Dr. Pham Hai Chung
School of Communications & Creative Industries

Dr. Pham Hai Chung

Dr. Pham Hai Chung

Before joining BUV, Dr. Pham Hai Chung was a researcher at Harvard Kennedy School in the U.S. She earned her Ph.D. in Media and Communication from Bournemouth University, England, and holds an M.A. in International Journalism from Hong Kong Baptist University. Chung’s Ph.D research focuses on the evolving narratives of Vietnam, examining its war-torn past and the dynamic brand and media consumption of the post-1975 generation.

With over 16 years of experience in academia and industry, she has taught at undergraduate and postgraduate level for international programs offered by the Victoria University of Wellington and Nantes University.

Dr. Chung has contributed to publications like the Financial Times, VnExpress and various peer-reviewed journals in Europe.

ACADEMIC QUALIFICATIONS

  • Bournemouth University, England
    Doctor of Philosophy (2011-2015)
  • Hong Kong Baptist University, Hong Kong
    MA in International Journalism (2007-2008)
  • Vietnam National University, Vietnam
    BA English (2000-2004)

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (Vietnam)
    Senior Lecturer (2024 – current)

Programme Lead – Professional Communications

  • Harvard University (U.S)
    Researcher (2022 – 2024)
  • Vietnam National University (Vietnam)
    Senior Lecturer (2019 – 2022)

RESEARCH AREAS / FIELDS 

  • Brands and Youth
  • Social media and identity
  • Communication and war

RESEARCH PUBLICATIONS 

Books: 

  • Hai Chung Pham.2025. Chosen glories: Winning North Vietnam’s Hearts and Minds during the Vietnam War (1954-1975). Routledge (forthcoming book) (ISBN: 978-1-032-83396-5) 
  • Hai Chung Pham. 2019. Intercultural Communication Textbook. Hanoi: World Publishing house (ISBN: 978-604-77-6406-8) 
  • Hai Chung Pham and Thu Huong Bui., 2016. Eds. Social Media. Hanoi: World Publishing House (ISBN: 978-604-77-2823-07) 

Journal Articles: 

  • Hai Chung Pham, Vu Tuan Anh, Lien Nguyen, Phuong Tran. 2022. Body Image Esteem and Photo Manipulation among Vietnamese Urban Youth via Facebook. Acta Informatica Pragensia, 11(1), 62-79. (Scopus index) 
  • Hai Chung Pham and Barry Richards. 2015. The Western Brands in the Minds of Vietnamese Consumers, Journal of Consumer Marketing, 32 (5), pp. 367 – 375. (Q1) 
    • Hai Chung Pham, Lien Nguyen, Phuong Tran, Tran Thuy. 2022. Exploring Facebook Identity Construction of Vietnamese Netizens, Acta Informatica Pragensia, 11(2), 218–240. (Scopus index) 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

Conference Papers/Presentations:

  • Hai Chung Pham. 2024. War of Words: Unpacking North Vietnam’s Propaganda Slogans and Their Impact during the Vietnam War, Languages and Cultures in Times of War: (Im)possible, (Re)imagined, (Un)manageable Conference, UCL, London
  • Hai Chung Pham. 2024. The Propaganda Pioneers: North Vietnam’s Political Cadres in the Vietnam War. Vietnam Centric Approaches to Vietnam’s Twentieth Century History Conference, University of California Berkeley, U.S
  • Hai Chung Pham and Huong Ngo. 2020. Digital Rights in the State of Emergency in Vietnam during Covid-19 Pandemic: Balancing Between Freedom of Expression and Public Order. Conference Proceedings of Law on the State of Emergency (University of Melbourne and VNU), 180-190 (ISBN: 978-604-302-861-4)
  • Long Pham, Hai Chung Pham, Anh Thu Vu. 2018. Improving information transparency for citizens: Vietnamese local government utilise E-Government and social media. Enhancing people’s participation in policy making process in East Asia: Comparative Analysis Conference, 175-200 (Proceedings of Conference)
  • Hai Chung Pham. 2015, The role of the media in shaping consumption habits among Vietnamese urban consumers. 2nd International Corporate and Marketing Communication in Asia Conference “Creativity, Cultural Identity and Corporate Social Responsiblity”, 242-257

Country Report

  • Hai Chung Pham. 2021. Data and user protection in Vietnam. Country Report 2021 – Vietnam as a Digital Society by USSH And Hanns-Seidel – Stiftung. 127-136
  • Hai Chung Pham. 2016, Cross Communication and Opportunities for Enterprises in Vietnam. Vietnam Report , 2016 CEO Summit

AWARDS & HONOURS

  • Hinrich Foundation Scholar (2007-2008)
Dr. Pham Hai Chung
Dr. Pham Hai ChungRead more
Dr. Giovanni Merola
The Business School

Senior Lecturer

Dr. Giovanni Merola

Raised and educated in Rome, Italy, Giovanni completed a double major Bachelor degree in Statistics and Economics from the university La Sapienza in Rome. He completed his Masters and Ph.D. in Statistics at the University of Waterloo in 1994 and 1998, respectively. He was associate professor at the Polytechnic University of Catalunya in Spain, then […]

Assoc. Prof. Mike Perkins

Associate Professor
Head, Centre for Research and Innovation

Assoc. Prof. Mike Perkins

Mike carried out his university studies at the University of York, UK, where he completed his undergraduate degree in Management. Following the completion of a project with the North Yorkshire Police on enhancing service level delivery, he carried out his PhD in Operations Management at the University of York, which was partially funded by the […]

Dr. Chris Kirrane
The Business School

Lecturer

Dr. Chris Kirrane

Chris, originally from the UK, has built a distinguished career abroad, specializing in economics, international political economy, and education. He holds a Ph.D. focused on the Asian Currency Crisis, along with a Master’s in International Political Economy, a PGCE in Tertiary Education (Economics), and a B.A. (Hons.) in Politics and Economics. With extensive experience in […]

Richard Paul Child
School of Communications & Creative Industries

Senior Teaching Fellow

Richard Paul Child

Raised and educated in the UK, in 1995, Richard completed a Bachelor’s degree in Visual Arts from De Montfort University. In 1999, he graduated with a Master of Art in Visual Communication from The Birmingham Institute of Art & Design. After graduation, Richard worked in various freelance design roles across the Midlands and North-East England. […]

Professor Raymond Gordon

Vice Chancellor and President

Professor Raymond Gordon

Professor Dr. Raymond Gordon is an experienced academic leader, teacher and researcher holding positions at universities throughout the world including the University of Technology Sydney (UTS), the University of Sydney, University of Warwick (UK), Reitaku University Japan, New Mexico State University (USA), Copenhagen Business School Denmark and others. He has an esteemed research and publication […]

Dr. William Shiue
The Business School

Lecturer

Dr. William Shiue

William Shiue is a Lecturer at the School of Business at the British University Vietnam. He earned his Ph.D. in Strategic Marketing from King’s Business School, King’s College London (AACSB, EQUIS, and AMBA accredited), an M.Sc. in Management and Systems from New York University, and a B.Sc. in Finance from The Pennsylvania State University. William’s […]

Mark Harris
The Business School

Senior Teaching Fellow
Discipline Lead - Business (University of London)

Mark Harris

Born in Canada, raised and educated in Rhodesia (now Zimbabwe), Mark completed a B.Sc. (Econ) at the University of Buckingham, England. Following graduation in 1984, he worked with an Economics Consultancy for a year before returning to Buckingham as a tutor. While completing his Master’s degree, he worked his way up to Lecturer before leaving […]

Pham Thuy Duong
School of Communications & Creative Industries

Teaching Practitioner

Pham Thuy Duong

Born in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles’ College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, […]

Fraser Harrison
School of Computing & Innovative Technologies

Associate Lecturer
Programme Lead - Software Engineering

Fraser Harrison

Born in Scotland, Fraser completed a Software Engineering degree (Bachelor of Engineering with Honours) from Edinburgh Napier University in 2013. With a primary focus on machine learning and genetic algorithms. After graduating, Fraser worked as a software developer in the oil and gas industry and as a cloud-based consultant developing and customizing customer relationship management […]

Dr. Nguyen Quang Minh Nguyet (Moon Nguyen)
School of Communications & Creative Industries

Lecturer

Dr. Nguyen Quang Minh Nguyet (Moon Nguyen)

Moon Nguyen earned her Ph.D. in Communication Studies and her M.A. in International Journalism Studies from Hong Kong Baptist University. Throughout her academic journey, she delivered 12 presentations at top conferences in the field. She received several awards, including the Top Student Paper Award, the Michael Hoefges Research Funding Award, the HKSAR Reaching Out Award, […]

DMCA.com Protection Status