BA (HONS) CONTEMPORARY CREATIVE PRACTICE: GRAPHIC DESIGN/
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DURATION
3 years (Full–time)
LANGUAGE
100% in English
LOCATION
BUV Campus, Ecopark, Hanoi
AWARDED BY
University of Staffordshire
KEY ENTRY REQUIREMENTS
For full entry requirement details, please check the detailed entry requirement section.
DURATION
3 years (Full–time)
LANGUAGE
100% in English
LOCATION
BUV Campus, Ecopark, Hanoi
AWARDED BY
University of Staffordshire
KEY ENTRY REQUIREMENTS
For full entry requirement details, please check the detailed entry requirement section.
ABOUT THE PROGRAMME
The BA (Hons) Contemporary Creative Practice programme allows students to specialise in Graphic Design, Illustration, Photography or Animation. Through creative theory and project-based learning, students develop specialist expertise, critical thinking and a distinctive creative identity while building a professional portfolio for the creative industries.
YOUR LEARNING PATH
This introductory module provides students with foundational knowledge and creative production skills crucial for successful engagement in studio tasks and design projects throughout the creative practices programme.
Students will participate in practical activities and technical workshops, boosting their confidence to explore and express personal ideas using a wide variety of skills, methods and techniques.
This may include areas such as; practical and visual approaches to research, contemporary drawing and image making, image and print creation, and introduction to photography and digital media. Students will also explore the use of visual methods (2D) and physical media and materials (3D) to explore visual principles like structure, composition, colour, and form. Students are encouraged to employ a variety of methods and materials to generate personal ideas.
In this module you will be able to explore a range of study skills in order to enhance your progression through the award and develop practical skills for the workplace. Research methods will form a core of the module, whilst integrating into other areas of study. Methods of communicating will be investigated and utilised, with consideration for appropriateness for the intended purpose. You will be encouraged to evaluate your own understanding of your work, and your responsibilities related to your learning.
Successful working in the creative industries requires insights into contemporary trends and working practices, how the past has influenced where we are now, and what might happen in the future. This module aims to help you develop an understanding of the historical background and influences on your area of study and the wider context of the creative practice industries. You will have the opportunity to investigate the artistic, social, and political forces that have shaped art, design and creative practice over a significant period, allowing you to better understand the historical background and creative landscape linked to your area of study. You will acquire knowledge of how context influences design, enabling you to plan your practical assignments with a heightened awareness of your target audience's cultural expectations.
This module delves into the creative process, focusing on the development of innovative design solutions and the communication of ideas in visually stimulating ways. Students will engage with the practical aspects of image creation, adapting ideas, and solving visual communication problems. Encouraging an experimental approach, this module integrates both digital and non-digital media to explore diverse methods of conveying information.
Building on the skills and techniques learned in the first semester, students will advance their creative thinking and visual language through a series of design activities and workshops. Topics may include typography, image-making, layout, colour production, and media exploration. Students will be guided to develop their personal approach, supported by technical instruction and theoretical insights.
DISTINCTIVE EXPERIENCE
This forms the central delivery for BA Hons Contemporary Creative Practices. This approach reflects typical industry practice and provides an important focus for experimentation, creative play, discussion, and visual execution. Project work can involve both student self-authored (Co-Creation) and also tutor initiated projects. Project may also be set by external Industry collaborations.
Using the studio space for creativity throughout the whole course, students will engage in workshops focused on specific creative approaches and discipline specific skills. Workshops will be student focused, tutor delivered, active events where learning happens by doing, thus developing practice-based learning skills. Some workshops may be delivered by ‘Industry Guests or Visiting Professionals’.
Via a series of visiting speakers, all students will be invited to engage with discipline experts, studios, agencies, brands, and practitioners. These talks focus on sharing professional insights and offer case studies which give insightful aspects of the creative industries. This speaker line up happens throughout the year.
Learn alongside students from different creative disciplines in a dynamic studio environment that encourages collaboration, idea exchange and multidisciplinary practice.
An academic mentor will offer guidance, support, and verbal/written feedback (formative and summative) on development throughout a module. Students receive the support from multiple tutorials to assess the progress on modules and the course. normally at the end of each module providing feedback on progress and a review of the level of achievement evidenced in assessments.
The academic mentor’s role is to help you succeed on your programme of study, be a first point of contact for academic and personal support and to signpost students to appropriate University resources to help support learning and progression.
Progress to the programme by successfully completing BUV’s specialist pathway, Introduction to Creative Practice Essentials, without an additional portfolio or prior creative experience.
LEARNING OUTCOMES
Demonstrate a coherent knowledge and understanding of key aspects of creative professional practice, including the acquisition of coherent and detailed knowledge of specific contemporary practices and their historical, theoretical, cultural and professional contexts.
(Art and Design Benchmark statement: 2.4, 5.4, 6.3, 6.5, 6.8, 6.9)
Develop awareness of personal learning requirements, in the acquisition of a range of knowledge and skills
Benchmark Statements: (A&D Benchmark 2.5, 3.8, 3.9, 3.10, 5.4, 5.5, 5.6, 6.10)
Present, evaluate and interpret information as part of creative practice.
Benchmark Statements: (A&D Benchmark 2.3, 2.4, 2.5, 3.5, 3.6, 3.7, 3.8, 3.9, 4.4, 6.10)
Evaluate and apply knowledge to specific creative practices.
Benchmark Statements: (A&D Benchmark 3.5, 3.6, 3.7, 3.8, 3.11, 4.4, 6.10)
Evaluate suitability of approaches for creative problems and visual solutions.
Benchmark Statements: (A&D Benchmark 2.3, 3.11, 4.1, 5.2, 5.6, 6.10)
Communicate information and ideas accurately using a variety of techniques for visual information and ideas.
Benchmark Statements: (A&D Benchmark 3.5, 3.6, 3.7, 3.9, 4.4, 5.5, 6.6)
Apply knowledge and skills from research and experimentation for creative projects, presentations, or written assignments.
Benchmark Statements: (A&D Benchmark 2.5, 3.3, 3.4, 3.7, 3.9, 3.11, 4.4, 5.4, 5.6, 5.7, 6.9, 6.10)
Demonstrate the ability to formulate questions and identify key issues within the creative industries.
Benchmark Statements: (A&D Benchmark 2.7, 3.4, 6.6, 6.8, 6.10)
CAREER PROSPECTS
With a course designed to enhance both digital and hand drawing skills, you will be more than ready to take on any graphic design projects after graduation: creating artwork for magazines, corporate reports, or brochures, supporting marketing campaign production, etc.
Completing our Contemporary Creative Practice – Graphic Design course will equip you with enough skills to work in a variety of environments, including:
2015, International Business Management
Luong Thi Dieu LinhHead of Marketing
Samsung Electronics Georgia & Azerbaijan
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YOUR QUALIFICATION
The University of Staffordshire has established strengths across the creative disciplines, particularly in design, art, film, animation, games and digital media. Its courses are co-designed with industry and integrate live projects, professional certifications and work experience, preparing students for careers in the creative industries. Building on these strengths, Staffordshire has served as BUV’s strategic degree-awarding partner since 2009 and currently offers the broadest portfolio of courses at the University.
All majors at BUV require completion of a foundation/pathway programme beforehand. The only exception is for students on certain international curricula who meet the partner university's required scores for exemption; such cases are assessed individually by the Academic Affairs team.
The university requires completion of high school (Grade 12), but does not set any minimum grade requirement.
Yes, but the change must be made before July of the intake year. Changes requested after this date incur a programme-change fee of VND 2,000,000, payable to the university.
BUV follows the UK education system, so a Vietnamese high school diploma is not mandatory. Applicants must instead demonstrate completion of the equivalent of Grade 12, which can be shown through any of the following BUV-accepted qualifications:
All special cases require approval from the university's Academic Affairs department and depend on the specific programme and degree-awarding partner, so your child can submit their existing qualifications for the Admissions team to advise on the most suitable pathway.
Yes, English-language requirements vary by programme, as follows:
Not for standard admissions applications. Depending on the scholarship you apply for (if any), an essay of 500–1,000 words may be required.
