Senior Manager, Marketing Services

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and other UK universities. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a Personal and Social Growth (PSG) Program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for both undergraduate and postgraduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

Students study at BUV’s award-winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

POSITION PURPOSE 

The Senior Manager, Marketing Services is responsible for leading and managing the university’s central hub for creative services, event management, and branded merchandise. This role will ensure the efficient and high-quality delivery of marketing services that support the university’s strategic objectives, brand image, and various departmental needs. The manager will oversee a diverse team of creative and operational staff, fostering an environment of collaboration and excellence. 

AREAS OF RESPONSIBILITY  

Creative Hub Management & Production: 

• Oversee the ideation, design, and production of a wide range of creative assets, including digital and print materials, photography, videography, and motion graphics, ensuring alignment with brand guidelines and strategic objectives. 

• Manage the creative workflow from brief to delivery, prioritising projects, allocating resources effectively, and ensuring timely completion of high-quality work. 

• Lead and mentor the creative team (Designers, Visual Content Creator), fostering creativity, skill development, and adherence to best practices. 

Event Management & Execution: 

• Oversee the planning, coordination, and successful execution of university-wide events, lead-generation activities, and ambassador programmes. 

• Manage all aspects of event logistics, including budget management, vendor negotiation, on-site coordination, and post-event analysis and reporting. 

• Lead and guide the Event Officers to deliver memorable and impactful event experiences. 

Branded Merchandise & Collateral Management: 

• Manage the lifecycle of university branded merchandise and marketing collateral, including planning, design, sourcing, production, inventory management, and distribution. 

• Ensure brand consistency and quality control for all merchandise and collateral items. 

Team Leadership & Operational Management: 

• Lead, mentor, and develop a high-performing Marketing Services team, fostering a collaborative, innovative, and results-oriented culture. 

• Set clear objectives, provide regular feedback, and support the professional growth of team members. 

• Manage the Marketing Services budget, ensuring effective allocation of resources and adherence to financial guidelines. 

• Establish and optimise operational processes, workflows, and systems within the Marketing Services team to enhance efficiency, productivity, and quality of output. 

• Manage relationships with external agencies, vendors, freelancers, and suppliers, ensuring optimal service delivery and value for money. 

POSITION SPECIFICATIONS 

COMPETENCIES (knowledge, skills, and abilities) 

Essential  

• Bachelor’s degree in Marketing, Communications, Design Management, Event Management, or a related field.  

• A minimum of 5-6 years of progressive experience in marketing services, creative services, event management, or a similar role, with a strong portfolio showcasing successful project delivery.  

• At least 3 years of experience in a leadership or managerial role, directly managing and developing a multi-disciplinary team (e.g., designers, event staff, brand ambassadors).  

• Demonstrable experience in:  

• Excellent understanding of branding principles and visual communication. 

• Managing creative production processes (design, video, print). 

• End-to-end event planning and management for various scales of events. 

• Managing branded merchandise and marketing collateral. 

• Strong project management, organisational, and prioritisation skills. 

• Budget management and vendor negotiation. 

 Desirable  

• Master’s degree or relevant professional certifications.  

• Experience working within the international higher education sector.  

• Proficiency with project management software and creative design tools (e.g., Adobe Creative Suite).  

COMPETENCIES (behavioural) 

Essential 

• Strategic Orientation & Leadership  

• Creative Thinking & Innovation  

• Effective Communication & Interpersonal Skills  

• Managing & Developing People  

• Planning & Organising  

• Problem Solving & Decision Making  

• Collaboration & Teamwork  

• Creativity & Attention to Detail  

• Results Driven 

Desirable 

• Adaptability & Resilience  

• Stakeholder Management  

• Customer Focus 

BENEFITS

• Highly competitive salary package (plus benefits) for Vietnamese and expatriate candidates depending on qualifications/experience;
• 13th month Tet bonus (Vietnamese candidates);
• Annual cost of living adjustment;
• Annual salary increases and bonuses based on performance;
• Recognition & awards programmes;
• 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;
• Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);
• Education support for staff, spouse and children;
• Relocation allowance to cover visa/flights/initial days accommodation
• Support and assistance in work permit and visa application together with relocation to and settling into living and working in Vietnam;
• Transportation support;
• Business travel insurance;
• Various staff events throughout the year (outings, year-end party, sports activities and other events);
• Onsite fitness and sports centre;
• Opportunity to work within a professional and multicultural environment.

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

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