In this role, you will be responsible for the development and placement of engaging content, messaging and copy that connects with our students and parents across multiple channels including website, email, social, paid media, video, press releases, blog posts, and more. Collaborates with heads of departments, manager, colleagues and students and other relevant stakeholders in the planning, production, and execution of marketing and PR communications.

• Develop monthly and quarterly content plan and execution in line with British University Vietnam’s brand strategy and responsive to the market trends;
• Work closely with other Digital team members to produce creative contents that engage the target audiences in optimized two-way communication, build brand reputation and generate leads;
• Create compelling concepts and copy for social media posts, newsletters, email marketing, press release, SEO content, brochures, flyers, scripts, speeches and articles for the media;
• Work with the in-house designer, freelancers or external agencies to produce creative visuals, infographics, videos, apps and other multimedia materials for marketing purposes;
• Plan and coordinate with the event team to organise creative and engaging events and other marketing communications activities;
• Support BUV’s recruitment activities including, but not limited to, marketing materials, recruitment events, content for digital platforms, offline channels and messages to students and parents;
• Work with the PR person-in-charge and PR agency to produce relevant content for media pitching.
• Effectively use data-driven insights to test, refine and prove content performance;
• Be responsible for the follow-up with administration jobs in the Marketing and Communications Department;
• Execute other duties and responsibilities as assigned.

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor’s degree in Marketing, Communication, Journalism, PR or related fields;
• Minimum of 3 years in copywriting and content development;
• Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand communication mindset;

Key skills:

• Effective communication: To actively listen and strengthen the quality of interpersonal communication in various settings;
• Teamwork & Collaboration: To work effectively with others to accomplish team goals and objectives;
• Planning & Organising: To effectively plan, organize, prioritize, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;
• Problem Solving & Decision Making: To analyse situations and evaluate alternative solutions;
• Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;
• Experience in education is an asset;
• Can-do attitude, proactive and solution-oriented at all times;
• Experience working in a flexible and changeable environment.

Desirable

• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;
• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.

COMPETENCIES  (behavioural)

Essential

• Skill – Work organizing and time management skills
• Skill – Creative thinking & innovation
• Skill – Flexibility and versatility
• Skill – Good at working in a team and independently
• Attitude – Detail-oriented, attentive
• Attitude – Can-do attitude, proactive

Desirable

• Skill – Effective communication skills
• Skill – Explanatory presenting skills
• Attitude – Perseverant
• Attitude – Integrity

• Highly competitive salary package (plus benefits) for Vietnamese and expatriate candidates depending on qualifications/experience.
• 13th month Tet bonus (Vietnamese candidates).
• Annual cost of living adjustment.
• Annual salary increases and bonuses based on performance.
• Recognition & awards programmes.
• 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave.
• Healthcare plan (Private accident, medical, and dental insurance, including annual health check)
• Education support for staff, spouse, and children
• Transportation support.
• Business travel insurance.
• Flexible working arrangements.
• Various staff events through the year (outings, year-end party, sports activities, and other events).
• Onsite fitness and sports centre.
• Opportunity to work within a professional and multi-cultural environment.