Officer, Digital Marketing

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognized with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a compulsory personal and social growth program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for undergraduate and graduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in South East Asia.

POSITION PURPOSE

The Digital Marketing Specialist is a key role responsible for increasing our company’s online visibility and driving organic growth. The specialist will dedicate 40% of their time to developing and executing a comprehensive SEO strategy. Another 20% will be allocated to project management, including coordinating efforts with external SEO agencies and internal stakeholder (Content team, ICT). The remaining 20% will focus on other digital marketing activities, excluding paid advertising operations. The ideal candidate will possess a strong understanding of current digital marketing trends and a proven ability to leverage data for decision-making. Excellent project management, collaboration, and communication skills are essential for success in this role.

AREAS OF RESPONSIBILITY

SEO Strategy Development (40%)

• Keyword Research & Analysis: Conduct in-depth research to identify relevant keyword opportunities with high search volume. Analyze search intent to tailor content accordingly.
• On-Page Optimization: Optimize website content, meta tags (titles, descriptions), header tags, and internal linking structure to align with target keywords and improve search engine rankings.
• Technical SEO: Address technical issues like site speed, mobile responsiveness, and crawl errors to ensure optimal search engine indexing and user experience. Collaborate with internal ICT team to handle all website issues.
• Link Building: Develop a strategy to acquire high-quality backlinks from authoritative websites, improving domain authority and search visibility.
• Performance Monitoring: Use tools like Google Analytics, Search Console, Ahrefs to track organic traffic, rankings, click-through rates, and other key metrics. Analyze data to identify trends and opportunities for improvement

Project Management & External Partner Collaboration (20%)

• Project Planning: Define project scope, goals, deliverables, and timelines for SEO and content initiatives.
• Partner Management: Establish clear expectations with external SEO agencies and content creators, monitor progress, and provide feedback to ensure alignment with project goals.
• Communication & Collaboration: Facilitate communication between internal teams and external partners, ensuring everyone is informed and working towards common objectives.
• Risk Management: Identify and mitigate potential risks to project success, such as delays, budget overruns, or quality issues.

Other Digital Marketing Activities (20%)

• Marketing Automation: Design and implement automated email campaigns, ZNS, ZMS (Zalo), and personalized customer journeys to nurture leads and drive conversions.
• CMS Management: Maintain and update website content, ensuring accuracy, relevance, and consistency with brand messaging. Implement new features and functionality as needed.
• Email Marketing: Create engaging email content, segment audiences, and track email performance to optimize open rates, click-through rates, and conversions.
• Data Management: Collect and analyze data from various sources (website analytics, social media, email campaigns) to measure campaign performance, identify trends, and inform future marketing decisions.
• Landingpage Builder: Gather briefing from stakeholders and create effective CRO landing page which supports Performance Ads team.

General

• Industry Knowledge: Stay current with the latest digital marketing trends, technologies, and best practices through continuous learning and professional development.
• Cross-functional Collaboration: Work closely with teams across the organization (e.g., sales, product development) to ensure alignment and maximize the impact of digital marketing efforts.
• Performance Reporting: Prepare and present regular reports on digital marketing performance, highlighting key metrics, insights, and recommendations for improvement.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Holder of Bachelor’s degree in digital marketing, marketing and communications or equivalent from relevant programs;
• Minimum of 3 years of related marketing experience required (Intensive experience in SEO is desired);
• Proficiency in English;
• Experience in education is an asset;
• Stay up-to-date with digital marketing and have strong analytical skills to forecast and identify digital marketing trends and challenges;
• Ability to work independently as well as on a team; and able to perform under pressure;
• Ability to convert data into actionable insight;
• Excellent communication and interpersonal skills;
• Planning and process management skills
• Basic practice of JavaScript, HTML, CSS

Desirable

• Experience working in a flexible and changeable environment;
• Proven ability to manage agencies and stakeholder relationships;
• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends
• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility

COMPETENCIES  (behavioural)

Essential

• Skill – Work organizing and time management skills
• Skill – Analytical, solution-drawing and decision-making skills
• Skill – Changes management skills
• Skill – Result-oriented mindset
• Attitude – Detail-oriented, attentive
• Attitude – Business Confidential

Desirable

• Knowledge – Insight on areas of business
• Skill – Teamworking skills
• Skill – Communication skills
• Skill – Explanatory presenting skills
• Attitude – Perseverant
• Attitude – Honest

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

Submit Your CV