School of Computing & Innovative Technologies

Dr. Anam Ashraf

Software Engineering Lecturer with over 5 years of academic and industry experience. Holds a PhD in Management Sciences and Engineering from China (2025), and earned her Bachelor’s and Master’s degrees in Software Engineering from NUST, Pakistan (2015). Her research focuses on UX/UI design and user-centered computing. She has worked on software projects aimed at improving accessibility for visually impaired individuals and senior citizens and remains passionate about designing inclusive digital experiences tailored to their needs.

ACADEMIC QUALIFICATIONS

Doctor of Philosophy (2025)

North China University of Water Resources and Electric Power (NCWU), China

Thesis: Aging with Innovation Investigating Senior Citizens, Adoption of Smart Home

Services in Pakistan through testing the UTAUT Model

Master of Sciences ,Software Engineering (2015)

National University of Sciences and Technology (NUST),Pakistan

Bachelor of Sciences (Hons) Software Engineering (2011)

National University of Modern Languages (NUML),Pakistan

PROFESSIONAL APPOINTMENTS

British University Vietnam (BUV), Vietnam

Lecturer (2023 – Current)

National University of Modern Languages NUML, (Pakistan)

Lecturer Software Engineering (2022 – 2023)

Hype BPO Rawalpindi, (Pakistan)

Software Training and Development Manager (2020 – 2022)

Foundation University Islamabad,Pakistan

Lecturer Software Engineering ( 2015 – 2016 )

Mohi ud din Islamic University,Pakistan

Lecturer Computer Science ( 2014-2015 )

Center for Advanced Research and Engineering (CARE) ,Pakistan

Software Test Engineer (2012-2013)

RESEARCH AREAS / FIELDS

User Experience Design in Software Engineering (UX/UI)
Human Computer Interaction (HCI)
Smart Technology Adoption for Wellbeing

RESEARCH PUBLICATIONS

Ashraf, Q. Rauf, J. Liu, X. Zhu and R. Firdaus (2022) “Old Age Homes Of Pakistan And

“Old Age Homes of Pakistan and Effectibility Of Smart Home Technology – Quantitative Study, “Frontiers of Communications, Information System and Data Science” pp. 69-78, doi: 10.1109/CISDS57597.2022.00019.

Ashraf, X. Zhu, J. Liu, Q. Rauf and R. Firdaus( 2022)

“Usability Evaluation Framework of Smart Home Applications for Senior Citizens, Software Technology and Engineering”, pp. 29-39 doi: 10.1109/ICSTE57415.2022.00012.

Ashraf, A., Liu, J. H., & Rauf, Q. (2020).

“Aging population perception and post adoption behavior about the usability of smart home technology of pakistani culture”, Computing and Data Engineering, pp. 179-188 doi.org/10.1145/3379247.3379248

RESEARCH & CONFERENCE PRESENTATIONS / ORGANIZER

Anam Ashraf (2023)

3rd International Conference on Engineering & Computing Technologies (Organizer)

NUML Islamabad,Pakistan

Anam Ashraf (2022)

2nd International Conference on Engineering & Computing Technologies (Organizer)

NUML Islamabad,Pakistan

Anam Ashraf (2020)

6^th International Conference on Artificial Intelligence in Electronics Engineering (Presenter)

Sanya,China

Anam Ashraf (2019)

Opportunities, challenges and innovation from a new round of technological revolution ( Presenter)

North China University of Water resources and Electric Power,China

Anam Ashraf (2018)

International Conference on Education Technology Management

Barcelona, Spain (Online)

RESEARCH GRANTS

Anam Ashraf,XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Inclusive Education Management Evaluation System IEMES” Model for Special Needs Institutes of Pakistan and China
Anam Ashraf, XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Old Age Homes Of Pakistan And Effectibility Of Smart Home Technology

AWARDS & HONOURS

Recognized as best Open House organizer of the year at faculty of engineering and computer
Science for year 2022 for outstanding contributions.
Best Women IT Expert NISA Award 2022 by Youth Parliament Pakistan
Recognized as Employee of the month from Sep 2020 till April 2022 for outstanding performance and team contributions
Secured 2nd Position in Wushu Competition at Provincial level, Henan China 2018
Best Presentation Award at International Conference of Computer and Design Engineering
(ICCDE) at Brunei Darussalam, 2013

The Business School

Lecturer

Dr. William Shiue

William Shiue is a Lecturer at the School of Business at the British University Vietnam. He earned his Ph.D. in Strategic Marketing from King’s Business School, King’s College London (AACSB, EQUIS, and AMBA accredited), an M.Sc. in Management and Systems from New York University, and a B.Sc. in Finance from The Pennsylvania State University. William’s […]

Dean (Higher Education)

Dr. Mark Wheaton

Raised and educated in Australia, Mark completed a bachelor’s degree in economics as a mature student at Adelaide University. Following graduation in 1983, Mark commenced employment as an Accountant for a subsidiary of BHP, in Sydney. Many positions followed working in government and banking until the year 2000 when he establishes a successful accounting business. […]

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Head of School, The Business School

Dr. Dong Manh Cuong

Dr. Dong Manh Cuong is currently the Head of The Business School at British University Vietnam (BUV). He has many years of teaching experience at both domestic and international universities, delivering international programmes offered by institutions such as RMIT, San José State University, Troy University, St. Francis University, etc. His research focuses on applied econometrics […]

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Teaching Fellow

Sandra Schneiderman

Sandra is Student Success Lead and a Teaching Instructor. She liaises with faculty and students to develop individualised success lessons and learning plans. Raised in New Zealand and educated in Australia, Sandra received her Bachelor of Education and Master of Education at The University of Melbourne. She also has a Post-Graduate Certificate in Gifted Education […]

Vice Chancellor and President

Professor Raymond Gordon

Professor Dr. Raymond Gordon is an experienced academic leader, teacher and researcher holding positions at universities throughout the world including the University of Technology Sydney (UTS), the University of Sydney, University of Warwick (UK), Reitaku University Japan, New Mexico State University (USA), Copenhagen Business School Denmark and others. He has an esteemed research and publication […]

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Senior Teaching Fellow

Lee McMillan

Raised and educated in the UK, Lee holds a TEFL, PGDBJ and an MA Degree in History from the University of Glasgow. Lee moved to Vietnam in 2015 working as an IELTS teacher, examiner and VTV4 presenter before starting her role at BUV in 2018 under part time employment as an English teacher. In 2020 […]

School of Communications & Creative Industries

Senior Teaching Fellow

Scott David Cooper

Raised and educated in New York, New York City, Scott completed a Bachelor degree in Media Communications (Animation, Cartooning, Illustration) from the School of Visual Arts 1986. Following graduation in 1986, he moved to California for a job in animation field with Filmation that fell through. This encouraged him to explore the new world of graphic […]

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Associate Lecturer
Programme Lead - International Hospitality Management

Olivier de Chauliac

Olivier de Chauliac is a French professional working in the hospitality, tourism and service industry for several years. Coming from a family anchored deep into the hospitality industry with a 3-stars Camping, a 200ha of Vineyard in the South of France and a hunting lodge, Olivier always had a passion for this industry and particularly […]

The Graduate School

Senior Lecturer

Dr. Jane Zhang

Jane earned her PhD degree from the University of Bristol. She has held senior managerial positions in consulting firms, with clients including MNCs from Europe and SOEs/SMEs in China. Her most recent position was as Deputy Teaching, Learning & Social Specialist for Asia Development Bank (ADB), with a focus on supporting the development of public-private […]

School of Computing & Innovative Technologies

Teaching Fellow
Programme Lead - Computer Games Design & Programming and Games Art

David Holloway

David has lived and worked as an educator in Vietnam for the past 8 years and has always focused on creating a fun, inclusive and engaging learning environment for his students. David currently holds a Bachelor’s and Master’s degree in Computer Science and a Post Graduate Certificate for Teaching in Higher Education. He has taught […]