Dr. Adrian Weng
Adrian joined BUV Hanoi in 2020, having previously taught at RMIT Vietnam for more than 10 years. Before teaching, he worked as a Training Manager in KPMG Malaysia, an international accounting firm headquartered in the Netherlands. Adrian also worked as a stock analyst and a real estate negotiator in Kuala Lumpur before finding his calling in teaching and training. Adrian is passionate about education and about using experiential activities to facilitate learning. This comes from his extensive background in adult learning. He makes sure that his students not only learn but they also have fun whilst learning.
Currently, Adrian teaches marketing and management subjects across a number of undergraduate programmes at BUV, including the Bachelor of Business and the Bachelor of Marketing. After receiving his Doctoral degree from Southern Cross University, in 2016, Adrian started to engage in research more actively. Currently, his research interests include the business field of leadership, culture, communication, and CSR.
ACADEMIC QUALIFICATIONS
- Doctore of Business Administration (2010 – 2016)
Southern Cross University, Australia
Thesis: Exploring communication in international workplaces in Ho Chi Minh City - Master of Business Administration (2001 – 2002)
University of New England, Australia - Bachelor of Economics (1988 – 1991)
Monash University, Australia
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Lecturer (2020 – Current) - RMIT University
Lecturer (2005 – 2020) - KPMG Malaysia
Training Manager (2003 – 2005)
RESEARCH AREAS
- Corporate Social Responsibility
- Leadership and communication
RESEARCH PUBLICATIONS
- Weng, AWT (2017), ‘Leadership and communication in HCMC, Vietnam’, International Journal of Business and Management, vol. 12, no. 5, pp.111
- Weng, AWT (2018), ‘CSR reporting in locally owned hotels in Malaysia’, Asian Social Science, vol.14, no. 8, pp. 16
- Smith, MR, Weng, AWT, Kijbumrung, T & Suhor, A (2018), ‘Do Western Companies Appropriately Adapt Their Indonesian Promotional Websites to an Indonesian Audience? A Study Applying Content Analysis of Cultural Cues Reveals Some Answers’, Asian Social Science, vol. 14, no. 12
- Share
Read more 
Lecturer
Dr. Bui Ngoc MaiRaised in a small town in Hanoi, Mai moved to live and study in the United Kingdom from 2011. Mai completed her Msci degree in Mathematics and Statistical Science at the University College London (UCL) in 2017. She then received the UCL’s Research Excellence Scholarship to undertake doctoral research at UCL. In 2022, she was […]
Teaching Fellow
Pham Thuy DuongBorn in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles’ College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, […]
Lecturer
Dr. Nguyen Quang Minh Nguyet (Moon Nguyen)Moon Nguyen earned her Ph.D. in Communication Studies and her M.A. in International Journalism Studies from Hong Kong Baptist University. Throughout her academic journey, she delivered 12 presentations at top conferences in the field. She received several awards, including the Top Student Paper Award, the Michael Hoefges Research Funding Award, the HKSAR Reaching Out Award, […]
Senior Teaching Fellow
Discipline Lead - Business (University of London)
Born in Canada, raised and educated in Rhodesia (now Zimbabwe), Mark completed a B.Sc. (Econ) at the University of Buckingham, England. Following graduation in 1984, he worked with an Economics Consultancy for a year before returning to Buckingham as a tutor. While completing his Master’s degree, he worked his way up to Lecturer before leaving […]
Teaching Fellow
Tran Phuong Thao NgocTran Phuong Thao Ngoc is a design educator and graphic designer specialising in branding and website design. Born in Hue, Vietnam, she earned a full scholarship to British University Vietnam and graduated with first-class honours in Contemporary Creative Practice: Graphic Design in 2021. After discovering her passion for design education and academia, Ngoc remained at […]
Associate Professor
Head, Centre for Research and Innovation
Assoc. Prof. Dr. Mike Perkins is the Head of the Centre for Research & Innovation at British University Vietnam, Vietnam. He holds a PhD in Management from the University of York, where he explored performance management in local policing services. His current research focuses on performance management, academic integrity, and the impact of Generative AI […]
Senior Lecturer
Programme Lead – Professional Communication
Before joining BUV, Dr. Pham Hai Chung was a researcher at Harvard Kennedy School in the U.S. She earned her Ph.D. in Media and Communication from Bournemouth University, England, and holds an M.A. in International Journalism from Hong Kong Baptist University. Chung’s Ph.D research focuses on the evolving narratives of Vietnam, examining its war-torn past […]
Lecturer
Dr. Luu Thi Thao NguyenNguyen holds a bachelor’s degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen’s PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research. Nguyen has more […]
Teaching Practitioner
Nhu Huong TraTra Nhu is an illustrator and printmaker creating welcoming and inclusive visual solutions. As an art coordinator and educator, Tra organizes workshops, fairs and community events in Vietnam and the UK. Tra earned a Bachelor of Professional Communication from RMIT University and recently graduated with a MA Illustration from University of the Arts London. From […]
Senior Teaching Fellow
Scott David CooperRaised and educated in New York, New York City, Scott completed a Bachelor degree in Media Communications (Animation, Cartooning, Illustration) from the School of Visual Arts 1986. Following graduation in 1986, he moved to California for a job in animation field with Filmation that fell through. This encouraged him to explore the new world of graphic […]
