Our Leadership

Professor Dr. Raymond Gordon was appointed to the position of Vice Chancellor and President of the British University Vietnam in February 2018. Professor Gordon is not only an experienced leader in higher education but is also an accomplished academic with extensive teaching and research experience at universities throughout the world. His research work is in the field of leadership and power in organizations, and he has successfully published over 70 peer-reviewed academic books, journal articles and book chapters. Prior to becoming a full time academic, Professor Gordon spent 25 years in the corporate sector where he held senior leadership positions in the fields of general management, marketing and sales, technology, and engineering management. Both as a corporate professional and academic Professor Gordon worked extensively in Australia, Asia, UK, US, and Europe.

Raised and educated in Australia, Mark completed a bachelor’s degree in economics as a mature student at Adelaide University. Following graduation in 1983, Mark commenced employment as an Accountant for a subsidiary of BHP, in Sydney. Many positions followed working in government and banking until the year 2000 when he establishes a successful accounting business. With 4 partners Mark sold his interest and moved to France, in semi-retirement to complete his master’s degree in international relations. However, following a call from RMIT Vietnam Mark started as lecturer in accounting but soon after became Head of Department for Accounting, Economics, Finance and Marketing and where he completed his doctorate in business in 2016. Mark returned to Australia to take up the Academic Director of AAccounting position for Kaplan Business School. Australia. Mark is an avid mountain walker and martial artist in Taekwondo.

Dr. Dong Manh Cuong is currently the Head of The Business School at British University Vietnam (BUV). He has many years of teaching experience at both domestic and international universities, delivering international programmes offered by institutions such as RMIT, San José State University, Troy University, St. Francis University, etc.
His research focuses on applied econometrics in the fields of finance and economics. He has authored numerous academic publications in prestigious international journals indexed in ISI/Scopus. He also serves as a peer reviewer for several leading international journals such as PLOS ONE, Financial Innovation, International Journal of Finance and Economics, The North American Journal of Economics and Finance, and Computational Economics, among others.
In addition to teaching and research, Dr. Dong Manh Cuong also serves as an academic advisor to several scientific organizations. He is currently the Chair of the Scientific and Training Council at the Centre for Socio-Economic Data and Analysis (CSEAD VNU-UEB) and the Vice President of the Vietnam Institute for Digital Economic Development (VIDE). He has led and participated in numerous national and international research projects, making significant contributions to academic advancement and policy development in the context of economic transformation and digitalization

Dr. Paul DJ Moody’s qualifications include: PhD (Royal College of Art, 2023) Acts of Resistance by documentary practice in Visual Communication; Diploma in Professional Film and Video Production (North East Media Training Centre, 1989) and Bachelor’s degree in Communication Studies (University of London, Goldsmiths’). In 1989 he entered international film, television and media industry as freelancer and independent filmmaker, working on award-winning international feature films, TV dramas, documentaries, shorts, arts, commercial and promotional projects. Between 1996-99 he furthered significant international careers when successfully managing the Northern Production Fund. Since 2004 he has worked in Higher Education (Goldsmiths’, NFTS, NTU/ADM, RCA) while continuing filmmaking – currently directing a documentary in London and Cape Town about famed South African Jazz band the ‘The Blue Notes’.

An instructor with a Ph.D. and around 25 years of cross-disciplinary experience, with a long list of skills and certificates. Throughout his international career, Assoc. Prof. Al-Dulaimi held different roles: teacher, lead teacher, head of department, lead instructor, research team leader, and Quality & Project manager. Using his solid academic foundations and extensive professional experience, he has inspired and guided many students toward significant professional achievements, providing them with comprehensive coaching and guidance to win many medals in academic competitions worldwide. In collaboration with a prominent Canadian POS systems company, he developed a POS software that stands as a pioneering solution, capable of resolving many challenges retail businesses encounter, marking a significant advancement in the industry.

His degrees and experience have equipped me with skills, knowledge, expertise in cutting-edge technologies, and best practices to maximize his potential as an instructor and researcher.

Assoc. Prof. Dr. Mike Perkins is the Head of the Centre for Research & Innovation at British University Vietnam, Vietnam. He holds a PhD in Management from the University of York, where he explored performance management in local policing services. His current research focuses on performance management, academic integrity, and the impact of Generative AI (GenAI) technologies in academia.

Mike is one of the authors of the AI Assessment Scale, which has been adopted globally across schools and universities. His research focuses on GenAI’s impact on education, and has explored various areas within this field. This has included AI text detectors, attitudes to AI technologies, and the ethical integration of AI in assessments through the AI Assessment Scale. His work bridges technology, education, and academic integrity.

Mike has also explored broader academic integrity issues. These have included investigating the murky operations of diploma mills, and student perceptions of cheating during the transition to online learning prompted by the Covid-19 pandemic. He maintains a strong focus on supporting students to understand and navigate university policies related to academic integrity: a challenge which has been increased since the broad introduction of GenAI tools in education over the last year.

Kim Dung is a licensed lawyer and an accredited mediator. She became the Head of Legal and Government Relations for BUV in May 2012. She is responsible for providing legal counsel on the educational developments and operations of the University. Before joining BUV, she has over 18 years of experience providing legal services and consultancy in foreign investment in the Automobile industry and Medical Services. Kim Dung holds a Master’s degree in Law and is currently pursuing a PhD in Law at the Vietnam National University. Kim Dung’s research focus is on the development of policy for the private education sector in Vietnam. She is an active member of the Law Composing Panel of the Ministry of Education and Training of Vietnam. Her work on opening private education policy is reflected in the 2018 and 2019 reforms to the law on higher education, which was certified by the Merit Award of the Minister of Education and Training in 2019.

Professional appointments:

• Licensed lawyer of the Vietnam Bar Federation
• Accredited Mediator of the Vietnam Mediation Center (belong to VCCI)
• Co-chair of the Working Education Group of the Vietnam Business Forum.
• Member of the Marriage and Family Advisory Council of the Hanoi People Committee.
• Member of the Working Group on policy, labour law and labour relations of the VCCI.

Publication

• PSYCHOLOGY AND EDUCATION (2021) 58(4), ISSN 1553 – 6939: Discussion on the Governance of Non-profit Private Universities in Vietnam: Analyses from a Legal Perspective (2021)
• The article in the Journal of education and Society analyses Singapore’s law on private education institutions and the experiences in making law on private education institutions in Vietnam (2019)

Dynamic IT leader with a 19-year track record of leading high-performing teams and delivering impactful technology solutions across diverse industries. Skilled in strategic planning, program management, and project execution.

As ICT Director at BUV, he fosters a high-performing department, aligns ICT strategies with academic goals, and champions a “digital first” culture. Passionate about empowering student learning and faculty teaching experience through technology, his ultimate aim is to make it a key driver of academic excellence and student success.

With 18 years of experience, Ms. Giang is a proven expert in sales and marketing management, sales training, people development and scaling up operations in prominent companies both state owned and foreign invested. She possess exceptional skills in multi-channel sales such as B2B and B2C engagement, as well as international market development, covering 30 countries worldwide.

In her role as Senior Manager of Student Recruitment & International Partnership, with a deep passion in education & strong belief in education as a powerful tool to change the world, Ms. Giang has brought a wealth of experience and a track record of success in driving student recruitment efforts. She leads a team of recruitment experts, institutional parnership, agent & corporate sale representatives, driving the expansion and influence of our institution. Through strategic initiatives and inspiring leadership, the institution has achieved remarkable growth in student enrollment, establishing our university as a preferred choice for both domestic & international students seeking a world-class education in Vietnam.

Ms. Giang is a certified Master NLP Coach by ABL America Certified Coach. She holds a Bachelor of Arts in English for Science & Technology from Hanoi University of Science & Technology, and a Master of Business Administration with distiction from CFVG

Originally from London, Matt graduated from Leeds University in 2011, with a degree in Economics and Mathematics. He has dedicated his career to higher education student recruitment, marketing and admissions – predominantly holding leadership positions. This work is a natural fit for Matt – he is passionate about working with students, developing business and travelling to explore new cultures!

Matt worked for Bloomsbury Institute London (formerly London School of Business and Management) from 2012-20, growing their student body from 30 to 2,000 students during his tenure. Matt then spent four years at Corvinus University of Budapest in Hungary (2020-2024), again significantly growing international enrolments (whilst seeing year-on-year improvements in GPA) and implementing key digital innovations.

Matt joins BUV in September 2024 with the exciting challenge of heading international student recruitment as BUV looks to diversify its student body and grow its brand overseas.

Matt also enjoys teaching – he is an Advance HE Associate Fellow (AFHEA) and specialises in Marketing and Project Management.

Ms. Hoa is a senior manager with over 16 years of experience in supply chain management in multinational organizations. She has advanced skills in purchasing management regarding setting up business plans, strategy, budget control, managing purchasing/logistics activities, and import-export operations.

Ms. Hoa joined BUV in late 2021 and is responsible for leading and driving the successful implementation of the university’s overall procurement operation strategy. In her role as the Senior Procurement Manager, she oversees all procurement processes, strategies, and vendor management to ensure the effectiveness of goods and services supply for the university in terms of quality, delivery, and cost.

Ms. Hoa holds a Bachelor’s Degree in Foreign Trade Economics from Foreign Trade University.

Having graduated from the Diplomatic Academy of Vietnam, Hien has built strong competency in developing and managing international partnership relations for organisations in the commercial and higher education sectors. With over 11 years of work experience in international organisations, of which 7 years in the Higher education sector, as BUV International Office Manager, Hien manages all partnership links with international institutions and educational partners and oversees all global engagement activities for the University.