Z Marketer season 2 officially launches, providing a playground for Gen Z marketers - British University Vietnam

Z Marketer season 2 officially launches, providing a playground for Gen Z marketers

Posted on: 13/10/2021

Z Marketer season 2 centering on the game industry is expected to provide opportunities for learning and self-development to young enthusiasts of such a challenging field as marketing.

Conceptualised and brought to life by the students of British University Vietnam (BUV), Z Marketer is a marketing contest solely in English and has attracted the participation of hundreds of students from major universities across the country such as RMIT, Foreign Trade University, National Econiomics University, Can Tho University, and Van Lang University thanks to realistic experiences in solving marketing challenges of businesses.

This year, in its return, Z Marketer focuses on technology, specifically the game industry, and fosters a professional and realistic competitive environment to enable young marketing enthusiasts to prove themselves and conquer through novel ideas. At the same time, the contest readies its contestants for a competitive and challenging market of the 4.0 era.

Z Marketer 2021 focuses on the game industry

Participating in Z Marketer, young contestants will face the challenge of role-playing games (RPGs) posed by VNG Corporation and its goal of market expansion across South East Asia, specifically with the marketing campaign for Revelation Mobile. The challenge is considered new and exciting for young contestants as they delve into the mobile game industry, which is developing rapidly with job opportunities in Vietnam as well as the world.

VNG Corporation also acts as the diamond sponsor to Z Marketer 2021. Founded 17 years ago, it is the leading company in Internet services and technology as well as Vietnam’s first tech unicorn. In the time to come, the corporation aims to grow its online gaming business and become a technology company driven by data and artificial technology.

Throughout the contest, participating teams will be mentored by seasoned lecturers of BUV and other leading marketing experts through workshops and intensive trainings. Contestants will also have access to standardised and latest marketing learning materials.



  • Higher education students in Vietnam.
  • Organising committee members and coordinators of Z Marketer 2021, and Z Marketer 2020 finalists are ineligible

Format & registration deadline:

  • Register as teams of 2 to 4 contestants, who are not necessarily from the same university,or as individual contestants, who then will be randomly grouped into teams by Z Marketer. Join the Z Community group to actively look for teammates.
  • Register at: https://tinyurl.com/zmarketer2021. Deadline: 10 October 2021

Contest structure:

  • Round 1 (29 September – 17 October): Teams put forward their Big Ideas/Regional Concepts for the launch of the product in the South East Asian market and analyse data to compare the market growth potential of different countries. At the end of the first round, the top 10 teams will advance to the second round.
  • Round 2 (22 October – 28 October): The 10 teams will draw into five Their task is to develop an integrated marketing communications (IMC) plan for each country. At the end of the second round, the top 5 teams will advance to the third round and compete in the finale.
  • Round 3 (02 November – 11 November): The 5 teams will face additional challenges from VNG and complete the IMC plans they developed in the second round.
  • Final round (13 November): The teams pitch their ideas.

Z Marketer 2021 changes to its format are a statement on the stature of this professional marketing contest organised by students. Apart from a prize pool of VND 270,000,000 and opportunities for internships at Vietnam’s leading agencies and businesses, the contest gives its contestants chances to make friends, connect with young talents, and learn from experts. Therefore, Z Marketer 2021 can be a launchpad for marketing students’ successful careers.

Z Marketer 2020

Z Marketer is officially open for registration to welcome talented, passionate, and ambitious students. Are you ready to step out of your comfort zone and grasp the opportunities to make a name for yourself?

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