Dr. Kumarashvari Subramaniam
Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor’s degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies in Management in 1999, further enriching her expertise.
Dr. Ash’s career voyages spanned diverse industries. She ventured into the oil and gas realm, making her mark at Halliburton in Aberdeen, UK, and later explored the dynamic retail sector. Returning to her homeland in 2001, she embraced higher education before an impactful journey in the Middle East. Contributing significantly to academic institutions in Jeddah and Dhahran, she left an indelible legacy. In 2020, the culmination of her academic pursuits arrived with the completion of her Ph.D. Her research interests are mainly in digital marketing, loyalty and customer experience.
Notably, Dr. Ash undertook a pivotal role in a Malaysian higher education institution, serving as Senior Lecturer and Head of Programme. Beyond academia, her interests encompass travel, gardening, and martial arts. In essence, Dr Ash’s enthusiasm for teaching and research is rooted in her dedication to nurturing the untapped potential of young minds.
ACADEMIC QUALIFICATIONS
- Multimedia University, Malaysia
Doctor of Philosophy (Marketing) - The Robert Gordon University, United Kingdom
Master of Science (International Marketing Management) - The Robert Gordon University, United Kingdom
PGD (Management Studies) - The Robert Gordon University, United Kingdom
Bachelor of Arts (Business Administration)
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Business School Faculty Member (2023 – Current) - INTI International University (Malaysia)
Business School Senior Lecturer and Head of Programme - Prince Mohammad Bin Fahd University (Dhahran, Saudi Arabia)
Business School Faculty Member - Effat University (Jeddah, Saudi Arabia)
Business School Faculty Member - INTI International University (Malaysia)
Academic Development Executive - Halliburton (United Kingdom)
Administrator
RESEARCH AREAS / FIELDS
- Digital Marketing
- Customer Experience
- Loyalty: Economic and Social Value
RESEARCH PUBLICATIONS
- Transitions in Marketing Communications from Traditional Architectures to Social Network Patterns, International Journal of Internet Marketing and Advertising, Volume X, No 2, pp 69 – 85
- Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room. International Journal of Academic Research, Vol 12, Issue 4, April, 2022.
- The Impact of TMT Functional Heterogeneity on Corporate Performance and the Mediating role of Compensation Gap on New Energy in China”. Res Militaris. Vol.13, n°2, January Issue.
- Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China. IOP Conference Series Earth and Environmental Science 1165 (1).
- Factors Influencing the Consumers Adoption of Ecommerce in the Agricultural Market, International Journal of Academic Research, Vol 11 (7).
RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS
- The Effect of Marketing Mix on Purchase Intention of Hydroponic Kit for HDB Flat Residents in Singapore. International Conference on Green Sustainable Technology and Management (ICGSTM 2023) 8 and 9 June 2023
- Sustainable Mobility: A Review on Readiness on Autonomous Vehicles (AVs). International Conference on Innovation and Technopreneurship (ICIT 2022) 22 and 23 September 2022
- International Partnership Workshop for Early Career Researchers, by British High Com, Blue Communities GCRF, University Malaya, Round Table Discussion on International Collaboration, 9 – 10 March 2022.
- Book Chapter, INTI International University, The Challenges of Implementing Social Entrepreneurship, 2023
- Symposium on A New Paradigm to Operations Management in 21st Century, INTI International University. 23rd February 2023. The Journal of Business and Social Science (JoBBS) Reviewer
RESEARCH GRANTS
- A Preliminary Study on Modelling the Repurchase Intention of Cosmetics Influenced by Brand Equity and Halal Certification. 2022
- Developing Sustainable Livelihood Entrepreneurship Program to B40 Group during the Endemic of COVID-19. 2022
AWARDS
- Most Creative Lecturer, INTI International University – Students Choice
- 3MT Competition – 2nd Prize – Creativity and Innovation Award, Prince Mohammad Bin Fahd University – Students Choice
- Grampian Enterprise Award – Scottish Grampian Board, UK
- INTI Smart Idea Champion Award – INTI International University
- Share
Read more 
Lecturer
Programme Lead - Computer Science
Software Engineering Lecturer with over 5 years of academic and industry experience. Holds a PhD in Management Sciences and Engineering from China (2025), and earned her Bachelor’s and Master’s degrees in Software Engineering from NUST, Pakistan (2015). Her research focuses on UX/UI design and user-centered computing. She has worked on software projects aimed at improving […]
Lecturer
Dr. SasikumarRaised and educated in India, Sasi completed a Bachelor’s degree in Computer Science and Engineering from Anna University. Following graduation, in 2011, he completed a Master of Technology in Information Technology. He completed his PhD in 2023, titled “A Novel Machine Learning Paradigm for Pattern Extraction from Multivariate Data Sources Using Big Data Analytics” in […]
Lecturer
Program Lead for Data Science & Artificial Intelligence
Donie, originating from Iloilo City, Philippines, obtained his Bachelor’s degree in Computer Engineering from the University of San Agustin in 2000. Over two years, he garnered valuable IT industry experience post-graduation. Transitioning to academia in 2004, he spent seven years as an Assistant Instructor at Saint Paul University Iloilo, nurturing a passion for teaching and […]
Dean (Higher Education)
Dr. Mark WheatonRaised and educated in Australia, Mark completed a bachelor’s degree in economics as a mature student at Adelaide University. Following graduation in 1983, Mark commenced employment as an Accountant for a subsidiary of BHP, in Sydney. Many positions followed working in government and banking until the year 2000 when he establishes a successful accounting business. […]
Senior Teaching Fellow
Hoang Bao LongBao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems. Outside of teaching, he also is co-founder of LacBird Co. – a game company […]
Lecturer - Academic Ambassador
Dr. Bui Ngoc MaiRaised in a small town in Hanoi, Mai moved to live and study in the United Kingdom from 2011. Mai completed her Msci degree in Mathematics and Statistical Science at the University College London (UCL) in 2017. She then received the UCL’s Research Excellence Scholarship to undertake doctoral research at UCL. In 2022, she was […]
Teaching Fellow
Tran Phuong Thao NgocTran Phuong Thao Ngoc is a design educator and graphic designer specialising in branding and website design. Born in Hue, Vietnam, she earned a full scholarship to British University Vietnam and graduated with first-class honours in Contemporary Creative Practice: Graphic Design in 2021. After discovering her passion for design education and academia, Ngoc remained at […]
Lecturer
Programme Lead - Digital and Social Media
Adrian joined BUV Hanoi in 2020, having previously taught at RMIT Vietnam for more than 10 years. Before teaching, he worked as a Training Manager in KPMG Malaysia, an international accounting firm headquartered in the Netherlands. Adrian also worked as a stock analyst and a real estate negotiator in Kuala Lumpur before finding his calling […]
Teaching Fellow
Head of Pathways
Raised and educated in the North-East of England, Michael completed a Bachelor’s degree in Advertising & Media from Northumbria University, Newcastle. Following graduation in 2012, he was employed for 5 years in the UK music events & hospitality industry as a Marketing & Events Manager. During this time, Michael continued to pursue his passion for […]
Lecturer
Dr. Dang Quang VinhVinh graduated with a Bachelor’s degree in Computer Science from Vietnam National University – Hanoi in 2009. He earned his PhD in Computer Science from Université de Lorraine in 2018, completing his thesis under the supervision of Prof. François Charoy and Dr. Claudia Ignat at Inria Nancy Grand-Est, France. He also holds a Bachelor’s degree […]
