Dr. Anam Ashraf
Software Engineering Lecturer with over 5 years of academic and industry experience. Holds a PhD in Management Sciences and Engineering from China (2025), and earned her Bachelor’s and Master’s degrees in Software Engineering from NUST, Pakistan (2015). Her research focuses on UX/UI design and user-centered computing. She has worked on software projects aimed at improving accessibility for visually impaired individuals and senior citizens and remains passionate about designing inclusive digital experiences tailored to their needs.
ACADEMIC QUALIFICATIONS
- Doctor of Philosophy (2025)
North China University of Water Resources and Electric Power (NCWU), China
Thesis: Aging with Innovation Investigating Senior Citizens, Adoption of Smart Home
Services in Pakistan through testing the UTAUT Model
- Master of Sciences ,Software Engineering (2015)
National University of Sciences and Technology (NUST),Pakistan
- Bachelor of Sciences (Hons) Software Engineering (2011)
National University of Modern Languages (NUML),Pakistan
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV), Vietnam
Lecturer (2023 – Current)
- National University of Modern Languages NUML, (Pakistan)
Lecturer Software Engineering (2022 – 2023)
- Hype BPO Rawalpindi, (Pakistan)
Software Training and Development Manager (2020 – 2022)
- Foundation University Islamabad,Pakistan
Lecturer Software Engineering ( 2015 – 2016 )
- Mohi ud din Islamic University,Pakistan
Lecturer Computer Science ( 2014-2015 )
- Center for Advanced Research and Engineering (CARE) ,Pakistan
Software Test Engineer (2012-2013)
RESEARCH AREAS / FIELDS
- User Experience Design in Software Engineering (UX/UI)
- Human Computer Interaction (HCI)
- Smart Technology Adoption for Wellbeing
RESEARCH PUBLICATIONS
- Ashraf, Q. Rauf, J. Liu, X. Zhu and R. Firdaus (2022) “Old Age Homes Of Pakistan And
“Old Age Homes of Pakistan and Effectibility Of Smart Home Technology – Quantitative Study, “Frontiers of Communications, Information System and Data Science” pp. 69-78, doi: 10.1109/CISDS57597.2022.00019.
- Ashraf, X. Zhu, J. Liu, Q. Rauf and R. Firdaus( 2022)
“Usability Evaluation Framework of Smart Home Applications for Senior Citizens, Software Technology and Engineering”, pp. 29-39 doi: 10.1109/ICSTE57415.2022.00012.
- Ashraf, A., Liu, J. H., & Rauf, Q. (2020).
“Aging population perception and post adoption behavior about the usability of smart home technology of pakistani culture”, Computing and Data Engineering, pp. 179-188 doi.org/10.1145/3379247.3379248
RESEARCH & CONFERENCE PRESENTATIONS / ORGANIZER
- Anam Ashraf (2023)
3rd International Conference on Engineering & Computing Technologies (Organizer)
NUML Islamabad,Pakistan
- Anam Ashraf (2022)
2nd International Conference on Engineering & Computing Technologies (Organizer)
NUML Islamabad,Pakistan
- Anam Ashraf (2020)
6th International Conference on Artificial Intelligence in Electronics Engineering (Presenter)
Sanya,China
- Anam Ashraf (2019)
Opportunities, challenges and innovation from a new round of technological revolution ( Presenter)
North China University of Water resources and Electric Power,China
- Anam Ashraf (2018)
International Conference on Education Technology Management
Barcelona, Spain (Online)
RESEARCH GRANTS
- Anam Ashraf,XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Inclusive Education Management Evaluation System IEMES” Model for Special Needs Institutes of Pakistan and China - Anam Ashraf, XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Old Age Homes Of Pakistan And Effectibility Of Smart Home Technology
AWARDS & HONOURS
- Recognized as best Open House organizer of the year at faculty of engineering and computer
Science for year 2022 for outstanding contributions. - Best Women IT Expert NISA Award 2022 by Youth Parliament Pakistan
- Recognized as Employee of the month from Sep 2020 till April 2022 for outstanding performance and team contributions
- Secured 2nd Position in Wushu Competition at Provincial level, Henan China 2018
- Best Presentation Award at International Conference of Computer and Design Engineering
(ICCDE) at Brunei Darussalam, 2013
- Share
Read more 
Deputy Vice-Chancellor and Vice-President
Professor Rick BennettRaised and educated in London, Rick completed undergraduate studies in the Fine Arts before working for 7 years within the UK film & television industry specialising in TV commercials and music video production. After emigrating to Australia in 1990, Rick worked at the University of New South Wales (in Sydney) where for 24 years he […]
Teaching Fellow
Pham Thuy DuongBorn in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles’ College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, […]
Lecturer
Dr. Dang Quang VinhVinh graduated with a Bachelor’s degree in Computer Science from Vietnam National University – Hanoi in 2009. He earned his PhD in Computer Science from Université de Lorraine in 2018, completing his thesis under the supervision of Prof. François Charoy and Dr. Claudia Ignat at Inria Nancy Grand-Est, France. He also holds a Bachelor’s degree […]
Senior Teaching Fellow
Discipline Lead - Business (University of London)
Born in Canada, raised and educated in Rhodesia (now Zimbabwe), Mark completed a B.Sc. (Econ) at the University of Buckingham, England. Following graduation in 1984, he worked with an Economics Consultancy for a year before returning to Buckingham as a tutor. While completing his Master’s degree, he worked his way up to Lecturer before leaving […]
Head of School, School of Computing & Innovative Technologies
Assoc. Prof. Ali Al-DulaimiAn instructor with a Ph.D. and around 25 years of cross-disciplinary experience, with a long list of skills and certificates. Throughout his international career, Assoc. Prof. Al-Dulaimi held different roles: teacher, lead teacher, head of department, lead instructor, research team leader, and Quality & Project manager. Using his solid academic foundations and extensive professional experience, […]
Lecturer
Dr. Hoang PhuongHoang Phuong has over a decade of experience teaching marketing, branding, business strategy, entrepreneurship in Vietnam’s international programs, bachelor and master levels. She also has experience in consulting, training, and strategic implementation for SMEs across sectors like education, fashion retail, coffee… Additionally, she has been involved in social entrepreneurship and business innovation initiatives. She is […]
Associate Lecturer
Don HickersonDon completed his degree in business administration from Confederation and immediately began working for BC Parks. It was here he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia. Don subsequently completed an […]
Teaching Fellow
Tran Phuong Thao NgocTran Phuong Thao Ngoc is a design educator and graphic designer specialising in branding and website design. Born in Hue, Vietnam, she earned a full scholarship to British University Vietnam and graduated with first-class honours in Contemporary Creative Practice: Graphic Design in 2021. After discovering her passion for design education and academia, Ngoc remained at […]
Teaching Fellow
Sandra SchneidermanSandra is Student Success Lead and a Teaching Instructor. She liaises with faculty and students to develop individualised success lessons and learning plans. Raised in New Zealand and educated in Australia, Sandra received her Bachelor of Education and Master of Education at The University of Melbourne. She also has a Post-Graduate Certificate in Gifted Education […]
Senior Teaching Fellow
Joey LaiJoey is from Malaysia, and she has been teaching at international universities/colleges for more than 15 years. Before joining the education industry, she had worked in banking and financial services in Malaysia. Joey came to Vietnam in 2007 and has served in BUV since 2016, leading the Accounting and Finance (AF) programme. In addition, she […]
