Dr. Luu Thi Thao Nguyen
The Graduate School

Dr. Luu Thi Thao Nguyen

Dr. Luu Thi Thao Nguyen

Nguyen holds a bachelor’s degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen’s PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research.

Nguyen has more than a decade of experience in academia, teaching and coordinating various marketing subjects at international universities such as University of Melbourne, RMIT University (Australia and Vietnam), La Trobe University (Vietnam) as well as Vietnamese Universities including Hanoi University and FPT University. She also worked as international standard verifier for Edexcel BTEC programs in Singapore, Malaysia and Vietnam. Prior to joining academia, Nguyen worked at Unilever Vietnam.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2018 – 2022)
    RMIT University, Australia
    Thesis: The Emergence of Social Enterprises
  • Master in Management (2010 – 2011)
    Keele University, The UK
  • Bachelor in International Business and Economics (2004 – 2008)
    Foreign Trade University, Vietnam

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Lecturer, Programme Lead for MBA (Aug 2024 – Current)
  • University of Melbourne
    Assoc. Lecturer (Mar – Jul 2024)
  • RMIT University (Melbourne)
    Assoc. Lecturer and Researcher (2022 – 2024)
    PhD Candidate (2018 – 2022)
  • RMIT Vietnam
    Assoc. Lecturer (2014 – 2018)
  • Hanoi University
    Lecturer (2016 – 2018)
  • FPT University
    Lecturer (2011 – 2015)

RESEARCH AREAS / FIELDS

  • Consumer Culture Theory
  • Digital Marketing
  • Social Enterprises

RESEARCH PUBLICATIONS

  • Figueiredo, Bernardo and Vindigni, Dein and Podugu, Prasada and Murray, Peta and Desouza, Ruth and David, Christina and Wong Lit Wan, Dawn and Luu, Nguyen and Buschgens, Mark, Empowering Through Sharing Experiences: The Challenges and Strengths of Aged-Care Workers During the COVID-19 Pandemic (2023). Royal Melbourne Institute of Technology, Available at SSRN: https://ssrn.com/abstract=4638155 or https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4638155
  • Aleti, T., Figueiredo, B., Reid, M., Martin, D. M., Hjorth, L., Sheahan, J., Peile, R., Buschgens, M., Luu, N (2022), Strategies to increase your digital confidence to connect safely, Australian Communications Consumer Action Network, Sydney. This study can be viewed at https://www.shapingconnections.org/_files/ugd/08a15d_7fc0c49ea5834ebea7582fafb19d9c1e.pdf
  • Parker, L., Brennan, L., Wafa, S. N., Luu, N., Phan-Le, N. T., & Chin, S. (2021). Ethical and social marketing in Asia: A multi-country perspective. Ethical Approaches to Marketing; Strong, CA, Ed.; De Gruyter: Oxford, UK, 59-81.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS 

  • Aleti, T.; Figueiredo, B.; Peile, R.; Luu, N.; Buschgens, M.; Grigg, A.; Wall, G. Older Adults’ PEER Process of Digital Mentoring. ANZMAC 2024
  • Terney, K.; Reid, M.; Aleti,T.; Martin, D.M., Luu, N. (2022) Innovation, Market-shaping & Melbourne Live Music Industry. ANZMAC 2022
  • Luu, N., Martin, D.M., Aleti, T., Parker, L., (2019) Multimarket Approach to Market Emergence and Evolution. ANZMAC 2019: Winds of Change

AWARDS & HONOURS

  • Best HRD Milestone Conference Paper Award for Confirmation of Candidature – 2019 Winter Conference, School of Business and Law, RMIT University
  • HDR Peer-review paper write-up grants, RMIT University (4000AUD)
  • Excellent Teaching Awards, Semester 2016C, RMIT University Vietnam
Dr. Luu Thi Thao Nguyen
Dr. Luu Thi Thao NguyenRead more
Dr. Chia-Liang Lin
School of Computing & Innovative Technologies

Lecturer

Dr. Chia-Liang Lin

Before joining BUV, Chia-Liang Lin served as a Full Professor at the Quzhou College of Technology. He holds a Ph.D. in Mathematics under the supervision of Professor Dr. Theodore Simos (Highly Cited Researcher in Mathematics), General Department, National & Kapodistrian University of Athens. He has substantial related research and teaching experience. With more than 10 […]

Ajay Pillai
The Business School

Associate Lecturer

Ajay Pillai

Ajay Kumar Pillai is employed as a full-time faculty in British University Vietnam (BUV) and is the programme leader for Finance and Economics. He has an MBA from University of Surrey, UK and holds certificates from The Chartered Institute of Management Accountants, UK (CIMA) and The Institute of Company Secretaries of India (ICSI). His main […]

Assoc. Prof. Anchit Bijalwan
School of Computing & Innovative Technologies

Associate Professor

Assoc. Prof. Anchit Bijalwan

Dr. Anchit Bijalwan is an academician, researcher, consultant and mentor with 15 years of teaching experience for graduate, postgraduate students, and Ph.D. He successfully completed many projects from the UN, DST and AMIT. Dr. Anchit has authored two books and published more than forty research papers in reputed international journals and conferences.  He is also […]

Dr. Valentina Gorchakova
The Business School

Lecturer

Dr. Valentina Gorchakova

Valentina is an experienced academic and marketing professional with a strong background in tourism, hospitality, and events. She holds a PhD from AUT University, New Zealand, and is a Fellow of the UK Higher Education Academy. Dr. Gorchakova has extensive experience in higher education leadership and programme management, overseeing academic provision, quality, and student learning […]

Dr. Donie Jardeleza
School of Computing & Innovative Technologies

Lecturer
Program Lead for Data Science & Artificial Intelligence

Dr. Donie Jardeleza

Donie, originating from Iloilo City, Philippines, obtained his Bachelor’s degree in Computer Engineering from the University of San Agustin in 2000. Over two years, he garnered valuable IT industry experience post-graduation. Transitioning to academia in 2004, he spent seven years as an Assistant Instructor at Saint Paul University Iloilo, nurturing a passion for teaching and […]

Dr. Giovanni Merola
The Business School

Senior Lecturer

Dr. Giovanni Merola

Raised and educated in Rome, Italy, Giovanni completed a double major Bachelor degree in Statistics and Economics from the university La Sapienza in Rome. He completed his Masters and Ph.D. in Statistics at the University of Waterloo in 1994 and 1998, respectively. He was associate professor at the Polytechnic University of Catalunya in Spain, then […]

Dr. Mark Wheaton
The Graduate School

Dean (Higher Education)

Dr. Mark Wheaton

Raised and educated in Australia, Mark completed a bachelor’s degree in economics as a mature student at Adelaide University. Following graduation in 1983, Mark commenced employment as an Accountant for a subsidiary of BHP, in Sydney. Many positions followed working in government and banking until the year 2000 when he establishes a successful accounting business. […]

Shruthi Thaiveppil Gopi
School of Communications & Creative Industries

Teaching Fellow

Shruthi Thaiveppil Gopi

Born and raised in Kochi, India. Shruthi graduated from TKM Institute in Kerala with a Bachelor’s degree in Civil Engineering. She earned a Master’s degree in Product Design from the Indian Institute of Information Technology after graduating in 2017, and she was researching Design Interventions in Marine jetty that adhered to Indian design codes at […]

Dr. Tingting Xie
The Business School

Lecturer
Discipline Lead - Business Postgraduate Programmes

Dr. Tingting Xie

Born in Hubei, China, Tingting completed a Bachelor’s Degree in Business Administration in 2008 and a Master’s Degree in Marketing Management in 2010 from Wuhan University. Then Tingting achieved her degree of Doctor of Philosophy in Marketing from City University of Hong Kong in 2015. She was also a visiting scholar at the University of […]

Bui Hoang Ha Chau
School of Computing & Innovative Technologies

Teaching Practitioner

Bui Hoang Ha Chau

Chau is a seasoned professional in software development, particularly in game development, with over 10 years of experience. He graduated from FPT University with a Bachelor’s degree in Software Engineering in 2017 and later earned a Master’s degree in Software Engineering from FSB (FPT School of Business & Technology). With a deep passion for technology […]

DMCA.com Protection Status