BUV Students’ Summer: Learning Business at Kafela Coffee and C-Brewmaster
Sep 03, 2025
11:57:35
This summer, students from the Business School at the British University Vietnam had the chance to learn directly from businesses through two company visits in Hanoi. From a premium coffee shop in the city centre to a craft beer factory on the outskirts, each visit offered valuable lessons in management and entrepreneurship.
Exploring the customer journey at Kafela Coffee
As part of the first visit, students at the British University Vietnam (BUV) explored Kafela Coffee – a premium brand known for its focus on bean quality and customer service. Guided by Dr. Phuong Hoang – BUV Lecturer, Co-founder and Marketing Director of Kafela, the students observed and analysed different “touchpoints” in the customer journey, from the store atmosphere to the style of service.
Beyond observation, the students were given a real challenge: to design solutions that could improve the customer experience and present their proposals back to Kafela a week later. The task allowed them to apply theory to practice while developing essential skills in analysis, problem-solving, teamwork and business presentation.
Gaining entrepreneurial insights at C-Brewmaster
Later in the summer, 47 BUV Finance students continued their learning journey at the C-Brewmaster beer factory in Me Linh, Hanoi. The group was welcomed by Founder Nguyen Van Cuong, the entrepreneur behind the craft beer brand.
After touring the production lines and brewing technology, students listened to Mr Cuong share his entrepreneurial journey – from managing working capital and raising investment to keeping cash flow steady to sustain and grow the business. The visit concluded with an open Q&A session, where students not only engaged directly with the founder but also strengthened the link between finance theory and real-world business operations.
Learning through experience
From Kafela Coffee to C-Brewmaster, these summer company visits gave BUV students the chance to broaden their business perspectives, gain practical skills and experience real workplace environments. This is how the Business School at BUV brings the classroom beyond campus, preparing students with the confidence and knowledge they need for their future careers.
- Share
Read more 
Aug 28, 2025
BUV Students Impress Employers with Standout Portfolios at Career DayEngaging with numerous creative portfolios at the Career Day, employers were impressed with BUV students’ strong technical foundations and distinct artistic styles. British University Vietnam (BUV) recently hosted the Career Day SoCCI 2025, an event for students of the School of Communications & Creative Industries (SoCCI). The event attracted leading companies in media, design, advertising, […]
Aug 28, 2025
Gen Z Showcases Vietnamese spirit at Z Marketer Competition Season 5In its fifth season, Z Marketer has truly become a vital bridge connecting students with leading marketing experts. The competition continues to spark fresh perspectives and strengthen its reputation as a pioneering competition organised by BUV students. The Z Marketer Competition Season 5, held at the British University Vietnam (BUV), drew nearly 200 teams […]
Aug 12, 2025
Malaysian Honoree and Banking Chief Reveal What Leading in the AI Era Really TakesFrom visionary leadership to navigating intercultural dynamics in the digital era, BUV MBA students had the opportunity to explore the multifaceted role of today’s leadership through in-depth conversations with top executives. Learning from Leading Industry Leaders As part of the “Cross-cultural Management and Leadership” module, current MBA students and graduates at British University Vietnam (BUV) […]
Aug 08, 2025
Dazzled by a Vibrant Array of Creative Works at BUV’s Student Art ExhibitionThe School of Communications & Creative Industries at the British University Vietnam (BUV) recently announced the Spectrum Exhibition – Summer Show 2025 opening, which drew hundreds of students, lecturers, industry representatives, and experts. The exhibition is part of the Summer Show 2025 series, an annual flagship event by BUV’s School of Communications & Creative Industries. […]
Aug 07, 2025
BUV Students Explore Sustainable Communication for Fostering Gender Equality at the United Nations OfficeRecently, students from the Professional Communication programme at the School of Communications & Creative Industries of British University Vietnam (BUV), embarked on a memorable field trip to the United Nations Office in Hanoi (GOUNH). More than a simple visit, this journey was a true “classroom beyond the lecture hall,” offering students the chance to engage directly […]
Aug 06, 2025
Faculty Knowledge Exchange with Chengdu University: Advancing Global Collaboration in Computing EducationThe School of Computing & Innovative Technologies at British University Vietnam (BUV) recently marked a significant milestone in its internationalisation efforts by hosting its first Faculty Knowledge Exchange with Chengdu University–Stirling College, China. Taking place in July, the two-day event welcomed seven visiting professors and focused on fostering academic collaboration, sharing best practices, and exploring […]
Aug 05, 2025
UK Students Power Sustainable Innovation in BUV’s First-of-its-Kind HackathonIn just 72 hours, nearly 50 UK students on BUV’s Culture Immersion Programme leveraged their ingenuity and local experience to develop innovative AI-powered projects for a more sustainable Vietnam, powerfully showcasing the spirit of youth, innovation, and a forward-looking commitment. Innovation Driven by Local Experience This summer, BUV’s Culture Immersion Programme welcomed nearly 50 students […]
Aug 01, 2025
BUV Campus Central Mobile App: Revolutionising Student Experience through Smart IntegrationBritish University Vietnam (BUV) proudly introduce BUV Campus Central, a dynamic student mobile app designed to enhance every aspect of university life. As part of BUV’s ongoing digital transformation, this platform is built to meet the evolving needs of modern students by offering a seamless, connected, and empowering experience for BUV graduate and undergraduate students. […]
Jul 29, 2025
British University Vietnam Launches QS-Standard Campus CentralCommitted to enhancing educational quality and student experience in line with QS 5-star international standards, British University Vietnam introduces the Campus Central, a pivotal hub delivering seamless information support to meet the academic needs of students and parents. Proactive in Providing Information and Consulting Solutions According to a recent record, BUV handles approximately 20,000 diverse […]
Jul 23, 2025
Why Data Industry Dominates Job Market until 2030In today’s data-driven economy, information is more than just a resource – it’s the foundation for strategic decisions, innovation, and long-term growth. As industries across the globe embrace digital transformation, the demand for professionals with expertise in data science and business analytics is growing exponentially. The Rise of Data as the Foundation of Strategic Decision-Making […]
