Assoc. Prof. Maren Viol
Originally from Germany, Maren holds an undergraduate degree in International Hospitality Management from Stenden University in the Netherlands and an MSc in Tourism and Events from the University of Sunderland in the UK. Maren gained her PhD from Edinburgh Napier University in the UK in 2016 with a thesis exploring commemorative narratives of the anniversary events of the fall of the Berlin Wall. Since then, she has taught on tourism, hospitality and events management courses in the UK and Vietnam and has held programme leadership roles at undergraduate and postgraduate levels. Maren is also a Fellow of Advance HE. Her research interests include commemoration, memory studies, semiotics, tourism education and sustainable tourism. Maren has published her research in academic journals and book chapters and presented at international conferences.
ACADEMIC QUALIFICATIONS
- Doctor of Philosophy (2011-2016)
Edinburgh Napier University, UK
Thesis: Collective memory and identity narratives at the 20th and 25th anniversary events of the fall of the Berlin Wall
- Postgraduate Certificate in Teaching and Learning in Higher Education (2012-2013)
Edinburgh Napier University, UK
- Master of Science in Tourism and Events (2010-2011)
University of Sunderland, UK
- Bachelor of Business Administration in International Hospitality Management (2006-2010)
Stenden University, Netherlands
PROFESSIONAL APPOINTMENTS
- British University Vietnam
Senior Lecturer (2023 – present)
Programme Lead – Tourism Management (2023 – present)
- Glasgow Caledonian University (UK)
Lecturer (2020-2022)
Programme Leader MSc International Tourism and Events Management (2021-2022)
- British University Vietnam
Senior Lecturer (2016-2019)
Programme Leader BA(Hons) Tourism Management and BA(Hons) Events Management (2016-2019)
- Edinburgh Napier University (UK)
Graduate Teaching Assistant (2011-2016)
RESEARCH AREAS / FIELDS
- Critical tourism and events studies
- Sustainability in tourism and events
- Tourism higher education
RESEARCH PUBLICATIONS
- Nguyen, B. L. & Viol, M. (2022) ‘Factors influencing decision-making of millennial travellers participating in community-based rural tourism experiences in South-East Asia’, in Stylidis, D., Kim, S. & Kim, S. (eds.) Tourism Marketing in East and South-East Asia, Egham: CABI, 22-38.
- Viol, M. & Southall, C. (2021) ‘A conceptual framework for understanding Western-centrism in transnational education in tourism’, Current Issues in Tourism, 1-5, DOI: 10.1080/13683500.2021.2019203
- Viol, M., Todd, L., Theodoraki, E. & Anastasiadou, C. (2018) ‘The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall’, Tourism Management, 69C, 246-262, DOI: 10.1016/j.tourman.2018.06.018
- Viol, M. (2015) ‘The use of wikis within the virtual learning environment to support collaborative working and their influence on students’ learning experience’, Journal of Perspectives in Applied Academic Practice, 3 (2), 50-57, DOI: 10.14297/jpaap.v3i2.156
RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS
- Viol, M. & Southall, C. (2023)
Decolonising the tourism curriculum – experiences of faculty in Asian transnational education contexts (keynote address)
3rd Critical Tourism Studies Asia Pacific Conference
Hanoi, Vietnam
- Viol, M. & Nguyen B. L. (2023)
Ethical consumers post-COVID-19: Sustainable travel behaviours of young Vietnamese tourists
3rd Critical Tourism Studies Asia Pacific Conference
Hanoi, Vietnam
- Viol, M. & Southall, C. (2018)
Western-centrism in internationalised tourism higher education curricula: Perspectives from Vietnam
Critical Tourism Studies Asia Pacific Inaugural Biennial Conference
Yogyakarta, Indonesia
- Viol, M., Theodoraki, E., Anastasiadou, C. & Todd, L. (2014)
Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall
International Conference on Remembering in a Globalizing World
Le Chambon sur Lignon, France
- Viol, M., Theodoraki, E. & Anastasiadou, C. (2013)
The impact of commemorative events of the fall of the Berlin Wall on collective memory (re)constructions
Post Conflict, Cultural Heritage and Regional Development: An International Conference
Wageningen, Netherlands
AWARDS & HONOURS
- Final Year Research Student Prize for Research Excellence (2015)
Edinburgh Napier University
- Interim Research Student Prize for Research Excellence (2014)
Edinburgh Napier University
- First Year Research Student Prize for Research Excellence (2012)
Edinburgh Napier University
- Best Postgraduate Student (2011)
Association for Tourism in Higher Education (ATHE)
- Share
Read more 
Associate Professor
Head, Centre for Research and Innovation
Assoc. Prof. Dr. Mike Perkins is the Head of the Centre for Research & Innovation at British University Vietnam, Vietnam. He holds a PhD in Management from the University of York, where he explored performance management in local policing services. His current research focuses on performance management, academic integrity, and the impact of Generative AI […]
Lecturer
Dr. Luu Thi Thao NguyenNguyen holds a bachelor’s degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen’s PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research. Nguyen has more […]
Senior Teaching Fellow
Hoang Bao LongBao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems. Outside of teaching, he also is co-founder of LacBird Co. – a game company […]
Senior Lecturer
Dr. Andrew BatchelorAfter graduating from the University of London (Imperial College), Andrew completed a post-doctoral fellowship sponsored by Japan Society for the Promotion of Science, thereafter serving as an academic – in a variety of universities in Australia, Singapore, Japan and Malaysia; where Andrew supervised post graduate students, established collaborations with industry, authored textbooks and edited journal […]
Lecturer
Dr. William ShiueWilliam Shiue is a Lecturer at the School of Business at the British University Vietnam. He earned his Ph.D. in Strategic Marketing from King’s Business School, King’s College London (AACSB, EQUIS, and AMBA accredited), an M.Sc. in Management and Systems from New York University, and a B.Sc. in Finance from The Pennsylvania State University. William’s […]
Lecturer
Dr. Daphne LauBefore joining BUV, Daphne served as a Research Assistant Professor at the Hong Kong Polytechnic University (AACSB and EQUIS accredited). She holds a Ph.D. in Accountancy from the City University of Hong Kong (AACSB and EQUIS accredited). Daphne was awarded a Hong Kong Ph.D. Fellowship by the Research Grants Council of the Hong Kong Special […]
Senior Lecturer
Dr. Shashi ChaudharyShashi, born and raised in Nepal, completed a Bachelor’s degree (BA) in Economics and Mathematics and a Master’s degree (MA) in Economics from Tribhuvan University, Nepal. He started his career in higher education as a Lecturer in Economics at the School of Business, Pokhara University, Nepal, where he worked for two years before moving to […]
Senior Teaching Fellow
Discipline Lead - Business (University of London)
Born in Canada, raised and educated in Rhodesia (now Zimbabwe), Mark completed a B.Sc. (Econ) at the University of Buckingham, England. Following graduation in 1984, he worked with an Economics Consultancy for a year before returning to Buckingham as a tutor. While completing his Master’s degree, he worked his way up to Lecturer before leaving […]
Teaching Fellow
James McGaughranRaised and educated in the United States, James completed a Bachelor’s degree at the University of Colorado (USA) as a double major in Political Science and Environmental Studies. Subsequently, he completed a Master of Strategic Leadership and Communication from Stephens College in Missouri (USA). James then travelled, worked and volunteered in India and Nepal before […]
Associate Lecturer
Don HickersonDon completed his degree in business administration from Confederation and immediately began working for BC Parks. It was here he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia. Don subsequently completed an […]
