Dr. Pham Hai Chung
School of Communications & Creative Industries

Dr. Pham Hai Chung

Dr. Pham Hai Chung

Before joining BUV, Dr. Pham Hai Chung was a researcher at Harvard Kennedy School in the U.S. She earned her Ph.D. in Media and Communication from Bournemouth University, England, and holds an M.A. in International Journalism from Hong Kong Baptist University. Chung’s Ph.D research focuses on the evolving narratives of Vietnam, examining its war-torn past and the dynamic brand and media consumption of the post-1975 generation.

With over 16 years of experience in academia and industry, she has taught at undergraduate and postgraduate level for international programs offered by the Victoria University of Wellington and Nantes University.

Dr. Chung has contributed to publications like the Financial Times, VnExpress and various peer-reviewed journals in Europe.

ACADEMIC QUALIFICATIONS

  • Bournemouth University, England
    Doctor of Philosophy (2011-2015)
  • Hong Kong Baptist University, Hong Kong
    MA in International Journalism (2007-2008)
  • Vietnam National University, Vietnam
    BA English (2000-2004)

PROFESSIONAL APPOINTMENTS 

  • British University Vietnam (Vietnam)
    Senior Lecturer (2024 – current)
  • Harvard University (U.S)
    Researcher (2022 – 2024)
  • Vietnam National University (Vietnam)
    Senior Lecturer (2019 – 2022)

RESEARCH AREAS / FIELDS 

  • Brands and Youth
  • Social media and identity
  • Communication and war

RESEARCH PUBLICATIONS 

Books: 

  • Hai Chung Pham.2025. Chosen glories: Winning North Vietnam’s Hearts and Minds during the Vietnam War (1954-1975). Routledge  (ISBN: 978-1-032-83396-5) 
  • Hai Chung Pham. 2019. Intercultural Communication Textbook. Hanoi: World Publishing house (ISBN: 978-604-77-6406-8) 
  • Hai Chung Pham and Thu Huong Bui., 2016. Eds. Social Media. Hanoi: World Publishing House (ISBN: 978-604-77-2823-07) 

Journal Articles: 

  • Hai Chung Pham, Vu Tuan Anh, Lien Nguyen, Phuong Tran. 2022. Body Image Esteem and Photo Manipulation among Vietnamese Urban Youth via Facebook. Acta Informatica Pragensia, 11(1), 62-79. (Scopus index) 
  • Hai Chung Pham and Barry Richards. 2015. The Western Brands in the Minds of Vietnamese Consumers, Journal of Consumer Marketing, 32 (5), pp. 367 – 375. (Q1) 
  • Hai Chung Pham, Lien Nguyen, Phuong Tran, Tran Thuy. 2022. Exploring Facebook Identity Construction of Vietnamese Netizens, Acta Informatica Pragensia, 11(2), 218–240. (Scopus index) 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS

Conference Papers/Presentations:

  • Hai Chung Pham and Moon Nguyen, 2025. Crowd Psychology of Vietnamese Netizens: A Case Study of Thich Minh Tue”, the 10th International Conference on Communication & Media Studies: From Democratic Aesthetics to Digital Culture. University of Paris 1, France.
  • Hai Chung Pham. 2024. War of Words: Unpacking North Vietnam’s Propaganda Slogans and Their Impact during the Vietnam War, Languages and Cultures in Times of War: (Im)possible, (Re)imagined, (Un)manageable Conference, UCL, London
  • Hai Chung Pham. 2024. The Propaganda Pioneers: North Vietnam’s Political Cadres in the Vietnam War. Vietnam Centric Approaches to Vietnam’s Twentieth Century History Conference, University of California Berkeley, U.S
  • Hai Chung Pham and Huong Ngo. 2020. Digital Rights in the State of Emergency in Vietnam during Covid-19 Pandemic: Balancing Between Freedom of Expression and Public Order. Conference Proceedings of Law on the State of Emergency (University of Melbourne and VNU), 180-190 (ISBN: 978-604-302-861-4)
  • Long Pham, Hai Chung Pham, Anh Thu Vu. 2018. Improving information transparency for citizens: Vietnamese local government utilise E-Government and social media. Enhancing people’s participation in policy making process in East Asia: Comparative Analysis Conference, 175-200 (Proceedings of Conference)
  • Hai Chung Pham. 2015, The role of the media in shaping consumption habits among Vietnamese urban consumers. 2nd International Corporate and Marketing Communication in Asia Conference “Creativity, Cultural Identity and Corporate Social Responsiblity”, 242-257

Country Report

  • Hai Chung Pham. 2021. Data and user protection in Vietnam. Country Report 2021 – Vietnam as a Digital Society by USSH And Hanns-Seidel – Stiftung. 127-136
  • Hai Chung Pham. 2016, Cross Communication and Opportunities for Enterprises in Vietnam. Vietnam Report , 2016 CEO Summit

AWARDS & HONOURS

  • Hinrich Foundation Scholar (2007-2008)
  • Harvard Research Fellow (2021-2024)
  • BUV Research Award (2024)
Dr. Pham Hai Chung
Dr. Pham Hai ChungRead more
Mark Harris
The Business School

Senior Teaching Fellow
Discipline Lead - Business (University of London)

Mark Harris

Born in Canada, raised and educated in Rhodesia (now Zimbabwe), Mark completed a B.Sc. (Econ) at the University of Buckingham, England. Following graduation in 1984, he worked with an Economics Consultancy for a year before returning to Buckingham as a tutor. While completing his Master’s degree, he worked his way up to Lecturer before leaving […]

Bui Hoang Ha Chau
School of Computing & Innovative Technologies

Teaching Practitioner

Bui Hoang Ha Chau

Chau is a seasoned professional in software development, particularly in game development, with over 10 years of experience. He graduated from FPT University with a Bachelor’s degree in Software Engineering in 2017 and later earned a Master’s degree in Software Engineering from FSB (FPT School of Business & Technology). With a deep passion for technology […]

Dr. William Shiue
The Business School

Lecturer

Dr. William Shiue

William Shiue is a Lecturer at the School of Business at the British University Vietnam. He earned his Ph.D. in Strategic Marketing from King’s Business School, King’s College London (AACSB, EQUIS, and AMBA accredited), an M.Sc. in Management and Systems from New York University, and a B.Sc. in Finance from The Pennsylvania State University. William’s […]

Dr. Natalie Sasha Goodwin

Lecturer
Head, Centre for Academic Development

Dr. Natalie Sasha Goodwin

Raised and educated in Australia, Sasha spent several years in the Queensland Police Service as a Detective before graduating with a bachelor’s degree in education from Griffith University and Bond University in 2005. Sasha then completed a Masters of Educational Practice at Bond University in 2007 and began lecturing at Bond University in Communications, Child […]

Dr. Ross Adrian Williams
School of Communications & Creative Industries

Senior Lecturer
Programme Lead – Film and Media Production

Dr. Ross Adrian Williams

Born in Perth, Western Australia, composer and sound designer Ross Adrian Williams has written music and designed sound across a range of styles for theatre, film, animation, dance, museum installation, 360° video and VR. His work for award winning abstract, documentary, animated and narrative films have been shown in festivals, and installations around the world […]

Sandra Schneiderman
The Business School

Teaching Fellow

Sandra Schneiderman

Sandra is Student Success Lead and a Teaching Instructor. She liaises with faculty and students to develop individualised success lessons and learning plans. Raised in New Zealand and educated in Australia, Sandra received her Bachelor of Education and Master of Education at The University of Melbourne. She also has a Post-Graduate Certificate in Gifted Education […]

LTM Maredi
The Business School

Senior Teaching Fellow
Discipline Lead – Accounting, Finance & Economics

LTM Maredi

Maredi was raised and educated in South Africa. He studied Accounting at the University of Johannesburg where earned a Bachelor of Commerce and Honours in Accounting in 2006. He worked at Deloitte from 2007 to 2009 in assurance as part of the South African Institute of Chartered Accountants (SAICA) program where he successfully completed the […]

Sven Pfrommer
School of Communications & Creative Industries

Senior Teaching Fellow

Sven Pfrommer

Sven is a well-rounded creative director & visual artist, with a background in visual communication and 20+ years of industry experience. He was running a design & advertising agency and established a gallery for contemporary photography in the art capital Berlin. Sven was born in Berlin, studied visual communication design at the HAWK University of […]

Dr. Mark Wheaton

Dean (Higher Education)

Dr. Mark Wheaton

Raised and educated in Australia, Mark completed a bachelor’s degree in economics as a mature student at Adelaide University. Following graduation in 1983, Mark commenced employment as an Accountant for a subsidiary of BHP, in Sydney. Many positions followed working in government and banking until the year 2000 when he establishes a successful accounting business. […]

Pham Thuy Duong
School of Communications & Creative Industries

Teaching Fellow

Pham Thuy Duong

Born in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles’ College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, […]

DMCA.com Protection Status