BSC (HONS) DIGITAL & SOCIAL MEDIA MARKETING
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DURATION
3 years (Full–time)
LANGUAGE
100% in English
LOCATION
BUV Campus, Ecopark, Hanoi
AWARDED BY
University of Staffordshire
KEY ENTRY REQUIREMENTS
For full entry requirement details, please check the detailed entry requirement section.
DURATION
3 years (Full–time)
LANGUAGE
100% in English
LOCATION
BUV Campus, Ecopark, Hanoi
AWARDED BY
University of Staffordshire
KEY ENTRY REQUIREMENTS
For full entry requirement details, please check the detailed entry requirement section.
ABOUT THE PROGRAMME
Marketing is crucial for every business – understanding customers, developing the right products and services, and entering the right markets are among the decisions that determine organisational success. This programme is designed to the highest standards of quality, meeting the QAA Business and Management subject benchmarks and the requirements of the Chartered Institute of Marketing.
YOUR LEARNING PATH
Marketing plays an important role in developing relationships between customers and organisations. This module will develop your knowledge and understanding of the role of marketing and key principles. This module will equip you with the knowledge to adapt to continuously changing consumer behaviour and reflect on how these principles link to your organisation.
You will learn how to produce a tactical plan for a marketing campaign and explore how to identify your target audience. You will learn how to create a customer persona, how to plan and schedule a campaign and how to use a range of digital tools to deliver your message.
Digital content creation is becoming ultra–valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.
Social media is a powerful tool that can be used effectively (and safely) in the pursuit of value creation for a business. In this module, you will explore the different types of social media, and how and where to leverage the variety of contemporary platforms and channels to best effect.
This module focuses on the importance of the ever–evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
This module explores key aspects of digital marketing monitoring, measuring and evaluation strategy, developing your skills in identifying improvements to digital communications. You will develop an appreciation of how measurement techniques can be aligned to business objectives. This module also provides the opportunity to conduct market research and social listening in aim to monitor and measure the wider digital environment.
DISTINCTIVE EXPERIENCE
You can engage in the internship programme and future–proof your career acquiring transferable skills during your studies, to become specialists or managers in any industry, with careers including Digital Marketing Executive, Social Media Planner, Public Relations Officer, Marketing Communications Specialist, and Market Research Analyst.
Marketing is crucial for every business – understanding customers, developing the right products and services, and entering the right markets, are some of the crucial decisions that can lead to profitability and determine organisational success.
The programme is designed to the highest standards of quality, meeting the QAA Business and Management subject benchmarks and the requirements of the Chartered Institute of Marketing with the contribution of both specialists and academics.
You will gain exposure to management research, with project–based work that will make your profile impactful and oriented to excellence.
You will develop a comprehensive understanding of the dynamics that govern the modern business world, exploring the use of technologies such as neuromarketing and digital marketing in planning effective campaigns, management of social media, understanding data analytics, and creating compelling content with an integrated functional perspective.
LEARNING OUTCOMES
Demonstrate a systematic understanding and critical evaluation of key aspects of digital and social media marketing, including how existing and emerging digital marketing concepts inform decision making in the marketing professions response to domestic and global developments.
Carry out inquiry-based learning, critical analysis and evaluation, and creative strategic thinking to provide opportunities and solutions for success in digital and social media marketing, whilst applying ethical reasoning to issues facing contemporary organisations.
Justify and apply appropriate and ethical approaches to research and investigation in the pursuit of new business solutions and opportunities in the areas of digital and social media marketing.
Critically evaluate digital and social media marketing theories applied to decision making and in the judgement of management decisions. Demonstrate creative thinking to analytical decision making in the context of digital and social media marketing.
Demonstrate a range of approaches to solving complex and interrelated problems relating to digital and social media marketing, displaying judgement of appropriate perspectives and knowledge. Within this process demonstrate an understanding of ethical issues.
Communicate complex information, ideas, problems and solutions, through a variety of media, and display confidence in communication and presentational abilities, including the ability to network and interact.
Apply, with reasoned judgement, skills, problem-solving techniques, digital and social media marketing knowledge, to organisation problems, complex scenarios and opportunities, whilst demonstrating capabilities consistent with marketing professionals.
Demonstrate a high level of competence in personal development, employability and understanding of the roles in a globalised economy, through highly developed skills of personal awareness and critical review, compatible with the digital and social media marketing professions.
CAREER PROSPECTS
Graduates can find themselves thriving in a diversity of organisations/companies, including:
Graduates can develop their career path in various positions, including:
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Aged 17 or over. One of the following qualifications:
One of the following:
A proficiency test within the last 2 years:
A proficiency test within the last 5 years:
If you have not met one of the above requirements you need to complete IELTS Upper–Intermediate Course at BUV or equivalent.
You don’t need to provide evidence of English language proficiency if any of the following conditions apply: If you’re a UK national; If you’ve completed a full degree from a UK university.
*In case applicants would like to be considered for recognition of prior learning, interviews might be required (if applicable)
YOUR QUALIFICATION
The University of Staffordshire specialises in career-focused education designed with industry, taught in a technology-led environment where every student is offered work experience. It has been a strategic awarding partner of BUV since 2009.
PERSONAL GUIDANCE
Leave your details and a member of our Student Recruitment team will help you choose the right programme and guide you on your next steps.
For admissions consultation
+84 (24) 7770 0909For other enquiries
+84 (221) 6 250 250All majors at BUV require completion of a foundation/pathway programme beforehand. The only exception is for students on certain international curricula who meet the partner university's required scores for exemption; such cases are assessed individually by the Academic Affairs team.
The university requires completion of high school (Grade 12), but does not set any minimum grade requirement.
Yes, but the change must be made before July of the intake year. Changes requested after this date incur a programme-change fee of VND 2,000,000, payable to the university.
BUV follows the UK education system, so a Vietnamese high school diploma is not mandatory. Applicants must instead demonstrate completion of the equivalent of Grade 12, which can be shown through any of the following BUV-accepted qualifications:
All special cases require approval from the university's Academic Affairs department and depend on the specific programme and degree-awarding partner, so your child can submit their existing qualifications for the Admissions team to advise on the most suitable pathway.
Yes, English-language requirements vary by programme, as follows:
