School of Computing & Innovative Technologies

Dr. Anam Ashraf

Software Engineering Lecturer with over 5 years of academic and industry experience. Holds a PhD in Management Sciences and Engineering from China (2025), and earned her Bachelor’s and Master’s degrees in Software Engineering from NUST, Pakistan (2015). Her research focuses on UX/UI design and user-centered computing. She has worked on software projects aimed at improving accessibility for visually impaired individuals and senior citizens and remains passionate about designing inclusive digital experiences tailored to their needs.

ACADEMIC QUALIFICATIONS

Doctor of Philosophy (2025)

North China University of Water Resources and Electric Power (NCWU), China

Thesis: Aging with Innovation Investigating Senior Citizens, Adoption of Smart Home

Services in Pakistan through testing the UTAUT Model

Master of Sciences ,Software Engineering (2015)

National University of Sciences and Technology (NUST),Pakistan

Bachelor of Sciences (Hons) Software Engineering (2011)

National University of Modern Languages (NUML),Pakistan

PROFESSIONAL APPOINTMENTS

British University Vietnam (BUV), Vietnam

Lecturer (2023 – Current)

National University of Modern Languages NUML, (Pakistan)

Lecturer Software Engineering (2022 – 2023)

Hype BPO Rawalpindi, (Pakistan)

Software Training and Development Manager (2020 – 2022)

Foundation University Islamabad,Pakistan

Lecturer Software Engineering ( 2015 – 2016 )

Mohi ud din Islamic University,Pakistan

Lecturer Computer Science ( 2014-2015 )

Center for Advanced Research and Engineering (CARE) ,Pakistan

Software Test Engineer (2012-2013)

RESEARCH AREAS / FIELDS

User Experience Design in Software Engineering (UX/UI)
Human Computer Interaction (HCI)
Smart Technology Adoption for Wellbeing

RESEARCH PUBLICATIONS

Ashraf, Q. Rauf, J. Liu, X. Zhu and R. Firdaus (2022) “Old Age Homes Of Pakistan And

“Old Age Homes of Pakistan and Effectibility Of Smart Home Technology – Quantitative Study, “Frontiers of Communications, Information System and Data Science” pp. 69-78, doi: 10.1109/CISDS57597.2022.00019.

Ashraf, X. Zhu, J. Liu, Q. Rauf and R. Firdaus( 2022)

“Usability Evaluation Framework of Smart Home Applications for Senior Citizens, Software Technology and Engineering”, pp. 29-39 doi: 10.1109/ICSTE57415.2022.00012.

Ashraf, A., Liu, J. H., & Rauf, Q. (2020).

“Aging population perception and post adoption behavior about the usability of smart home technology of pakistani culture”, Computing and Data Engineering, pp. 179-188 doi.org/10.1145/3379247.3379248

RESEARCH & CONFERENCE PRESENTATIONS / ORGANIZER

Anam Ashraf (2023)

3rd International Conference on Engineering & Computing Technologies (Organizer)

NUML Islamabad,Pakistan

Anam Ashraf (2022)

2nd International Conference on Engineering & Computing Technologies (Organizer)

NUML Islamabad,Pakistan

Anam Ashraf (2020)

6^th International Conference on Artificial Intelligence in Electronics Engineering (Presenter)

Sanya,China

Anam Ashraf (2019)

Opportunities, challenges and innovation from a new round of technological revolution ( Presenter)

North China University of Water resources and Electric Power,China

Anam Ashraf (2018)

International Conference on Education Technology Management

Barcelona, Spain (Online)

RESEARCH GRANTS

Anam Ashraf,XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Inclusive Education Management Evaluation System IEMES” Model for Special Needs Institutes of Pakistan and China
Anam Ashraf, XiaoXian Zhu, Qasim Rauf (2018)
Teeside University,UK
Old Age Homes Of Pakistan And Effectibility Of Smart Home Technology

AWARDS & HONOURS

Recognized as best Open House organizer of the year at faculty of engineering and computer
Science for year 2022 for outstanding contributions.
Best Women IT Expert NISA Award 2022 by Youth Parliament Pakistan
Recognized as Employee of the month from Sep 2020 till April 2022 for outstanding performance and team contributions
Secured 2nd Position in Wushu Competition at Provincial level, Henan China 2018
Best Presentation Award at International Conference of Computer and Design Engineering
(ICCDE) at Brunei Darussalam, 2013

The Graduate School

Associate Professor
Head, Centre for Research and Innovation

Assoc. Prof. Mike Perkins

Assoc. Prof. Dr. Mike Perkins is the Head of the Centre for Research & Innovation at British University Vietnam, Vietnam. He holds a PhD in Management from the University of York, where he explored performance management in local policing services. His current research focuses on performance management, academic integrity, and the impact of Generative AI […]

School of Communications & Creative Industries

Head of School, School of Communications & Creative Industries

Dr. Paul D.J. Moody

Dr. Paul DJ Moody’s qualifications include: PhD (Royal College of Art, 2023) Acts of Resistance by documentary practice in Visual Communication; Diploma in Professional Film and Video Production (North East Media Training Centre, 1989) and Bachelor’s degree in Communication Studies (University of London, Goldsmiths’). In 1989 he entered international film, television and media industry as […]

The Graduate School

Dean (Higher Education)

Dr. Mark Wheaton

Raised and educated in Australia, Mark completed a bachelor’s degree in economics as a mature student at Adelaide University. Following graduation in 1983, Mark commenced employment as an Accountant for a subsidiary of BHP, in Sydney. Many positions followed working in government and banking until the year 2000 when he establishes a successful accounting business. […]

The Graduate School

Head, The Graduate School

Assoc. Prof. Marton Racz

Born and raised in Budapest, Hungary, Marton completed his studies in Economics and Gender Studies before earning his PhD in Management from the University of Leicester, UK. He has previously held academic positions in the UK at the universities of Leicester, Essex, and City St George’s, and most recently, he served as Rector at International […]

Academic Ambassador and Teacher, Corporate Training & Pathway

James McMillan

James was born in England, but spent his formative years not far from Vietnam, in Brunei. In 1986 James moved back to the UK with his family, where he remained until 2015. Following graduation in 1996, he embarked on a career in the financial industry, working for HBOS and then Lloyds Banking Group. Before leaving […]

The Business School

Lecturer
Programme Lead - International Business Management

Dr. Sriganeshvarun Nagaraj

Raised and educated in Chennai, INDIA, Varun completed a bachelor’s degree in Defense & Strategic studies from University of Madras. Following graduation in 2003, he completed a master’s degree in Mass communication & Journalism in 2005. He started his career as a Lecturer from Chennai. Varun completed National Eligibility Test in 2012 to become certified […]

Vice Chancellor and President

Professor Raymond Gordon

Professor Dr. Raymond Gordon is an experienced academic leader, teacher and researcher holding positions at universities throughout the world including the University of Technology Sydney (UTS), the University of Sydney, University of Warwick (UK), Reitaku University Japan, New Mexico State University (USA), Copenhagen Business School Denmark and others. He has an esteemed research and publication […]

The Business School

Associate Lecturer

Darius Postma

Raised in South Africa, Darius emigrated to the UK in 2003, working in various hospitality management roles. He completed a BTEC Level 7 Extended Diploma in Strategic Management and Leadership through Brighton School of Business and Management in 2014. In 2015 he relocated to Vietnam to manage a 5* Luxury Cruise Boat in Ha Long […]

School of Communications & Creative Industries

Teaching Practitioner

Nhu Huong Tra

Tra Nhu is an illustrator and printmaker creating welcoming and inclusive visual solutions. As an art coordinator and educator, Tra organizes workshops, fairs and community events in Vietnam and the UK. Tra earned a Bachelor of Professional Communication from RMIT University and recently graduated with a MA Illustration from University of the Arts London. From […]

School of Communications & Creative Industries

Senior Lecturer
Programme Lead – Professional Communication

Dr. Pham Hai Chung

Before joining BUV, Dr. Pham Hai Chung was a researcher at Harvard Kennedy School in the U.S. She earned her Ph.D. in Media and Communication from Bournemouth University, England, and holds an M.A. in International Journalism from Hong Kong Baptist University. Chung’s Ph.D research focuses on the evolving narratives of Vietnam, examining its war-torn past […]