Hoang Bao Long
School of Computing & Innovative Technologies

Hoang Bao Long

Hoang Bao Long

Bao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems.

Outside of teaching, he also is co-founder of LacBird Co. – a game company in Vietnam and Australia, taking responsibility for coaching and mentoring game studios. Together with LacBird, he has supported 6 game development teams in Vietnam and Australia to achieve their milestones and expand from indie teams to mid-size studios.

ACADEMIC QUALIFICATIONS

  • Master of IT, Interactive Media (2016 -2018)
    University of Technology Sydney, Australia (AU)
  • Bachelor of Software Engineering (2011-2015)
    FPT University Hanoi, Vietnam (VN)

PROFESSIONAL APPOINTMENTS

  • RMIT University (Vietnam)
    Associate Lecturer – Game Program (late. 2022-2023)
  • FPT University Hanoi (Vietnam)
    UX Lecturer (2021-late. 2022)

RESEARCH AREAS / FIELDS 

  • Game Design
  • Human Centered Design, Psychology
  • Interactive Design, Foundation Design Theories

RESEARCH PUBLICATIONS

  • P. Q. Thang, N. V. Quyet, N. T. An, N. T. Anh, and H. B. Long, “Game – Social – Education Platform,” FPT University, 25-Dec-2015. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/1416.

RESEARCH SUPERVISION

  • C. T. K. Nguyen and D. D. Tran, “BẦU BÍ: Application to support mom and dad in taking care of pregnant women=Ứng dụng hỗ trợ mẹ và BỐ Chăm Sóc Sức Khỏe Thai Phụ,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3245.
  • T. A. Pham and Q. H. Nguyen, “Tap – A solution for Hanoi railway,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3346.

RESEARCH & CONFERENCE PRESENTATIONS 

  • Bao Long Hoang
    Startup Mentoring – Medical and Healthcare Techfest 2022
  • Bao Long Hoang
    Building a Thriving SEA Gaming Ecosystem Together – Gamescom Asia 2023

AWARDS & HONOURS

  • Google Startup Academy Award (2022)
    Game for Mental Wellbeing
  • Head of Startup Partnership Network/ Management Board Committee – Vietnam-Australia Innovation Network, 2020-2021

INDUSTRY EXPERIENCE 

  • Game Designer/ Co-founder – LacBird, 2017 – 2023
  • Community Game Design Assistant – Ubisoft 2017-2018
  • Game Designer/ Product Owner – RedAntz Studio, 2015-2016
  • Game Designer/ R&D Team Leader & Founder – Tinh Van Incubator Game Studio, 2013-2014

EMPLOYMENT HISTORY 

  • 2022-2023, Associate Lecturer (Game Program) – RMIT University, Vietnam
  • 2021-2022, Interaction Design Lecturer – FPT University, Vietnam
  • 2019-2021, Head of Creative, Creative Director – Textbook Ventures, Australia
  • 2017-2023, CEO/ Co-founder – LacBird Co., Australia & Vietnam
  • 2015-2016, Game Designer/ Product Owner – RedAntz Studio, Vietnam
  • 2014-2015, Product Manager – Clopic Nation, Vietnam
  • 2013-2014, Game Designer/ R&D Team Leader – Tinh Van Incubator Game Studio, Tinh Van Group, Vietnam
Hoang Bao Long
Hoang Bao LongRead more
Tran Phuong Thao Ngoc
School of Communications & Creative Industries

Teaching Fellow

Tran Phuong Thao Ngoc

Tran Phuong Thao Ngoc is a design educator and graphic designer specialising in branding and website design. Born in Hue, Vietnam, she earned a full scholarship to British University Vietnam and graduated with first-class honours in Contemporary Creative Practice: Graphic Design in 2021. After discovering her passion for design education and academia, Ngoc remained at […]

Dr. Donie Jardeleza
School of Computing & Innovative Technologies

Lecturer
Program Lead for Data Science & Artificial Intelligence

Dr. Donie Jardeleza

Donie, originating from Iloilo City, Philippines, obtained his Bachelor’s degree in Computer Engineering from the University of San Agustin in 2000. Over two years, he garnered valuable IT industry experience post-graduation. Transitioning to academia in 2004, he spent seven years as an Assistant Instructor at Saint Paul University Iloilo, nurturing a passion for teaching and […]

Professor Paul Gough
School of Communications & Creative Industries

Distinguished Visiting Professor (Art & Design)

Professor Paul Gough

An academic leader with over 40 years’ experience in higher education in UK, Europe and Australasia. Professor Paul Gough is a painter, author and broadcaster who has exhibited his paintings and drawings globally, and has authored over 10 books and 100 research papers on art history and cultural memory. With extensive experience in higher education […]

Dr. Anam Ashraf
School of Computing & Innovative Technologies

Lecturer
Programme Lead - Computer Science

Dr. Anam Ashraf

Software Engineering Lecturer with over 5 years of academic and industry experience. Holds a PhD in Management Sciences and Engineering from China (2025), and earned her Bachelor’s and Master’s degrees in Software Engineering from NUST, Pakistan (2015). Her research focuses on UX/UI design and user-centered computing. She has worked on software projects aimed at improving […]

Julien Psomas
The Business School

Teaching Fellow

Julien Psomas

As Julien was studying for his BA Hons in Marketing in bonny Scotland, he discovered hospitality, its rhythm, its multicultural pool of talents, its long shifts, and the passion behind all this. Beside his studies, he worked in banqueting in St Andrews and later as a bartender. Julien quickly became team leader and got the […]

Don Hickerson
The Business School

Associate Lecturer

Don Hickerson

Don completed his degree in business administration from Confederation and immediately began working for BC Parks. It was here he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia. Don subsequently completed an […]

Dr. Shashi Chaudhary
The Business School

Senior Lecturer

Dr. Shashi Chaudhary

Shashi, born and raised in Nepal, completed a Bachelor’s degree (BA) in Economics and Mathematics and a Master’s degree (MA) in Economics from Tribhuvan University, Nepal. He started his career in higher education as a Lecturer in Economics at the School of Business, Pokhara University, Nepal, where he worked for two years before moving to […]

Assoc. Prof. Maren Viol
The Business School

Associate Professor
Programme Lead - Tourism Management

Assoc. Prof. Maren Viol

Originally from Germany, Maren gained her PhD from Edinburgh Napier University in the UK in 2016 with a thesis exploring commemorative narratives of the anniversary events of the fall of the Berlin Wall. She also holds an undergraduate degree in International Hospitality Management from Stenden University in the Netherlands and an MSc in Tourism and Events from the University of […]

James McGaughran
The Business School

Teaching Fellow

James McGaughran

Raised and educated in the United States, James completed a Bachelor’s degree at the University of Colorado (USA) as a double major in Political Science and Environmental Studies. Subsequently, he completed a Master of Strategic Leadership and Communication from Stephens College in Missouri (USA). James then travelled, worked and volunteered in India and Nepal before […]

Nhu Huong Tra
School of Communications & Creative Industries

Teaching Practitioner

Nhu Huong Tra

Tra Nhu is an illustrator and printmaker creating welcoming and inclusive visual solutions. As an art coordinator and educator, Tra organizes workshops, fairs and community events in Vietnam and the UK. Tra earned a Bachelor of Professional Communication from RMIT University and recently graduated with a MA Illustration from University of the Arts London. From […]

DMCA.com Protection Status