Dr. Luu Thi Thao Nguyen
Nguyen holds a bachelor’s degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen’s PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research.
Nguyen has more than a decade of experience in academia, teaching and coordinating various marketing subjects at international universities such as University of Melbourne, RMIT University (Australia and Vietnam), La Trobe University (Vietnam) as well as Vietnamese Universities including Hanoi University and FPT University. She also worked as international standard verifier for Edexcel BTEC programs in Singapore, Malaysia and Vietnam. Prior to joining academia, Nguyen worked at Unilever Vietnam.
ACADEMIC QUALIFICATIONS
- Doctor of Philosophy (2018 – 2022)
RMIT University, Australia
Thesis: The Emergence of Social Enterprises - Master in Management (2010 – 2011)
Keele University, The UK - Bachelor in International Business and Economics (2004 – 2008)
Foreign Trade University, Vietnam
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Lecturer (Aug 2024 – Current) - University of Melbourne
Assoc. Lecturer (Mar – Jul 2024) - RMIT University (Melbourne)
Assoc. Lecturer and Researcher (2022 – 2024)
PhD Candidate (2018 – 2022) - RMIT Vietnam
Assoc. Lecturer (2014 – 2018) - Hanoi University
Lecturer (2016 – 2018) - FPT University
Lecturer (2011 – 2015)
RESEARCH AREAS / FIELDS
- Consumer Culture Theory
- Digital Marketing
- Social Enterprises
RESEARCH PUBLICATIONS
- Figueiredo, Bernardo and Vindigni, Dein and Podugu, Prasada and Murray, Peta and Desouza, Ruth and David, Christina and Wong Lit Wan, Dawn and Luu, Nguyen and Buschgens, Mark, Empowering Through Sharing Experiences: The Challenges and Strengths of Aged-Care Workers During the COVID-19 Pandemic (2023). Royal Melbourne Institute of Technology, Available at SSRN: https://ssrn.com/abstract=4638155 or https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4638155
- Aleti, T., Figueiredo, B., Reid, M., Martin, D. M., Hjorth, L., Sheahan, J., Peile, R., Buschgens, M., Luu, N (2022), Strategies to increase your digital confidence to connect safely, Australian Communications Consumer Action Network, Sydney. This study can be viewed at https://www.shapingconnections.org/_files/ugd/08a15d_7fc0c49ea5834ebea7582fafb19d9c1e.pdf
- Parker, L., Brennan, L., Wafa, S. N., Luu, N., Phan-Le, N. T., & Chin, S. (2021). Ethical and social marketing in Asia: A multi-country perspective. Ethical Approaches to Marketing; Strong, CA, Ed.; De Gruyter: Oxford, UK, 59-81.
RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS
- Aleti, T.; Figueiredo, B.; Peile, R.; Luu, N.; Buschgens, M.; Grigg, A.; Wall, G. Older Adults’ PEER Process of Digital Mentoring. ANZMAC 2024
- Terney, K.; Reid, M.; Aleti,T.; Martin, D.M., Luu, N. (2022) Innovation, Market-shaping & Melbourne Live Music Industry. ANZMAC 2022
- Luu, N., Martin, D.M., Aleti, T., Parker, L., (2019) Multimarket Approach to Market Emergence and Evolution. ANZMAC 2019: Winds of Change
AWARDS & HONOURS
- Best HRD Milestone Conference Paper Award for Confirmation of Candidature – 2019 Winter Conference, School of Business and Law, RMIT University
- HDR Peer-review paper write-up grants, RMIT University (4000AUD)
- Excellent Teaching Awards, Semester 2016C, RMIT University Vietnam
- Share
Read more 
Associate Lecturer
Programme Lead - International Hospitality Management
Olivier de Chauliac is a French professional working in the hospitality, tourism and service industry for several years. Coming from a family anchored deep into the hospitality industry with a 3-stars Camping, a 200ha of Vineyard in the South of France and a hunting lodge, Olivier always had a passion for this industry and particularly […]
Lecturer
Dr. Nguyen Quang Minh Nguyet (Moon Nguyen)Moon Nguyen earned her Ph.D. in Communication Studies and her M.A. in International Journalism Studies from Hong Kong Baptist University. Throughout her academic journey, she delivered 12 presentations at top conferences in the field. She received several awards, including the Top Student Paper Award, the Michael Hoefges Research Funding Award, the HKSAR Reaching Out Award, […]
Lecturer
Dr. Aiwa RomyHailing from Kerala, South India, Aiwa completed her Bachelor’s degree in Travel and Tourism from Pazhassiraja College, Calicut University, Kerala in 2014. Following graduation, she moved to Malaysia to pursue her MSc. in Tourism by research from Taylor’s University (2014-2017) , and continued there until the completion of her Doctoral studies in 2021. During her […]
Head of School, The Business School
Dr. Dong Manh CuongDr. Dong Manh Cuong is currently the Head of The Business School at British University Vietnam (BUV). He has many years of teaching experience at both domestic and international universities, delivering international programmes offered by institutions such as RMIT, San José State University, Troy University, St. Francis University, etc. His research focuses on applied econometrics […]
Teaching Fellow
Head of Pathways
Raised and educated in the North-East of England, Michael completed a Bachelor’s degree in Advertising & Media from Northumbria University, Newcastle. Following graduation in 2012, he was employed for 5 years in the UK music events & hospitality industry as a Marketing & Events Manager. During this time, Michael continued to pursue his passion for […]
Vice Chancellor and President
Professor Raymond GordonProfessor Dr. Raymond Gordon is an experienced academic leader, teacher and researcher holding positions at universities throughout the world including the University of Technology Sydney (UTS), the University of Sydney, University of Warwick (UK), Reitaku University Japan, New Mexico State University (USA), Copenhagen Business School Denmark and others. He has an esteemed research and publication […]
Distinguished Visiting Professor (Art & Design)
Professor Paul GoughAn academic leader with over 40 years’ experience in higher education in UK, Europe and Australasia. Professor Paul Gough is a painter, author and broadcaster who has exhibited his paintings and drawings globally, and has authored over 10 books and 100 research papers on art history and cultural memory. With extensive experience in higher education […]
Lecturer
Discipline Lead - Business Postgraduate Programmes
Born in Hubei, China, Tingting completed a Bachelor’s Degree in Business Administration in 2008 and a Master’s Degree in Marketing Management in 2010 from Wuhan University. Then Tingting achieved her degree of Doctor of Philosophy in Marketing from City University of Hong Kong in 2015. She was also a visiting scholar at the University of […]
Teaching Fellow
Shruthi Thaiveppil GopiBorn and raised in Kochi, India. Shruthi graduated from TKM Institute in Kerala with a Bachelor’s degree in Civil Engineering. She earned a Master’s degree in Product Design from the Indian Institute of Information Technology after graduating in 2017, and she was researching Design Interventions in Marine jetty that adhered to Indian design codes at […]
Senior Lecturer
Discipline Lead - Business (Management, Marketing)
Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor’s degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies […]
