Programme Overview - Degree: Bachelor of Arts (Honours) in Marketing Management (Awarded by Staffordshire University)
- Programme duration: 3 years (Full-time)
- Intake: January and September
Globally work-ready
Teaching Excellence
Internship opportunities
Delivered 100% in English
Marketing lies at the heart of every successful business, especially in a fast-changing and dynamic business environment, the role of marketing professionals has become more critical in ensuring the long-term survival of a brand.
Our BA (Hons) Marketing Management will equip you with the essential skills needed to thrive in number of marketing areas, such as: branding, product marketing, digital marketing, market research, social media, etc. Incorporating the latest digital technology, strategy, concepts, marketing tools and techniques, the degree will prepare you in the understanding of the theoretical and practical marketing aspects which provides a great foundation for starting your own career in any industrial fields.
Right from the first year, students are required to work on real business case studies, putting their skills and knowledge to develop an innovative approach to solving a marketing problem. Furthermore, thanks to a flexible learning schedule of 3 months study and 3 months off, students are given the opportunity to go on internship right after their first semester of year 1 to gain professional experience by applying the knowledge and skills they learn from marketing and management degree into the real world.
Course structure 
Year 1
Year 1 – Business Agility
– Creating and Implementing Marketing Campaigns
– Digital Identity
– Entrepreneurial Marketing
– Experiential Marketing
– The Professional Toolkit
Year 2 
Year 3 – Business Agility
– Creating and Implementing Marketing Campaigns
– Digital Identity
– Entrepreneurial Marketing
– Experiential Marketing
– The Professional Toolkit
– Consumer Behaviour
– Business Creation and Innovation
– Digital Marketing Strategy and Planning
– The Digital Toolkit
– Developing Collaborative Relationships
– Big Data
– Social Media and Content Planning
– Work Placement Project
– Customer Experience Strategy (CX)
– Corporate Brand and Reputation
– Business Ethics
– Digital Acquisition, Conversion and Retention
– Measuring Success
Employability From an employability perspective, the Marketing Management degree is designed to explore and meet the ever-evolving needs of the marketing profession with the changes in digital technology. The Marketing Management award aims to produce graduates for employment who are reflective and critical learners and understand the customer needs and wants with the changes in digital technology within a local and global perspective and who are prepared for the professional and real world.
The demand for marketing professionals is often relatively stable, even if the state of the economy fluctuates. After graduating, Marketing Management students can apply and develop their career path in various positions: Web Content Manager, Digital Marketing Manager, Social Media Specialist, Market Research Analyst, Marketing Manager, Advertising Manager, Promotions Manager, etc.
You can also seek career opportunities in diversity of Organisations/Companies, such as: Specialist Marketing companies, Advertising companies, Public Relation Agencies. Marketing is a core element of all organization and companies, hence opportunities for graduates exist across all industries within the private, public and voluntary sectors, which use traditional marketing methods alongside developing digital and social media marketing channels which our graduates are well equipped with knowledge and skill to meet the requirements of these organizations and companies.
Admission requirements Academic Requirements:
- Aged 17 or over
- One of the following qualifications:
– Vietnamese High School Diploma and Pathway to Staffordshire University Programme
– Pass 2 subjects at Advanced GCE (A-Level)
– An access programme passed at the required QAA-recognised standard for entry to Higher Education
– An award of the European Baccalaureate Diploma, with at least 60 percent overall; English at 60 percent
– An award of the International Baccalaureate Diploma with a minimum of 24 points; English at 4 points
English Language Requirements:
One of the following:
- A proficiency test within the last 2 years:
– IELTS (non UKVI): 6.0 overall with a minimum of 5.5 in each component; or
– TOEFL IBT: Listening: 17; Speaking: 20; Reading: 18; Writing: 17
- A proficiency test within the last 5 years:
– International Baccalaureate (taught in English) Pass in English B at Standard Level grade 5 or High Level grade 4; or
– IGCSE English: IGCSE English as a first or second language: Grade C; or
– Cambridge International English GCE O-Level/GCSE: English Language grade A – C
If you have not met one of the above requirements you need to complete IELTS Upper-Intermediate Course at BUV or equivalent.
You don’t need to provide evidence of English language proficiency if any of the following conditions apply: If you’re a UK national; If you’ve completed a full degree from a UK university.
What do our students say? 
1810 Marketing Management Cohort
For me, studying marketing is simply a result of being captivated by an advertisement billboard and wishing I could do similar work myself. I chose BUV because it provides a standardised international environment (facilities, in-depth knowledge, study environment) that I can find right here in Vietnam.
However, after studying at BUV, I realised that marketing is a “big world” with a lot of knowledge and diverse job opportunities. BUV provides me with an overview of all aspects of the industry, from fundamental knowledge of marketing, branding, and advertising to marketing in the digital age (Digital Marketing), in the service industry (Service Marketing), or marketing for startup purposes (Entrepreneurial Marketing). From there, I have a deeper insight into marketing and can gradually visualize which career direction is suitable for me.
Fees & financial aids Fee
For the course starting on 1st January 2022 the tuition fees are:
| Tuition Fee | Other Fees* | Total Fee | |
| Pathway to SU | VND 71,888,000 | VND 12,583,000 | VND 84,471,000 |
| Degree | VND 589,860,000 | VND 147,492,000 | VND 737,352,000 |
*Other Fees include Educational Resource Fee and Student Affairs Fee.
Financial aids
The British University Vietnam (BUV) scholarship fund was established in 2018 with the goal of giving students the opportunity to study UK undergraduate and graduate programmes in an international learning environment. With an aim to improve and increase accessibility to high-quality education, BUV has officially launched the fund valued at 46 billion VND in 2022 with hundreds of scholarships and financial aid made available.
You can visit our Scholarship page to find out more and check your eligibility.