022), Strategies to increase your digital confidence to connect safely, Australian Communications Consumer Action Network, Sydney. This study can be viewed at https://www.shapingconnections.org/_files/ugd/08a15d_7fc0c49ea5834ebea7582fafb19d9c1e.pdf
- Parker, L., Brennan, L., Wafa, S. N., Luu, N., Phan-Le, N. T., & Chin, S. (2021). Ethical and social marketing in Asia: A multi-country perspective. Ethical Approaches to Marketing; Strong, CA, Ed.; De Gruyter: Oxford, UK, 59-81.
RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS
- Aleti, T.; Figueiredo, B.; Peile, R.; Luu, N.; Buschgens, M.; Grigg, A.; Wall, G. Older Adults’ PEER Process of Digital Mentoring. ANZMAC 2024
- Terney, K.; Reid, M.; Aleti,T.; Martin, D.M., Luu, N. (2022) Innovation, Market-shaping & Melbourne Live Music Industry. ANZMAC 2022
- Luu, N., Martin, D.M., Aleti, T., Parker, L., (2019) Multimarket Approach to Market Emergence and Evolution. ANZMAC 2019: Winds of Change
AWARDS & HONOURS
- Best HRD Milestone Conference Paper Award for Confirmation of Candidature – 2019 Winter Conference, School of Business and Law, RMIT University
- HDR Peer-review paper write-up grants, RMIT University (4000AUD)
- Excellent Teaching Awards, Semester 2016C, RMIT University Vietnam
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Lecturer
Dr. Nguyen Quang Minh Nguyet (Moon Nguyen)Moon Nguyen earned her Ph.D. in Communication Studies and her M.A. in International Journalism Studies from Hong Kong Baptist University. Throughout her academic journey, she delivered 12 presentations at top conferences in the field. She received several awards, including the Top Student Paper Award, the Michael Hoefges Research Funding Award, the HKSAR Reaching Out Award, […]
Lecturer
Dr. Daphne LauBefore joining BUV, Daphne served as a Research Assistant Professor at the Hong Kong Polytechnic University (AACSB and EQUIS accredited). She holds a Ph.D. in Accountancy from the City University of Hong Kong (AACSB and EQUIS accredited). Daphne was awarded a Hong Kong Ph.D. Fellowship by the Research Grants Council of the Hong Kong Special […]
Associate Lecturer
Programme Lead - International Hospitality Management
Olivier de Chauliac is a French professional working in the hospitality, tourism and service industry for several years. Coming from a family anchored deep into the hospitality industry with a 3-stars Camping, a 200ha of Vineyard in the South of France and a hunting lodge, Olivier always had a passion for this industry and particularly […]
Senior Lecturer
Programme Lead – Professional Communication
Before joining BUV, Dr. Pham Hai Chung was a researcher at Harvard Kennedy School in the U.S. She earned her Ph.D. in Media and Communication from Bournemouth University, England, and holds an M.A. in International Journalism from Hong Kong Baptist University. Chung’s Ph.D research focuses on the evolving narratives of Vietnam, examining its war-torn past […]
Head, The Graduate School
Assoc. Prof. Marton RaczBorn and raised in Budapest, Hungary, Marton completed his studies in Economics and Gender Studies before earning his PhD in Management from the University of Leicester, UK. He has previously held academic positions in the UK at the universities of Leicester, Essex, and City St George’s, and most recently, he served as Rector at International […]
Lecturer
Dr. Aiwa RomyHailing from Kerala, South India, Aiwa completed her Bachelor’s degree in Travel and Tourism from Pazhassiraja College, Calicut University, Kerala in 2014. Following graduation, she moved to Malaysia to pursue her MSc. in Tourism by research from Taylor’s University (2014-2017) , and continued there until the completion of her Doctoral studies in 2021. During her […]
Associate Lecturer
Programme Lead - Software Engineering
Born in Scotland, Fraser completed a Software Engineering degree (Bachelor of Engineering with Honours) from Edinburgh Napier University in 2013. With a primary focus on machine learning and genetic algorithms. After graduating, Fraser worked as a software developer in the oil and gas industry and as a cloud-based consultant developing and customizing customer relationship management […]
Deputy Vice-Chancellor and Vice-President
Professor Rick BennettRaised and educated in London, Rick completed undergraduate studies in the Fine Arts before working for 7 years within the UK film & television industry specialising in TV commercials and music video production. After emigrating to Australia in 1990, Rick worked at the University of New South Wales (in Sydney) where for 24 years he […]
Associate Professor
Head, Centre for Research and Innovation
Assoc. Prof. Dr. Mike Perkins is the Head of the Centre for Research & Innovation at British University Vietnam, Vietnam. He holds a PhD in Management from the University of York, where he explored performance management in local policing services. His current research focuses on performance management, academic integrity, and the impact of Generative AI […]
Head of School, The Business School
Dr. Dong Manh CuongDr. Dong Manh Cuong is currently the Head of The Business School at British University Vietnam (BUV). He has many years of teaching experience at both domestic and international universities, delivering international programmes offered by institutions such as RMIT, San José State University, Troy University, St. Francis University, etc. His research focuses on applied econometrics […]
