Dr. Adrian Weng
Adrian joined BUV Hanoi in 2020, having previously taught at RMIT Vietnam for more than 10 years. Before teaching, he worked as a Training Manager in KPMG Malaysia, an international accounting firm headquartered in the Netherlands. Adrian also worked as a stock analyst and a real estate negotiator in Kuala Lumpur before finding his calling in teaching and training. Adrian is passionate about education and about using experiential activities to facilitate learning. This comes from his extensive background in adult learning. He makes sure that his students not only learn but they also have fun whilst learning.
Currently, Adrian teaches marketing and management subjects across a number of undergraduate programmes at BUV, including the Bachelor of Business and the Bachelor of Marketing. After receiving his Doctoral degree from Southern Cross University, in 2016, Adrian started to engage in research more actively. Currently, his research interests include the business field of leadership, culture, communication, and CSR.
ACADEMIC QUALIFICATIONS
- Doctore of Business Administration (2010 – 2016)
Southern Cross University, Australia
Thesis: Exploring communication in international workplaces in Ho Chi Minh City - Master of Business Administration (2001 – 2002)
University of New England, Australia - Bachelor of Economics (1988 – 1991)
Monash University, Australia
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Lecturer (2020 – Current) - RMIT University
Lecturer (2005 – 2020) - KPMG Malaysia
Training Manager (2003 – 2005)
RESEARCH AREAS
- Corporate Social Responsibility
- Leadership and communication
RESEARCH PUBLICATIONS
- Weng, AWT (2017), ‘Leadership and communication in HCMC, Vietnam’, International Journal of Business and Management, vol. 12, no. 5, pp.111
- Weng, AWT (2018), ‘CSR reporting in locally owned hotels in Malaysia’, Asian Social Science, vol.14, no. 8, pp. 16
- Smith, MR, Weng, AWT, Kijbumrung, T & Suhor, A (2018), ‘Do Western Companies Appropriately Adapt Their Indonesian Promotional Websites to an Indonesian Audience? A Study Applying Content Analysis of Cultural Cues Reveals Some Answers’, Asian Social Science, vol. 14, no. 12
- Share
Read more 
Senior Teaching Fellow
LTM Maredi (In Memoriam)Maredi was raised and educated in South Africa. He studied Accounting at the University of Johannesburg where earned a Bachelor of Commerce and Honours in Accounting in 2006. He worked at Deloitte from 2007 to 2009 in assurance as part of the South African Institute of Chartered Accountants (SAICA) program where he successfully completed the […]
Lecturer
Lecturer, Programme Lead for MBA
Nguyen holds a bachelor’s degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen’s PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research. Nguyen has more […]
Head of School, The Business School
Dr. Dong Manh CuongDr. Dong Manh Cuong is currently the Head of The Business School at British University Vietnam (BUV). He has many years of teaching experience at both domestic and international universities, delivering international programmes offered by institutions such as RMIT, San José State University, Troy University, St. Francis University, etc. His research focuses on applied econometrics […]
Lecturer
Dr. Nguyen Quang Minh Nguyet (Moon Nguyen)Moon Nguyen earned her Ph.D. in Communication Studies and her M.A. in International Journalism Studies from Hong Kong Baptist University. Throughout her academic journey, she delivered 12 presentations at top conferences in the field. She received several awards, including the Top Student Paper Award, the Michael Hoefges Research Funding Award, the HKSAR Reaching Out Award, […]
Senior Teaching Fellow
Hoang Bao LongBao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems. Outside of teaching, he also is co-founder of LacBird Co. – a game company […]
Lecturer
Program Lead for Data Science & Artificial Intelligence
Donie, originating from Iloilo City, Philippines, obtained his Bachelor’s degree in Computer Engineering from the University of San Agustin in 2000. Over two years, he garnered valuable IT industry experience post-graduation. Transitioning to academia in 2004, he spent seven years as an Assistant Instructor at Saint Paul University Iloilo, nurturing a passion for teaching and […]
Head of School, School of Communications & Creative Industries
Dr. Paul D.J. MoodyDr. Paul DJ Moody’s qualifications include: PhD (Royal College of Art, 2023) Acts of Resistance by documentary practice in Visual Communication; Diploma in Professional Film and Video Production (North East Media Training Centre, 1989) and Bachelor’s degree in Communication Studies (University of London, Goldsmiths’). In 1989 he entered international film, television and media industry as […]
Lecturer - Academic Ambassador
Dr. Bui Ngoc MaiRaised in a small town in Hanoi, Mai moved to live and study in the United Kingdom from 2011. Mai completed her Msci degree in Mathematics and Statistical Science at the University College London (UCL) in 2017. She then received the UCL’s Research Excellence Scholarship to undertake doctoral research at UCL. In 2022, she was […]
Senior Teaching Fellow
Jonathan NealeMr Neale has been CEO of two consultancies and successfully restored over 23 different businesses to profitability before entering higher education. He taught in the UK and Abu Dhabi before coming to Vietnam. His first degree was from Dalhousie University (Canada), he later completed an MBA at Heriot-Watt University (Scotland) and a PGCE at York […]
Lecturer
Dr. Bilal AslamBilal Aslam is an accomplished academic with a PhD in Finance from Curtin University. His doctoral research, titled “Machine Learning for Capital Market Research and Portfolio Optimization,” delved into the application of advanced computational techniques to equity portfolio construction and decision-making. Prior to his PhD, Bilal completed an MPhil in Economics and Finance at Curtin […]
