Dr. Luu Thi Thao Nguyen
The Graduate School

Dr. Luu Thi Thao Nguyen

Dr. Luu Thi Thao Nguyen

Nguyen holds a bachelor’s degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen’s PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research.

Nguyen has more than a decade of experience in academia, teaching and coordinating various marketing subjects at international universities such as University of Melbourne, RMIT University (Australia and Vietnam), La Trobe University (Vietnam) as well as Vietnamese Universities including Hanoi University and FPT University. She also worked as international standard verifier for Edexcel BTEC programs in Singapore, Malaysia and Vietnam. Prior to joining academia, Nguyen worked at Unilever Vietnam.

ACADEMIC QUALIFICATIONS

  • Doctor of Philosophy (2018 – 2022)
    RMIT University, Australia
    Thesis: The Emergence of Social Enterprises
  • Master in Management (2010 – 2011)
    Keele University, The UK
  • Bachelor in International Business and Economics (2004 – 2008)
    Foreign Trade University, Vietnam

PROFESSIONAL APPOINTMENTS

  • British University Vietnam (BUV)
    Lecturer (Aug 2024 – Current)
  • University of Melbourne
    Assoc. Lecturer (Mar – Jul 2024)
  • RMIT University (Melbourne)
    Assoc. Lecturer and Researcher (2022 – 2024)
    PhD Candidate (2018 – 2022)
  • RMIT Vietnam
    Assoc. Lecturer (2014 – 2018)
  • Hanoi University
    Lecturer (2016 – 2018)
  • FPT University
    Lecturer (2011 – 2015)

RESEARCH AREAS / FIELDS

  • Consumer Culture Theory
  • Digital Marketing
  • Social Enterprises

RESEARCH PUBLICATIONS

  • Figueiredo, Bernardo and Vindigni, Dein and Podugu, Prasada and Murray, Peta and Desouza, Ruth and David, Christina and Wong Lit Wan, Dawn and Luu, Nguyen and Buschgens, Mark, Empowering Through Sharing Experiences: The Challenges and Strengths of Aged-Care Workers During the COVID-19 Pandemic (2023). Royal Melbourne Institute of Technology, Available at SSRN: https://ssrn.com/abstract=4638155 or https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4638155
  • Aleti, T., Figueiredo, B., Reid, M., Martin, D. M., Hjorth, L., Sheahan, J., Peile, R., Buschgens, M., Luu, N (2022), Strategies to increase your digital confidence to connect safely, Australian Communications Consumer Action Network, Sydney. This study can be viewed at https://www.shapingconnections.org/_files/ugd/08a15d_7fc0c49ea5834ebea7582fafb19d9c1e.pdf
  • Parker, L., Brennan, L., Wafa, S. N., Luu, N., Phan-Le, N. T., & Chin, S. (2021). Ethical and social marketing in Asia: A multi-country perspective. Ethical Approaches to Marketing; Strong, CA, Ed.; De Gruyter: Oxford, UK, 59-81.

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS 

  • Aleti, T.; Figueiredo, B.; Peile, R.; Luu, N.; Buschgens, M.; Grigg, A.; Wall, G. Older Adults’ PEER Process of Digital Mentoring. ANZMAC 2024
  • Terney, K.; Reid, M.; Aleti,T.; Martin, D.M., Luu, N. (2022) Innovation, Market-shaping & Melbourne Live Music Industry. ANZMAC 2022
  • Luu, N., Martin, D.M., Aleti, T., Parker, L., (2019) Multimarket Approach to Market Emergence and Evolution. ANZMAC 2019: Winds of Change

AWARDS & HONOURS

  • Best HRD Milestone Conference Paper Award for Confirmation of Candidature – 2019 Winter Conference, School of Business and Law, RMIT University
  • HDR Peer-review paper write-up grants, RMIT University (4000AUD)
  • Excellent Teaching Awards, Semester 2016C, RMIT University Vietnam
Dr. Luu Thi Thao Nguyen
Dr. Luu Thi Thao NguyenRead more
Dr. Dong Manh Cuong
The Business School

Head of School, The Business School

Dr. Dong Manh Cuong

Dr. Dong Manh Cuong is currently the Head of The Business School at British University Vietnam (BUV). He has many years of teaching experience at both domestic and international universities, delivering international programmes offered by institutions such as RMIT, San José State University, Troy University, St. Francis University, etc. His research focuses on applied econometrics […]

Dr. Tingting Xie
The Business School

Lecturer
Programme Lead - Digital and Social Media Marketing

Dr. Tingting Xie

Born in Hubei, China, Tingting completed a Bachelor’s Degree in Business Administration in 2008 and a Master’s Degree in Marketing Management in 2010 from Wuhan University. Then Tingting achieved her degree of Doctor of Philosophy in Marketing from City University of Hong Kong in 2015. She was also a visiting scholar at the University of […]

Pham Thuy Duong
School of Communications & Creative Industries

Teaching Fellow

Pham Thuy Duong

Born in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles’ College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, […]

Dr. Natalie Sasha Goodwin

Lecturer
Head, Centre for Academic Development

Dr. Natalie Sasha Goodwin

Raised and educated in Australia, Sasha spent several years in the Queensland Police Service as a Detective before graduating with a bachelor’s degree in education from Griffith University and Bond University in 2005. Sasha then completed a Masters of Educational Practice at Bond University in 2007 and began lecturing at Bond University in Communications, Child […]

Dr. Donie Jardeleza
School of Computing & Innovative Technologies

Lecturer

Dr. Donie Jardeleza

Donie, originating from Iloilo City, Philippines, obtained his Bachelor’s degree in Computer Engineering from the University of San Agustin in 2000. Over two years, he garnered valuable IT industry experience post-graduation. Transitioning to academia in 2004, he spent seven years as an Assistant Instructor at Saint Paul University Iloilo, nurturing a passion for teaching and […]

Julien Psomas
The Business School

Teaching Fellow

Julien Psomas

As Julien was studying for his BA Hons in Marketing in bonny Scotland, he discovered hospitality, its rhythm, its multicultural pool of talents, its long shifts, and the passion behind all this. Beside his studies, he worked in banqueting in St Andrews and later as a bartender. Julien quickly became team leader and got the […]

Dr. Giovanni Merola
The Business School

Senior Lecturer

Dr. Giovanni Merola

Raised and educated in Rome, Italy, Giovanni completed a double major Bachelor degree in Statistics and Economics from the university La Sapienza in Rome. He completed his Masters and Ph.D. in Statistics at the University of Waterloo in 1994 and 1998, respectively. He was associate professor at the Polytechnic University of Catalunya in Spain, then […]

Dr. Pham Hai Chung
School of Communications & Creative Industries

Senior Lecturer
Programme Lead – Professional Communication

Dr. Pham Hai Chung

Before joining BUV, Dr. Pham Hai Chung was a researcher at Harvard Kennedy School in the U.S. She earned her Ph.D. in Media and Communication from Bournemouth University, England, and holds an M.A. in International Journalism from Hong Kong Baptist University. Chung’s Ph.D research focuses on the evolving narratives of Vietnam, examining its war-torn past […]

Dr. William Shiue
The Business School

Lecturer

Dr. William Shiue

William Shiue is a Lecturer at the School of Business at the British University Vietnam. He earned his Ph.D. in Strategic Marketing from King’s Business School, King’s College London (AACSB, EQUIS, and AMBA accredited), an M.Sc. in Management and Systems from New York University, and a B.Sc. in Finance from The Pennsylvania State University. William’s […]

Dr. Simon Kimber
The Graduate School

Head of School, The Graduate School

Dr. Simon Kimber

Dr. Kimber is an experienced academic with over 15 years of teaching experience in tourism, hospitality and events management, and has taught both in the UK and in Asia. He has a PhD in Hospitality and Tourism Management from the University of Surrey along with a PGCE in Education from the University of Lancaster. He […]

DMCA.com Protection Status