Dr. Sriganeshvarun Nagaraj
Raised and educated in Chennai, INDIA, Varun completed a bachelor’s degree in Defense & Strategic studies from University of Madras. Following graduation in 2003, he completed a master’s degree in Mass communication & Journalism in 2005. He started his career as a Lecturer from Chennai. Varun completed National Eligibility Test in 2012 to become certified lecturer in the field of Mass communication, in 2016 he Moved to Malaysia and began working for INTI International university. In 2023 He completed his PhD thesis (Vels university) titled, Effectiveness of film induced tourism to promote tourist destinations in India. He has guided students in employer projects for Malaysia airports, MBSB bank, Newswav.
In addition, Varun passion for teaching with a motto to make learning simplified for greater good.
ACADEMIC QUALIFICATIONS
- Doctor of Philosophy (2019 – 2023)
Vels University
Thesis: Effectiveness of film induced tourism to promote tourist destinations in India
- Master of Mass communication & Journalism (2003 -2005)
The University of Madras, Chennai (India)
- Bachelor of Arts (Hons) Defence & Strategic Studies (2000-2003)
The University of Madras, Chennai (India)
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Lecturer (2024 – Current)
- INTI International University (Malaysia)
Senior Lecturer (2016 – 2024)
- Symbiosis International University (India)
Assistant Professor (2014 – 2016)
RESEARCH AREAS / FIELDS
- Film Induced Tourism
- Film and Marketing
- Business and Marketing
RESEARCH PUBLICATIONS
- Sriganeshvarun Nagaraj; Yasmin J K Prabakaran; Abdul Aziz Mustafa. 2020 – Fostering spirit of unity through film “Ola Bola”
- Siti Intan Nurdiana Wong Abdullah; Sriganeshvarun Nagaraj. Going Green: The Impact Of Green Initiative Events On Environmental Practice Intentions, Journal Of Sustainability Science And Management – 2023-08-31
- Chan, Pee Ven; Nagaraj, Sriganeshvarun. Cultural Impact Of Chinese Drama Towards Malaysian And Chinese Audiences. International Journal Of Social Science Research, 2022
- Nagaraj, S., & Mohd Mustafa, A. A. (2019). Local Films or Hollywood Films: Malaysian’s Preferences. INTI Journal, 2019.
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