Dr. Anam Ashraf
Software Engineering Lecturer with over 5 years of academic and industry experience. Holds a PhD in Management Sciences and Engineering from China (2025), and earned her Bachelor’s and Master’s degrees in Software Engineering from NUST, Pakistan (2015). Her research focuses on UX/UI design and user-centered computing. She has worked on software projects aimed at improving accessibility for visually impaired individuals and senior citizens and remains passionate about designing inclusive digital experiences tailored to their needs.
ACADEMIC QUALIFICATIONS
- Doctor of Philosophy (2025)
North China University of Water Resources and Electric Power (NCWU), China
Thesis: Aging with Innovation Investigating Senior Citizens, Adoption of Smart Home
Services in Pakistan through testing the UTAUT Model
- Master of Sciences ,Software Engineering (2015)
National University of Sciences and Technology (NUST),Pakistan
- Bachelor of Sciences (Hons) Software Engineering (2011)
National University of Modern Languages (NUML),Pakistan
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV), Vietnam
Lecturer (2023 – Current)
- National University of Modern Languages NUML, (Pakistan)
Lecturer Software Engineering (2022 – 2023)
- Hype BPO Rawalpindi, (Pakistan)
Software Training and Development Manager (2020 – 2022)
- Foundation University Islamabad,Pakistan
Lecturer Software Engineering ( 2015 – 2016 )
- Mohi ud din Islamic University,Pakistan
Lecturer Computer Science ( 2014-2015 )
- Center for Advanced Research and Engineering (CARE) ,Pakistan
Software Test Engineer (2012-2013)
RESEARCH AREAS / FIELDS
- User Experience Design in Software Engineering (UX/UI)
- Human Computer Interaction (HCI)
- Smart Technology Adoption for Wellbeing
RESEARCH PUBLICATIONS
- Ashraf, Q. Rauf, J. Liu, X. Zhu and R. Firdaus (2022) “Old Age Homes Of Pakistan And
“Old Age Homes of Pakistan and Effectibility Of Smart Home Technology – Quantitative Study, “Frontiers of Communications, Information System and Data Science” pp. 69-78, doi: 10.1109/CISDS57597.2022.00019.
- Ashraf, X. Zhu, J. Liu, Q. Rauf and R. Firdaus( 2022)
“Usability Evaluation Framework of Smart Home Applications for Senior Citizens, Software Technology and Engineering”, pp. 29-39 doi: 10.1109/ICSTE57415.2022.00012.
- Ashraf, A., Liu, J. H., & Rauf, Q. (2020).
“Aging population perception and post adoption behavior about the usability of smart home technology of pakistani culture”, Computing and Data Engineering, pp. 179-188 doi.org/10.1145/3379247.3379248
RESEARCH & CONFERENCE PRESENTATIONS / ORGANIZER
- Anam Ashraf (2023)
3rd International Conference on Engineering & Computing Technologies (Organizer)
NUML Islamabad,Pakistan
- Anam Ashraf (2022)
2nd International Conference on Engineering & Computing Technologies (Organizer)
NUML Islamabad,Pakistan
- Anam Ashraf (2020)
6th International Conference on Artificial Intelligence in Electronics Engineering (Presenter)
Sanya,China
- Anam Ashraf (2019)
Opportunities, challenges and innovation from a new round of technological revolution ( Presenter)
North China University of Water resources and Electric Power,China
- Anam Ashraf (2018)
International Conference on Education Technology Management
Barcelona, Spain (Online)
RESEARCH GRANTS
- Anam Ashraf,XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Inclusive Education Management Evaluation System IEMES” Model for Special Needs Institutes of Pakistan and China - Anam Ashraf, XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Old Age Homes Of Pakistan And Effectibility Of Smart Home Technology
AWARDS & HONOURS
- Recognized as best Open House organizer of the year at faculty of engineering and computer
Science for year 2022 for outstanding contributions. - Best Women IT Expert NISA Award 2022 by Youth Parliament Pakistan
- Recognized as Employee of the month from Sep 2020 till April 2022 for outstanding performance and team contributions
- Secured 2nd Position in Wushu Competition at Provincial level, Henan China 2018
- Best Presentation Award at International Conference of Computer and Design Engineering
(ICCDE) at Brunei Darussalam, 2013
- Share
Read more 
Lecturer
Dr. Nguyen Quang Minh Nguyet (Moon Nguyen)Moon Nguyen earned her Ph.D. in Communication Studies and her M.A. in International Journalism Studies from Hong Kong Baptist University. Throughout her academic journey, she delivered 12 presentations at top conferences in the field. She received several awards, including the Top Student Paper Award, the Michael Hoefges Research Funding Award, the HKSAR Reaching Out Award, […]
Associate Lecturer
Programme Lead - International Hospitality Management
Olivier de Chauliac is a French professional working in the hospitality, tourism and service industry for several years. Coming from a family anchored deep into the hospitality industry with a 3-stars Camping, a 200ha of Vineyard in the South of France and a hunting lodge, Olivier always had a passion for this industry and particularly […]
Lecturer
Dr. Dang Quang VinhVinh graduated with a Bachelor’s degree in Computer Science from Vietnam National University – Hanoi in 2009. He earned his PhD in Computer Science from Université de Lorraine in 2018, completing his thesis under the supervision of Prof. François Charoy and Dr. Claudia Ignat at Inria Nancy Grand-Est, France. He also holds a Bachelor’s degree […]
Dean (Higher Education)
Dr. Mark WheatonRaised and educated in Australia, Mark completed a bachelor’s degree in economics as a mature student at Adelaide University. Following graduation in 1983, Mark commenced employment as an Accountant for a subsidiary of BHP, in Sydney. Many positions followed working in government and banking until the year 2000 when he establishes a successful accounting business. […]
Associate Professor
Head, Centre for Research and Innovation
Assoc. Prof. Dr. Mike Perkins is the Head of the Centre for Research & Innovation at British University Vietnam, Vietnam. He holds a PhD in Management from the University of York, where he explored performance management in local policing services. His current research focuses on performance management, academic integrity, and the impact of Generative AI […]
Senior Teaching Fellow
Hoang Bao LongBao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems. Outside of teaching, he also is co-founder of LacBird Co. – a game company […]
Lecturer
Programme Lead - International Business Management
Raised and educated in Chennai, INDIA, Varun completed a bachelor’s degree in Defense & Strategic studies from University of Madras. Following graduation in 2003, he completed a master’s degree in Mass communication & Journalism in 2005. He started his career as a Lecturer from Chennai. Varun completed National Eligibility Test in 2012 to become certified […]
Associate Lecturer
Darius PostmaRaised in South Africa, Darius emigrated to the UK in 2003, working in various hospitality management roles. He completed a BTEC Level 7 Extended Diploma in Strategic Management and Leadership through Brighton School of Business and Management in 2014. In 2015 he relocated to Vietnam to manage a 5* Luxury Cruise Boat in Ha Long […]
Senior Lecturer
Dr. Shashi ChaudharyShashi, born and raised in Nepal, completed a Bachelor’s degree (BA) in Economics and Mathematics and a Master’s degree (MA) in Economics from Tribhuvan University, Nepal. He started his career in higher education as a Lecturer in Economics at the School of Business, Pokhara University, Nepal, where he worked for two years before moving to […]
Distinguished Visiting Professor (Business)
Professor Teo Tong KooiDato’ Dr. Teo Tong Kooi is from Malaysia. With a distinguished background in management and leadership, Dato’ Dr. Teo brings a wealth of experience spanning various industries, including financial services, manufacturing, property development, corporate advisory, and investment management. Over the course of his career, he has held pivotal leadership positions in multinational corporations and conglomerates, […]
