Hoang Bao Long
School of Computing & Innovative Technologies

Hoang Bao Long

Hoang Bao Long

Bao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems.

Outside of teaching, he also is co-founder of LacBird Co. – a game company in Vietnam and Australia, taking responsibility for coaching and mentoring game studios. Together with LacBird, he has supported 6 game development teams in Vietnam and Australia to achieve their milestones and expand from indie teams to mid-size studios.

ACADEMIC QUALIFICATIONS

  • Master of IT, Interactive Media (2016 -2018)
    University of Technology Sydney, Australia (AU)
  • Bachelor of Software Engineering (2011-2015)
    FPT University Hanoi, Vietnam (VN)

PROFESSIONAL APPOINTMENTS

  • RMIT University (Vietnam)
    Associate Lecturer – Game Program (late. 2022-2023)
  • FPT University Hanoi (Vietnam)
    UX Lecturer (2021-late. 2022)

RESEARCH AREAS / FIELDS 

  • Game Design
  • Human Centered Design, Psychology
  • Interactive Design, Foundation Design Theories

RESEARCH PUBLICATIONS

  • P. Q. Thang, N. V. Quyet, N. T. An, N. T. Anh, and H. B. Long, “Game – Social – Education Platform,” FPT University, 25-Dec-2015. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/1416.

RESEARCH SUPERVISION

  • C. T. K. Nguyen and D. D. Tran, “BẦU BÍ: Application to support mom and dad in taking care of pregnant women=Ứng dụng hỗ trợ mẹ và BỐ Chăm Sóc Sức Khỏe Thai Phụ,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3245.
  • T. A. Pham and Q. H. Nguyen, “Tap – A solution for Hanoi railway,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3346.

RESEARCH & CONFERENCE PRESENTATIONS 

  • Bao Long Hoang
    Startup Mentoring – Medical and Healthcare Techfest 2022
  • Bao Long Hoang
    Building a Thriving SEA Gaming Ecosystem Together – Gamescom Asia 2023

AWARDS & HONOURS

  • Google Startup Academy Award (2022)
    Game for Mental Wellbeing
  • Head of Startup Partnership Network/ Management Board Committee – Vietnam-Australia Innovation Network, 2020-2021

INDUSTRY EXPERIENCE 

  • Game Designer/ Co-founder – LacBird, 2017 – 2023
  • Community Game Design Assistant – Ubisoft 2017-2018
  • Game Designer/ Product Owner – RedAntz Studio, 2015-2016
  • Game Designer/ R&D Team Leader & Founder – Tinh Van Incubator Game Studio, 2013-2014

EMPLOYMENT HISTORY 

  • 2022-2023, Associate Lecturer (Game Program) – RMIT University, Vietnam
  • 2021-2022, Interaction Design Lecturer – FPT University, Vietnam
  • 2019-2021, Head of Creative, Creative Director – Textbook Ventures, Australia
  • 2017-2023, CEO/ Co-founder – LacBird Co., Australia & Vietnam
  • 2015-2016, Game Designer/ Product Owner – RedAntz Studio, Vietnam
  • 2014-2015, Product Manager – Clopic Nation, Vietnam
  • 2013-2014, Game Designer/ R&D Team Leader – Tinh Van Incubator Game Studio, Tinh Van Group, Vietnam
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