International Student Recruitment Officer – South Asia (B2B)

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and other UK universities. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a Personal and Social Growth (PSG) Program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for both undergraduate and postgraduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

POSITION PURPOSE

The postholder is responsible for developing BUV’s international recruitment pipeline across South Asia (with a focus on India, Nepal & Sri Lanka).

The postholder will independently drive business development across priority South Asia markets, developing and managing relationships with recruitment agencies and academic partners (feeder schools and education providers).

The role will contribute to the execution of the South Asia recruitment strategy, helping to build BUV’s brand presence and generating high‑quality, qualified leads/applications, strengthening BUV’s presence in the region, and providing market intelligence to support institutional decision‑making.

The Officer will act as the regional lead within the International Student Recruitment team, demonstrating strong organisational skills and relationship‑building capability. The postholder will be the key contact point to agents and partners in the region, responsible for conversion, coordinating regional marketing initiatives, and representing BUV at overseas events.

Travel within SE Asia is required, along with close collaboration with Marketing, Admissions, and other internal stakeholders. You may also be required to meet with BUV partners in-country (e.g. with university partners) during market visits.

 AREAS OF RESPONSIBILITY

• Support implementation of the ISR South Asia strategy to meet regional recruitment targets and KPIs (leads, applications, contracted agencies, etc).
• Build and maintain strong relationships with recruitment agencies and feeder school partners.
• Lead performance and account management of BUV’s South Asia agency network, including regular (e.g. bi‑weekly) check‑ins, training.
• Provide expert guidance on BUV’s programmes, admissions processes and selling points, etc.
• Coordinate onboarding and ongoing development support for all South Asia agencies (in compliance with BUV’s agency appointment and governance procedures)
• Work directly with prospective students from these sources enquiry to enrolment, providing expert guidance and maximising conversion.
• Provide accurate advice on entry requirements, programmes, fees and scholarships, and BUV’s value proposition.
• Support marketing: creating/refining of regional marketing content and ensure cultural relevance; provide ongoing market intelligence.
• Attend international exhibitions, school visits, and partner meetings across SE Asia; deliver webinars and digital outreach sessions.
• Maintain accurate CRM records and manage confidential information responsibly.
• Work with Head, ISR to undertake annual agency evaluations, recommending contract renewals/non-renewals or performance improvement actions.
• Support ISR events, webinars, and cross‑functional activities as required.

 POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Must have experience of doing business in South Asia (e.g. India, Nepal, Sri Lanka)
• Must have experience of working in international education or being an international student
• Minimum 2 years’ experience in sales, account management or business development role
• Strong interpersonal and communication skills.
• Knowledge of South Asian cultures, education systems, and student expectations.
• Strong organisational and administrative capabilities.
• Full working proficiency in English
• Full working proficiency in a South Asian language (e.g. Hindi, Bengali, Punjabi, Tamil, Nepali)
• CRM experience.
• Undergraduate degree (2nd class or above, or equivalent).
• High computer literacy (Word, Excel, PowerPoint, Outlook).

Desirable

• Experience of living or doing business in Vietnam
• Salesforce experience.

COMPETENCIES (behavioural)

 Essential

• Target‑driven with strong customer and service orientation.
• Ethical approach to business and relationship management.
• Strong presentation, communication, and relationship‑building skills.
• Cultural appreciation and empathy; ability to engage with diverse stakeholders.
• Effective time management, attention to detail, and ability to work under pressure.
• Strong problem‑solving and decision‑making skills.
• Collaborative team player able to work across departments.

Desirable

• Strategic thinker able to analyse regional market opportunities and advise stakeholders.
• Strong initiative and ability to work independently.
• Leads by example and supports colleagues at all levels.

BENEFITS

• Highly competitive salary package (plus benefits) depending on qualifications/experience;
• 13th month Tet bonus (Vietnamese candidates);
• Annual cost of living adjustment;
• Annual salary increases and bonuses based on performance;
• Recognition & awards programmes;
• 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;
• Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);
• Education support for staff, spouse and children;
• Transportation support;
• Business travel insurance;
• Various staff events throughout the year (outings, year-end party, sports activities and other events);
• Onsite fitness and sports centre;
• Opportunity to work within a professional and multicultural environment.

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

Important Notice:

To strengthen communication and protect candidates from increasingly complex fraud risks, please note that BUV will never request any fees or payments during the recruitment process. Be cautious of scams that ask for money to apply.

The Human Resources Department (HRD) of BUV only uses the official email address hr@buv.edu.vn. If you are ever unsure about the authenticity of any information or request, kindly contact HRD at hr@buv.edu.vn or by phone at +84 2216 250 250 during office hours for verification and support.

Submit Your CV