(Associate) Manager, Brand Marketing

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world-recognised QS accreditor and is also recognised with a university-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a compulsory personal and social growth program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for undergraduate and graduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s award-winning campus in the Ecopark Township near Hanoi. With its state-of-the-art teaching and learning facilities and iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

POSITION PURPOSE

We are looking for a savvy, multi-disciplined (Associate) Manager to oversee the areas of branding and event marketing. The position will be responsible for planning, development, and implementation of all the business marketing strategies and marketing communications activities. He or she will provide strategic leadership to a diverse brand team to work to achieve strategic business priorities.

AREAS OF RESPONSIBILITY

BRAND MARKETING

• Work with leadership and cross-teams to develop long-term, research-led brand strategy to build strong brand positioning and enhance brand equity.
• Develop branding plan and lead the execution of branding campaigns, in line with BUV’s brand strategy to enhance brand awareness across channels.
• Develop product marketing plan and lead the execution of marketing campaigns across touchpoints in responsive to the market trends, and to achieve business KPIs.
• Lead the branding team to build a consistent brand image & brand characteristics and enhance brand SOV throughout channels by creating compelling concept directions for both online and offline channels.
• Work closely with other Digital team to deploy always-on campaigns and other branding campaigns to build brand reputation and generate leads.
• Conduct necessary market research, brand health research to inject valuable insights into brand and marketing strategies and planning as well as Student recruitment strategies.

EVENT MANAGEMENT & OTHERS

• Laise with cross-departments to develop a comprehensive annual event plan aligned with brand marketing plan to support brand strategy as well as business goals.
• Lead the event team to execute the events and brand activation activities, ensure creative approaches and flawless execution.
• Others: manage marketing budget and allocation plan, develop a Brand MKT team with strong competency and teamwork spirit, reporting and execute other duties and responsibilities as assigned.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor’s degree in Marketing, Communication, Journalism, PR or related fields;
• Minimum of 5–7 year experience in Marketing, PR and communications;
• Exceptional Vietnamese writing skills and advanced English competencies
• Strategic brand communications mindset;

Key skills:

• Effective communication: to actively listen and strengthen the quality of interpersonal communication in various settings;
• Leadership: to be able to delegate, inspire, provide timely support and guidance, and gain trust and respect from team members; and to communicate effectively with other people, especially cross-departments, and external stakeholders.
• Teamwork & Collaboration: to work effectively with others to accomplish team goals and objectives;
• Planning & Organizing: to effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;
• Problem Solving & Decision Making: to analyze situations and evaluate alternative solutions, to provide guidance to team members in problem solving, to make necessary decisions when needed.
• Creative Thinking & Innovation: to look beyond current practices and think outside of the box to initiate new and better ways of doing things.
• Experience in education is an asset.
• Can-do attitude, proactive and solution-oriented at all times.
• Experience working in a flexible and changeable environment.

Desirable

• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;
• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.

COMPETENCIES  (behavioural)

Essential

• Skill – Work organising and time management skills
• Skill – Creative thinking & innovation
• Skill – Flexibility and versatility
• Skill – Good at working in a team and independently
• Attitude – Detail-oriented, attentive
• Attitude – Can-do attitude, proactive

Desirable

• Skill – Effective communication skills
• Skill – Explanatory presenting skills
• Attitude – Perseverant
• Attitude – Integrity

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

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