Anam Ashraf
Software Engineering Lecturer with over 5 years of academic and industry experience. Holds a PhD in Management Sciences and Engineering from China (2025), and earned her Bachelor’s and Master’s degrees in Software Engineering from NUST, Pakistan (2015). Her research focuses on UX/UI design and user-centered computing. She has worked on software projects aimed at improving accessibility for visually impaired individuals and senior citizens and remains passionate about designing inclusive digital experiences tailored to their needs.
ACADEMIC QUALIFICATIONS
- Doctor of Philosophy (2025)
North China University of Water Resources and Electric Power (NCWU), China
Thesis: Aging with Innovation Investigating Senior Citizens, Adoption of Smart Home
Services in Pakistan through testing the UTAUT Model
- Master of Sciences ,Software Engineering (2015)
National University of Sciences and Technology (NUST),Pakistan
- Bachelor of Sciences (Hons) Software Engineering (2011)
National University of Modern Languages (NUML),Pakistan
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV), Vietnam
Lecturer (2023 – Current)
- National University of Modern Languages NUML, (Pakistan)
Lecturer Software Engineering (2022 – 2023)
- Hype BPO Rawalpindi, (Pakistan)
Software Training and Development Manager (2020 – 2022)
- Foundation University Islamabad,Pakistan
Lecturer Software Engineering ( 2015 – 2016 )
- Mohi ud din Islamic University,Pakistan
Lecturer Computer Science ( 2014-2015 )
- Center for Advanced Research and Engineering (CARE) ,Pakistan
Software Test Engineer (2012-2013)
RESEARCH AREAS / FIELDS
- User Experience Design in Software Engineering (UX/UI)
- Human Computer Interaction (HCI)
- Smart Technology Adoption for Wellbeing
RESEARCH PUBLICATIONS
- Ashraf, Q. Rauf, J. Liu, X. Zhu and R. Firdaus (2022) “Old Age Homes Of Pakistan And
“Old Age Homes of Pakistan and Effectibility Of Smart Home Technology – Quantitative Study, “Frontiers of Communications, Information System and Data Science” pp. 69-78, doi: 10.1109/CISDS57597.2022.00019.
- Ashraf, X. Zhu, J. Liu, Q. Rauf and R. Firdaus( 2022)
“Usability Evaluation Framework of Smart Home Applications for Senior Citizens, Software Technology and Engineering”, pp. 29-39 doi: 10.1109/ICSTE57415.2022.00012.
- Ashraf, A., Liu, J. H., & Rauf, Q. (2020).
“Aging population perception and post adoption behavior about the usability of smart home technology of pakistani culture”, Computing and Data Engineering, pp. 179-188 doi.org/10.1145/3379247.3379248
RESEARCH & CONFERENCE PRESENTATIONS / ORGANIZER
- Anam Ashraf (2023)
3rd International Conference on Engineering & Computing Technologies (Organizer)
NUML Islamabad,Pakistan
- Anam Ashraf (2022)
2nd International Conference on Engineering & Computing Technologies (Organizer)
NUML Islamabad,Pakistan
- Anam Ashraf (2020)
6th International Conference on Artificial Intelligence in Electronics Engineering (Presenter)
Sanya,China
- Anam Ashraf (2019)
Opportunities, challenges and innovation from a new round of technological revolution ( Presenter)
North China University of Water resources and Electric Power,China
- Anam Ashraf (2018)
International Conference on Education Technology Management
Barcelona, Spain (Online)
RESEARCH GRANTS
- Anam Ashraf,XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Inclusive Education Management Evaluation System IEMES” Model for Special Needs Institutes of Pakistan and China - Anam Ashraf, XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Old Age Homes Of Pakistan And Effectibility Of Smart Home Technology
AWARDS & HONOURS
- Recognized as best Open House organizer of the year at faculty of engineering and computer
Science for year 2022 for outstanding contributions. - Best Women IT Expert NISA Award 2022 by Youth Parliament Pakistan
- Recognized as Employee of the month from Sep 2020 till April 2022 for outstanding performance and team contributions
- Secured 2nd Position in Wushu Competition at Provincial level, Henan China 2018
- Best Presentation Award at International Conference of Computer and Design Engineering
(ICCDE) at Brunei Darussalam, 2013
- Share
Read more 
Lecturer
Dr. William ShiueWilliam Shiue is a Lecturer at the School of Business at the British University Vietnam. He earned his Ph.D. in Strategic Marketing from King’s Business School, King’s College London (AACSB, EQUIS, and AMBA accredited), an M.Sc. in Management and Systems from New York University, and a B.Sc. in Finance from The Pennsylvania State University. William’s […]
Lecturer
Dr. Luu Thi Thao NguyenNguyen holds a bachelor’s degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen’s PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research. Nguyen has more […]
Associate Lecturer
Alex Gaja OrtegaAfter completing a Master’s Degree in Architecture and various other academic, professional and research experiences in Spain, Poland, France and Japan, in 2015, Alex arrived in Vietnam, where he developed his career both in design consultancy for international offices and higher education. Among his recent professional milestones worth highlighting is the Cityscape Awards in 2019 […]
Associate Lecturer
Ajay PillaiAjay Kumar Pillai is employed as a full-time faculty in British University Vietnam (BUV) and is the programme leader for Finance and Economics. He has an MBA from University of Surrey, UK and holds certificates from The Chartered Institute of Management Accountants, UK (CIMA) and The Institute of Company Secretaries of India (ICSI). His main […]
Lecturer
Dr. Sriganeshvarun NagarajRaised and educated in Chennai, INDIA, Varun completed a bachelor’s degree in Defense & Strategic studies from University of Madras. Following graduation in 2003, he completed a master’s degree in Mass communication & Journalism in 2005. He started his career as a Lecturer from Chennai. Varun completed National Eligibility Test in 2012 to become certified […]
Senior Lecturer
Head Academic Quality
Dr. Jyotsna Ghildiyal Bijalwan is an academic, an author and researcher with a diverse international work experience in teaching undergraduate and postgraduate students. She holds Graduation and Master degrees in Commerce from University of Mumbai, India. She is also a Master of Business Administration (Finance) and MPhil. She got her doctoral degree in Management from […]
Teaching Fellow
Programme Lead - Computer Games Design & Programming and Games Art
David has lived and worked as an educator in Vietnam for the past 8 years and has always focused on creating a fun, inclusive and engaging learning environment for his students. David currently holds a Bachelor’s and Master’s degree in Computer Science and a Post Graduate Certificate for Teaching in Higher Education. He has taught […]
Lecturer
Dr. Donie JardelezaDonie, originating from Iloilo City, Philippines, obtained his Bachelor’s degree in Computer Engineering from the University of San Agustin in 2000. Over two years, he garnered valuable IT industry experience post-graduation. Transitioning to academia in 2004, he spent seven years as an Assistant Instructor at Saint Paul University Iloilo, nurturing a passion for teaching and […]
Teaching Fellow
Shruthi Thaiveppil GopiBorn and raised in Kochi, India. Shruthi graduated from TKM Institute in Kerala with a Bachelor’s degree in Civil Engineering. She earned a Master’s degree in Product Design from the Indian Institute of Information Technology after graduating in 2017, and she was researching Design Interventions in Marine jetty that adhered to Indian design codes at […]
Associate Lecturer
Programme Lead, International Business Management
Don completed his degree in business administration from Confederation and immediately began working for BC Parks. It was here he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia. Don subsequently completed an […]
