Michael Lomax
Raised and educated in the North-East of England, Michael completed a Bachelor’s degree in Advertising & Media from Northumbria University, Newcastle. Following graduation in 2012, he was employed for 5 years in the UK music events & hospitality industry as a Marketing & Events Manager. During this time, Michael continued to pursue his passion for marketing by undertaking a Master’s degree in Mass Communications Management, which he completed in 2013. In 2017, he moved into a corporate marketing management role for Parmley Graham Ltd, the largest industrial automation partner company for Siemens UK.
In 2019, Michael transitioned from industry to education as he arrived in Vietnam and began working as a teaching practitioner at the British University Vietnam, specialising in Digital Marketing and Social Media Marketing Management. Since joining in 2019, Michael has been teaching across a range of programmes where he brings a wealth of contemporary industry knowledge and practical know-how.
ACADEMIC QUALIFICATIONS
- Master of Science – Mass Communications Management (2012 – 2013)
Northumbria University, England (UK) - Bachelor of Arts (Hons) – Advertising & Media (2009 – 2012)
Northumbria University, England (UK)
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Programme Leader for Pre-University (2022 – Current)
Teaching Practitioner (2019 – Current) - Parmley Graham Ltd. (England, UK)
Marketing & Communications Manager (2017 – 2019) - Ape-X Music Events Ltd. (England UK)
Marketing & Events Manager (2012 – 2017)
RESEARCH AREAS
- Digital Marketing
- Social Media & Content Marketing
- Sustainable Tourism & Music Tourism
RESEARCH & CONFERENCE PRESENTATIONS/EXHIBITION
- Lomax, M. (2019)
Vietnam Tourism in the 21st Century, Sustainable Tourism – (Keynote Address) 2019 British University Vietnam Conference
British University Vietnam, Ecopark, Hung Yen
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Senior Lecturer
Head Academic Quality
Dr. Jyotsna Ghildiyal Bijalwan is an academic, an author and researcher with a diverse international work experience in teaching undergraduate and postgraduate students. She holds Graduation and Master degrees in Commerce from University of Mumbai, India. She is also a Master of Business Administration (Finance) and MPhil. She got her doctoral degree in Management from […]
Head of School, School of Communications & Creative Industries
Dr. Paul D.J. MoodyDr. Paul DJ Moody’s qualifications include: PhD (Royal College of Art, 2023) Acts of Resistance by documentary practice in Visual Communication; Diploma in Professional Film and Video Production (North East Media Training Centre, 1989) and Bachelor’s degree in Communication Studies (University of London, Goldsmiths’). In 1989 he entered international film, television and media industry as […]
Senior Lecturer
Dr. Giovanni MerolaRaised and educated in Rome, Italy, Giovanni completed a double major Bachelor degree in Statistics and Economics from the university La Sapienza in Rome. He completed his Masters and Ph.D. in Statistics at the University of Waterloo in 1994 and 1998, respectively. He was associate professor at the Polytechnic University of Catalunya in Spain, then […]
Teaching Fellow
Tran Phuong Thao NgocTran Phuong Thao Ngoc is a design educator and graphic designer specialising in branding and website design. Born in Hue, Vietnam, she earned a full scholarship to British University Vietnam and graduated with first-class honours in Contemporary Creative Practice: Graphic Design in 2021. After discovering her passion for design education and academia, Ngoc remained at […]
Senior Teaching Fellow
Sven PfrommerSven is a well-rounded creative director & visual artist, with a background in visual communication and 20+ years of industry experience. He was running a design & advertising agency and established a gallery for contemporary photography in the art capital Berlin. Sven was born in Berlin, studied visual communication design at the HAWK University of […]
Associate Professor
Programme Lead - Tourism Management
Originally from Germany, Maren gained her PhD from Edinburgh Napier University in the UK in 2016 with a thesis exploring commemorative narratives of the anniversary events of the fall of the Berlin Wall. She also holds an undergraduate degree in International Hospitality Management from Stenden University in the Netherlands and an MSc in Tourism and Events from the University of […]
Deputy Vice-Chancellor and Vice-President
Professor Rick BennettRaised and educated in London, Rick completed undergraduate studies in the Fine Arts before working for 7 years within the UK film & television industry specialising in TV commercials and music video production. After emigrating to Australia in 1990, Rick worked at the University of New South Wales (in Sydney) where for 24 years he […]
Teaching Fellow
Julien PsomasAs Julien was studying for his BA Hons in Marketing in bonny Scotland, he discovered hospitality, its rhythm, its multicultural pool of talents, its long shifts, and the passion behind all this. Beside his studies, he worked in banqueting in St Andrews and later as a bartender. Julien quickly became team leader and got the […]
Teaching Fellow
Acting Discipline Lead – Accounting, Finance & Economics
Raised and educated in Stoke-on-Trent, England, Jed completed a Bachelor’s degree in Accounting & Finance from Staffordshire University. Following graduation in 2018, he was employed by British University Vietnam as an English teacher whilst subsequently completing a Master of Business Administration (MBA) from Staffordshire University, delivered at British University Vietnam. During his time at BUV, […]
Distinguished Visiting Professor (Business)
Professor Teo Tong KooiDato’ Dr. Teo Tong Kooi is from Malaysia. With a distinguished background in management and leadership, Dato’ Dr. Teo brings a wealth of experience spanning various industries, including financial services, manufacturing, property development, corporate advisory, and investment management. Over the course of his career, he has held pivotal leadership positions in multinational corporations and conglomerates, […]
