BA (HONS) EVENTS MANAGEMENT

Marketing the Experience is a comprehensive module designed to develop an understanding of why experience matters. This module will equip you with the knowledge and skills needed to create and market memorable customer experiences in the fluid experience economy. In today's competitive business landscape, companies are increasingly focused on providing experiential marketing to create memorable and immersive brand and event experiences for customers. This course explores the strategies, tactics, and tools essential for crafting and promoting immersive and meaningful experiences that resonate with target audiences. A combination of theory, case studies, hands–on projects, and practical exercises, will allow you to gain a deep understanding of the principles and practices of experiential marketing.

The aim of this module is to introduce students to fundamental aspect of the external global business context, providing a strong grounding of theory and knowledge, and enabling students to understand business–related political, economic, social and technological news stories and developments, as they occur through their degree study period. The major focus of the module will be on fundamental economic concepts and their applications. In addition, the impact of macro level external environmental factors on companies’ domestic operations and their international expansion strategies will be considered. Students will be able to engage with contemporary developments, understanding their causes and impacts. Further, it is hoped that students’ interest in these areas will be piqued such that they are active throughout their studies in engaging with global political and economic developments and critique their effect on global businesses.

This module introduces students to the theoretical principles that provide frameworks to understand the events industry with a specific focus on the contemporary societal challenges of sustainability. Students will be introduced to contemporary debates within event studies on the social and environmental impacts of the hosting of events and the alignment to principles of sustainability. Students will gain a broad understanding of the events industry through case studies on the strategic use of events as tools for change, utilising international examples from a range of event contexts, including business events, festivals, arts and cultural events and sport. Students will be introduced to a range of academic, industry and policy materials related to the sustainable management of events. The module focus on critical inquiry and evidence–based arguments will equip students with key academic skills for study at a higher education level for successful academic performance.

This module offers a comprehensive exploration of the role and impact of events within the Creative and Cultural Industries (CCI). It enhances the students’ ability to engage in discourse about the relationship between events and the arts; and be effective practitioners of events management in an arts and creative industry context. By examining relevant theories, concepts, and real–world case studies in various facets of the arts, students will be equipped to understand and challenge key theoretical debates and practices in the dynamic field of events as it intersects with the arts.

The aim of this unit is to provide you with an understanding of the relationship between event management and the principles of wellbeing. This unit will explore the concepts of wellbeing and its relevance in planning, organising and executing events. As a team you will plan and run a live event.

This module aims to enable students to understand the event innovation process and learn how to incorporate developing technologies. Throughout this unit, students will understand the nature of events innovation and will gain the necessary theoretical and practical knowledge and skills to create innovative event concepts using technology. Specifically, students will explore and reflect about how various forms of technology can be incorporated to support the various stages in the new event development process, such as environmental, organisational and market audits, strategic decision–making, idea generation and screening, and business case development and presentation.