Dr. Luu Thi Thao Nguyen
Nguyen holds a bachelor’s degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen’s PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research.
Nguyen has more than a decade of experience in academia, teaching and coordinating various marketing subjects at international universities such as University of Melbourne, RMIT University (Australia and Vietnam), La Trobe University (Vietnam) as well as Vietnamese Universities including Hanoi University and FPT University. She also worked as international standard verifier for Edexcel BTEC programs in Singapore, Malaysia and Vietnam. Prior to joining academia, Nguyen worked at Unilever Vietnam.
ACADEMIC QUALIFICATIONS
- Doctor of Philosophy (2018 – 2022)
RMIT University, Australia
Thesis: The Emergence of Social Enterprises - Master in Management (2010 – 2011)
Keele University, The UK - Bachelor in International Business and Economics (2004 – 2008)
Foreign Trade University, Vietnam
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Lecturer, Programme Lead for MBA (Aug 2024 – Current) - University of Melbourne
Assoc. Lecturer (Mar – Jul 2024) - RMIT University (Melbourne)
Assoc. Lecturer and Researcher (2022 – 2024)
PhD Candidate (2018 – 2022) - RMIT Vietnam
Assoc. Lecturer (2014 – 2018) - Hanoi University
Lecturer (2016 – 2018) - FPT University
Lecturer (2011 – 2015)
RESEARCH AREAS / FIELDS
- Consumer Culture Theory
- Digital Marketing
- Social Enterprises
RESEARCH PUBLICATIONS
- Figueiredo, Bernardo and Vindigni, Dein and Podugu, Prasada and Murray, Peta and Desouza, Ruth and David, Christina and Wong Lit Wan, Dawn and Luu, Nguyen and Buschgens, Mark, Empowering Through Sharing Experiences: The Challenges and Strengths of Aged-Care Workers During the COVID-19 Pandemic (2023). Royal Melbourne Institute of Technology, Available at SSRN: https://ssrn.com/abstract=4638155 or https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4638155
- Aleti, T., Figueiredo, B., Reid, M., Martin, D. M., Hjorth, L., Sheahan, J., Peile, R., Buschgens, M., Luu, N (2022), Strategies to increase your digital confidence to connect safely, Australian Communications Consumer Action Network, Sydney. This study can be viewed at https://www.shapingconnections.org/_files/ugd/08a15d_7fc0c49ea5834ebea7582fafb19d9c1e.pdf
- Parker, L., Brennan, L., Wafa, S. N., Luu, N., Phan-Le, N. T., & Chin, S. (2021). Ethical and social marketing in Asia: A multi-country perspective. Ethical Approaches to Marketing; Strong, CA, Ed.; De Gruyter: Oxford, UK, 59-81.
RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS
- Aleti, T.; Figueiredo, B.; Peile, R.; Luu, N.; Buschgens, M.; Grigg, A.; Wall, G. Older Adults’ PEER Process of Digital Mentoring. ANZMAC 2024
- Terney, K.; Reid, M.; Aleti,T.; Martin, D.M., Luu, N. (2022) Innovation, Market-shaping & Melbourne Live Music Industry. ANZMAC 2022
- Luu, N., Martin, D.M., Aleti, T., Parker, L., (2019) Multimarket Approach to Market Emergence and Evolution. ANZMAC 2019: Winds of Change
AWARDS & HONOURS
- Best HRD Milestone Conference Paper Award for Confirmation of Candidature – 2019 Winter Conference, School of Business and Law, RMIT University
- HDR Peer-review paper write-up grants, RMIT University (4000AUD)
- Excellent Teaching Awards, Semester 2016C, RMIT University Vietnam
- Share
Read more 
Lecturer
Programme Lead - International Business Management
Raised and educated in Chennai, INDIA, Varun completed a bachelor’s degree in Defense & Strategic studies from University of Madras. Following graduation in 2003, he completed a master’s degree in Mass communication & Journalism in 2005. He started his career as a Lecturer from Chennai. Varun completed National Eligibility Test in 2012 to become certified […]
Teaching Fellow
Shruthi Thaiveppil GopiBorn and raised in Kochi, India. Shruthi graduated from TKM Institute in Kerala with a Bachelor’s degree in Civil Engineering. She earned a Master’s degree in Product Design from the Indian Institute of Information Technology after graduating in 2017, and she was researching Design Interventions in Marine jetty that adhered to Indian design codes at […]
Teaching Fellow
Programme Lead, Contemporary Creative Practice
Born in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles’ College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, […]
Senior Teaching Fellow
LTM Maredi (In Memoriam)Maredi was raised and educated in South Africa. He studied Accounting at the University of Johannesburg where earned a Bachelor of Commerce and Honours in Accounting in 2006. He worked at Deloitte from 2007 to 2009 in assurance as part of the South African Institute of Chartered Accountants (SAICA) program where he successfully completed the […]
Head of School, School of Communications & Creative Industries
Dr. Paul D.J. MoodyDr. Paul DJ Moody’s qualifications include: PhD (Royal College of Art, 2023) Acts of Resistance by documentary practice in Visual Communication; Diploma in Professional Film and Video Production (North East Media Training Centre, 1989) and Bachelor’s degree in Communication Studies (University of London, Goldsmiths’). In 1989 he entered international film, television and media industry as […]
Deputy Vice-Chancellor and Vice-President
Professor Rick BennettRaised and educated in London, Rick completed undergraduate studies in the Fine Arts before working for 7 years within the UK film & television industry specialising in TV commercials and music video production. After emigrating to Australia in 1990, Rick worked at the University of New South Wales (in Sydney) where for 24 years he […]
Teaching Fellow
Tran Phuong Thao NgocTran Phuong Thao Ngoc is a design educator and graphic designer specialising in branding and website design. Born in Hue, Vietnam, she earned a full scholarship to British University Vietnam and graduated with first-class honours in Contemporary Creative Practice: Graphic Design in 2021. After discovering her passion for design education and academia, Ngoc remained at […]
Senior Lecturer
Programme Lead – Professional Communication
Before joining BUV, Dr. Pham Hai Chung was a researcher at Harvard Kennedy School in the U.S. She earned her Ph.D. in Media and Communication from Bournemouth University, England, and holds an M.A. in International Journalism from Hong Kong Baptist University. Chung’s Ph.D research focuses on the evolving narratives of Vietnam, examining its war-torn past […]
Distinguished Visiting Professor (Art & Design)
Professor Paul GoughAn academic leader with over 40 years’ experience in higher education in UK, Europe and Australasia. Professor Paul Gough is a painter, author and broadcaster who has exhibited his paintings and drawings globally, and has authored over 10 books and 100 research papers on art history and cultural memory. With extensive experience in higher education […]
Associate Lecturer
Don HickersonDon completed his degree in business administration from Confederation and immediately began working for BC Parks. It was here he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia. Don subsequently completed an […]
