Dr. Kumarashvari Subramaniam
Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor’s degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies in Management in 1999, further enriching her expertise.
Dr. Ash’s career voyages spanned diverse industries. She ventured into the oil and gas realm, making her mark at Halliburton in Aberdeen, UK, and later explored the dynamic retail sector. Returning to her homeland in 2001, she embraced higher education before an impactful journey in the Middle East. Contributing significantly to academic institutions in Jeddah and Dhahran, she left an indelible legacy. In 2020, the culmination of her academic pursuits arrived with the completion of her Ph.D. Her research interests are mainly in digital marketing, loyalty and customer experience.
Notably, Dr. Ash undertook a pivotal role in a Malaysian higher education institution, serving as Senior Lecturer and Head of Programme. Beyond academia, her interests encompass travel, gardening, and martial arts. In essence, Dr Ash’s enthusiasm for teaching and research is rooted in her dedication to nurturing the untapped potential of young minds.
ACADEMIC QUALIFICATIONS
- Multimedia University, Malaysia
Doctor of Philosophy (Marketing) - The Robert Gordon University, United Kingdom
Master of Science (International Marketing Management) - The Robert Gordon University, United Kingdom
PGD (Management Studies) - The Robert Gordon University, United Kingdom
Bachelor of Arts (Business Administration)
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Business School Faculty Member (2023 – Current) - INTI International University (Malaysia)
Business School Senior Lecturer and Head of Programme - Prince Mohammad Bin Fahd University (Dhahran, Saudi Arabia)
Business School Faculty Member - Effat University (Jeddah, Saudi Arabia)
Business School Faculty Member - INTI International University (Malaysia)
Academic Development Executive - Halliburton (United Kingdom)
Administrator
RESEARCH AREAS / FIELDS
- Digital Marketing
- Customer Experience
- Loyalty: Economic and Social Value
RESEARCH PUBLICATIONS
- Transitions in Marketing Communications from Traditional Architectures to Social Network Patterns, International Journal of Internet Marketing and Advertising, Volume X, No 2, pp 69 – 85
- Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room. International Journal of Academic Research, Vol 12, Issue 4, April, 2022.
- The Impact of TMT Functional Heterogeneity on Corporate Performance and the Mediating role of Compensation Gap on New Energy in China”. Res Militaris. Vol.13, n°2, January Issue.
- Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China. IOP Conference Series Earth and Environmental Science 1165 (1).
- Factors Influencing the Consumers Adoption of Ecommerce in the Agricultural Market, International Journal of Academic Research, Vol 11 (7).
RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS
- The Effect of Marketing Mix on Purchase Intention of Hydroponic Kit for HDB Flat Residents in Singapore. International Conference on Green Sustainable Technology and Management (ICGSTM 2023) 8 and 9 June 2023
- Sustainable Mobility: A Review on Readiness on Autonomous Vehicles (AVs). International Conference on Innovation and Technopreneurship (ICIT 2022) 22 and 23 September 2022
- International Partnership Workshop for Early Career Researchers, by British High Com, Blue Communities GCRF, University Malaya, Round Table Discussion on International Collaboration, 9 – 10 March 2022.
- Book Chapter, INTI International University, The Challenges of Implementing Social Entrepreneurship, 2023
- Symposium on A New Paradigm to Operations Management in 21st Century, INTI International University. 23rd February 2023. The Journal of Business and Social Science (JoBBS) Reviewer
RESEARCH GRANTS
- A Preliminary Study on Modelling the Repurchase Intention of Cosmetics Influenced by Brand Equity and Halal Certification. 2022
- Developing Sustainable Livelihood Entrepreneurship Program to B40 Group during the Endemic of COVID-19. 2022
AWARDS
- Most Creative Lecturer, INTI International University – Students Choice
- 3MT Competition – 2nd Prize – Creativity and Innovation Award, Prince Mohammad Bin Fahd University – Students Choice
- Grampian Enterprise Award – Scottish Grampian Board, UK
- INTI Smart Idea Champion Award – INTI International University
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Associate Lecturer
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