Summer Show 2026 reflects the nuanced perspectives of young creative talents
Jun 30, 2026
16:55:53
The Summer Show 2026, an annual graduation exhibition organised by the School of Communications and Creative Industries at British University Vietnam (BUV), offers a completely different perspective on the intellectual depth and courage of the younger generation.
This year exhibition’s theme is inspired by the concept of “INTERFORM” which is a space where different forms of expression intersect and resonate. Instead of choosing theoretical topics, these young creators delve into the hidden corners of daily life, seeking answers to social issues, family stories, or practical business challenges through highly applicable products.
The highly creative exhibition space of Summer Show 2026
Many projects stem from issues close to younger generations, such as personal identity, mental health, family memories, and the relationships among humans, the community, and the living environment.
The 2D animated film project “The Way Forward Isn’t Clear” opens up a dialogue about each individual’s journey into adulthood.
“What We Don’t Say” tells the story of unspoken emotions between parents and children.
Moving beyond personal and family narratives, the students’ conversational lens expands to encompass broader perspectives on culture and social life.
A multi-material installation space by “LIFE. DEATH. AND TAXES.” deciphering Vietnamese ancestor worship beliefs.
Behind every artwork lie months of research, experimentation, and interaction with real life. The students’ commitment and deep understanding also stand as clear proof of the educational philosophy emphasised by Dr Paul D.J. Moody, Head of the School of Communications and Creative Industries (SOCCI) at BUV.
“Creative Industries practitioners have always utilized the latest technologies to bring their visions to life, which we do here at SOCCI. More importantly we develop the creative mindset and critical thinking that technology cannot replace to equip our graduates for success in the creative industries – or in post-graduate education – at national and international levels. In our graduates’ professional careers, it is this analysis and dedicated refinement that produces winners who will create value and generate positive impact.” said Dr. Moody.
What is truly remarkable about Summer Show is that the younger generation chooses to look at things often overlooked: conversations that never happened within families, sanitation workers moving through the city at midnight, or cultural values gradually drifting away from modern youth.
It is through this journey of stepping beyond the classroom, observing the world and engaging with real-life experiences that many students have undergone a profound shift in creative perspective.
The professional imprints of ordinary labourers in daily life are recreated through “Nghề là Nghệ” (Craft is Art).
The inspiring display space of “This Meal is On Us”
The campaign uses the imagery of a family meal to open up a more candid dialogue about comprehensive sexuality education and personal values.
“Chơi Hội” (Festival Gathering) explores the role of community and the need for connection in modern society.
Alongside human and social issues, many students also focus on the relationship between humans and their living environment.
“Snakes and the Art of Healing” contributes to raising awareness about biodiversity conservation and the balance between humans and nature.
The spirit of interdisciplinary creativity continues to shine through film, media, and technology projects. Projects utilising Virtual Reality (VR), game design, and real-time graphics technology not only push the boundaries of artistic expression but also reflect the trend of convergence between creativity and technology.
Creative artworks displayed at the exhibition
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