Anam Ashraf
Software Engineering Lecturer with over 5 years of academic and industry experience. Holds a PhD in Management Sciences and Engineering from China (2025), and earned her Bachelor’s and Master’s degrees in Software Engineering from NUST, Pakistan (2015). Her research focuses on UX/UI design and user-centered computing. She has worked on software projects aimed at improving accessibility for visually impaired individuals and senior citizens and remains passionate about designing inclusive digital experiences tailored to their needs.
ACADEMIC QUALIFICATIONS
- Doctor of Philosophy (2025)
North China University of Water Resources and Electric Power (NCWU), China
Thesis: Aging with Innovation Investigating Senior Citizens, Adoption of Smart Home
Services in Pakistan through testing the UTAUT Model
- Master of Sciences ,Software Engineering (2015)
National University of Sciences and Technology (NUST),Pakistan
- Bachelor of Sciences (Hons) Software Engineering (2011)
National University of Modern Languages (NUML),Pakistan
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV), Vietnam
Lecturer (2023 – Current)
- National University of Modern Languages NUML, (Pakistan)
Lecturer Software Engineering (2022 – 2023)
- Hype BPO Rawalpindi, (Pakistan)
Software Training and Development Manager (2020 – 2022)
- Foundation University Islamabad,Pakistan
Lecturer Software Engineering ( 2015 – 2016 )
- Mohi ud din Islamic University,Pakistan
Lecturer Computer Science ( 2014-2015 )
- Center for Advanced Research and Engineering (CARE) ,Pakistan
Software Test Engineer (2012-2013)
RESEARCH AREAS / FIELDS
- User Experience Design in Software Engineering (UX/UI)
- Human Computer Interaction (HCI)
- Smart Technology Adoption for Wellbeing
RESEARCH PUBLICATIONS
- Ashraf, Q. Rauf, J. Liu, X. Zhu and R. Firdaus (2022) “Old Age Homes Of Pakistan And
“Old Age Homes of Pakistan and Effectibility Of Smart Home Technology – Quantitative Study, “Frontiers of Communications, Information System and Data Science” pp. 69-78, doi: 10.1109/CISDS57597.2022.00019.
- Ashraf, X. Zhu, J. Liu, Q. Rauf and R. Firdaus( 2022)
“Usability Evaluation Framework of Smart Home Applications for Senior Citizens, Software Technology and Engineering”, pp. 29-39 doi: 10.1109/ICSTE57415.2022.00012.
- Ashraf, A., Liu, J. H., & Rauf, Q. (2020).
“Aging population perception and post adoption behavior about the usability of smart home technology of pakistani culture”, Computing and Data Engineering, pp. 179-188 doi.org/10.1145/3379247.3379248
RESEARCH & CONFERENCE PRESENTATIONS / ORGANIZER
- Anam Ashraf (2023)
3rd International Conference on Engineering & Computing Technologies (Organizer)
NUML Islamabad,Pakistan
- Anam Ashraf (2022)
2nd International Conference on Engineering & Computing Technologies (Organizer)
NUML Islamabad,Pakistan
- Anam Ashraf (2020)
6th International Conference on Artificial Intelligence in Electronics Engineering (Presenter)
Sanya,China
- Anam Ashraf (2019)
Opportunities, challenges and innovation from a new round of technological revolution ( Presenter)
North China University of Water resources and Electric Power,China
- Anam Ashraf (2018)
International Conference on Education Technology Management
Barcelona, Spain (Online)
RESEARCH GRANTS
- Anam Ashraf,XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Inclusive Education Management Evaluation System IEMES” Model for Special Needs Institutes of Pakistan and China - Anam Ashraf, XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Old Age Homes Of Pakistan And Effectibility Of Smart Home Technology
AWARDS & HONOURS
- Recognized as best Open House organizer of the year at faculty of engineering and computer
Science for year 2022 for outstanding contributions. - Best Women IT Expert NISA Award 2022 by Youth Parliament Pakistan
- Recognized as Employee of the month from Sep 2020 till April 2022 for outstanding performance and team contributions
- Secured 2nd Position in Wushu Competition at Provincial level, Henan China 2018
- Best Presentation Award at International Conference of Computer and Design Engineering
(ICCDE) at Brunei Darussalam, 2013
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