BA (HONS) PROFESSIONAL COMMUNICATION (BUSINESS, DESIGN & STRATEGY)
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DURATION
3 years (Full–time)
LANGUAGE
100% in English
LOCATION
BUV Campus, Ecopark
AWARDED BY
Arts University Bournemouth
KEY ENTRY REQUIREMENTS
For full entry requirement detail, please check on detailed entry requirement section.
DURATION
3 years (Full–time)
LANGUAGE
100% in English
LOCATION
BUV Campus, Ecopark
AWARDED BY
Arts University Bournemouth
KEY ENTRY REQUIREMENTS
For full entry requirement detail, please check on detailed entry requirement section.
ABOUT THE PROGRAMME
Awarded by Arts University Bournemouth, this programme equips students with contemporary creative skills and industry knowledge vital for thriving in evolving communication sectors. Through a blend of practical experience and theoretical modules, students develop expertise in creating engaging campaigns, understanding consumer behaviour and crafting effective branding strategies. Graduates exit with a robust portfolio showcasing their employability, entrepreneurship and proficiency in strategic communication design.
YOUR LEARNING PATH
Introduction to Communication Design introduces students to the key principles, processes, and practices of communication design. Through hands-on projects and industry-standard briefs, students develop skills in research, visual ideation, image-making, typography, sketching, and storyboarding. Following the design process from research and ideation to prototyping, iteration, and implementation, students build the creative thinking, practical skills, and critical awareness needed for further study in communication design. Areas of focus are (A) Principles and Inspirations and (B) Practical Media Production Essentials.
This module introduces the aspects of design strategy, idea generation, audience identification, and team collaboration. This module promotes the crucial role of strategic thinking in effective communication design, including the history and theory of design. Students will explore how research and strategic planning influence the translation of ideas into impactful designs. Areas of focus are (A) Strategic Thinking and Planning and (B) Visual Language and Narratives.
This module expands on students' understanding of narrative, audience, environment, and context in communication design. It emphasizes the significance of tailoring design decisions to the target audience and environmental factors. The module also allows students to develop their pitching skills, necessary for presenting their ideas convincingly. Areas of focus are (A) Territories, Clients, and Audiences and (B) Contemporary Advertising Marketing and Public Relations.
DISTINCTIVE EXPERIENCE
The programme combines creative design experience with applied real–world business principles.
The programme places significant focus on research skills to improve strategic decision–making.
By regular hands–on learning and portfolio creation, students gain practical experience.
The programme prepares students for the professional world by encouraging realistic goal–setting and effective resource management.
This programme will have an industry Patron – a practitioner or business institution – as a critical friend, advising the programme team and students. This formal Industry Patron connection maintains collaborative relations with business to ensure industry relevance and maintain current practices while providing opportunities for students to engage with industry practitioners.
LEARNING OUTCOMES
CAREER PROSPECTS
Graduates from our BA (Hons) Professional Communication (Business, Design & Strategy) programme can go into several different career paths across professional communications, artistic directions, or academia:
2015, International Business Management
Luong Thi Dieu LinhHead of Marketing
Samsung Electronics Georgia & Azerbaijan
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The standard offers for degree courses include:
One of the following:
TUITION DETAILS
Apply from:
08/2027
Tuition Fee
₫850,000,000
Totals cover the full programme. The fees page has the detailed breakdown and the other fees.
The tuition fee above applies to the undergraduate programme. For students who do not yet meet the entry requirements and need to complete a Foundation programme, please see the fee details here.
YOUR QUALIFICATION
Arts University Bournemouth has existed as an institution since 1880 and gained full university status in 2012. It is one of the UK's leading specialists in art, design, media and performance, and is home to Bournemouth Film School.
PERSONAL GUIDANCE
Leave your details and a member of our Student Recruitment team will help you choose the right programme and guide you on your next steps.
For admissions consultation
+84 (24) 7770 0909For other enquiries
+84 (221) 6 250 250All majors at BUV require completion of a foundation/pathway programme beforehand. The only exception is for students on certain international curricula who meet the partner university's required scores for exemption; such cases are assessed individually by the Academic Affairs team.
The university requires completion of high school (Grade 12), but does not set any minimum grade requirement.
Yes, but the change must be made before July of the intake year. Changes requested after this date incur a programme-change fee of VND 2,000,000, payable to the university.
BUV follows the UK education system, so a Vietnamese high school diploma is not mandatory. Applicants must instead demonstrate completion of the equivalent of Grade 12, which can be shown through any of the following BUV-accepted qualifications:
All special cases require approval from the university's Academic Affairs department and depend on the specific programme and degree-awarding partner, so your child can submit their existing qualifications for the Admissions team to advise on the most suitable pathway.
Yes, English-language requirements vary by programme, as follows:
