Hoang Bao Long
School of Computing & Innovative Technologies

Hoang Bao Long

Hoang Bao Long

Bao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems.

Outside of teaching, he also is co-founder of LacBird Co. – a game company in Vietnam and Australia, taking responsibility for coaching and mentoring game studios. Together with LacBird, he has supported 6 game development teams in Vietnam and Australia to achieve their milestones and expand from indie teams to mid-size studios.

ACADEMIC QUALIFICATIONS

  • Master of IT, Interactive Media (2016 -2018)
    University of Technology Sydney, Australia (AU)
  • Bachelor of Software Engineering (2011-2015)
    FPT University Hanoi, Vietnam (VN)

PROFESSIONAL APPOINTMENTS

  • RMIT University (Vietnam)
    Associate Lecturer – Game Program (late. 2022-2023)
  • FPT University Hanoi (Vietnam)
    UX Lecturer (2021-late. 2022)

RESEARCH AREAS / FIELDS 

  • Game Design
  • Human Centered Design, Psychology
  • Interactive Design, Foundation Design Theories

RESEARCH PUBLICATIONS

  • P. Q. Thang, N. V. Quyet, N. T. An, N. T. Anh, and H. B. Long, “Game – Social – Education Platform,” FPT University, 25-Dec-2015. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/1416.

RESEARCH SUPERVISION

  • C. T. K. Nguyen and D. D. Tran, “BẦU BÍ: Application to support mom and dad in taking care of pregnant women=Ứng dụng hỗ trợ mẹ và BỐ Chăm Sóc Sức Khỏe Thai Phụ,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3245.
  • T. A. Pham and Q. H. Nguyen, “Tap – A solution for Hanoi railway,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3346.

RESEARCH & CONFERENCE PRESENTATIONS 

  • Bao Long Hoang
    Startup Mentoring – Medical and Healthcare Techfest 2022
  • Bao Long Hoang
    Building a Thriving SEA Gaming Ecosystem Together – Gamescom Asia 2023

AWARDS & HONOURS

  • Google Startup Academy Award (2022)
    Game for Mental Wellbeing
  • Head of Startup Partnership Network/ Management Board Committee – Vietnam-Australia Innovation Network, 2020-2021

INDUSTRY EXPERIENCE 

  • Game Designer/ Co-founder – LacBird, 2017 – 2023
  • Community Game Design Assistant – Ubisoft 2017-2018
  • Game Designer/ Product Owner – RedAntz Studio, 2015-2016
  • Game Designer/ R&D Team Leader & Founder – Tinh Van Incubator Game Studio, 2013-2014

EMPLOYMENT HISTORY 

  • 2022-2023, Associate Lecturer (Game Program) – RMIT University, Vietnam
  • 2021-2022, Interaction Design Lecturer – FPT University, Vietnam
  • 2019-2021, Head of Creative, Creative Director – Textbook Ventures, Australia
  • 2017-2023, CEO/ Co-founder – LacBird Co., Australia & Vietnam
  • 2015-2016, Game Designer/ Product Owner – RedAntz Studio, Vietnam
  • 2014-2015, Product Manager – Clopic Nation, Vietnam
  • 2013-2014, Game Designer/ R&D Team Leader – Tinh Van Incubator Game Studio, Tinh Van Group, Vietnam
Hoang Bao Long
Hoang Bao LongRead more
Dr. Vladimir Antchak
The Business School

Senior Lecturer
Discipline Lead - Tourism and Hospitality Management

Dr. Vladimir Antchak

Born and educated in Russia, Vladimir completed a Master’s degree in International Relations with distinction at Volgograd State University, followed by a Candidate of Science degree in Cultural Anthropology at St. Petersburg State University. He began his professional career managing major international exhibitions and business events in Russia and Europe, including projects for the European […]

Pham Thuy Duong
School of Communications & Creative Industries

Teaching Fellow
Programme Lead, Contemporary Creative Practice

Pham Thuy Duong

Born in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles’ College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, […]

Dr. Bui Ngoc Mai
The Business School

Lecturer

Dr. Bui Ngoc Mai

Raised in a small town in Hanoi, Mai moved to live and study in the United Kingdom from 2011. Mai completed her Msci degree in Mathematics and Statistical Science at the University College London (UCL) in 2017. She then received the UCL’s Research Excellence Scholarship to undertake doctoral research at UCL. In 2022, she was […]

Tran Phuong Thao Ngoc
School of Communications & Creative Industries

Teaching Fellow

Tran Phuong Thao Ngoc

Tran Phuong Thao Ngoc is a design educator and graphic designer specialising in branding and website design. Born in Hue, Vietnam, she earned a full scholarship to British University Vietnam and graduated with first-class honours in Contemporary Creative Practice: Graphic Design in 2021. After discovering her passion for design education and academia, Ngoc remained at […]

Nhu Huong Tra
School of Communications & Creative Industries

Teaching Practitioner

Nhu Huong Tra

Tra Nhu is an illustrator and printmaker creating welcoming and inclusive visual solutions. As an art coordinator and educator, Tra organizes workshops, fairs and community events in Vietnam and the UK. Tra earned a Bachelor of Professional Communication from RMIT University and recently graduated with a MA Illustration from University of the Arts London. From […]

LTM Maredi (In Memoriam)
The Business School

Senior Teaching Fellow

LTM Maredi (In Memoriam)

Maredi was raised and educated in South Africa. He studied Accounting at the University of Johannesburg where earned a Bachelor of Commerce and Honours in Accounting in 2006. He worked at Deloitte from 2007 to 2009 in assurance as part of the South African Institute of Chartered Accountants (SAICA) program where he successfully completed the […]

Dr. Hoang Ta
The Business School

Lecturer

Dr. Hoang Ta

Dr. Ta pursued his passion for finance by completing a Bachelor degree with First-Class Honours in Banking and International Finance from Foreign Trade University (2016). He later continued his education in the United Kingdom, earning a Master of Science with Distinction in Banking and Finance from King’s College London (2017). In 2024, he completed his […]

Alex Gaja Ortega
School of Communications & Creative Industries

Associate Lecturer

Alex Gaja Ortega

After completing a Master’s Degree in Architecture and various other academic, professional and research experiences in Spain, Poland, France and Japan, in 2015, Alex arrived in Vietnam, where he developed his career both in design consultancy for international offices and higher education. Among his recent professional milestones worth highlighting is the Cityscape Awards in 2019 […]

Dr. Aiwa Romy
The Business School

Lecturer

Dr. Aiwa Romy

Hailing from Kerala, South India, Aiwa completed her Bachelor’s degree in Travel and Tourism from Pazhassiraja College, Calicut University, Kerala in 2014. Following graduation, she moved to Malaysia to pursue her MSc. in Tourism by research from Taylor’s University (2014-2017) , and continued there until the completion of her Doctoral studies in 2021. During her […]

Julien Psomas
The Business School

Teaching Fellow

Julien Psomas

As Julien was studying for his BA Hons in Marketing in bonny Scotland, he discovered hospitality, its rhythm, its multicultural pool of talents, its long shifts, and the passion behind all this. Beside his studies, he worked in banqueting in St Andrews and later as a bartender. Julien quickly became team leader and got the […]

DMCA.com Protection Status