Dr. Kumarashvari Subramaniam
Coming from the serene coastal town of Port Dickson, Malaysia. Dr. Ash embarked on an academic journey that culminated in remarkable achievements. She secured a Bachelor’s degree in Business Administration and a Master of Science in International Marketing Management from the Robert Gordon University (RGU), UK. Her thirst for knowledge led her to Postgraduate Studies in Management in 1999, further enriching her expertise.
Dr. Ash’s career voyages spanned diverse industries. She ventured into the oil and gas realm, making her mark at Halliburton in Aberdeen, UK, and later explored the dynamic retail sector. Returning to her homeland in 2001, she embraced higher education before an impactful journey in the Middle East. Contributing significantly to academic institutions in Jeddah and Dhahran, she left an indelible legacy. In 2020, the culmination of her academic pursuits arrived with the completion of her Ph.D. Her research interests are mainly in digital marketing, loyalty and customer experience.
Notably, Dr. Ash undertook a pivotal role in a Malaysian higher education institution, serving as Senior Lecturer and Head of Programme. Beyond academia, her interests encompass travel, gardening, and martial arts. In essence, Dr Ash’s enthusiasm for teaching and research is rooted in her dedication to nurturing the untapped potential of young minds.
ACADEMIC QUALIFICATIONS
- Multimedia University, Malaysia
Doctor of Philosophy (Marketing) - The Robert Gordon University, United Kingdom
Master of Science (International Marketing Management) - The Robert Gordon University, United Kingdom
PGD (Management Studies) - The Robert Gordon University, United Kingdom
Bachelor of Arts (Business Administration)
PROFESSIONAL APPOINTMENTS
- British University Vietnam (BUV)
Business School Faculty Member (2023 – Current) - INTI International University (Malaysia)
Business School Senior Lecturer and Head of Programme - Prince Mohammad Bin Fahd University (Dhahran, Saudi Arabia)
Business School Faculty Member - Effat University (Jeddah, Saudi Arabia)
Business School Faculty Member - INTI International University (Malaysia)
Academic Development Executive - Halliburton (United Kingdom)
Administrator
RESEARCH AREAS / FIELDS
- Digital Marketing
- Customer Experience
- Loyalty: Economic and Social Value
RESEARCH PUBLICATIONS
- Transitions in Marketing Communications from Traditional Architectures to Social Network Patterns, International Journal of Internet Marketing and Advertising, Volume X, No 2, pp 69 – 85
- Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room. International Journal of Academic Research, Vol 12, Issue 4, April, 2022.
- The Impact of TMT Functional Heterogeneity on Corporate Performance and the Mediating role of Compensation Gap on New Energy in China”. Res Militaris. Vol.13, n°2, January Issue.
- Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China. IOP Conference Series Earth and Environmental Science 1165 (1).
- Factors Influencing the Consumers Adoption of Ecommerce in the Agricultural Market, International Journal of Academic Research, Vol 11 (7).
RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS
- The Effect of Marketing Mix on Purchase Intention of Hydroponic Kit for HDB Flat Residents in Singapore. International Conference on Green Sustainable Technology and Management (ICGSTM 2023) 8 and 9 June 2023
- Sustainable Mobility: A Review on Readiness on Autonomous Vehicles (AVs). International Conference on Innovation and Technopreneurship (ICIT 2022) 22 and 23 September 2022
- International Partnership Workshop for Early Career Researchers, by British High Com, Blue Communities GCRF, University Malaya, Round Table Discussion on International Collaboration, 9 – 10 March 2022.
- Book Chapter, INTI International University, The Challenges of Implementing Social Entrepreneurship, 2023
- Symposium on A New Paradigm to Operations Management in 21st Century, INTI International University. 23rd February 2023. The Journal of Business and Social Science (JoBBS) Reviewer
RESEARCH GRANTS
- A Preliminary Study on Modelling the Repurchase Intention of Cosmetics Influenced by Brand Equity and Halal Certification. 2022
- Developing Sustainable Livelihood Entrepreneurship Program to B40 Group during the Endemic of COVID-19. 2022
AWARDS
- Most Creative Lecturer, INTI International University – Students Choice
- 3MT Competition – 2nd Prize – Creativity and Innovation Award, Prince Mohammad Bin Fahd University – Students Choice
- Grampian Enterprise Award – Scottish Grampian Board, UK
- INTI Smart Idea Champion Award – INTI International University
- Share
Read more 
Senior Teaching Fellow
Hoang Bao LongBao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems. Outside of teaching, he also is co-founder of LacBird Co. – a game company […]
Associate Professor
Programme Lead - Tourism Management
Originally from Germany, Maren gained her PhD from Edinburgh Napier University in the UK in 2016 with a thesis exploring commemorative narratives of the anniversary events of the fall of the Berlin Wall. She also holds an undergraduate degree in International Hospitality Management from Stenden University in the Netherlands and an MSc in Tourism and Events from the University of […]
Teaching Fellow
Programme Lead - Computer Games Design & Programming and Games Art
David has lived and worked as an educator in Vietnam for the past 8 years and has always focused on creating a fun, inclusive and engaging learning environment for his students. David currently holds a Bachelor’s and Master’s degree in Computer Science and a Post Graduate Certificate for Teaching in Higher Education. He has taught […]
Senior Teaching Fellow
Jonathan NealeMr Neale has been CEO of two consultancies and successfully restored over 23 different businesses to profitability before entering higher education. He taught in the UK and Abu Dhabi before coming to Vietnam. His first degree was from Dalhousie University (Canada), he later completed an MBA at Heriot-Watt University (Scotland) and a PGCE at York […]
Lecturer
Programme Lead - Digital and Social Media
Adrian joined BUV Hanoi in 2020, having previously taught at RMIT Vietnam for more than 10 years. Before teaching, he worked as a Training Manager in KPMG Malaysia, an international accounting firm headquartered in the Netherlands. Adrian also worked as a stock analyst and a real estate negotiator in Kuala Lumpur before finding his calling […]
Head, The Graduate School
Assoc. Prof. Marton RaczBorn and raised in Budapest, Hungary, Marton completed his studies in Economics and Gender Studies before earning his PhD in Management from the University of Leicester, UK. He has previously held academic positions in the UK at the universities of Leicester, Essex, and City St George’s, and most recently, he served as Rector at International […]
Lecturer
Dr. SasikumarRaised and educated in India, Sasi completed a Bachelor’s degree in Computer Science and Engineering from Anna University. Following graduation, in 2011, he completed a Master of Technology in Information Technology. He completed his PhD in 2023, titled “A Novel Machine Learning Paradigm for Pattern Extraction from Multivariate Data Sources Using Big Data Analytics” in […]
Distinguished Visiting Professor (Art & Design)
Professor Paul GoughAn academic leader with over 40 years’ experience in higher education in UK, Europe and Australasia. Professor Paul Gough is a painter, author and broadcaster who has exhibited his paintings and drawings globally, and has authored over 10 books and 100 research papers on art history and cultural memory. With extensive experience in higher education […]
Lecturer
Dr. Hoang PhuongHoang Phuong has over a decade of experience teaching marketing, branding, business strategy, entrepreneurship in Vietnam’s international programs, bachelor and master levels. She also has experience in consulting, training, and strategic implementation for SMEs across sectors like education, fashion retail, coffee… Additionally, she has been involved in social entrepreneurship and business innovation initiatives. She is […]
Lecturer
Dr. Valentina GorchakovaValentina is an experienced academic and marketing professional with a strong background in tourism, hospitality, and events. She holds a PhD from AUT University, New Zealand, and is a Fellow of the UK Higher Education Academy. Dr. Gorchakova has extensive experience in higher education leadership and programme management, overseeing academic provision, quality, and student learning […]
