Dr. Kumarashvari Subramaniam
The Business School

Dr. Kumarashvari Subramaniam

Dr. Kumarashvari Subramaniam

Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor’s degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies in Management in 1999, further enriching her expertise.

Dr. Ash’s career voyages spanned diverse industries. She ventured into the oil and gas realm, making her mark at Halliburton in Aberdeen, UK, and later explored the dynamic retail sector. Returning to her homeland in 2001, she embraced higher education before an impactful journey in the Middle East. Contributing significantly to academic institutions in Jeddah and Dhahran, she left an indelible legacy. In 2020, the culmination of her academic pursuits arrived with the completion of her Ph.D. Her research interests are mainly in digital marketing, loyalty and customer experience.

Notably, Dr. Ash undertook a pivotal role in a Malaysian higher education institution, serving as Senior Lecturer and Head of Programme. Beyond academia, her interests encompass travel, gardening, and martial arts. In essence, Dr Ash’s enthusiasm for teaching and research is rooted in her dedication to nurturing the untapped potential of young minds.

 

ACADEMIC QUALIFICATIONS  

  • Multimedia University, Malaysia
    Doctor of Philosophy (Marketing)
  • The Robert Gordon University, United Kingdom
    Master of Science (International Marketing Management)
  • The Robert Gordon University, United Kingdom
    PGD (Management Studies)
  • The Robert Gordon University, United Kingdom
    Bachelor of Arts (Business Administration)

 

PROFESSIONAL APPOINTMENTS      

  • British University Vietnam (BUV)
    Business School Faculty Member (2023 – Current)
  • INTI International University (Malaysia)
    Business School Senior Lecturer and Head of Programme
  • Prince Mohammad Bin Fahd University (Dhahran, Saudi Arabia)
    Business School Faculty Member
  • Effat University (Jeddah, Saudi Arabia)
    Business School Faculty Member
  • INTI International University (Malaysia)
    Academic Development Executive
  • Halliburton (United Kingdom)
    Administrator

 

RESEARCH AREAS / FIELDS  

  • Digital Marketing
  • Customer Experience
  • Loyalty: Economic and Social Value

 

RESEARCH PUBLICATIONS  

  • Transitions in Marketing Communications from Traditional Architectures to Social Network Patterns, International Journal of Internet Marketing and Advertising, Volume X, No 2, pp 69 – 85
  • Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room. International Journal of Academic Research, Vol 12, Issue 4, April, 2022.
  • The Impact of TMT Functional Heterogeneity on Corporate Performance and the Mediating role of Compensation Gap on New Energy in China”. Res Militaris. Vol.13, n°2, January Issue.
  • Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China. IOP Conference Series Earth and Environmental Science 1165 (1).
  • Factors Influencing the Consumers Adoption of Ecommerce in the Agricultural Market, International Journal of Academic Research, Vol 11 (7).

 

RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS  

  • The Effect of Marketing Mix on Purchase Intention of Hydroponic Kit for HDB Flat Residents in Singapore. International Conference on Green Sustainable Technology and Management (ICGSTM 2023) 8 and 9 June 2023
  • Sustainable Mobility: A Review on Readiness on Autonomous Vehicles (AVs). International Conference on Innovation and Technopreneurship (ICIT 2022) 22 and 23 September 2022
  • International Partnership Workshop for Early Career Researchers, by British High Com, Blue Communities GCRF, University Malaya, Round Table Discussion on International Collaboration,  9 – 10 March 2022.
  • Book Chapter, INTI International University, The Challenges of Implementing Social Entrepreneurship, 2023
  • Symposium on A New Paradigm to Operations Management in 21st Century, INTI International University. 23rd February 2023. The Journal of Business and Social Science (JoBBS) Reviewer

 

RESEARCH GRANTS  

  • A Preliminary Study on Modelling the Repurchase Intention of Cosmetics Influenced by Brand Equity and Halal Certification. 2022
  • Developing Sustainable Livelihood Entrepreneurship Program to B40 Group during the Endemic of COVID-19. 2022

 

AWARDS  

  • Most Creative Lecturer, INTI International University – Students Choice
  • 3MT Competition – 2nd Prize – Creativity and Innovation Award, Prince Mohammad Bin Fahd University – Students Choice
  • Grampian Enterprise Award – Scottish Grampian Board, UK
  • INTI Smart Idea Champion Award – INTI International University
Dr. Kumarashvari Subramaniam
Dr. Kumarashvari SubramaniamRead more
Pham Thuy Duong
School of Communications & Creative Industries

Teaching Fellow

Pham Thuy Duong

Born in Hanoi, Vietnam, raised and educated in sunny Singapore. Duong completed here Bachelor Degree in Multimedia Design at Raffles’ College of Higher Education, Singapore. Following her pursuit of becoming a Graphic Designer, she set out to test her skills working in advertising and marketing agency. Landing her first job at DSTNCT Singapore in 2016, […]

Dr. Donie Jardeleza
School of Computing & Innovative Technologies

Lecturer

Dr. Donie Jardeleza

Donie, originating from Iloilo City, Philippines, obtained his Bachelor’s degree in Computer Engineering from the University of San Agustin in 2000. Over two years, he garnered valuable IT industry experience post-graduation. Transitioning to academia in 2004, he spent seven years as an Assistant Instructor at Saint Paul University Iloilo, nurturing a passion for teaching and […]

Michael Lomax

Teaching Fellow
Head of Pathways

Michael Lomax

Raised and educated in the North-East of England, Michael completed a Bachelor’s degree in Advertising & Media from Northumbria University, Newcastle. Following graduation in 2012, he was employed for 5 years in the UK music events & hospitality industry as a Marketing & Events Manager. During this time, Michael continued to pursue his passion for […]

Dr. Jyotsna Bijalwan

Senior Lecturer
Head Academic Quality

Dr. Jyotsna Bijalwan

Dr. Jyotsna Ghildiyal Bijalwan is an academic, an author and researcher with a diverse international work experience in teaching undergraduate and postgraduate students. She holds Graduation and Master degrees in Commerce from University of Mumbai, India. She is also a Master of Business Administration (Finance) and MPhil. She got her doctoral degree in Management from […]

Don Hickerson
The Business School

Associate Lecturer
Programme Lead, International Business Management

Don Hickerson

Don completed his degree in business administration from Confederation and immediately began working for BC Parks. It was here he fostered a reverence for outdoor recreation, beginning the process of certification from the Association of Canadian Mountain Guides. An unfortunate injury halted his career path resulting in a return to academia. Don subsequently completed an […]

Mark Harris
The Business School

Senior Teaching Fellow
Discipline Lead - Business (University of London)

Mark Harris

Born in Canada, raised and educated in Rhodesia (now Zimbabwe), Mark completed a B.Sc. (Econ) at the University of Buckingham, England. Following graduation in 1984, he worked with an Economics Consultancy for a year before returning to Buckingham as a tutor. While completing his Master’s degree, he worked his way up to Lecturer before leaving […]

Dr. Viju Prakash
School of Computing & Innovative Technologies

Senior Lecturer
Programme Lead - Computer Science

Dr. Viju Prakash

Raised and educated in India, Viju Prakash completed a Bachelor’s degree in Computer Science and Engineering from Anna University. Following graduation, in 2005, he completed a Master of Computer Science and Engineering from Anna University. He later completed his PhD titled, “A Power Aware Routing Protocol in Wireless Sensor Networks” in Computer Science and Engineering. […]

Sven Pfrommer
School of Communications & Creative Industries

Senior Teaching Fellow

Sven Pfrommer

Sven is a well-rounded creative director & visual artist, with a background in visual communication and 20+ years of industry experience. He was running a design & advertising agency and established a gallery for contemporary photography in the art capital Berlin. Sven was born in Berlin, studied visual communication design at the HAWK University of […]

Dr. Hoang Phuong
The Business School

Lecturer

Dr. Hoang Phuong

Hoang Phuong has over a decade of experience teaching marketing, branding, business strategy, entrepreneurship in Vietnam’s international programs, bachelor and master levels. She also has experience in consulting, training, and strategic implementation for SMEs across sectors like education, fashion retail, coffee… Additionally, she has been involved in social entrepreneurship and business innovation initiatives. She is […]

Dr. Chris Kirrane
The Business School

Lecturer

Dr. Chris Kirrane

Chris, originally from the UK, has built a distinguished career abroad, specializing in economics, international political economy, and education. He holds a Ph.D. focused on the Asian Currency Crisis, along with a Master’s in International Political Economy, a PGCE in Tertiary Education (Economics), and a B.A. (Hons.) in Politics and Economics. With extensive experience in […]

DMCA.com Protection Status