Programme Overview - Degree: Bachelor of Arts (Honours) in Events Management (Awarded by Staffordshire University)
- Programme duration: 3 years (Full-time)
- Intake: January and September
Globally work-ready
Teaching Excellence
Internship opportunities
Delivered 100% in English
Our BA (Hons) Events Management will not only equip you with events management knowledge but also business know-how and rounded competencies to succeed in this dynamic industry, starting from working on client briefs, knowledge of legal issues, human resources, logistics, finance, marketing, catering, risk assessments to design presentations and producing reports for events. A combination of classroom-based learning and fieldwork activities, students have the chance to participate in live projects and undertake internships to gain practical hands-on event experience.
Designed with your career in mind, the course will provide access to exclusive networking opportunities and industry speakers so you can gain specialist insight into becoming a creative and entrepreneurial event professional.
Course structure 
Year 1
Year 1 – The Business of Events
– Managing the Visitor Experience
– Management Accounting
– Human Capital Management
– Experiential Marketing
– Designing and Delivering Events
– The Professional Toolkit
Year 2 
Year 3 – The Business of Events
– Managing the Visitor Experience
– Management Accounting
– Human Capital Management
– Experiential Marketing
– Designing and Delivering Events
– The Professional Toolkit
– Consumer Behaviour
– Business Creation and Innovation
– Digital Marketing Strategy and Planning
– Exploring the Eventscape
– Social Media and Content Planning
– The Event Professional
– Customer Experience Strategy (CX)
– Event Planning and Strategy
– Contemporary Issues in Events
– Change and Transformation
– Measuring Success
– The Event Knowledge Exchange Project
Programme outcomes At the end of your studies you should be able to:
Knowledge & Understanding
Demonstrate a systematic and critical evaluation, knowledge and skills of professional event planning and strategic management of processes, to include a critical awareness and understanding of appropriate domains including administration, design, operations, marketing and risk, and how they apply to the phases of events, such as initiation, planning, staging of the event and closure and legacy at least some of which is at or informed by, the forefront of defined aspects of Events, Business or culture
(QAA BMS: 5.1, 5.2, 6.2, 6.3, 6.4, 6.5)
Learning
Carry out inquiry-based learning, critical analysis and evaluation, and creative thinking
to recognise and value the centrality of the attendee and/or client and meet and respond to their needs and expectations. Demonstrate an understanding of the uncertainty and ambiguity associated with the study of Events, Business or culture in relation to strategic events management
(QAA BMS: 5.1, 5.2, 6.2, 6.3, 6.4, 6.5)
Enquiry
Justify and apply appropriate and ethical approaches to research and investigation in the field of event management and apply skills and knowledge. Carry out a project within an aspect of Events, Business or culture
(QAA BMS: 5.1, 5.2, 6.2, 6.3, 6.4, 6.5)
Analysis
To critically analyse and evaluate the concepts and defining characteristics of Events as an area of academic and applied study in order to make judgments.
(QAA BMS: 5.1, 5.2, 6.2, 6.3, 6.4, 6.5)
Problem Solving
Demonstrate a range of approaches to solving complex and interrelated events problems, displaying judgement of appropriate and different perspectives and the knowledge and understanding of what is right and ethical.
(QAA BMS: 5.1, 5.2, 6.2, 6.3, 6.4, 6.5)
Communication
Communicate complex information, ideas, problems and solutions through a variety of media and display confidence in their communication and presentation abilities and your ability to network and interact.
(QAA BMS: 5.1, 5.2, 6.2, 6.3, 6.4, 6.5)
Application
Apply, with reasoned judgment the research and analysis skills, problem-solving techniques and events knowledge to use, and understand the impact of, rationales, sources and assumptions embedded in policy, planning and delivery mechanisms in an events context
(QAA BMS: 5.1, 5.2, 6.2, 6.3, 6.4, 6.5)
Reflection
Demonstrate a high level of competence in personal development, showing initiative, responsibility, reflection and the transferable skills necessary for employability and understanding of your role in a globalised economy, through highly developed skills of personal awareness and critical review.
(QAA BMS: 5.1, 5.2, 6.2, 6.3, 6.4, 6.5)
Employability Can you imagine yourself organising an amazing concert or a great sport event? Do you see yourself using digital channels to promote your festival or raise awareness about a fundraising initiative from your NGO?
Events management is a field that offers an ample number of career opportunities suitable for different profiles. With the skillset and the knowledge that you will be equipped with upon graduation, you will be able to experience among a wide range of jobs with a high level of flexibility and independence to work. You will gain insights through various career-oriented activities and hands-on placements from the first year of university.
Typical employers include event management companies, conference centers, hotels and restaurants, museums and exhibition centers, PR and Marketing departments in corporate environments and you will also be ready to start your own business in the field.
Admission requirements Academic Requirements:
- Aged 17 or over
- One of the following qualifications:
– Vietnamese High School Diploma and Pathway to Staffordshire University Programme
– Pass 2 subjects at Advanced GCE (A-Level)
– An access programme passed at the required QAA-recognised standard for entry to Higher Education
– An award of the European Baccalaureate Diploma, with at least 60 percent overall; English at 60 percent
– An award of the International Baccalaureate Diploma with a minimum of 24 points; English at 4 points
English Language Requirements:
One of the following:
- A proficiency test within the last 2 years:
– IELTS (non UKVI): 6.0 overall with a minimum of 5.5 in each component; or
– TOEFL IBT: Listening: 17; Speaking: 20; Reading: 18; Writing: 17
- A proficiency test within the last 5 years:
– International Baccalaureate (taught in English) Pass in English B at Standard Level grade 5 or High Level grade 4; or
– IGCSE English: IGCSE English as a first or second language: Grade C; or
– Cambridge International English GCE O-Level/GCSE: English Language grade A – C
If you have not met one of the above requirements you need to complete IELTS Upper-Intermediate Course at BUV or equivalent.
You don’t need to provide evidence of English language proficiency if any of the following conditions apply: If you’re a UK national; If you’ve completed a full degree from a UK university.
What do our students say? 
1810 Events Management Cohort
With my passion for event planning, I decided to pursue Events Management at BUV. After 12 years studying at public school, I wanted to step out of my comfort zone and BUV is the place which gives me the opportunity to develop my hidden abilities and to help me become a better version of me. BUV not only has the British degree in Vietnam, but also has excellent facilities. In addition, the faculty is 100% foreigners who are excellent, enthusiastic and psychological and students are from many different countries. I shouldn’t forget to mention that there is an internship program at large companies and corporations such as Deloitte, VPBank, KPMG, JW Marriott, … from the first year. For me, BUV may not be the first choice but it is the most suitable one and I believe that BUV is also the best choice for young people who have a passion for events and media in Vietnam.
1810 Events Management Cohort
Since highschool, I found myself enjoying active and dynamic environments rather than paperwork, therefore I chose Events Management major. It could be seen that any major, or any job will requires foundational theories and times studying papers, but along with that, the practical opportunities of organising events at BUV were very beneficial and exciting. Studying at BUV helps me to gain a high-quality degree from British, along with BUV’s wide partners network, I believe that all BUV students will have a strong foundation and advantages for study opportunities and future career as well.
Programme pass rate The pass rate for Event Management programme is 100%.
Fees & financial aid Fee
For the course starting on 1st January 2023 the tuition fees are:
| Tuition Fee | Other Fees* | Total Fee | |
| Pathway to SU | VND 76,210,000 | VND 13,340,000 | VND 89,550,000 |
| Degree | VND 625,254,000 | VND 156,342,000 | VND 781,596,000 |
*Other Fees include Educational Resource Fee and Student Affairs Fee
Financial aid
The British University Vietnam (BUV) scholarship fund was established in 2018 with the goal of giving students the opportunity to study UK undergraduate and graduate programmes in an international learning environment. With an aim to improve and increase accessibility to high-quality education, BUV has officially launched the fund valued at 46 billion VND in 2022 with hundreds of scholarships and financial aid made available.
You can visit our Scholarship page to find out more and check your eligibility.